Assistive Tech

What Assistive Tech does

Assistive Tech is an Australian NDIS-registered retailer and distributor of assistive technology products, headquartered in North Ryde, NSW, and founded in 2020. The company curates and resells a broad portfolio of third-party assistive devices rather than developing its own technology, spanning iPad-based AAC (Augmentative and Alternative Communication) solutions, dedicated AAC hardware (GoTalk devices, GoTalk Connect), reading support (C-Pen scanning pens), visual timers (Time Timer), adaptive cutlery and kitchen aids (HenroGrip, HenroPlate, KiddiKutter), head protection (Ribcap), and smart home products. Products are sold as individual items or pre-configured bundles (e.g., iPad AAC bundles from $1,395), with prices ranging from $5 batteries to $4,199 iPad Pro configurations.

The business operates primarily as a direct-to-consumer e-commerce retailer (assistivetech.com.au) with a dedicated NDIS ordering portal (easyas.assistivetech.com.au) and eight specialized ordering pathways covering Business/Corporate, Government/Hospitals, Schools/Education, Therapy Clinics, Wholesale, Workers Compensation/CTP, NDIS, and Retail customers. Revenue mechanics combine one-time hardware sales, one-time software/app licenses, and an emerging subscription layer (Proloquo subscription, Harmonie Health Hub subscription). NDIS Registered Provider status (Provider Number 4050078322) is the central regulatory credential that unlocks funded purchasing across Australia.

The company is a subsidiary of The Glue Group. Its go-to-market is built around content marketing, organic social media (Facebook, Instagram, YouTube), email newsletters, and a domain-specific blog. Customer segments span NDIS participants and families, schools and education providers, therapy clinics and allied health, government and hospitals, and retail consumers. The company is positioned as a specialist aggregator of niche assistive brands for the Australian market rather than as a technology innovator.

Name

Assistive Tech

Legal name

Assistive Tech

Website

https://assistivetech.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Assistive Tech is an Australian NDIS-registered retailer and distributor of assistive technology, curating and reselling third-party AAC devices, iPad bundles, adaptive daily living aids, and reading support tools to NDIS participants, schools, therapy clinics, government, and retail consumers across Australia.

Ownership category

akta.pro rank

Product category

Assistive Technology Retail

NAICS

Educational Support Services (611710), Vocational Rehabilitation Services (6243)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

AT Funding, Procurement & Compliance Support (IEP/504 Documentation) (EDAKAIAJ)

akta.pro secondary industries

AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC), Computer Access & Alternative Input (Switch, Eye Gaze, Head/Mouse, Keyboards) (EDAKAIAD), Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM), Assistive Technology for LD (Reading/Writing Tools & Training) (EDAKAJAH), Assistive Technology & Accessible Digital Skills (EDAAAIAK)

Keywords

• Assistive technology retail
• AAC communication devices
• Adaptive daily living aids
• NDIS registered provider
• Specialty disability equipment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware): One-time sales of assistive technology hardware including tablets (iPads, Samsung Galaxy), AAC devices, adaptive cutlery, headphones, smart home devices, protective cases, and batteries. Hardware sales represent the primary revenue stream with products ranging from $5 batteries to $4,199 iPad Pro models.
2. Software/App Sales: Sales of AAC (Augmentative and Alternative Communication) apps and software including Proloquo2Go, TouchChat, LAMP Words For Life, and educational apps. Apps range from $14.99 to $499.99.
3. Subscription Products: Recurring subscription revenue from products like Proloquo App (1-year subscription at $139.99) and SimPODD subscriptions. Also includes subscription model for Harmonie Health Hub starting at $997.
4. Bundle Packages: Pre-configured AAC communication bundles combining hardware (iPad), protective case, apps, and accessories. Bundles range from approximately $1,395 to $1,705 and provide higher average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Assistive Tech is an Australian NDIS-registered retailer and distributor that curates and sells third-party assistive technology products across communication, learning, daily living, and safety categories. Core offerings include iPad-based AAC bundles (Proloquo2Go, TouchChat, LAMP Words For Life), GoTalk speech-generating devices, C-Pen reading pens, Time Timer visual timers, HenroGrip/HenroPlate adaptive eating equipment, Ribcap head protection, Audeara headphones, and tablet accessories. Products are sold via a direct-to-consumer e-commerce storefront and a dedicated NDIS ordering portal serving funded participants.

Product overview

Assistive Tech operates as an Australian NDIS-registered assistive technology retailer offering a broad portfolio of physical products across communication, learning, daily living, and safety categories. The core offering centers on iPad-based AAC solutions (bundled with apps like Proloquo2Go, TouchChat, LAMP Words For Life, and GoTalk), complemented by dedicated AAC hardware (GoTalk devices, GoTalk Connect), reading support tools (C-Pen Reader pens), and visual timers (Time Timer range). The portfolio extends into adaptive daily living aids including HenroGrip/HenroPlate eating equipment, KiddiKutter kitchen tools, Ribcap head protection, Audeara audio products, and smart home/tracking devices. Products are sold through retail, NDIS funding, schools/education, and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Ribcap Head Protection Protective helmets fashioned as caps and beanies for individuals at risk of head injury, combining discreet appearance with protective padding.
• Audeara Headphones & Audio Noise-cancelling headphones and earbuds with hearing aid compatibility for individuals with hearing differences or sound sensitivity.
• Apple iPad & iPhone Apple tablets and smartphones configured and bundled with accessibility features and AAC software for communication and learning support.
• C-Pen Reader Pens Handheld scanning pens that read printed text aloud using text-to-speech for individuals with dyslexia, reading difficulties, or language processing challenges; includes Reader 3, Reader 2, and Exam Reader 2 models.
• Time Timer Visual Timers Patented visual countdown timers using a colored disk that shrinks as time passes for individuals with autism, ADHD, or time blindness; includes MOD, Original, Plus, PRO Applied, ELEMENT, and Watch models.
• AAC Apps Augmentative and Alternative Communication applications including Proloquo2Go, TouchChat, LAMP Words For Life, and GoTalk NOW for iPad-based speech and communication support.
• GoTalk AAC Devices Physical speech-generating communication devices and recordable talkers from Attainment Company for individuals with communication challenges.
• iPad AAC Bundles Pre-configured iPad bundles combining hardware with AAC software, protective cases, and accessories for communication support.
• Cups, Drinking & Mealtime Aids Adaptive drinking cups, mugs, and mealtime equipment including Sure Grip Mugs, HenroCup, Rika drinking aids, and Tommee Tippee training cups for individuals with limited grip or mobility.
• Home & Kitchen Aids Adaptive kitchen tools including KiddiKutter safe knives, Rika accessible clothing pegs, blister pens, and bottle openers designed for users with limited hand strength.
• HenroGrip Adaptive Cutlery Ergonomic eating utensils with curved, non-slip handles developed by Danish occupational therapists for users with limited grip strength or motor challenges.
• HenroPlate Adaptive Plate Sloped adaptive plate design that makes it easier to push food onto utensils with one hand, supporting independent eating.
• Tablet Cases & Protection Protective cases, screen protectors, keyboard accessories, and stylus products for iPads and tablets from brands including Strike, Griffin, OtterBox, STM, and Logitech.
• Smart & Connected Living Smart home and tracking devices including Apple AirTag, Tommee Tippee sleep trainers, nursery thermometers, and smart speakers for independence and safety.
• Batteries Replacement batteries including Procell Intense Alkaline and Energizer Lithium Coin batteries for assistive technology devices.
• WHOOSH! Tech Hygiene Products Screen cleaning wipes and solutions for maintaining hygiene of AAC devices and tablets, particularly in clinical or shared-use settings.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple Inc. Manufacturer of iPad and iPhone, the core hardware platform underpinning Assistive Tech's AAC bundles. Comparable as a broad incumbent whose product strategy, pricing, and accessibility roadmap directly shape Assistive Tech's bundle economics.
• Tobii Dynavox: Global AAC device and software manufacturer (Dynavox, TD Snap, W-Series) that also sells direct to customers in some markets. Comparable for overlapping AAC product category and shared end-customers, with broader global scale.

Others

• Attainment Company: US manufacturer of GoTalk and other AAC hardware that Assistive Tech distributes in Australia. Comparable because it occupies the same AAC value chain and shares end-customers (schools, therapists, NDIS participants).
• Time Timer: Manufacturer of patented visual countdown timers used for autism, ADHD, and learning support. Comparable as a featured brand within Assistive Tech's catalog serving the same school and therapy channels.
• AssistiveWare: Developer of leading AAC apps including Proloquo2Go and Proloquo, which Assistive Tech resells. Comparable as a key AAC software supplier targeting the same NDIS and school customers.
• C-Pen: Manufacturer of handheld scanning/reading pens (Reader, ExamReader) for dyslexia and reading support. Comparable because C-Pen products are a signature literacy category at Assistive Tech for the same schools and NDIS participants.
• Henrotek: Danish developer of HenroGrip and HenroPlate adaptive cutlery and mealtime aids. Comparable as a featured adaptive-daily-living brand distributed by Assistive Tech for the same occupational therapy and NDIS customer base.

Direct peers

• Independent Living Specialists (ILS): Australian retailer of disability and assistive equipment with NDIS-aligned ordering and a multi-category catalog. Competes directly for NDIS participants' AAC, mobility, and daily-living AT spend.
• Inclusive Technology Ltd: UK-based developer and distributor of special-needs and assistive technology for schools and therapy settings. Highly comparable as a multi-category AT retailer/distributor serving education and disability channels.
• Zyteq Pty Ltd: Australian distributor of assistive technology including AAC devices, eye-gaze and switch access, and AAC apps. Closest geographic and product-set peer to Assistive Tech, competing for NDIS-funded AAC and computer-access sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Assistive-Tech
• Facebookfacebook.com/assistivetechau
• Instagraminstagram.com/assistivetech_au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistive Tech