What Utah Olympic Legacy Foundation does

The Utah Olympic Legacy Foundation is a 501(c)(3) non-profit organization (legal name: Utah Athletic Foundation) headquartered in Park City, Utah, that maintains and operates three legacy venues from the 2002 Salt Lake City Winter Olympic Games: Utah Olympic Park (Park City), Utah Olympic Oval (Kearns), and Soldier Hollow Nordic Center (Midway). The Foundation's core infrastructure includes one of only four sliding tracks in North America, a World Cup-certified biathlon range, six Nordic ski jumps, a 400-meter speed skating oval, a 31-kilometer Nordic trail system, and a 442-meter running track. Its technology footprint is primarily physical-sport infrastructure rather than software, augmented by a 2002 Winter Games museum and adventure amenities (alpine slides, zip lines, ropes courses).

The Foundation serves multiple customer segments: youth and families participating in introductory and competitive sport programs; elite and Olympic-level athletes training at USOC-designated facilities; recreational athletes accessing Nordic, biathlon, and mountain biking experiences; and corporate groups renting venues for events and team-building. Revenue is generated through a diversified mix of ticket sales for adventure and freestyle activities, annual subscriptions for youth competitive teams (e.g., Team SOHO MTB tiers at $1,000-$2,500), per-person biathlon experiences ($125-$195), group packages ($3,000-$8,000 for 10-50 participants), facility rentals, event-hosting fees from international federations (World Curling Federation, UCI, US Biathlon), and charitable donations. Pricing is largely pay-as-you-go for consumer activities and subscription-based for sport programs.

The Foundation is actively preparing for Utah's potential hosting of the 2034 Winter Olympic and Paralympic Games, with CEO Colin Hilton publicly positioning the venues' dual-use for elite training and community recreation. Strategic partnerships with the U.S. Olympic and Paralympic Committee, international sport federations, and adaptive sport organizations (National Abilities Center) anchor both the elite-athlete development pipeline and grassroots youth sport mission.

Name

Utah Olympic Legacy Foundation

Legal name

Utah Athletic Foundation (dba Utah Olympic Legacy Foundation)

Website

https://utaholympiclegacy.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

The Utah Olympic Legacy Foundation is a 501(c)(3) non-profit operating three Olympic legacy venues in Utah — Utah Olympic Park, Utah Olympic Oval, and Soldier Hollow Nordic Center — delivering sport programming, recreation, and international event hosting to youth, elite athletes, families, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Direct ticket sales for venue activities including Gold Passes, Summer Bobsled Experience, Freestyle Shows, and public access to facilities.
2. Sport Program Registration: Fees for youth and adult sport programs including MTB teams, Nordic skiing, biathlon training, and adventure camps.
3. Event Hosting: Hosting major international and national competitions including curling championships, UCI mountain bike events, and biathlon championships. Revenue from event sponsorships and spectator admissions.
4. Facility Rentals: Renting venues for weddings, corporate events, group activities, and private functions. Courtland C. Nelson Day Lodge and Legacy Event Space available for booking.
5. Donations and Charitable Giving: Tax-deductible donations from individuals and organizations supporting youth winter sport development and Olympic heritage preservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Utah Olympic Legacy Foundation is a 501(c)(3) non-profit that maintains three Olympic venues built for the 2002 Salt Lake Winter Games — Utah Olympic Park, Utah Olympic Oval, and Soldier Hollow Nordic Center — and sells recreational activities (bobsled experiences, freestyle shows, zip lines, alpine slides, biathlon experiences), youth sport development programs (MTB, Nordic skiing, biathlon), and event-hosting services for international competitions and corporate/private rentals.

Product overview

The Utah Olympic Legacy Foundation operates as a non-profit organization managing three Olympic legacy venues: Utah Olympic Park (bobsled/skeleton track, ski jumps, adventure activities), Utah Olympic Oval (speed skating and ice sports), and Soldier Hollow Nordic Center (cross-country skiing and biathlon). The Foundation offers a diverse portfolio of recreational activities including freestyle shows, bobsled experiences, alpine slides, ziplines, tubing, mountain biking, biathlon experiences (Bronze/Silver/Gold packages), and adventure camps. Additionally, the Foundation provides youth sports development programs including MTB teams (Club/Race/Pro Development tiers), cross-country skiing programs (Devo/Devo Plus/SR DEVO XC), and biathlon programs (Devo/SR DEVO Biathlon). The venues host major events including the LGT World Men's Curling Championships, Whoop UCI Mountain Bike World Cup, and Soldier Hollow Bike Fest.

Differentiator

Problem solved

Functional benefit

Products and services

• Utah Olympic Park A nearly 400-acre multi-use venue in Park City, Utah featuring a bobsled/skeleton sliding track (one of only four in North America), six Nordic ski jumps, a 2002 Winter Games museum, and adventure activities including extreme zip lines, alpine slides, and freestyle shows. Official USOC Training Site.
• Utah Olympic Oval A five-acre facility in Kearns, Utah housing Utah's only 400-meter speed skating oval, two international-sized ice sheets, and a four-lane 442-meter running track, focused on developing participation in ice sports.
• Soldier Hollow Nordic Center A Nordic ski venue at Wasatch Mountain State Park featuring a 31-kilometer trail system for cross-country skiing and snowshoeing, a World Cup-certified biathlon range, and summer activities including mountain biking and hiking.
• Flying Ace All-Stars Freestyle Show A choreographed half-hour freestyle skiing and snowboarding show featuring Olympians and National Team athletes performing acrobatic feats up to 60 feet in the air, held at Utah Olympic Park's Spence Eccles Olympic Freestyle Pool every Friday and Saturday at 6 PM.
• Summer Bobsled Experience

Quantifiable outcome

• Maintained Olympic venues for over 20 years post-2002 Games
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Youth Sports AlliancecoreStrategic or Co-development Partner · 17 June 2026Non-profit organization collaborating with Foundation to engage Utah's youth in winter sport development. Part of the ecosystem supporting athlete development from youth through elite levels.
• U.S. Olympic and Paralympic CommitteecoreStrategic or Co-development Partner · 1 January 2002USOC designated Utah Olympic Park as an official training site. Ongoing collaboration supports elite athlete development and positions Utah for future Olympic hosting including the 2034 Winter Games.
• National Abilities CentercoreStrategic or Co-development PartnerPartner organization for adaptive sports programs. Co-hosts Olympic & Paralympic Day events at Utah Olympic Park.
• Alf Engen Ski MuseumminorStrategic or Co-development PartnerHeritage partner featured at Olympic & Paralympic Day events. Contributes to Olympic education and museum programming.
• Ski UtahminorGTM or Marketing PartnerRegional marketing organization for Utah skiing. Co-hosts Olympic & Paralympic Day events.
• World Curling FederationcoreStrategic or Co-development PartnerGoverning body for the sport of curling. Hosted LGT World Men's Curling Championships March 27-April 4, 2026 at Utah Olympic Oval.
• UCI (Union Cycliste Internationale)coreStrategic or Co-development PartnerInternational cycling federation. SOHO Bike Fest part of UCI Continental Series and US Pro Cup circuit. Hosted UCI Mountain Bike World Cup September 2026.
• US BiathloncoreStrategic or Co-development PartnerNational governing body for biathlon. Hosted U.S. Biathlon Western Regional Summer Championships June 19-21, 2026 at Soldier Hollow.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Ability Center: Park City-based 501(c)(3) operating adaptive sports programming year-round, explicitly listed as a Foundation partner. Operates a similar non-profit model with shared Olympic-venue usage, donor funding, and youth/adaptive athlete development, competing for the same federal grants and adaptive-sports donor pool.
• Steamboat Springs Winter Sports Club: Non-profit youth winter sports development organization operating out of a major U.S. ski town with tiered competitive programs across multiple disciplines (Nordic, alpine, freestyle). Shares the Foundation's model of subscription-based youth sport programming tied to elite athlete development and event hosting.
• National Sports Center for the Disabled (NSCD): Colorado-based 501(c)(3) operating adaptive and therapeutic sports programs with year-round programming. Comparable to the Foundation's adaptive sports portfolio and National Abilities Center partnership, competing for similar grant funding and donor constituencies in the Western U.S.
• Olympic Regional Development Authority (ORDA) / Lake Placid Olympic Sites: ORDA operates the 1980 Lake Placid Olympic venues including Mt. Van Hoevenberg (bobsled/skeleton, Nordic skiing, biathlon) — the closest U.S. analog to the Utah Olympic Legacy Foundation's three-venue multi-sport legacy model. Both are public-purpose venue operators running aging Olympic infrastructure for elite training, recreation, and international competition.

Others

• U.S. Biathlon Association: National governing body for biathlon that hosts competitions at Soldier Hollow. While not a competitive peer, USBA's training-camp and competition demand directly drives Foundation programming and revenue at Soldier Hollow, making it a critical ecosystem counterparty.
• World Curling Federation: International governing body that awarded the LGT World Men's Curling Championships 2026 to the Utah Olympic Oval. Functions as the event-rights holder that drives the Foundation's largest single-tournament revenue events, making it a structurally important ecosystem partner.

Broad incumbents

• Vail Resorts: Operator of Park City Mountain Resort — the largest ski area adjacent to Utah Olympic Park. Vail's Epic Pass and capital base dwarf the Foundation's offerings, and Vail's expansion into year-round adventure, mountain biking, and family programming creates direct competitive overlap with the Foundation's Gold Pass and adventure activities.
• U.S. Ski and Snowboard: National governing body for competitive skiing and snowboarding in the United States, responsible for elite athlete pipelines including the Paralympic program. Directly relevant because of its role as the customer/partner that channels Olympic-caliber training demand to Foundation venues and governs many of the competitions hosted on-site.
• Alterra Mountain Company: Owner of Deer Valley Resort (Park City-adjacent) and Steamboat, among others. Competes for Wasatch Front visitors and is expanding its year-round activity portfolio, representing a significant commercial-resort competitor to the Foundation's adventure and Nordic offerings.

Regional players

• Palisades Tahoe (Squaw Valley / Alpine Meadows): 1960 Winter Olympics host site in California now operating as a major commercial ski resort with year-round activities. Comparable as a U.S. Olympic-legacy ski operation with similar vintage infrastructure, although operating under a commercial-resort model rather than non-profit legacy foundation structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/utah-olympic-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Utah Olympic Legacy Foundation