supersisters

What supersisters does

supersisters™ is a privately held publishing and merchandise company founded in 1978 by sisters Lois Rich and Barbara Egerman. The original product was a baseball-type trading card set of 72 cards (launched 1979) featuring pioneering American women achievers who were "firsts in their field" or "significant prize winners," including Suzy Chaffee, Bella Abzug, Helen Reddy, Margaret Mead, Rosa Parks, Gloria Steinem, Katherine Graham, Ruby Dee, and Shirley Chisholm. Approximately 500 women were initially solicited, and the launch received worldwide media attention. After decades of dormancy, the company is in an active 2022 relaunch.

The current product line consists of limited-edition 2-sided poster reprints of the original 72-card uncut sheet (individual $39, set of 2 at $64, Educator's Package of 6 at $120) and a throwback-style apparel line (youth tee $24, unisex triblend tee $27, long sleeve $30, crewneck sweatshirt $38). All prices include worldwide shipping. Distribution is exclusively direct-to-consumer through an owned BigCartel storefront (supersisters.bigcartel.com); there is no wholesale or third-party retail. Marketing is community-led, leveraging Instagram and Facebook user-generated content, customer nominations for future supersisters, and an email newsletter opt-in list.

The business operates with 1–10 employees, remains under founder ownership, has no disclosed external funding, no institutional investors, no board of directors, and no disclosed revenue. Proceeds from merchandise sales are stated to fund the relaunch effort. Target customer segments are parents and families, educators and schools, and girls and young women. The registered supersisters™ trademark is the primary intangible asset.

Name

supersisters

Website

https://supersisterscards.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

supersisters publishes baseball-type trading cards and related posters and apparel featuring pioneering American women achievers. Founded in 1978 by sisters Lois Rich and Barbara Egerman, the brand is in a 2022 relaunch, selling direct-to-consumer merchandise to parents, educators, and girls.

Ownership category

akta.pro rank

Product category

Collectible Trading Cards

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports Trading Cards Retail (CRALAGAA)

akta.pro secondary industry

Sports Memorabilia & Autographs Retail (CRALAGAI)

Keywords

• Women's trading cards
• Collectible trading cards
• Women empowerment merchandise
• Educational poster reprints
• Role model apparel

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Merchandise Sales: One-time transaction sales of branded merchandise including limited-edition poster reprints of original 1979 trading cards and apparel items (t-shirts, sweatshirts). Prices range from $24-$120 per item. Proceeds fund the brand relaunch efforts.
2. Subscription Newsletter: Email newsletter subscription for updates on brand relaunch and new releases. Free opt-in list building for future marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

supersisters publishes baseball-style collectible trading cards celebrating pioneering American women achievers and sells limited-edition uncut poster reprints of the original 1979 72-card set alongside branded apparel (tees, long sleeves, sweatshirts, youth shirts). The products are sold direct-to-consumer through an owned BigCartel online storefront, targeting parents, educators, and girls seeking visible women role models.

Product overview

supersisters™ is a publisher of baseball-type trading cards featuring pioneering American women achievers, now being relaunched after its 1978 founding by sisters Lois Rich and Barbara Egerman. The core product line consists of trading cards celebrating women leaders across diverse fields including sports, science, entertainment, engineering, politics, and business. The company sells limited-edition poster reprints of the original 72-card collection (individual for $39, set of 2 for $64, educator package of 6 for $120), along with branded apparel merchandise including triblend tees ($27), long sleeve shirts ($30), sweatshirts ($38), and youth shirts ($24). The products share a unified mission to inspire, educate and empower today's youth by celebrating the transformative power of pioneering women.

Differentiator

Problem solved

Functional benefit

Products and services

• supersisters Trading Cards Baseball-type trading cards featuring pioneering American women of achievement who were 'firsts in their field' and 'significant prize winners.' Originally launched in 1979 with 72 cards and being relaunched for a new generation of girls.
• Individual Limited-edition 2-sided Original Uncut Poster Reprint Limited-edition reprint of the uncut poster featuring the complete set of original 72 supersisters cards (circa 1979). Sold individually for $39 including shipping.
• Set of 2 Original Uncut Poster Reprints Set of 2 limited-edition, 2-sided original uncut poster reprints of the 72 supersisters cards. Priced at $64 including shipping.
• Educator's Package — Set of 6 Limited-edition Poster Reprints Set of 6 limited-edition, 2-sided original uncut poster reprints designed for classroom and educational settings. Priced at $120 including shipping.
• supersisters Short Sleeve Triblend Tee Unisex 'It Goes With Everything' triblend tee priced at $27, part of the supersisters throwback apparel line.
• supersisters Sophisticate Long Sleeve Shirt Soft, lightweight, tunic-length long sleeve shirt priced at $30, part of the supersisters throwback apparel line.
• supersisters Crewneck Sweatshirt Lightweight, unisex-fit crewneck sweatshirt priced at $38, part of the supersisters throwback apparel line.
• supersisters Starter Youth T-Shirt Youth-sized t-shirt priced at $24, made from 100% Airlume combed and ringspun cotton, part of the supersisters throwback apparel line.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panini America: Major sports and entertainment trading card manufacturer with league licensing (NFL, NBA, FIFA, WNBA). Relevant peer as a women's-sports card publisher via WNBA license — direct category competitor for women's card retail dollars.
• Topps: Long-established trading card giant (now owned by Fanatics Collectibles) producing sports, entertainment, and non-sport card sets globally. Comparable as the dominant retail trading card publisher, though supersisters differentiates with a women-pioneers-only focus vs. Topps' broad sports catalog.
• Upper Deck: Established sports and entertainment card manufacturer with deep licensed product lines. Comparable as a broad-card incumbent whose women's sports cards compete for the same retail and collector wallet share.

Emerging players

• Cryptozoic Entertainment: Entertainment and pop-culture themed trading card and collectibles maker (DC, Marvel, horror franchises). Comparable as a themed-collectible card publisher leveraging IP and fan communities — overlapping with supersisters' community-driven, fandom-led GTM.
• Breygent Marketing: Licensed manufacturer of themed trading card sets including women's history and entertainment IP. Comparable to supersisters in producing limited-run women/historical-themed cards at the specialty retail tier.
• Leaf Trading Cards: Smaller specialty trading card manufacturer focused on niche sports and entertainment sets rather than top-tier league licenses. Comparable as a sub-scale card publisher competing in the premium/specialty segment where supersisters also operates.

Others

• Scholastic: Largest publisher and distributor of children's books and educational materials in the U.S., including women's history classroom resources. Adjacent comparable given supersisters' educator-customer segment and educational mission, though Scholastic is far broader in category scope.
• Goldin Auctions: Premier sports card and collectibles auction house with strong discovery and price-discovery function for the card-collecting audience. Relevant as a sales/visibility channel and comparable reference point for collectible-card valuation dynamics.
• Heritage Auctions: Largest U.S. auction house for trading cards, memorabilia, and historical collectibles. Comparable indirectly as the primary secondary-market venue where vintage cards — including the original 1979 supersisters set — trade today.

Direct peers

• Rittenhouse Archives: Specialty publisher of limited-edition and historical trading cards (e.g., historical figures, civil-war-era sets, women pioneers). The closest direct peer in product format — limited-edition curated cards with educational/historical themes — and target audience of adult collectors and educators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supersistersTM
• Instagraminstagram.com/supersisterscards
• LinkedInlinkedin.com/company/supersisters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about supersisters