Sport London News

What Sport London News does

Sport London News is an incorporated Canadian not-for-profit organization founded in 2021 and headquartered in London, Ontario, that publishes Gameday London, an independent online sports media outlet serving London, Ontario sports fans. The publication delivers news, analysis, long-form features, interviews, podcasts, and photo journalism covering a wide vertical of local teams and athletes — including the London Knights (OHL hockey), London Lightning (NBLC basketball), London Majors (CBL baseball), FC London (soccer), Western University Mustangs, and athletes ranging from grassroots through professional and Olympic levels. The product is a WordPress-based website (gamedaylondon.com) augmented by a weekly email newsletter (eepurl.com/hqClAb) and social media presence on Facebook, X (Twitter), and Instagram, with a dedicated baseball sub-vertical called "Around the Diamond." {'company_description_short': 'Sport London News is a Canadian non-profit that publishes Gameday London, an independent online sports outlet covering London, Ontario teams and athletes from grassroots to professional levels, funded by advertising, donations, and government support.'}

Name

Sport London News

Legal name

Sport London News

Website

https://gamedaylondon.com

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

New London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Sponsorships: As a non-profit publication incorporated as Sport London News, all funds raised through advertising, sponsorships and donations go directly towards the production of Gameday London content.
2. Advertising Revenue: Third-party advertisements displayed on the website from businesses and organizations. Revenue from advertising supports the publication.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sport London News publishes Gameday London, an independent online sports publication covering London, Ontario's local teams (London Knights hockey, London Lightning basketball, London Majors baseball, FC London soccer, Western University Mustangs) and individual athletes from grassroots through professional and Olympic levels. The publication delivers news, analysis, long-form features, interviews, chats, and podcasts produced by local journalists, and is supported by advertising, sponsorships, donations, and Government of Canada funding as a registered non-profit.

Product overview

Gameday London is a single unified online sports news publication that operates as the primary product of Sport London News. The core offering is comprehensive local sports journalism covering London's major teams (London Knights hockey, London Lightning basketball, London Majors baseball) as well as grassroots and Olympic-level sports. Supporting modules include a Journalism Training Program offering internships for students, a weekly newsletter subscription service, and specialized coverage sections like 'Around the Diamond' for baseball. The publication is funded through advertising, sponsorships, and donations as a non-profit organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Gameday London Online Sports Publication An independent online sports publication produced by local journalists, covering London, Ontario sports teams and athletes (including London Knights OHL hockey, London Lightning NBLC basketball, London Majors baseball, FC London soccer, Western University Mustangs, and other grassroots/Olympic-level athletes) via news, analysis, long-form articles, interviews, chats, podcasts, and multimedia. Free to readers.
• Journalism Training Program Internships and co-op placements offered by Gameday London for journalism students and recent graduates, providing on-the-ground training with veteran local journalists and opportunities to have work published on the outlet. Targeted at post-secondary students pursuing careers in journalism.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DonorboxminorOthersDonorbox platform used for collecting donations from supporters. Website link: donorbox.org/gameday-london-donations

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• TSN: Canadian sports broadcaster with extensive digital publishing properties covering hockey, baseball, and other sports. Comparable as a Canada-based multi-sport digital media competitor to Gameday London's London, Ontario coverage area.
• London Free Press: Postmedia-owned daily newspaper serving London, Ontario, with a dedicated local sports section covering the Knights, Majors, and other area teams. Directly comparable in geography and core subject matter (London, Ontario sports) though broader in editorial scope.

Broad incumbents

• Sports Illustrated: Established national sports media brand with broad coverage and digital publishing operations. Comparable in category (sports news/journalism) but operates as a wide-portfolio incumbent rather than a local specialist.
• ESPN: Global sports media conglomerate with comprehensive digital coverage of major leagues and local teams. Comparable as a sports news destination, but its scale and breadth make it a broad incumbent rather than a direct local competitor.

Direct peers

• Bleacher Report: Digital-first sports media company producing articles, video, and social content for sports fans. Comparable in product format (digital sports publishing, multimedia storytelling) though operating at national scale.
• SB Nation: Network of digital sports publications with team- and city-focused verticals producing written and multimedia coverage. Comparable as a digital-first sports content publisher with a local/team coverage model.
• The Athletic: Subscription-based digital sports journalism outlet covering teams at a deep, local level. Directly comparable to Gameday London as a digital-first sports news product, though operating nationally and at much larger scale.
• The Score: Canadian digital sports media brand delivering scores, news, and multimedia content to sports fans. Comparable to Gameday London as a Canada-focused digital sports publisher, though operating nationally with a mobile-first product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GamedayLondonOn
• Facebookfacebook.com/profile.php?id=100063951814387
• Instagraminstagram.com/gamedaylondonon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport London News