The Herb House Inc.

Name

The Herb House Inc.

Legal name

The Herb House Inc.

Website

https://theherbhouseonline.com

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Product category

Natural Health Supplements Retail

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAJAKAD

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts)

Agriculture & Food Production/Food Ingredients & Additives/Nutraceutical & Functional Ingredients (Vitamins, Minerals, Omega-3s, Botanicals)

SECONDARYAFAJANAC

Dried Herbs & Herb Blends

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

Keywords

• Herbal supplements retail
• Essential oil blends
• Natural health products
• Homeopathic remedies
• Nutritional supplements

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail sales from physical store: Direct retail sales of natural supplements, essential oils, homeopathic remedies, and minerals from their Winter Park, FL location. Products include both third-party brands and their own Signature and Premiere Personal Essential Oil Blends.
2. Affiliate/Independent Distributor commissions: The Herb House operates as an Independent Distributor for Nature's Sunshine and other major companies, earning compensation when customers purchase or sign up through their referral links.
3. pH Balance testing services: Personal pH Balance testing appointments offered at their store location, providing personalized health guidance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Herb House Inc. operates a physical retail store in Winter Park, FL and an online presence to distribute herbs, vitamins, minerals, herbal liquids, homeopathics, essential oils, and natural supplements. They function as an Independent Distributor for multiple major brands including Nature's Sunshine Products, Newton Homeopathics, Pure Herbs, Energique, and Cili Health Products. Additionally, they offer proprietary Signature Essential Oil Blends and customized Premiere Personal Essential Oil Blends made on-site, plus personal pH Balance testing appointments.

Product overview

The Herb House Inc. is a retail store and Independent Distributor of natural health products, offering a diverse portfolio of supplements, herbs, essential oils, and homeopathic remedies through both physical retail location and online channels. The core offerings include distributed brands (Nature's Sunshine, Newton Homeopathics, Pure Herbs, Energique, Cili Health Products) alongside proprietary Signature and Premiere Personal Essential Oil Blends. Key product lines encompass the Solstic drink mix series (Cardio, Energy, Immune, Revive, Twenty Four), cleanse programs (Candida Clear, CleanStart, Dieter's Cleanse, Para Cleanse, Tiao He Cleanse), weight management formulas (MetaboMax Plus, Ultra Therm, 7-Keto), and protein supplements (Nature's Harvest, Love and Peas, AIVIA Plant/Whey Protein). Services include personal pH Balance testing. The company serves the Greater Orlando and Central Florida area from a physical store in Winter Park, FL, and has been operating for over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Essential Oil Blends: Proprietary essential oil blends exclusively available at The Herb House.
• Premiere Personal Essential Oil Blends

Products and services

• Nature's Sunshine Products A comprehensive line of natural health supplements including herbs, vitamins, minerals, essential oils, homeopathic compounds, and wellness products distributed by The Herb House as an Independent Distributor.
• Newton Homeopathics High-quality homeopathic compounds offered through The Herb House as an Independent Distributor, focusing on natural homeopathic remedies for various health conditions.
• Pure Herbs High-quality liquid extract herbal compounds designed to support body functions, distributed by The Herb House as an Independent Distributor.
• Energique Quality homeopathics, herbal compounds, essential oils, and nutritional supplements from a U.S. Heartland-based manufacturer, distributed by The Herb House.
• Cili Health Products (Cili Minerals) Liquid minerals, functional foods, and natural supplements featuring angstrom-sized mineral particles in double reverse osmosis water for rapid absorption, distributed by The Herb House.
• Signature Essential Oil Blends Proprietary essential oil blends exclusively available at The Herb House, representing the company's own custom formulations.
• Premiere Personal Essential Oil Blends Customized personal essential oil blends made on-site at The Herb House, personalized for individual customers based on their needs.
• pH Balance Testing Personal pH Balance testing service offered by appointment at The Herb House store location to help customers understand their acid-alkaline balance and guide them toward better health.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Nature's Sunshine ProductscoreChannel Partner/ Reseller/ DistributorPrimary supplier and brand partnership. The Herb House is an Independent Distributor for Nature's Sunshine Products, offering their herbs, essential oils, homeopathic compounds and minerals. They receive affiliate compensation for purchases made through their referral links.
• Newton HomeopathicscoreChannel Partner/ Reseller/ DistributorIndependent Distributor for Newton Homeopathics products - a company dedicated to high quality homeopathic compounds.
• Pure HerbscoreChannel Partner/ Reseller/ DistributorIndependent Distributor for Pure Herbs, LTD - a company dedicated to making high quality liquid extract compounds to support body functions.
• EnergiquecoreChannel Partner/ Reseller/ DistributorIndependent Distributor for Energique products - a quality company focusing on homeopathics, herbal compounds, essential oils and nutritional supplements from the Heartland of USA.
• Cili Health ProductsminorChannel Partner/ Reseller/ DistributorIndependent Distributor for Cili Health Products including their line of liquid minerals, functional foods and natural supplements. Cili Minerals are among the most effective products in the world with angstrom sized mineral particles.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mountain Rose Herbs: Mountain Rose Herbs is an online and mail-order retailer of organic herbs, essential oils, and botanical products. Like The Herb House, it sells herbal supplements and essential oils to health-conscious consumers, but operates nationally via e-commerce rather than a single retail storefront.
• Swanson Health Products: Swanson is one of the largest online retailers of vitamins, supplements, and herbal products, offering brands comparable to The Herb House's Nature's Sunshine portfolio. Both serve health-conscious consumers seeking natural supplements, though Swanson operates nationally at far greater scale.
• Starwest Botanicals: Starwest Botanicals is a bulk herb and essential oil supplier serving both retail consumers and resellers. Comparable to The Herb House in herbal and essential oil product focus, but operating primarily as a bulk/wholesale botanical supplier rather than a retail storefront.
• iHerb: iHerb is a major global online retailer of natural supplements, herbs, homeopathics, and essential oils. Comparable to The Herb House in product categories and customer base, but competing in the same digital supplement space with vastly larger scale and international shipping.
• Vitacost: Vitacost is an online retailer of vitamins, supplements, and natural health products, now owned by Kroger. Directly comparable to The Herb House's e-commerce supplement assortment, but operating at much larger scale with proprietary fulfillment and pricing advantages.
• Herb Pharm: Herb Pharm is an herbal extract manufacturer and direct-to-consumer brand offering liquid herbal extracts and essential oils. Comparable to The Herb House's Pure Herbs and Energique liquid extract offerings, but operating at scale as both producer and retailer.
• Puritan's Pride: Puritan's Pride is a direct-to-consumer vitamin and supplement retailer offering vitamins, herbs, and minerals comparable to The Herb House's Nature's Sunshine-distributed assortment. Both serve value-oriented health-conscious consumers, though Puritan's Pride operates at national scale via catalog and e-commerce.
• Frontier Co-op: Frontier Co-op is a wholesale and retail supplier of organic herbs, spices, and essential oils. Directly comparable to The Herb House in product categories (herbs, essential oils, botanical supplements), though operating primarily as a wholesale distributor to natural product retailers.

Broad incumbents

• Natural Grocers: Natural Grocers is a multi-state retail chain specializing in natural and organic groceries, vitamins, and supplements. Broader than The Herb House (full grocery assortment), but overlapping on the herbal supplement and natural health categories that anchor The Herb House's retail offering.
• The Vitamin Shoppe: The Vitamin Shoppe is a national specialty retailer of vitamins, minerals, herbs, and sports nutrition. Overlaps with The Herb House on the herbal supplement and essential oil categories, but operates as a large multi-store chain rather than a single-location independent distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/theherbhouseonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Herb House Inc.