Wasatch Freestyle Foundation

What Wasatch Freestyle Foundation does

Wasatch Freestyle Foundation is a 501c3 nonprofit founded in 1994 by Jon O'Brien, operating a year-round freestyle mogul skiing development program headquartered in Park City, Utah. The foundation runs a structured multi-tier athlete pathway serving youth through elite competitive skiers (ages 8 to adult), with named programs spanning Deer Valley Mogul Monsters (ages 8-10), Deer Valley Freestyle/Freeski Team (ages 10-15), Bridge Program, Full-Time Mogul Team, All Mountain Freeski Competitive Program, and FIS Champions. Annual program fees range from $2,180 for entry-level summer offerings to $7,100 for the Full-Time Mogul Team bundled with Snowbird and Deer Valley season passes and 80+ days of coaching.

Program delivery is concentrated at three Utah venues — Snowbird, Deer Valley (including the Champion run, a World Cup venue since 2000 and 2002 Olympic site returning in 2034), and Utah Olympic Park (UOP) for water ramp and evening training — with international on-snow camps at Mt Hood (Oregon) and Chile. The summer product line centers on water ramps at UOP (10-day, 30-day, and unlimited passes at $2,180-$3,250) plus the Learn to Launch introductory sessions at $100. Revenue mechanics are per-athlete seasonal fees plus 501c3-eligible corporate sponsorships and donations from partners including Deer Valley, Snowbird, YSA Park City, and The Shoe Edge.

The organization has produced 15+ US Ski Team members and Olympians — most prominently three-time Olympian Brad Wilson, 2010 Olympic bronze medalist Bryon Wilson (now US Ski Team Head Coach), two-time Olympian and World Champion Patrick Deneen, and 2022 Olympians Nick Page and Cole McDonald — and has been named USSA Domestic Club of the Year three times (2005-06, 2019-20, 2020-21), described in source materials as an unprecedented achievement. The 25/26 season included multiple FIS podium finishes, National Championship success, and a second-place finish at Junior Worlds.

Name

Wasatch Freestyle Foundation

Legal name

Wasatch Freestyle Foundation

Website

https://wasatchfreestyle.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Wasatch Freestyle Foundation is a 501c3 nonprofit founded in 1994 that operates a year-round freestyle mogul skiing development program for youth athletes in Park City, Utah, training at Snowbird, Deer Valley, and Utah Olympic Park with an Olympic-credentialed coaching staff.

Ownership category

akta.pro rank

Product category

Youth Freestyle Skiing Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

Keywords

• Freestyle skiing programs
• Youth mogul training
• Competitive ski development
• Winter sports coaching
• Athlete development pathway

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Youth Development Programs: Revenue from weekend programs including Deer Valley Mogul Monsters (ages 8-10) at $2,600-$2,900 and Deer Valley Freestyle/Freeski Team (ages 10-15). Programs include season passes and training sessions.
2. Full-Time Mogul Team: Premium competitive program at $5,894.95-$7,100 including season passes at both Snowbird and Deer Valley. Over 80 days of coaching provided. Acceptance requires phone interview.
3. Bridge Program: Intermediate competitive program at $4,594.95-$5,800 for athletes transitioning from weekend programs to full-time training. Includes 3 on-snow sessions per week plus UOP evening training.
4. All Mountain Freeski Competitive Program: All-mountain competitive program at $4,950-$5,900 for athletes competing in terrain park and freeski events.
5. Summer Water Ramp Programs: Off-season training revenue from water ramp passes: 10-Day ($2,180), 30-Day ($3,100), and Unlimited ($3,250), plus Mt Hood Camp ($2,250) and Chile Mogul Camp ($4,500).
6. Donations and Sponsorships: 501c3 nonprofit status enables donation acceptance and corporate sponsorship revenue from partners including Deer Valley, Snowbird, YSA Park City, and The Shoe Edge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wasatch Freestyle Foundation is a 501c3 nonprofit ski club that sells seasonal youth and competitive freestyle mogul skiing training programs delivered at Snowbird, Deer Valley, and Utah Olympic Park. Offerings span a structured developmental pathway from beginner youth programs (Mogul Monsters, ages 8-10) through Bridge, Full-Time Mogul Team, All Mountain Competitive, and FIS Champions, supplemented by summer water ramp training and on-snow camps at Mt Hood and Chile.

Product overview

Wasatch Freestyle Foundation is a 501c3 nonprofit ski club offering a multi-tiered developmental pathway for freestyle mogul skiers. The organization provides structured programs ranging from youth development (Mogul Monsters ages 8-10, Freestyle/Freeski Team ages 10-15) through elite competitive programs (Full-Time Mogul Team, Bridge Program, All Mountain Competitive, and FIS Champions). Training venues include Deer Valley, Snowbird, Utah Olympic Park, and seasonal camps at Mt Hood, Chile, and Europe. Summer training encompasses water ramps at UOP and trampoline facilities, while winter programs feature daily and weekend training at world-class Utah resorts. The programs are led by world-class coaching staff including Olympic athletes and former US Ski Team members.

Differentiator

Problem solved

Functional benefit

Products and services

• Deer Valley Mogul Monsters Development program for ages 8-10 training at Deer Valley Resort on Saturdays and/or Sundays with focus on foundational skill building in powder, moguls, and trees.
• Deer Valley Freestyle/Freeski Team Weekend training program for ages 10-15 at Deer Valley, progressing athletes from foundational skills toward emerging junior competitive freestyle.
• UOP Night Owls Evening training program at Utah Olympic Park providing additional aerial skill development for athletes.
• FIS Champions International-level competitive program for athletes competing at FIS events; the top tier of Wasatch Freestyle's development pathway.
• Full-Time Mogul Team Full-time competitive program for ages 10+ training 5-6 days per week at Snowbird and Deer Valley, with season passes, dryland training starting in October, on-snow training concluding end of March, and over 80 days of coaching.
• Bridge Program (Bridge Team) Transition program between development and full-time training at Snowbird and Deer Valley offering 3 on-snow sessions per week (Friday, Saturday, Sunday) plus Monday and Wednesday UOP evening sessions.
• All Mountain Competitive Program Competitive program for all-mountain (terrain park, slopestyle, big air) events, training Fridays and Sundays at Deer Valley and Saturdays at Snowbird.
• Terrain Park Team @Woodward Terrain park program at Woodward for slopestyle and big air development.
• Water Ramps (Summer Program) Off-season water ramp and trampoline training at Utah Olympic Park for aerial skill development, sold as 10-day, 30-day, or unlimited passes (May-August).
• Mt Hood On-Snow Camp 6-day on-snow summer training camp at Mt Hood, Oregon (May 18-27, 2026), all-inclusive of lift tickets, lodging, and coaching.
• Chile Mogul Camp 9-day international training camp in Chile (August 3-15, 2026), all-inclusive of lodging, ground transportation, 3 meals/day, and coaching.
• Learn to Launch Beginner water ramp introduction program offered Sundays 6-7pm from July 12 - August 16, 2026, at $100 per session with Kristin Zetzer.

Quantifiable outcome

• 4 Olympians from 2022 Beijing Olympics alone (Brad Wilson, Cole McDonald, Nick Page, Sabrina Cass)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• Deer Valley ResortcoreStrategic or Co-development PartnerDeer Valley is one of two primary training venues for Wasatch Freestyle athletes. The resort provides season pass access for program participants and hosts training on its world-class mogul courses. The Champion run at Deer Valley has hosted World Cup events since 2000, the 2002 Olympic Games, multiple World Championships, and will host again in 2034.
• Snowbird ResortcoreStrategic or Co-development PartnerSnowbird is one of two primary training venues for Wasatch Freestyle athletes. The resort provides season pass access and competition facilities for the program's full-time and bridge team athletes. Snowbird's terrain provides diverse training opportunities including moguls and freeski terrain.
• Utah Olympic Park (UOP)secondaryStrategic or Co-development PartnerUOP provides evening training facilities for Bridge and Full-Time program athletes. The Utah Olympic Park offers jump training facilities including water ramps and trampolines for aerial skill development.
• YSA Park City (Youth Sports Alliance)minorGTM or Marketing PartnerYSA Park City promotes youth sports development in the Park City area and has recognized Wasatch Freestyle through Hall of Fame induction. Partnership supports athlete scholarship opportunities.
• The Shoe EdgeminorGTM or Marketing PartnerSki equipment sponsor providing logo placement on Wasatch Freestyle materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/wasatchfreestyle
• Facebookfacebook.com/wasatchfreestyle
• Instagraminstagram.com/wasatchfreestyle
• LinkedInlinkedin.com/company/wasatch-freestyle-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Freestyle Foundation