Pvl Beaute
PVL Beauté is a French design-and-sourcing firm that delivers bespoke, multi-material primary packaging (zamak, aluminum, leather, wood, ceramic, bio-plastics) to luxury fragrance, cosmetics, skincare, and premium spirits brands, with manufacturing executed through certified partner factories.
- Company typePrivate
- Founded2012
- HeadquartersBoulogne-billancourt, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pvl Beaute does
PVL Beauté is a French design-and-sourcing firm founded in 2012 that delivers bespoke primary packaging for luxury fragrance, cosmetics, skincare, home accessories, and premium wine and spirits brands. Headquartered in Boulogne-Billancourt with a Hong Kong commercial office, the company operates with approximately ten employees under founder and president Jean-Stanislas Orlowski. Its stated client base spans Dior, Givenchy, YSL, Lancôme, Hermès, Louis Vuitton, Creed, Jo Malone, Byredo, and other prestige houses, with named awards including Formes de Luxe 2018 and the Paris Packaging Week 2024 Innovation Award (Grand Marnier Quintessence).
The firm's technical offering centers on multi-material components combining zamak, aluminum, leather, resin/wood, bio-sourced and "smart" plastics, and ceramic, with documented novel processes including injectable wood, sintered metal, and plant-derived leather. In June 2024 the company achieved an EcoVadis Top 5% sustainability rating and joined a multi-party consortium (TNT Group, Metapack, REAZN, CEDRE) to advance zamak recyclability and publish a life-cycle assessment. Manufacturing is executed through partner factories, with Thaï Hoover identified as an exclusive production partner in Thailand.
The business model is B2B project-based: PVL acts as the design and program-management intermediary, providing co-design, industrialization, production monitoring, quality control, logistics, and billing, while physical production sits with certified partners. There is no public pricing model, no disclosed revenue, no disclosed funding rounds, and the company remains founder-owned and privately held; share capital stands at €489,250. Revenue mechanics appear to be per-project tooling and component fees rather than recurring or subscription revenue, with 2024 expansion signals pointing toward the wine and spirits vertical and Asia-Pacific demand.
Pvl Beaute firmographics
Firmographics- Name
- Pvl Beaute
- Legal name
- PVL Beauté SAS
- Website
- https://pvl-beaute.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PVL Beauté is a French design-and-sourcing firm that delivers bespoke, multi-material primary packaging (zamak, aluminum, leather, wood, ceramic, bio-plastics) to luxury fragrance, cosmetics, skincare, and premium spirits brands, with manufacturing executed through certified partner factories.
- Ownership category
- akta.pro rank
Pvl Beaute industry classification
Industry- Product category
- Luxury Primary Packaging Manufacturing
- NAICS
- Plastics Product Manufacturing (3261)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)
Keywords
Where Pvl Beaute is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Pvl Beaute business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Primary packaging components — B2B manufacturing: PVL Beauté designs and sources custom primary packaging components (caps, cases, collars) for luxury brands in the perfume, cosmetics, skincare, home accessories, and wine & spirits industries. Revenue is generated through the sale of manufactured components, managed via a network of certified partner factories. The company handles co-design, production monitoring, quality control, logistics, and billing. Services include design & development, homologation/quality, logistics, and billing/credit insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based pricing — no public tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Pvl Beaute product offering
Product offeringCore offering
PVL Beauté designs and industrializes tailor-made primary packaging components for luxury brands in perfume, cosmetics, skincare, home accessories, and wine & spirits. The company combines five material categories (aluminum, zamak, leather, resin/wood, bio-sourced plastic, ceramic) into bespoke single components and provides end-to-end project management from co-design through production, quality control, logistics, and billing.
Product overview
PVL Beauté is a tailor-made primary packaging manufacturer specializing in luxury packaging solutions for the cosmetics, fragrance, home accessories, and premium beverage industries. The company operates as a unified packaging solutions provider combining five core material categories (Metal/Zamak/Aluminum, Leather and derivatives, Resin and wood, Smart Plastic, and Ceramic) with five service modules (Design & Development, Production, Quality/Homologation, Logistics, and Billing). PVL Beauté's product portfolio spans fragrance packaging components, make-up and skincare packaging, home accessories (candle holders, diffusers), and wine and spirits packaging. The company's differentiation lies in its multi-material expertise, ability to combine materials (e.g., zamak with leather, wood with plastic, aluminum with ceramic), and commitment to CSR through eco-responsible materials and Life Cycle Analysis services. Notable product lines include zamak caps for perfumes, refillable lipstick systems, and solid perfume boxes.
Differentiator
Problem solved
Functional benefit
Products and services
- Fragrance Packaging Components Primary packaging solutions for perfumes including caps, collars, vaporizers, and decorative elements for major fragrance houses. Combines metal (zamak, aluminum), leather, resin, and plastic materials for luxury perfume brands.
- Make-up & Skincare Packaging Components Primary packaging for foundations, lipsticks, lip balms, eye shadows, serums, and cream jars with various material combinations. Includes multi-material refillable systems for luxury cosmetics and skincare brands.
- Home Accessories Packaging Components Primary packaging for home fragrance products including candle holders, diffusers, and accessories for luxury brands. Combines metal, ceramic, and other materials for distinctive home fragrance packaging.
- Wine & Spirits Packaging Components Premium packaging solutions for wines, spirits, and vinegars including caps, corks, pourers, and structural elements for the beverage industry, leveraging zamak and aluminum for premium closures.
- Refillable Lipstick Systems Multi-material refillable lipstick casings combining zamak and plastic elements with custom decorative finishes such as malachite prints, porcelain effects, and PU coatings. Designed for luxury cosmetics brands seeking sustainable, refillable packaging.
- Solid Perfume Box PVL Beauté's own branded solid perfume case, representing the company's packaging expertise in a complete packaging solution featuring the side-pivot case design.
- Design & Development Services Co-design services including technical drawings, mock-ups, and production molds while integrating regulatory and environmental aspects such as blacklist compliance, traceability, and recycled materials.
- Production Services Production monitoring services placing orders in partner factories meeting customer requirements for certifications, social and environmental audits.
- Quality/Homologation Services Quality control using panoplies, templates, OTIF metrics, and specifications knowledge, with immediate corrective actions including sorting when complications arise.
- Logistics Services Delivery services handling sea, air, and road transport across all incoterms while respecting warehouse appointment dates and custom palletizing plans.
- Billing Services Invoicing services with payment terms based on credit insurance and DDP (Delivered Duty Paid) options including duty and tax payment handling.
- Life Cycle Analysis (LCA) Services Environmental impact analysis of products at each stage of lifecycle, with contributions to updating LCA database tools for objective customer analyses, particularly for zamak-grade components.
Quantifiable outcome
- Top 5% of companies evaluated by Ecovadis platform (June 2024)
- +2 more outcomes
Companies that use Pvl Beaute
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
Pvl Beaute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pvl Beaute partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TNT GroupcoreTNT Group is a leading manufacturer of zamak caps for the perfume industry. PVL Beauté collaborated with TNT Group and Metapack at Paris Packaging Week 2024 to present zamak recyclability findings. TNT Group partnered with REAZN Group to collect and recycle zamak from perfume packaging, with support from the CEDRE network.
- MetapackcoreMetapack specializes in high-end zamak packaging, cases, and caps for the beauty industry. Partnered with PVL Beauté and TNT Group at Paris Packaging Week 2024 to research zamak's journey through household waste sorting centers, demonstrating 77–90% eddy current capture rates for zamak parts.
- REA Group (REAZN)coreEuropean leader in recycled zamak. TNT Group partnered with REAZN to create a circular economy pathway for zamak, converting collected perfume packaging zamak into recycled ingots. Five tons of zamak were recovered through the CEDRE network and processed by REAZN.
- CEDRE NetworkminorCEDRE recovers empty perfume bottles from Sephora stores. Partnered with TNT Group and REAZN to include zamak caps in the collection and recycling stream for perfume packaging.
- Bharat / Alnoor MithaminorDesigner Alnoor Mitha from Bharat (Objets de convoitises) joined PVL Beauté, TNT Group, and Metapack at Paris Packaging Week to discuss zamak aesthetics and technical qualities for complex-shaped packaging parts.
- THAÏ HOOVERcoreExclusive partner for production sourcing. Thaë Hoover is referenced as the exclusive production partner for components manufactured by PVL Beauté, handling manufacturing of packaging components in partner factories.
- AlbéacoreAlbéa supplied the lipstick mechanism for the Dries Van Noten refillable lipstick, which PVL Beauté encased in its 8-element multi-material housing. Albéa is a major cosmetics packaging manufacturer.
- Quantis / Spice (LCA tool)minorPVL Beauté works with Quantis (Spice LCA tool) and Citeo (Bee LCA tool) to provide life cycle analyses for products with zamak components. PVL Beauté contributes to updating their zamak-related database entries.
- Citeo / Bee (LCA tool)minorPVL Beauté uses the Bee LCA tool by Citeo for environmental impact analysis. Collaborating to improve zamak-specific data in the tool's database.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pvl Beaute competitors and assessment
Company assessmentDirect peers
- Bormioli Luigi: Italian heritage manufacturer of glass primary packaging for perfume, cosmetics, and skincare with in-house decoration capabilities. Comparable to PVL Beauté as a European luxury primary packaging specialist serving premium perfume and cosmetics houses.
- Metapack: French specialist in high-end zamak cases and caps for beauty brands and a co-development partner with PVL Beauté. Directly comparable as a zamak-focused luxury primary packaging competitor in the same French ecosystem.
- Anomatic: US-based manufacturer of anodized aluminum and decorative metal packaging components for cosmetics, personal care, and spirits. Comparable to PVL Beauté as a metal-component luxury primary packaging specialist, with comparable finishing and anodization capabilities.
- Geka Beauty: Manufacturer of high-precision beauty applicators, mascara, lip gloss, and skincare packaging. Comparable to PVL Beauté as a specialized beauty primary packaging supplier, though focused on plastic applicator systems rather than the zamak/multi-metal niche.
- Qualipac: French cosmetics packaging manufacturer (part of the Pochet group) specializing in caps, closures, and decorative components for perfume and makeup. Comparable to PVL Beauté as a French-based luxury cosmetics primary packaging supplier serving prestige brand customers.
- Verescence: Global specialist in luxury glass packaging for perfume, cosmetics, and skincare, including decoration, metallization, and integrated finishing. Comparable to PVL Beauté as a high-end primary packaging supplier to prestige beauty brands, though focused more narrowly on glass.
- Pochet du Courval: French heritage luxury packaging house producing glass bottles, plastic components, and metal pieces for the world's leading perfume, cosmetics, and skincare brands. Highly comparable to PVL Beauté as a French-based, multi-material luxury primary packaging supplier serving LVMH and similar maisons.
- TNT Group: Leading French manufacturer of zamak caps and components for the perfume and cosmetics industry, and an active co-development partner with PVL Beauté. Directly comparable as a zamak-focused luxury primary packaging specialist competing for the same brand RFPs.
Broad incumbents
- HCP Packaging: Global manufacturer of primary packaging components for cosmetics, skincare, and personal care with a strong Asia-Pacific footprint. Comparable to PVL Beauté as a multi-material cosmetics primary packaging supplier with both Western and Asian brand relationships.
- Albéa: One of the world's largest beauty and personal care packaging manufacturers with broad capabilities in makeup, fragrance, skincare, and tube packaging. Comparable to PVL Beauté as a supplier of lipstick mechanisms and fragrance/cosmetic primary packaging, but at significantly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pvl Beaute social profiles
Digital presencePvl Beaute compliance and trust
Trust signalCompliance1 record
Pvl Beaute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pvl Beaute leadership team
Management profileNumber of profiles
Profiles13 records
Pvl Beaute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pvl Beaute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pvl Beaute
What does Pvl Beaute do?
PVL Beauté designs and industrializes tailor-made primary packaging components for luxury brands in perfume, cosmetics, skincare, home accessories, and wine & spirits. The company combines five material categories (aluminum, zamak, leather, resin/wood, bio-sourced plastic, ceramic) into bespoke single components and provides end-to-end project management from co-design through production, quality control, logistics, and billing.
Is Pvl Beaute a public or private company?
Pvl Beaute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pvl Beaute founded?
Pvl Beaute was founded in 2012. It employs 1 to 10 people.
Where is Pvl Beaute based?
Pvl Beaute is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Pvl Beaute make money?
One revenue line is on record: primary packaging components — B2B manufacturing.
Who are Pvl Beaute's main competitors?
Direct peers on record are Bormioli Luigi, Metapack, Anomatic, Geka Beauty, Qualipac, Verescence, Pochet du Courval and TNT Group. Broad incumbents are HCP Packaging and Albéa.
Does Pvl Beaute have an API?
No public API is recorded for Pvl Beaute.
What industry is Pvl Beaute in?
Pvl Beaute's product category is Luxury Primary Packaging Manufacturing. Its primary akta.pro industry code is IMALAJAA, Primary Packaging (Bottles, Jars, Tubes, Jugs). Its NAICS code is 3261 and its SIC code is 3080.