PRIME WARRANTY INC.

What PRIME WARRANTY INC. does

Prime Warranty Inc. is a privately held, US-based administrator of Extended Service Plans (ESPs) for the HVAC/R industry, headquartered in Gilbert, Arizona. The company designs, underwrites (via A-rated carriers), and administers warranty coverage for residential, commercial, and industrial HVAC/R equipment — spanning air conditioning, heating, boilers, chillers, cooling towers, VRF, and solar systems — with coverage terms available up to 10 years. It serves three distinct tiers of the HVAC/R supply chain: manufacturers (OEMs), distributors, and contractors, each with a dedicated enrollment pathway and tailored value proposition.

The company's core technology is a client-specific web-based order and claim administration system that enables channel partners to enroll policies, process orders, and submit claims through dedicated portals (login endpoints for order online and reimbursement). Operational features include no pre-approval claims processing, 30-day reimbursement turnaround, one-hour diagnostic inclusions, and mark-up allowances on in-warranty and out-of-warranty parts. Underwriting and claims-paying risk are transferred to A-rated carriers, keeping Prime Warranty structurally an administrator rather than a risk-bearing insurer.

Prime Warranty generates revenue through two streams: recurring ESP premiums (subscription-style, with coverage purchased up to 12 months from installation) and bundled administrative services fees. Pricing is quote-based and not publicly disclosed, varying by equipment type, labor reimbursement rate, and coverage length. Go-to-market is sales-led and channel-driven, combining direct OEM sales, distributor resellers, and contractor/dealer enrollment with phone-based consultative selling and a self-service web portal. The company is privately held with 1–10 employees, no disclosed funding, no parent company, and exclusively domestic US operations.

Name

PRIME WARRANTY INC.

Legal name

Prime Warranty Inc.

Website

https://primewarranty.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Warranty Inc. administers Extended Service Plans (ESPs) for HVAC/R equipment — covering residential, commercial, and industrial systems up to 10 years — serving manufacturers, distributors, and contractors in the US through a web-based order and claims portal backed by A-rated carrier underwriting.

Ownership category

akta.pro rank

Product category

Extended Warranty Administration

akta.pro primary industry

OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

akta.pro secondary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Extended warranty services
• HVAC equipment coverage
• Service contract administration
• Warranty administration
• HVAC service plans

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Extended Service Plan (ESP) Premiums: Prime Warranty generates revenue through the sale of extended service plans (ESPs) to manufacturers, distributors, and contractors in the HVAC/R industry. Rates are competitive and based on equipment type, labor reimbursement rate, and coverage length. Plans can be purchased up to 12 months from installation date.
2. Administrative Services: The company provides end-to-end customer service including claims and policy administration, eliminating the need for additional resources on the part of clients. Revenue is derived from administrative processing fees bundled into the ESP pricing structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Prime Warranty Inc. provides extended service plans (ESPs) and administrative services for HVAC and refrigeration equipment warranties. The company offers extended warranty programs covering parts and labor for residential, commercial, and industrial HVAC/R equipment for terms up to 10 years, distributed through manufacturers (OEMs), distributors, and contractors. Plans are underwritten by A-rated carriers, and the company handles enrollment, order processing, claims administration, and customer service through a web-based portal.

Product overview

Prime Warranty Inc. offers a unified platform of Extended Service Plans (ESPs) for the HVAC/R industry, serving three distinct customer segments: manufacturers, distributors, and contractors. The core product consists of OEM Extended Service Plans for manufacturers to extend warranty coverage profitably, Distributor Service Plans providing custom underwriting and risk management, and Contractor Extended Service Plans enabling coverage of any equipment brand. All plans are underwritten by A-rated carriers and provide coverage terms for residential, commercial, and industrial equipment up to 10 years. The company also provides web-based order and claim administration systems to support plan enrollment and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Extended Service Plans (ESP) Extended warranty programs that enhance manufacturer warranties to protect equipment owners against unexpected repair costs, covering parts and labor for residential, commercial, and industrial HVAC/R equipment for up to 10 years.
• OEM Extended Service Plans Extended service plans designed for HVAC/R manufacturers that allow them to extend product protection coverage periods while increasing profitability without taking on additional financial risk, requiring no inventory or administration on their part.
• Distributor Service Plans Industry-leading underwriting and risk management services providing custom service programs for HVAC/R distributors with end-to-end customer service including claims and policy administration, structured to create long-standing customer relationships and a profit center.
• Contractor Extended Service Plans Extended service plans for HVAC/R contractors and dealers to differentiate their offerings, covering any brand of HVAC/R equipment with flexible labor reimbursement rates, mark-up allowances for in-warranty and out-of-warranty parts, and access to a web-based order and claim system.

Quantifiable outcome

• Coverage terms available up to 10 years for residential, commercial, and industrial HVAC/R equipment
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• American Home Shield: American Home Shield is one of the largest home warranty administrators in the U.S., covering HVAC systems, appliances, and electrical/plumbing systems for homeowners. It directly competes for residential HVAC extended warranty demand.
• First American Home Warranty: First American Home Warranty provides home warranty plans covering HVAC, plumbing, and appliance breakdowns. It competes in the same residential HVAC/R service contract space as Prime Warranty.
• Cinch Home Services: Cinch Home Services administers home warranty plans covering HVAC, plumbing, electrical, and major appliances sold through real estate and direct channels. Its HVAC-heavy coverage overlaps directly with Prime Warranty's residential HVAC/R focus.
• Choice Home Warranty: Choice Home Warranty offers home warranty plans with HVAC, heating, and appliance coverage for homeowners and real estate transactions. It is a comparable residential-focused service contract administrator.

Broad incumbents

• Assurant: Assurant is a large global provider of extended service contracts and protection plans across multiple product categories, including HVAC/home equipment. Prime Warranty competes for the same OEM and distributor relationships but operates at a much smaller scale within the HVAC/R niche.
• AIG Extended Warranty: AIG provides extended warranty and service contract solutions globally, including for home equipment and HVAC. As a large carrier-backed administrator, it competes with Prime Warranty for OEM and distributor partnerships.
• Allstate Protection Plans: Allstate Protection Plans (formerly SquareTrade) administers extended warranties and protection plans across consumer electronics, appliances, and connected home categories. It overlaps with Prime Warranty on HVAC/appliance-adjacent extended service contracts through retailer and OEM channels.

Emerging players

• OneGuard Home Warranties: OneGuard offers home warranty plans covering HVAC, appliances, and home systems, primarily in the southwestern U.S. It is a regional peer with comparable product offerings and target customer base.
• Liberty Home Guard: Liberty Home Guard is a U.S. home warranty provider covering HVAC, plumbing, electrical, and appliances. As a smaller, more recently established competitor, it is comparable to Prime Warranty in size and channel focus.
• ServicePower (now part of iService): ServicePower and similar field service management platforms administer warranty and service contract workflows for home equipment OEMs and contractors. They overlap with Prime Warranty's web-based order and claim administration capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prime-warranty-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIME WARRANTY INC.