What Trust Motors Ltd. does

Trust Motors Ltd. is a New Zealand privately-held used vehicle dealership operating from a single 11,000m² indoor showroom at 10 Norman Spencer Drive, Manukau, Auckland. Founded in 2019 and co-founded by George Hiscock (Managing Director) and Jonathan Hiscock (Chairman), the company sells pre-owned cars, SUVs, utes, performance vehicles, and luxury vehicles from brands including Toyota, Ford, Holden, Jeep, Mercedes-Benz, BMW, Audi, Dodge, Nissan, and Jaguar, with 194 vehicles in current inventory. Adjacent services include trade-in valuation, nationwide delivery, test drives, and 60-point mechanical inspections performed by MTA-assured mechanics. The dealership has been rated New Zealand's #1 large dealership by BuyerScore for four consecutive years (2023-2026), with Supreme awards in 2024 and 2025.

The business is built on a sales-led go-to-market model combining a large physical showroom with online channels (the company website, TradeMe marketplace, and social media on Facebook, WhatsApp, and X), supported by an in-house content team producing professional vehicle videos. Underlying technology is the Motorcentral dealer management platform, a standard industry tool for inventory, sales, and customer management - no proprietary software or AI capabilities are disclosed. Revenue is generated through three streams: vehicle sales margins (primary), finance referral commissions from five third-party lenders (Finance Now, UDC Finance, Marac, Avanti Finance, Oxford Finance), and insurance referral fees. Pricing is per-vehicle with hybrid finance-illustration support; indicative rates disclosed at 11.95% p.a. over 60 months with a $495 establishment fee.

The customer base is entirely retail consumer, segmented into families, tradies/trade workers, performance enthusiasts, and luxury buyers. The team of approximately 25-30 staff includes experienced operators (e.g., a Head of F&I with 10+ years' finance experience, a Director of Financial Accounting with 18 years in the automotive industry) as well as high-profile NZ brand ambassadors (NRL Kiwis captain James Fisher-Harris, NRL player Charnze Nicoll-Klokstad, and BBM founder Dave Letele). The company is family-controlled, Kiwi-owned-and-operated, with no disclosed external investors, funding rounds, or parent entities.

Name

Trust Motors Ltd.

Legal name

Trust Motors Limited

Website

https://trustmotors.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust Motors Ltd. is a New Zealand used vehicle dealership operating from an 11,000m² indoor showroom in Manukau, Auckland. Founded in 2019, it sells pre-owned cars, SUVs, utes, and performance and luxury vehicles to retail consumers, and arranges third-party finance and trade-ins.

Ownership category

akta.pro rank

Headquarters

HQ city

Manukau

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of used vehicles including performance cars, SUVs, utes, and luxury vehicles. Primary revenue stream from vehicle sales margins.
2. Finance Services: Commission-based income from facilitating vehicle financing through partner lenders (Finance Now, UDC Finance, Marac, Avanti Finance, Oxford Finance). Earns referral fees from finance applications.
3. Insurance Services: Referral fees from connecting customers with insurance providers for vehicle coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trust Motors is a used vehicle dealership that sells pre-owned cars and utility vehicles from a large indoor showroom in Manukau, Auckland. The company arranges vehicle finance through five third-party lender partners, accepts customer trade-ins, and provides nationwide delivery of purchased vehicles across New Zealand.

Product overview

Trust Motors Ltd. operates as a single-location used car dealership in Manukau, Auckland, New Zealand. The core offering is the sale of pre-owned vehicles across multiple sub-categories including SUVs/4x4s, utes/utility vehicles, performance cars, and luxury vehicles. The company carries various brand-specific inventories such as Toyota, Jeep, Holden, Ford, Mercedes-Benz, BMW, Audi, Dodge, and Nissan. Adjacent to vehicle sales, Trust Motors offers complementary services including vehicle finance facilitation through five third-party lenders (Finance Now, UDC Finance, Marac, Avanti Finance, and Oxford Finance), trade-in valuations, nationwide delivery, and test drive opportunities. The business operates from a single 11,000m² indoor showroom at 10 Norman Spencer Drive, Manukau.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Sale of quality pre-owned vehicles including SUVs, utes, performance cars, and luxury vehicles from brands such as Ford, Toyota, Holden, Jeep, Mercedes-Benz, BMW, Audi, and Dodge. Targeted at individual consumers in New Zealand seeking personal or family transportation.
• Vehicle Finance Facilitation Referral and facilitation of vehicle financing through five third-party lender partners: Finance Now, UDC Finance, Marac, Avanti Finance, and Oxford Finance. Helps customers obtain consumer credit contracts for vehicle purchases with indicative example rates of 11.95% p.a. and 60-month terms.
• Trade-In Services Customers can trade in their existing vehicles as part or full deposit for a new purchase from Trust Motors, with valuation services provided.
• Insurance Referral Services Referral-based service connecting customers with insurance providers to arrange vehicle coverage for purchased cars, generating affiliate/referral fees.
• Nationwide Vehicle Delivery Vehicle delivery service providing transportation of purchased vehicles to customers across New Zealand, extending the dealership's reach beyond the Auckland market.

Quantifiable outcome

• BuyerScore #1 Large Dealership in New Zealand for 4 consecutive years (2023-2026)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carvana Co. US online-first used vehicle retailer with home delivery and in-house finance. Comparable to Trust Motors at the category level (used car retail) but operates at vastly larger scale and a fundamentally different online-only distribution model.

Regional players

• easyauto123: Australian fixed-price used vehicle retailer with a no-haggle, multi-location yard model. Conceptually comparable to Trust Motors' transparent-pricing, large-inventory approach but operates trans-Tasman rather than in New Zealand.
• Drummond & Etheridge: South Island-based multi-franchise dealership group offering new and used vehicles with finance services. Comparable to Trust Motors as a large multi-brand used vehicle retailer in New Zealand, though geographically focused in the South Island.

Direct peers

• 2 Cheap Cars: Major New Zealand used vehicle retailer with multiple yard locations, in-house finance, and trade-in services. Operates the same large-yard, high-volume used car model targeting similar value-conscious and family buyer segments as Trust Motors.
• Continental Cars (CC Motors): Auckland-based multi-brand dealership group offering both new and used vehicles across mass-market and premium brands. Comparable to Trust Motors in Auckland geography and broad brand coverage, though with new-vehicle franchising that Trust Motors does not have.
• Turners Group Limited: New Zealand's largest integrated used vehicle retailer and auction operator with both physical yards and online channels. Directly comparable to Trust Motors as a multi-channel used car retailer in the same domestic market with finance, trade-in, and nationwide delivery services.
• AutoBase Group (formerly Autobaas): New Zealand used vehicle dealership group with multiple locations and finance facilitation. Comparable to Trust Motors as a large-format used car retailer with similar finance, trade-in, and online listing capabilities in the same market.
• Gazley Motor Group: Established New Zealand multi-brand dealership group operating across several regions with both new and used vehicle franchises. Comparable to Trust Motors as a large multi-brand retail automotive group in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trust-motors-nzltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Motors Ltd.