Name

Win Place Home

Legal name

Win Place Home, Inc.

Website

https://winplacehome.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equine Aftercare and Thoroughbred Rescue

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)

akta.pro secondary industry

Animal Shelters & Adoption Services (BPAGAIAA)

Keywords

• Thoroughbred aftercare
• Racehorse retraining
• Horse adoption services
• Equine welfare
• Nonprofit equine rescue

Headquarters

HQ city

Canyon Country

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations: Tax-deductible donations from individuals supporting retired racehorse aftercare. WPH is a California registered nonprofit and US Federal 501(c)(3) recognized charity.
2. Horse Adoption Fees: Fees ranging from $500 to $12,000 for adopted horses, determined by training level and time at facility.
3. Healing Sessions: 90-minute transformative healing experiences at $222 per person.
4. Corporate Team Building: Equus Ed corporate programs at suggested donation of $250 per participant for 3.5-hour sessions.
5. Volunteer Days: Corporate volunteer days at suggested donation of $100 per participant for 3-hour experiences.
6. Subscription Plans: OTTB Success Series subscription at $19/month or $199/year providing video content for off-track Thoroughbred owners.
7. Merchandise Sales: Annual exclusive t-shirt designs ($30) and sun shirts ($50) sold through the online store.
8. Horse Sponsorship: Sponsorship programs at various tiers ($500-$5000+) providing daily care, training, and veterinary services for specific horses.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Win Place Home is a California-based nonprofit that rescues, rehabilitates, and retrains retired Thoroughbred racehorses for second careers, then places them in adopted homes through a structured application and onboarding process. The organization also offers supplementary programs including Healing with Horses trauma-informed wellness sessions, Equus Ed corporate team-building workshops, volunteer days, and the OTTB Success Series educational subscription for new off-track Thoroughbred owners.

Product overview

Win Place Home is a single, unified nonprofit offering retraining and adoption services for retired Thoroughbred racehorses. The core offering consists of horse rescue, rehabilitation, retraining, and adoption placement. Supplementary offerings include Healing with Horses (somatic wellness sessions), Equus Ed corporate programs (team building and volunteer days), the OTTB Success Series educational video subscription, horse sponsorship, and merchandise sales. The organization operates primarily in Canyon Country, CA.

Differentiator

Problem solved

Functional benefit

Brands

• Healing with Horses: A 90-minute transformational experience with retired Thoroughbred racehorses, combining somatic practices, Reiki, nervous system regulation, mindfulness, and ground-based interaction with horses.
• Equus Ed

Products and services

• Horse Adoption Services Comprehensive retraining, rehabilitation, and adoption placement program for retired Thoroughbred racehorses, transitioning them into sport horses, trail horses, therapy horses, or companion animals. Adoption fees range from $500 (companion/pasture home) to $12,000 (highly trained prospects), affected by training duration and level. The process includes meeting horses, working/riding with them, interviews with founder CJ Wilson, application review by the Board of Directors, and signed adoption agreements. Adoptions available both in-state and internationally with adopters responsible for shipping.
• Healing with Horses Program A 90-minute trauma-informed transformation experience using retired Thoroughbreds combined with somatic practices, Reiki, nervous system regulation, and mindfulness techniques. Facilitated by Jaime Garcia. Priced at $222 per person. Small groups, private groups, and corporate wellness experiences available upon request.

Quantifiable outcome

• Successfully rehomed 100+ thoroughbreds since founding
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Thoroughbred Aftercare AlliancecoreStrategic or Co-development PartnerTAA accreditation signifies WPH meets stringent standards for thoroughbred aftercare including facility standards, veterinary care, operational practices, and responsible rehoming. This partnership provides credibility and access to industry resources for retired racehorse aftercare.
• The Right Horse InitiativecoreStrategic or Co-development PartnerWPH is listed as a Right Horse Partner, gaining visibility through the initiative's adoption platform and network. The Right Horse Initiative works to improve horse welfare through collaboration with equine organizations.
• Equine Welfare Data CollectiveminorStrategic or Co-development PartnerWPH participates in data collection efforts through the United Horse Coalition's Equine Welfare Data Collective to improve understanding of horse welfare outcomes.
• CARMA (California Retirement Management Account)minorStrategic or Co-development PartnerWPH receives horses from CARMA, a program that provides funds for thoroughbred aftercare at participating California racetracks.
• SynNutra EquineminorOthersSynNutra Equine, founded by Dr Simpson DVM, provides research-based equine supplements and products. Committed to all-natural, field-tested herbal ingredients for performance horse medical issues.
• Equiscope PerformanceminorOthersEquiscope Performance, a program of Intelligent Bioenergetics, supports advanced healing for horses from elite athletes to aftercare and lesson horses, expanding access to therapeutic technologies.
• Hronis Racing LLCminorOthersSilks sponsor who has generously donated to Win Place Home, supporting the organization's mission.
• BlinkersonminorOthersSilks sponsor who has generously donated to Win Place Home, supporting the organization's mission.
• August WaresminorOthersArtist who creates handmade miniature horses especially for Win Place Home that are given as gifts to sponsors at the $5000+ level.
• Monty Roberts International Learning CenterminorStrategic or Co-development PartnerPartnership with Monty Roberts' Mustang & Transition Horse Program in Solvang, CA. Some WPH horses have been selected for this program and some have come from it. Program run in partnership with The Right Horse Initiative.
• Elite VocationsminorStrategic or Co-development PartnerVeteran program organization that has partnered with WPH. Horses like Sol, Potato, Everett, and Lindon were selected for Elite Vocations veteran programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CANTER USA: Communication Alliance to Network Thoroughbred Ex-Racehorses, providing transition and adoption services for off-track Thoroughbreds. Directly comparable in aftercare mission, OTTB retraining focus, and adopter network orientation.
• Old Friends Equine: Kentucky-based nonprofit providing permanent and hospice care for retired Thoroughbreds, with adoption and visiting programs. Comparable in TAA accreditation, equine welfare focus, and public engagement model.
• New Vocations Racehorse Adoption Program: The largest racehorse adoption organization in North America, retraining and rehoming retired Thoroughbreds. Operates a multi-region facility model with similar adoption fees, rehabilitation focus, and education programming to WPH.
• Thoroughbred Retirement Foundation: One of the oldest and largest Thoroughbred aftercare nonprofits in the U.S., providing rescue, retirement, and adoption services for retired racehorses. Directly comparable to WPH in mission, accreditation status, and adoption-based model.
• Second Stride: Kentucky-based Thoroughbred aftercare nonprofit specializing in retraining and adoption of off-track Thoroughbreds. Directly comparable mission with similar retraining, rehabilitation, and adoption placement services.

Others

• Thoroughbred Charities of America: Industry charity that grants funds to accredited Thoroughbred aftercare organizations and awarded WPH a 2025 grant. Functions as a funding conduit and industry convener rather than a direct aftercare operator.
• The Right Horse Initiative: Industry-wide initiative promoting horse adoption and welfare, with which WPH is a partner organization. Provides adoption platform, donor network, and industry coordination that WPH leverages rather than competes with directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/winplacehome
• LinkedInlinkedin.com/company/win-place-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win Place Home