ANNIES RESALE FOR THE WORLD

What ANNIES RESALE FOR THE WORLD does

Annie's Resale for the World is a 501(c)(3) nonprofit organization founded in 2011 by Donald and Annie Farrell and headquartered at 2120 Plum Grove Road, Rolling Meadows, Illinois. The organization operates a single physical retail resale shop that collects donated gently used clothing, accessories, household items, home decor, and shoes from individuals, churches, groups, and organizations, and sells these goods to the public. All profits from shop sales are distributed to a vetted network of partner Christian organizations serving people in extreme poverty across Kenya, Uganda, Ukraine, Burma, Haiti, the Middle East, India, and the United States. Seven core partners are documented (Bright Hope Kenya, Eagles Nest Ministries Uganda, Jerusalem Baptist Mission Haiti, Kinship United, New Moms, Novi Community, and a Gifts in Kind channel), with personally verified relationships built over multiple years of in-country visits by board members.

The core product is the Annie's Resale Shop, supplemented by two program lines: the Refugee Artisan Goods Program, which sells hand-crafted items (aprons, tote bags, potholders) made by refugee women in East Africa with 100% of proceeds returned directly to the artisans, and the Gifts in Kind Program, which directs specific donated goods — infant clothing, wheelchairs, recycled wedding dresses repurposed as burial gowns, and school supplies — to recipients across multiple countries. Donors receive tax-deductible receipts; pricing of resale items is not publicly disclosed and varies by item. The organization has no e-commerce or online sales channel; distribution is exclusively through the physical storefront, open Wednesday through Saturday. Marketing is community-driven: email newsletter, Facebook, Yelp, local podcast appearances (RM Talk Podcast / Local Level Show), and word-of-mouth through the volunteer network. Digital payment processing for donations uses Collect Checkout, a third-party platform. The underlying technology stack is entirely conventional — no proprietary software, data infrastructure, or automation is in evidence.

The business model is donation-funded retail: goods are acquired at zero cost through in-kind contributions, sold at resale prices, and net proceeds are disbursed as grants to partners. The organization is independently operated by a Board of Directors with no parent company, no venture or private equity backing, and no external investors disclosed. Annie Farrell serves as Executive Director, with co-founder Donald Farrell remaining actively involved. Operations are powered by a documented volunteer workforce; paid headcount is reported at 1-10. Customer segments comprise budget-conscious retail shoppers and charitable donors (individuals, churches, and organizations), and the partner organizations are grant beneficiaries rather than paying customers.

Name

ANNIES RESALE FOR THE WORLD

Legal name

Annie's Resale for the World

Website

https://anniesresalefortheworld.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Annie's Resale for the World is a 501(c)(3) nonprofit operating a single physical resale shop in Rolling Meadows, Illinois, selling donated gently used clothing and household items with profits funding Christian partner organizations serving the extreme poor across multiple countries.

Ownership category

akta.pro rank

Product category

Charitable Resale Retail

NAICS

Used Merchandise Retailers (459510), Used Merchandise Retailers (4595)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Thrift store operations
• Donated goods resale
• Nonprofit fundraising
• Charitable retail
• Tax-deductible donations

Headquarters

HQ city

Rolling Meadows

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Resale Shop Sales: The organization collects gently used quality clothing and household items from donors and sells them through their physical retail shop in Rolling Meadows, Illinois. All profits from these sales are shared with Christian organizations serving the extreme poor.
2. Donated Goods Processing: Accepts donations of men's, women's, and children's clothing, accessories, small household goods, home decor, and shoes. As a 501(c)(3) nonprofit, donors receive tax-deductible receipts for their contributions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Annie's Resale for the World operates a physical nonprofit resale shop in Rolling Meadows, Illinois, which collects donated gently used clothing, accessories, household items, and home decor from individuals, churches, and organizations, and resells them to the public. Net profits from shop sales are distributed to vetted Christian partner organizations serving the extreme poor in the U.S. and developing countries. All donations are tax-deductible under the organization's 501(c)(3) status.

Product overview

Annie's Resale for the World operates a single physical resale shop in Rolling Meadows, Illinois that serves as the core product. The shop sells donated gently used clothing, accessories, household items, and home decor. Attached to the shop are two additional programs: the Refugee Artisan Goods Program which sells hand-crafted items from refugee women with 100% of proceeds returned to them, and the Gifts in Kind Program which distributes donated goods directly to those in need. All profits from the shop fund partner organizations serving the extreme poor worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Annie's Resale Shop A physical resale shop in Rolling Meadows, Illinois that sells gently used clothing, accessories, household items, home decor, and books donated by individuals, churches, groups, and organizations. Profits support partner organizations serving the extreme poor globally.
• Refugee Artisan Goods Program Program supporting refugee women in East Africa who hand-sew items such as aprons, tote bags, and potholders for sale through the Rolling Meadows shop. One hundred percent of sales proceeds go directly back to the women to support their families.
• Gifts in Kind Program Program that distributes donated goods directly to people in need, including infant and children's clothing for Guatemala and Honduras, wheelchairs for people with disabilities in Chicago, wedding dresses recycled into burial gowns for stillborn and infant deaths, and tee shirts and school supplies for young people in Africa and Haiti.

Quantifiable outcome

• Over 700 children and young adults educated at Eagles Nest boarding school in Uganda
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bright Hope KenyacoreStrategic or Co-development PartnerBright Hope Kenya is led by Country Directors Dotun and Ami Modupe who live in Nairobi, Kenya. They work with the extreme poor throughout Kenya providing food, clothing, shelter, education, church and community support. They also serve refugee families and children fleeing war-torn countries. Annie's Resale helped construct a playground for primary school kids in Mathare Valley slum in 2019.
• New MomscoreStrategic or Co-development PartnerNew Moms is headquartered in Chicago, Illinois under President & CEO Laura Zumdahl. The organization enables, empowers and equips at-risk adolescent mothers, fathers and their children through services and mentoring based on Christian values. Annie's Resale has funded move-in kits for new mothers and their infants in transitional housing, as well as their Spiritual Formation program.
• Eagles Nest Ministries UgandacoreStrategic or Co-development PartnerEagles Nest Ministries Uganda is led by Pastor Butch and Janeffer Dodzweit and Family, headquartered in Kampala, Uganda. They provide food, clothing, shelter, education and community support to the extreme poor in Kampala and Northern Uganda. The organization runs a boarding school educating over 700 children from pre-school through high school. Annie's Resale helped fund construction of a new kitchen, dining room, conference center, playground, and church building.
• Novi CommunitycoreStrategic or Co-development PartnerNovi Community is headquartered in Midland, Texas under Directors Steve and Oddny Gumaer. They have worked in war-torn areas for 25 years including Southeast Asia, Iraq, Afghanistan, Syria, and currently Ukraine. They distribute food and basic supplies to refugee families and work with trained counselors to help children deal with trauma. Currently partnering to provide basic supplies to families in Ukraine.
• Jerusalem Baptist Mission HaiticoreStrategic or Co-development PartnerJerusalem Baptist Mission Haiti is headquartered in Baptiste de Pignon, Pignon, Haiti under Directors Jephthe and Mitou Lucien. The organization provides food, clothing, shelter, disaster relief, education, microloans, job training, church and pastor support throughout the Pignon region through a network of churches and community leaders. Annie's Resale assisted with teacher salaries in 2019.
• Kinship UnitedcoreStrategic or Co-development PartnerKinship United is headquartered in Rolling Meadows, Illinois under President and CEO Craig and Barb Muller. The Christian mission is dedicated to rescue of orphans and widows through church planting and orphanage outreach, creating healthy family environments. They serve orphans throughout Burkina Faso, Cambodia, Dominican Republic, Honduras, India, Indonesia, Kenya, Pakistan, Thailand and Uganda. Annie's Resale helped send school supplies to orphaned children in Uganda.
• Gifts in KindminorStrategic or Co-development PartnerGifts in Kind partnerships involve sharing certain donated goods directly with people in need. Includes infant and children's clothing for Guatemala and Honduras, wheelchairs for people with disabilities in Chicago, wedding dresses recycled into burial gowns for stillborn and infant deaths, and tee shirts and school supplies to young people in Africa and Haiti.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• thredUP: Online resale platform that buys and sells secondhand clothing at scale, including resale-as-a-service for nonprofits. Represents the digital channel Annie's Resale does not operate, and is reshaping secondhand clothing donation and purchase flows.

Broad incumbents

• Goodwill Industries International: Largest nonprofit resale operator in the U.S. with 3,000+ stores; accepts donated clothing and household goods and sells them through thrift retail to fund job-training and community programs. Directly comparable nonprofit-mission resale model, though vastly larger and broader in scope.
• Savers / Value Village: One of the largest for-profit thrift chains in North America, operating Value Village and Savers banners. Purchases donated goods from nonprofit partners and resells them at thrift prices, dominating the secondhand retail category Annie's Resale operates in.
• Salvation Army Family Stores: National nonprofit operating thrift retail stores that resell donated clothing and household goods to fund adult rehabilitation, emergency relief, and community programs. Comparable donation-to-resale-to-mission model at far greater scale.

Direct peers

• Plato's Closet: National resale franchise chain that buys and sells used teen and young adult clothing. Competes for the same budget-conscious secondhand clothing shopper segment as Annie's Resale, though operates a for-profit consignment-style model.
• Vietnam Veterans of America (VVA) Pickup Program: National nonprofit that collects donated clothing and household items via scheduled home pickups and sells them to fund veteran services. Comparable donation-collection and resale-funding-mission model, with far broader geographic reach.
• Out of the Closet (AIDS Healthcare Foundation): Nonprofit thrift store chain operated by AIDS Healthcare Foundation that resells donated clothing and household goods to fund HIV/AIDS healthcare and services. Direct comparable as a mission-driven thrift retail operation.
• The Arc Thrift Stores: Nonprofit thrift retail chain operated by The Arc, supporting programs for people with intellectual and developmental disabilities. Accepts donated clothing and household items and resells them in physical storefronts, a closely analogous nonprofit resale model.
• Habitat for Humanity ReStores: Nonprofit home-furnishings resale stores operated by local Habitat affiliates; sell donated furniture, appliances, and home goods to fund affordable housing construction. Comparable nonprofit thrift retail model with mission-funding payout structure.
• St. Vincent de Paul Thrift Stores: Faith-based nonprofit thrift retail network operated by the Society of St. Vincent de Paul, reselling donated items to fund programs serving the poor. Close peer given Annie's Resale's Christian-mission framing and donation-driven resale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQDdBTwiiLC5yzpFKd4vg0A
• Facebookfacebook.com/anniesresalefortheworld
• LinkedInlinkedin.com/company/annies-resale-for-the-world

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANNIES RESALE FOR THE WORLD