Metapack
Metapack is a London-based SaaS platform, founded in 1999, that unifies 350+ global carriers and 4,000+ delivery services through a single API for enterprise retailers, brands, and third-party logistics providers, processing 3B orders and 13.5B tracking events annually across 3M+ customers. It now operates within Auctane's ShipStation Global entity, backed by Thoma Bravo.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Metapack does
Metapack is a multi-carrier shipping and delivery management SaaS platform founded in 1999 and headquartered in London, serving enterprise retailers, brands, and third-party logistics providers globally. Its core product, Delivery Manager, unifies access to 350+ carriers and 4,000+ services through a single API, automating label generation, carrier allocation, and fulfilment workflows at scale. The platform is complemented by a modular suite covering checkout (Delivery Options, Intelligent Checkout), post-purchase (Branded Tracking, Returns on Demand API), and analytics (Intelligence Hub), plus an AI-powered Intelligence Layer introduced in February 2026 that adds natural-language querying (ASK Metapack), predictive delivery risk analytics, and generative report creation.
The company operates an enterprise field sales motion combined with an API-first self-service developer centre targeting IT and engineering buyers. Revenue is generated through subscription-based SaaS access tiered by shipment volume and features, supplemented by usage-based fees tied to carrier integrations and shipment throughput. Metapack reports processing 3B orders, 1B+ labels, and 13.5B tracking events annually across 3M+ customers, with named enterprise customers spanning fashion (ASOS, Boohoo, H&M, New Look, JD Sports), home and DIY (B&Q, Halfords), health and beauty (Holland & Barrett, Nu Skin), food/meal kits (HelloFresh, Tails.com), department stores (John Lewis), and logistics (a Global 3PL with $9B revenue). The platform is ISO 27001 certified, runs on AWS infrastructure with 99.9% uptime and sub-300ms average API response times, and integrates with major commerce, OMS, and WMS platforms including Shopify, Adobe Commerce, BigCommerce, Manhattan Associates, Blue Yonder, and Fluent Commerce.
Metapack operates as a business unit under Auctane Inc., which in June 2026 merged with WWEX Group to form ShipStation Global, backed by private equity firm Thoma Bravo with CVC Funds retaining a minority stake. The combined entity serves 3M+ customers and 3B+ shipments annually, positioning Metapack within a larger parcel and freight logistics technology portfolio alongside ShipStation, Stamps.com, UniShippers, GlobalTranz, Packlink, GlobalPost, JEAR Logistics, and Shipblx.
Metapack firmographics
Firmographics- Name
- Metapack
- Legal name
- Metapack
- Website
- https://metapack.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Metapack is a London-based SaaS platform, founded in 1999, that unifies 350+ global carriers and 4,000+ delivery services through a single API for enterprise retailers, brands, and third-party logistics providers, processing 3B orders and 13.5B tracking events annually across 3M+ customers. It now operates within Auctane's ShipStation Global entity, backed by Thoma Bravo.
- Ownership category
- akta.pro rank
Metapack industry classification
Industry- Product category
- Delivery Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)
- akta.pro secondary industries
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
Keywords
Where Metapack is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Metapack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Annual subscription-based access to the Metapack delivery management platform with varying tiers based on shipment volume and feature access
- Usage-based Carrier Integration: Platform usage fees based on shipment volume and carrier integration counts, with cost savings passed through from carrier rate optimization
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Metapack product offering
Product offeringCore offering
Metapack provides a SaaS-based multi-carrier shipping and delivery management platform that unifies access to 350+ carriers and 4,000+ services through a single API. Its core Delivery Manager platform automates label generation, carrier selection, and fulfillment, complemented by Delivery Options for checkout, Branded Tracking for post-purchase, Returns on Demand for self-service returns, and an AI-powered Intelligence Layer for analytics and natural language querying. The platform serves enterprise retailers, 3PLs, and logistics operators globally, processing 3B+ orders annually.
Product overview
Metapack is a multi-carrier shipping and delivery software platform offering an integrated suite of modules for ecommerce fulfillment. The core Delivery Manager platform unifies global carriers, automates fulfillment, and cuts shipping costs through dynamic carrier allocation. This core platform integrates with Delivery Options (real-time checkout choices), Branded Tracking (post-purchase experience), Returns on Demand API (self-service returns), and Intelligence Hub (analytics/reporting). An AI-powered Intelligence Layer adds natural language querying (ASK Metapack), delivery prediction, and generative report creation. Metapack serves specific industries (Fashion, Luxury, 3PL, Health & Beauty, Home & DIY, Sports & Leisure) and team functions (Ecommerce, Logistics, Procurement, Customer Service, IT & Engineering, Finance) with role-based capabilities. The platform connects to 350+ carriers, 4,000+ services, and 1.3M+ PUDO points, processing over 3B orders annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Delivery Manager
- Delivery Options
- Branded Tracking
- Returns on Demand API
- Intelligence Hub
- Metapack Intelligence (AI Intelligence Layer)
Quantifiable outcome
- 5% increase in customer retention
- +13 more outcomes
Companies that use Metapack
Customer profileNamed customers15 records
Segments12 records
Ideal customer profiles3 records
Metapack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature8 records
Metapack partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- ShopifycoreShopify integration partner enabling merchants on the Shopify platform to access Metapack's multi-carrier delivery management directly. Supports over 1 million businesses in 175 countries with over $200 billion in sales.
- AdobecoreAdobe Commerce integration providing Metapack delivery management capabilities within the Adobe Commerce ecosystem. Thousands of apps available to enhance experience.
- Blue YondercoreBlue Yonder WMS integration connecting Metapack's delivery management with Blue Yonder's warehouse management and supply chain platform. World's #1 digital supply chain platform.
- Deloitte DigitalcoreDeloitte Digital serves as implementation and consulting partner for Metapack deployments, offering strategic transformation services for enterprise delivery operations. Creative digital consultancy combining agency and consulting capabilities.
- Fluent CommercecoreFluent Commerce OMS integration enabling distributed order management with Metapack delivery management. Global software company focused on inventory availability and order management.
- Manhattan AssociatescoreIntegration partner connecting Manhattan Associates warehouse and supply chain management solutions with Metapack delivery management for seamless order fulfillment.
- DHLcoreDHL partnership providing global logistics integration for parcel and freight delivery services. DHL is the global leader in logistics industry.
- BigCommercecoreBigCommerce integration partner enabling merchants to access Metapack delivery management through the BigCommerce open SaaS e-commerce platform.
- BleckmannminorSupply chain management partner specializing in fashion and lifestyle brands, providing implementation and fulfillment expertise.
- CapgeminicoreGlobal consulting and digital transformation partner providing implementation services for Metapack enterprise deployments.
- Ceva LogisticsminorGlobal logistics and supply chain company partnership for freight management and contract logistics integration.
- ChannelAdvisorminorCloud-based e-commerce solutions partner providing distribution channels for Metapack delivery services to their customer base.
- Clipper LogisticsminorRetail and high-value logistics specialist partner providing bespoke services and specialist knowledge for Metapack implementations.
- HCLminorEnterprise digital transformation partner helping reimagine businesses for the digital age with Metapack integration services.
- IBMcoreIBM partnership providing supply chain resilience solutions and digital transformation services incorporating Metapack delivery management.
- Kuehne+NagelminorGlobal transport and logistics company partnership for integrated logistics solutions.
- MNPminorBusiness consulting partner creating connected experiences that grow businesses through Metapack implementations.
- Publicis SapientcoreDigital business transformation partner with nearly three decades of experience utilizing disruptive technology for enterprise delivery solutions.
- Wunderman ThompsonminorMarketing and technology partner helping ambitious brands grow through commerce transformation with Metapack.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Metapack competitors and assessment
Company assessmentDirect peers
- ShipStation: Sibling brand under Auctane/ShipStation Global offering multi-carrier shipping software primarily for SMB and mid-market e-commerce shippers. Closest direct peer in product scope (label generation, carrier management) though Metapack skews enterprise and Europe, while ShipStation skews SMB and North America.
- Shippo: Multi-carrier shipping API and dashboard used by e-commerce businesses of all sizes. Competes directly with Metapack on shipping label generation, rate shopping, and tracking, with a stronger SMB/self-serve tilt and growing enterprise features.
- EasyPost: API-first multi-carrier shipping platform providing label generation, tracking, and address verification across 100+ carriers. Most direct US-based competitor to Metapack's Delivery Manager API, targeting enterprise developers and logistics teams with similar carrier-aggregation model.
- Aftership: Post-purchase tracking and returns management platform for e-commerce retailers. Direct overlap with Metapack's Branded Tracking and Returns on Demand products, with comparable carrier tracking event coverage and branded customer experiences.
- ShipperHQ: Multi-carrier shipping and delivery management platform tightly integrated with BigCommerce, Magento, and Shopify. Overlaps with Metapack's Delivery Options and Delivery Manager at the checkout/delivery promise layer for enterprise retailers.
- ParcelPerform: Delivery intelligence and post-purchase experience platform providing tracking, analytics, and AI-driven delivery insights. Comparable to Metapack's Intelligence Hub and Branded Tracking modules, with strong overlap in carrier performance reporting.
- Narvar: Post-purchase customer experience platform offering branded tracking, returns, and delivery notifications for enterprise retailers. Direct overlap with Metapack's Branded Tracking and Returns on Demand products, especially at the enterprise tier.
- ClickPost: Multi-carrier shipping and tracking API platform for e-commerce and enterprises. Competes directly on carrier integration breadth, branded tracking, NDR/returns management, and enterprise shipping orchestration.
Emerging players
- ShipBob: Tech-enabled 3PL and shipping software platform for e-commerce brands. Partial overlap with Metapack's 3PL Solutions and multi-carrier management, but ShipBob is primarily a fulfillment network operator rather than pure software.
Broad incumbents
- Shopify Shipping: Native shipping and delivery offering built into the Shopify commerce platform, providing discounted carrier rates and tracking for over a million merchants. A platform-level competitor that could disintermediate Metapack for Shopify-native merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Metapack social profiles
Digital presenceMetapack compliance and trust
Trust signalCompliance1 record
Metapack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metapack leadership team
Management profileNumber of profiles
Profiles11 records
Metapack funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metapack M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metapack
What does Metapack do?
Metapack provides a SaaS-based multi-carrier shipping and delivery management platform that unifies access to 350+ carriers and 4,000+ services through a single API. Its core Delivery Manager platform automates label generation, carrier selection, and fulfillment, complemented by Delivery Options for checkout, Branded Tracking for post-purchase, Returns on Demand for self-service returns, and an AI-powered Intelligence Layer for analytics and natural language querying. The platform serves enterprise retailers, 3PLs, and logistics operators globally, processing 3B+ orders annually.
Is Metapack a public or private company?
Metapack is a private company. It is classified as private equity controlled and is currently operating.
When was Metapack founded?
Metapack was founded in 1999. It employs 251 to 500 people.
Where is Metapack based?
Metapack is headquartered in London, United Kingdom, in the Europe region.
How does Metapack make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-based Carrier Integration.
Who are Metapack's main competitors?
Direct peers on record are ShipStation, Shippo, EasyPost, Aftership, ShipperHQ, ParcelPerform, Narvar and ClickPost. ShipBob is listed as an emerging player. Shopify Shipping is listed as a broad incumbent.
Does Metapack have an API?
Yes. Metapack offers a unified API-first delivery platform providing access to 350+ carriers and 4,000+ services through modular, reusable architecture. The API supports carrier allocation, label generation, shipment tracking, delivery options, and returns management. Key performance metrics include sub-300ms average API response time, 99.9% uptime with auto-scaling infrastructure, and capacity to process 1B+ labels and 13.5B tracking events annually. Developer resources available through the Developer Centre at https://dev.metapack.com/ and Help Centre documentation. Developer documentation is at dev.metapack.com.
What industry is Metapack in?
Metapack's product category is Delivery Management Software. Its primary akta.pro industry code is TLAEACAE, Shipping Management, Labeling & Carrier Integration (Multi-Carrier), with a secondary code of TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal. Its NAICS code is 5182 and its SIC code is 7372.