Betong & Microcement 08 AB

What Betong & Microcement 08 AB does

Betong & Microcement 08 AB, trading as Microcement 08, is a founder-owned Swedish private limited company founded in 2009 by Carlos Soto and headquartered at the Colorama Älvsjö store in Stockholm. The company holds exclusive Swedish distribution rights for CimentArt microcement products, a global decorative coatings brand present in 35 countries, and operates as a specialty distributor, applicator, and training provider for the Swedish market. Its product portfolio spans eight CimentArt variants — Traditional, Aqua Nature, Aqua Stone, Oxide, Solid Color, Metalized, Aqua Quartz, and Aqua Microconcrete — formulated with synthetic resins, minerals, polymers, ballast, and waterproofing additives for indoor and outdoor surfaces at thicknesses of 0.1mm to 4mm.

The company generates revenue through three streams: one-time product sales of CimentArt microcement to a nationwide network of more than 25 certified applicators and to Colorama retail locations; professional installation services covering bathrooms, kitchens, floors, walls, countertops, and seamless floors priced at approximately 2,000 SEK per square meter inclusive of materials and labor; and paid full-day training and certification courses held in Stockholm, Göteborg, Kalmar, and Luleå, through which more than 1,000 professionals have been certified. Customer segments include private homeowners, Swedish housing cooperatives (bostadsrättsföreningar), and certified applicator trade partners, with an indirect international footprint inherited through CimentArt's 35-country network. The business holds ISO 14001 environmental certification and consecutive CimentArt distributor diplomas in 2020 and 2021.

Name

Betong & Microcement 08 AB

Legal name

Betong & Microcement 08 AB

Website

https://microcement08.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Betong & Microcement 08 AB is the exclusive Swedish distributor and certified applicator network for CimentArt microcement products, selling decorative coatings, professional installation services, and certification training to homeowners, housing cooperatives, and trade applicators across Sweden.

Ownership category

akta.pro rank

Product category

Decorative concrete coatings distribution and installation

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Concrete, Epoxy & Specialty Coatings Flooring Retail (CRAIAGAH)

akta.pro secondary industries

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Decorative concrete coatings
• Microcement distribution services
• Seamless floor installation
• Bathroom renovation surfaces
• Applicator training courses

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Microcement Products: Sale of CimentArt microcement products including Traditional, Aqua Stone, Aqua Nature, Aqua Quartz, Aqua Microconcrete, Metalized, and Solid Color variants. Products sold to certified applicators and through Colorama retail stores.
2. Installation Services: Application and installation services for microcement in bathrooms, kitchens, floors, walls, countertops, and seamless floors. Services offered throughout Stockholm and entire Sweden.
3. Training and Courses: Full-day training courses (08:00-16:00) for microcement application. Participants receive certification upon completion. Training held at multiple locations in Stockholm, Göteborg, Kalmar, and Luleå.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Exclusive Swedish distributor of the CimentArt microcement product family, supplying decorative cement coatings for floors, walls, ceilings, bathrooms, kitchens and countertops. The company also delivers professional microcement installation services directly to end customers and runs full-day certification training courses for applicators, restricting product sales to trained/certified partners.

Product overview

Betong & Microcement 08 AB is an exclusive Swedish distributor for CimentArt microcement products, offering a comprehensive portfolio of decorative coating solutions. The product line includes Traditional Microcement, Aqua Nature, Aqua Stone, Oxide, Solid Color, Metalized, Aqua Quartz, and Aqua Microconcrete variants—each designed for different aesthetic effects and application scenarios (floors, walls, countertops, bathrooms, kitchens). The company provides both material sales and professional installation services, along with certification training courses for certified applicators. Their products are 100% waterproof, environmentally certified, and suitable for both indoor and outdoor applications across residential and commercial projects throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Microcement Decorative cement-based coating made with synthetic resins, cement and selected minerals that produces a continuous, joint-free surface with marble-like patterns. Applied at 2–4mm thickness on floors, walls and ceilings for residential and commercial interiors.
• Aqua Nature Microcement Pre-mixed, smoothed cement-aesthetic variation of Traditional Microcement with a more homogeneous color and smooth steel-trowel finish. Applied at approximately 2mm on floors, walls, or ceilings, indoors and outdoors.
• Aqua Stone Microcement Ready-to-use waterproof decorative coating with a selected mineral base, synthetic resins, ballast and water-repellent additives. Creates continuous, joint-free surfaces imitating natural stone or slate at 1.5–2.5mm thickness, indoors and outdoors.
• Oxide Microcement Microcement system for creating decorative surfaces that imitate natural oxidation patterns, used on floors, walls and feature panels for a rust-effect aesthetic.
• Solid Color Microcement Decorative coating for finishing microcement floors and walls, delivering a homogeneous chromatic finish with uniform, joint-free color and complete waterproofing. Applied 2–4mm thick with high adhesion on virtually any surface.
• Metalized Microcement High-decorative sealer with microparticles that produce metallic or nacreous effects on microcement. Formulated with synthetic resins, micronized metallic minerals and selected pigments; effects achieved during application without grinding or polishing.
• Aqua Quartz Microcement Ultra-thin (from 0.1mm) ready-to-use microcement made of minerals, polymers, ballast, resins, pigments and waterproofing additives. Achieves smooth marble-like or homogeneous finishes at very low thickness, 100% waterproof.
• Aqua Microconcrete Ready-to-use, 100% waterproof smoothed microconcrete composed of minerals, polymers, ballast, resins, pigments and special waterproofing additives. Suitable for indoor and outdoor application on walls and floors.
• Microcement Training & Certification Courses Paid full-day training covering CimentArt microcement application techniques, technical documentation and working methods. Participants receive a certificate upon completion and are then eligible to purchase CimentArt products. Courses are held in Stockholm (Skogås), Göteborg, Kalmar, and Luleå.
• Microcement Floor Installation Service Professional installation of microcement flooring for residential and commercial spaces, including application over existing substrates, floor-heating-compatible heat-conductive layers, and seamless floor solutions.
• Microcement Bathroom Installation Service Installation of microcement in bathrooms — including floors, walls, and shower/wet-room areas — using CimentArt's 100% waterproof system, sold as a turnkey renovation service.
• Microcement Kitchen Installation Service Installation service for microcement in kitchens, covering floors, walls, kitchen islands, countertops, and splashbacks using 100% waterproof and heat-resistant CimentArt systems.
• Microcement Countertop (Bänkskiva) Installation Service Custom microcement countertop installation for kitchens and bathrooms. Available in multiple colors, textures (coarse, medium, fine) and finishes (matte, satin, gloss), 100% waterproof and heat-resistant.
• Seamless Flooring (Fogfria golv) Service Professional seamless flooring solutions including acrylic, polyurethane, and epoxy floor systems for demanding environments such as hospitals, laboratories, and food-industry facilities.

Quantifiable outcome

• 60% cost reduction compared to total renovation when applying microcement on existing substrates
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• CimentArt (Grupo CimentArt)coreChannel Partner/ Reseller/ DistributorExclusive distributor relationship in Sweden for CimentArt microcement products since 2009. The company distributes, trains, and applies CimentArt products throughout Sweden from Kiruna in the north to Malmö in the south. CimentArt is a global leader in microcement present in 35 countries, specializing in concrete, microcement, and all forms of decorative coatings.
• Colorama (Älvsjö, Vällingby, Arlandastad, Tyresö)coreChannel Partner/ Reseller/ DistributorPartnership with Colorama paint and building material retail chain. Multiple store locations serve as product sales points and customer consultation locations for Microcement 08 products. Main headquarters is located at Colorama Älvsjö.
• Noak Golv ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Luleå offering microcement installation services using CimentArt products.
• EH Golv ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Skellefteå offering microcement installation services using CimentArt products.
• Nordisk Akustik och Klinker ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Piteå offering microcement installation services using CimentArt products.
• Måla i Värmland ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Karlskoga offering microcement installation services using CimentArt products.
• Nyköpings Bygg & Kakel ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Nyköping offering microcement and tiling installation services using CimentArt products.
• Mursleven i Oskarshamn ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Oskarshamn offering microcement installation services using CimentArt products.
• Måleri-Hantverkarna i Linköping ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Linköping offering painting and microcement installation services using CimentArt products.
• SA Måleri & MicrocementminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Alingsås offering painting and microcement installation services using CimentArt products.
• NRM ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Norrköping offering microcement installation services using CimentArt products.
• MT Byggfix ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Göteborg offering microcement installation services using CimentArt products.
• Nellies VVS & Entreprenad ABminorChannel Partner/ Reseller/ DistributorCertified applicator partner in Kalmar offering microcement and plumbing installation services using CimentArt products. Hosts training sessions in their showroom.
• Färgmagasinet i Ö-vikminorChannel Partner/ Reseller/ DistributorReseller partner in Örnsköldsvik offering microcement products. Also serves as applicator reference in Norrland region.
• Täby NyansminorChannel Partner/ Reseller/ DistributorReseller partner in Täby/Arninge area offering microcement products. Hosts training sessions at their location.
• Börjes FärgminorChannel Partner/ Reseller/ DistributorReseller partner in Stockholm (Hornsgatan, Södermalm) offering microcement products.
• NTN ByggminorChannel Partner/ Reseller/ DistributorTraining partner in Luleå where microcement application courses are held in their showroom.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Topciment: Spanish manufacturer and global distributor of microcement and decorative coatings. Closest direct peer: same product category, similar training-and-distribution model, but with broader international reach.
• MyRevest (Revestech): European microcement manufacturer and distributor with a focus on training and certified-applicator networks. Operates in the same niche and uses an analogous go-to-market.
• Flowcrete (Tremco CPG): Manufacturer of resin flooring systems (epoxy, polyurethane, MMA) for commercial and industrial environments. Comparable product category to Microcement 08's seamless flooring line.
• Luxury Concrete: Microcement specialist producing decorative coatings and training applicators globally. Highly comparable product line and applicator-certification GTM to Microcement 08.

Broad incumbents

• Bostik (Arkema): Global adhesives, sealants, and specialty coatings business offering flooring systems and surface preparation products. Comparable on the coatings/distribution dimension at a much larger scale.
• Sto SE & Co. KGaA: German building coatings and flooring systems manufacturer with a strong European distribution footprint. Overlaps with Microcement 08 in decorative and functional surface coatings.
• Sika: Swiss specialty chemicals company with flooring, sealing, bonding, and decorative coating systems. Competes in adjacent seamless-flooring and waterproofing categories.
• Mapei: Global construction chemicals manufacturer with resin and cementitious flooring systems for residential and commercial use. Overlaps with Microcement 08's seamless flooring and decorative coatings offering.
• Ardex: German specialty construction materials company with flooring and decorative surface solutions, including cementitious coatings and resin systems.
• Kerakoll Group: Italian construction chemicals group with a decorative-resin and microcement range alongside adhesives and finishes. A broad incumbent overlapping with Microcement 08's product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/microcement08
• Facebookfacebook.com/microcement08
• LinkedInlinkedin.com/company/soto-bygg-fastighet-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betong & Microcement 08 AB