Score Llc
EquiScore is a privately held AI video analysis platform purpose-built for equestrian sports, offering computer vision-based keypoint detection, head-to-head overlay comparisons, and automated highlight reels to professional and amateur riders, trainers, competitions, and media partners globally.
- Company typePrivate
- Founded2024
- HeadquartersFairfax, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Score Llc does
EquiScore is a privately held, early-stage software company (legal entity EquiScore Inc., founded 2024, headquartered in Fairfax, California) that provides an AI-powered video analysis platform purpose-built for equestrian sports. Its core technology is a proprietary computer vision system that performs 17-keypoint detection on horse-and-rider pairs, enabling real-world angle measurements (rider hip/torso, knee, and elbow angles; horse head, knee-over-fence, jump arc, and stride count), head-to-head overlay comparisons across multiple riders on the same course, and automated highlight reel generation that detects and clips every jump in a video.
The product is delivered as a self-serve web and mobile app (app.equiscore.io) under a freemium model with a paid ladder: a free tier offering one video per month, a $4.99 single-video purchase, a $14.99 seven-day Show Plan for competition attendees (with watermarked overlays), and a $29.99/month Pro Plan for unlimited videos. EquiScore also operates an API integration program targeting livestream companies, broadcasters, and media partners seeking to embed the technology into their own platforms, alongside direct outreach to competition organizers. The company serves four primary customer segments — riders (professional and amateur), trainers, competitions/venues, and media/broadcast partners — and is differentiated as the first vertical-specific computer vision product in a $300B global equestrian industry that has historically lacked objective performance analytics.
The company is founder-controlled (Shallin Ris, CEO; Matěj Šmíd, Founding Engineer/CTO), with a small engineering team, a senior engineer, and a small advisor group. No external venture funding, acquisitions, or public market activity is disclosed in the source data, and the firm is actively shipping product — including two March 2026 feature launches (Slow-Motion Every N-th Jump and Video Processing Progress Bars) — while extending from a consumer self-serve motion into a B2B/OEM API channel.
Score Llc firmographics
Firmographics- Name
- Score Llc
- Legal name
- EquiScore Inc.
- Website
- https://equiscore.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EquiScore is a privately held AI video analysis platform purpose-built for equestrian sports, offering computer vision-based keypoint detection, head-to-head overlay comparisons, and automated highlight reels to professional and amateur riders, trainers, competitions, and media partners globally.
- Ownership category
- akta.pro rank
Score Llc industry classification
Industry- Product category
- Sports Video Analytics Software
- NAICS
- Spectator Sports (71121), All Other Amusement and Recreation Industries (71399), Motion Picture and Video Industries (5121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where Score Llc is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Score Llc business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Plan: Monthly subscription at $29.99 providing unlimited videos per month, targeting power users and frequent competitors
- Per-Transaction - Individual Video: One-time purchase at $4.99 for single video processing
- Time-Based Access - Show Plan: 7-day access pass at $14.99 for users attending specific competitions, with watermarked overlays included
- Freemium Lead Generation: Free tier offering 1 video per month to drive user acquisition and conversion to paid plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium - 1 free video/month |
| Unit Pricing | Pay-as-you-go | Individual Video - $4.99 |
| Subscription | Pay-as-you-go | Show Plan - $14.99 for 7-day access |
| Subscription | Monthly | Pro Plan - $29.99/month unlimited |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Score Llc product offering
Product offeringCore offering
EquiScore provides AI-based computer vision video analysis for equestrian sports, automatically generating highlight reels clipped at every jump and producing side-by-side overlay comparisons of horse-and-rider combinations over the same course. The platform detects 17 keypoints on horse and rider to measure real-world angles (rider hip/torso/knee/elbow, horse head, knee over fence, jump arc, stride count) and supports motion curve visualization. Offerings are delivered via a self-serve web app and an enterprise API integration program for livestream and event partners.
Product overview
EquiScore is a unified video analysis platform for equestrian sports combining AI-powered computer vision with video processing capabilities. The platform consists of the core EquiScore web/app experience supporting Highlight Reels, Side-by-Side Comparisons, and Video Overlays features. Pricing tiers include a Freemium Plan (1 free video/month), Individual Video ($4.99), Show Plan ($14.99/7-day event access), and Pro Plan ($29.99/month unlimited).
Differentiator
Problem solved
Functional benefit
Products and services
- EquiScore Platform AI-powered video analysis platform for equestrian sports that delivers computer vision-based performance insights, automated highlight reels, side-by-side overlay comparisons, and 17-keypoint body detection on horse and rider. Targets professional and amateur riders, trainers, competition venues, and broadcasters. Accessed via web/app at app.equiscore.io with freemium, per-video, event-based, and monthly subscription tiers.
- Highlight Reels Automated video highlight reel feature that detects and clips videos at every jump from one or many rides, producing shareable highlight reels suited for social media and marketing. Designed for equestrian riders, trainers, and social media teams who previously hand-clipped videos in tools such as CapCut, Canva, or iMovie.
- Head-to-Head Overlay Side-by-side comparison feature that overlays multiple horse-and-rider combinations on the same course to surface insights into timing, track, and technique. Users upload two videos filmed from the same location and receive an instant overlay that works with smartphone and livestream footage. Includes slow-motion and portrait-mode add-ons.
- EquiScore API Integration Program Enterprise API offering that allows livestream companies, broadcast/media partners, and other technology solutions to embed EquiScore's equestrian video analysis and highlight generation capabilities directly into their own platforms. Targets livestream operators, show organizers, and media partners who want to integrate EquiScore's computer vision into live event coverage, audience engagement products, or in-platform content workflows.
Quantifiable outcome
- Automated highlight reels save riders hours compared to hand-clipping videos in CapCut, Canva, or iMovie
- +1 more outcomes
Companies that use Score Llc
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Score Llc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Score Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Livestream Companies (Unspecified)coreAPI integration partnerships offered to livestream companies and other technology solutions wanting to embed EquiScore's video analysis technology. For companies that want to use the technology in their own platforms.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Score Llc competitors and assessment
Company assessmentEmerging players
- KinaTrax: Markerless motion capture and biomechanics platform for professional sports, providing 3D joint and limb tracking without wearables. Comparable as a computer-vision-based athlete biomechanics vendor using keypoint detection to quantify performance, closely aligned with EquiScore's 17-keypoint methodology.
- Veo Technologies: AI-powered sports camera and automated broadcast platform that records, analyzes, and streams amateur and youth sports games with computer vision. Comparable as an AI video platform automating sports video capture and analysis, though focused on team sports rather than equestrian.
- Trace: AI sports camera and coaching platform that auto-records and analyzes individual and team sports for athletes and coaches. Comparable as an AI-driven sports video analysis product with consumer plus coaching workflows, similar in product-led motion to EquiScore.
Broad incumbents
- Dartfish: Long-established sports video analysis and performance improvement software used by coaches, athletes, and federations for technique breakdown and overlay comparison. Comparable as a video overlay and comparison tool for athletes and coaches, directly overlapping EquiScore's overlay and side-by-side features.
- Pixellot: AI-automated sports broadcast and video analysis provider used by federations, leagues, and media partners to capture and analyze sports at scale. Comparable as an AI video infrastructure layer serving sports media and event organizers, overlapping with EquiScore's enterprise/API livestream motion.
- Catapult Sports: Public sports technology company providing wearable athlete tracking, performance analytics, and video tools to elite teams and leagues globally. Comparable as a sports performance analytics vendor using sensor and video data to quantify athlete mechanics, operating at far larger scale than EquiScore.
- Hudl: Largest sports video analysis platform in the world, serving team and individual sports with cloud-based video breakdowns, coaching tools, and athlete performance data. Comparable as a sports video analytics business serving athletes and coaches, though far broader than EquiScore's equestrian-specific focus.
- Genius Sports: Sports data and technology company (which acquired Second Spectrum) providing AI-powered computer vision tracking, betting feeds, and broadcast data to leagues and media partners. Comparable as a sports computer vision and data infrastructure vendor with enterprise and broadcast distribution similar to EquiScore's API ambitions.
- PlaySight Interactive: AI sports video and analytics platform combining multi-angle capture, automated highlights, and coaching tools for racquet and team sports. Comparable as an AI video capture, analysis, and highlight-reel platform with sports media and coaching use cases similar to EquiScore's automated highlight reels and overlays.
Direct peers
- Arioneo (Equisense): Connected equestrian technology company best known for the Equisense sensor and the Arioneo platform, which track horse gait, movement, and performance data for training. Comparable as the most direct vertical peer, bringing data-driven performance analytics specifically to equestrian riders and trainers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Score Llc social profiles
Digital presenceScore Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Score Llc leadership team
Management profileNumber of profiles
Profiles7 records
Score Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Score Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Score Llc
What does Score Llc do?
EquiScore provides AI-based computer vision video analysis for equestrian sports, automatically generating highlight reels clipped at every jump and producing side-by-side overlay comparisons of horse-and-rider combinations over the same course. The platform detects 17 keypoints on horse and rider to measure real-world angles (rider hip/torso/knee/elbow, horse head, knee over fence, jump arc, stride count) and supports motion curve visualization. Offerings are delivered via a self-serve web app and an enterprise API integration program for livestream and event partners.
Is Score Llc a public or private company?
Score Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Score Llc founded?
Score Llc was founded in 2024. It employs 1 to 10 people.
Where is Score Llc based?
Score Llc is headquartered in Fairfax, United States, in the North America region.
How does Score Llc make money?
Four revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are per-Transaction - Individual Video, time-Based Access - Show Plan and freemium Lead Generation.
Who are Score Llc's main competitors?
Emerging players on record are KinaTrax, Veo Technologies and Trace. Broad incumbents are Dartfish, Pixellot, Catapult Sports, Hudl, Genius Sports and PlaySight Interactive. Arioneo (Equisense) is listed as a direct peer.
Does Score Llc have an API?
Yes. API integrations offered to livestream companies and other solutions that want to use EquiScore technology. For livestream companies and other solutions that want to use their technology, they offer API integrations. Contact via [email protected] to discuss integration opportunities.
What industry is Score Llc in?
Score Llc's product category is Sports Video Analytics Software. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 71121 and its SIC code is 7990.