What Projects by 91 Inc. does

Projects by 91 Inc. is a Toronto-based private live event production agency that delivers turnkey production, risk management, staffing, and consulting services for music festivals, concerts, and public events across Canada. The company is organized into four service divisions: Event Production (production management, technical and creative design, site management, AutoCAD drafting, permitting, and artist immigration support), Risk Management (event safety oversight, incident tracking, CCTV monitoring, crowd safety management, and Emergency Action Plans built on NIMS, ICS, and IMS frameworks), Staffing & Resources (trained in-house personnel such as Production Managers, Stage Managers, Event Safety Directors, Crowd Safety Managers, Health & Safety Officers, and Control Room Operators, plus equipment including production radios, CCTV packages, and production vehicles), and Training & Consulting. Core clients include Live Nation Canada, Republic Live, AEG Presents Canada, This Is Blueprint, Embrace Entertainment, F7 Entertainment, Ink Entertainment, and municipal/cultural organizations such as the City of Port Colborne and Ontario Place, with flagship engagements including Boots & Hearts (50,000 capacity, 12+ year relationship), Electric Island (13+ seasons), Badlands Music Festival in Calgary, and a 2026 Keinemusik show at Woodbine Park in Toronto.

Name

Projects by 91 Inc.

Legal name

Projects by 91 Inc.

Website

https://projectsby91.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Projects by 91 Inc. is a Toronto-based live event production agency providing turnkey production, risk management, staffing, and consulting services for large-scale music festivals and concerts across Canada, serving enterprise clients including Live Nation Canada, Republic Live, and AEG Presents.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Power Distribution & Temporary Electrical (MPAGAKAE), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Live event production
• Music festival management
• Event safety services
• Crowd management consulting
• Production staffing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Event Production Services: Full-spectrum event production services including production management, technical & creative design, site management, and staffing. Revenue generated through project-based contracts with entertainment organizations, festival promoters, and venue operators for live events and large-scale music festivals.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Projects by 91 provides turnkey live event production services for music festivals and large-scale concerts, including production management, technical and creative design, site management, artist relations, and budgeting. The company also delivers event safety and risk management oversight, trained in-house staffing, and consulting services. Operations scale from 3,000-capacity events to 50,000-capacity festivals and serve clients such as Live Nation Canada, Republic Live, AEG, and municipal governments across Canada.

Product overview

Projects by 91 Inc. is a Toronto-based live event production agency specializing in large-scale music festivals and entertainment events. Rather than a software product, the company offers a unified suite of turnkey event production services organized into four interconnected divisions: Event Production (technical/logistical execution), Risk Management (safety oversight and emergency planning), Staffing & Resources (personnel and equipment supply), and Training & Consulting. Together these divisions provide end-to-end support from concept through execution for clients including Live Nation, Republic Live, and major festival brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Services Comprehensive technical and logistical management for live events, including staging, power distribution, audio-visual integration, site management, load-in/load-out logistics, permitting, and artist immigration support. Targeted at entertainment organizations, festival promoters, and venue operators.
• Risk Management Services Dynamic safety measures including Event Safety Oversight, incident tracking, CCTV monitoring, crowd safety management, security and medical contractor oversight, and Emergency Action Plans using NIMS, ICS, and IMS frameworks. Targeted at festival organizers and venues requiring professional safety oversight.
• Staffing & Resources Provides trained, insured, and experienced personnel including production runners, control room operators, access control staff, crowd safety managers, and health and safety officers, along with essential equipment like production radios, CCTV packages, and vehicles. Targeted at event producers needing reliable production staff and equipment.
• Training & Consulting Internal team education and external consulting services for event organizers to assess risks, refine safety strategies, and implement industry best practices. Targeted at event organizers and production teams seeking expert safety guidance.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ESAC (Entertainment Safety Association Consortium)minorOthersIndustry membership organization for entertainment safety. Projects by 91 displays membership as part of their professional industry affiliations, demonstrating commitment to safety standards in event production.
• GCMA (Global Concert & Music Association)minorOthersIndustry association supporting live music and concert professionals. Projects by 91 maintains membership demonstrating industry standing and adherence to professional standards in live event production.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• AEG Presents: Global live entertainment conglomerate and one of the world's largest concert/festival promoters (Coachella co-promoter, Goldenvoice). Broad incumbent: currently a client of Projects by 91 in Canada, but at parent scale AEG operates owned festivals, venues, and in-house production teams that compete with independent production agencies.
• IMG (WME | IMG Events & Festivals): Global talent and events business providing large-scale event production, licensing, and operations for festivals and major live experiences. Broad incumbent: overlaps Projects by 91's festival production capabilities but as part of a much wider talent, licensing, and content portfolio at significant scale.

Direct peers

• C3 Presents: US-based festival and event production company behind Austin City Limits Music Festival, Lollapalooza, and other major properties. Direct peer: provides end-to-end live event production, talent buying, and festival operations for large-scale music events, mirroring Projects by 91's full-service production model.
• Superfly Productions: Independent live experiences and festival producer (Bonnaroo, Outside Lands). Direct peer: produces large-scale music festivals and brand experiences, combining creative design, production management, and site operations similar to Projects by 91's integrated service offering.
• Paquin Entertainment Group: Canadian full-service entertainment production and artist management company. Direct peer: Canadian-headquartered counterpart producing concerts, festivals, theatrical tours, and live experiences, addressing the same North American market with comparable production capabilities.
• Jam Productions: Chicago-based live event production and concert promotion company operating theaters, festivals, and tours. Direct peer: provides end-to-end concert and event production services including staging, site operations, and touring support, with a similar B2B production agency model.
• PromoWest Productions: Ohio-based independent concert and festival promoter/producer (Forecastle, WonderBus). Direct peer: produces mid-to-large scale music festivals and concerts, offering production management and event operations comparable to Projects by 91's festival production work.
• Another Planet Entertainment: Bay Area-based independent concert and festival promoter/producer (Outside Lands, Life is Beautiful). Direct peer: handles festival production, site management, and event operations for large-scale music events, comparable in scope and client type to Projects by 91.

Others

• ESAC (Entertainment Safety Association Consortium): Canadian industry association promoting safety standards across live entertainment production. Other (ecosystem): Projects by 91 holds ESAC membership and shares an industry-overlap with safety training, certification, and best-practice dissemination rather than direct competitive production services.

Regional players

• FKP Scorpio: Germany-based independent concert and festival promoter/producer (Hurricane, Southside, Deichbrand). Regional peer: operates in the same festival production category as Projects by 91 but primarily in the German/European market, making it a relevant functional analogue rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/projects-by-91-inc
• Instagraminstagram.com/projectsby91

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projects by 91 Inc.