Gazley
Gazley Motors is a family-owned Wellington-based automotive dealership group operating seven showrooms and service centers across the Greater Wellington Region and Wairarapa, retailing and servicing 19 vehicle brands for retail and small-business customers.
- Company typePrivate
- Founded2004
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Gazley does
Gazley Motors is a privately held, family-owned automotive dealership group headquartered in Wellington, New Zealand, operating under the parent "Gazley." Founded in 2004, the group runs seven showrooms and service centers across the Greater Wellington Region and Wairarapa — including sites in Wellington, Lower Hutt, Paraparaumu, and Masterton — and is authorized to retail 19 vehicle brands spanning mass-market (Suzuki, Mitsubishi, Subaru, Nissan, Ford, Holden), premium (Mercedes-Benz, Volkswagen, Škoda, CUPRA), and other franchises (Peugeot). The Masterton site was added in August 2025 via the acquisition of Southey's, extending the group's geographic reach into the Wairarapa.
The business operates a multi-revenue-stream dealer model: new vehicle sales, used vehicles, OEM and aftermarket parts (including nationwide parts delivery via the TyreLAND operation), manufacturer-supported servicing and warranty work, finance and insurance commissions, and ancillary products such as paint protection. The group has positioned for the New Zealand EV transition through the rollout of models such as the CUPRA Raval and Suzuki e VITARA across multiple franchises. Brand recognition awards from Volkswagen, Škoda, and Mercedes-Benz, together with a multi-year principal partnership with Wellington Phoenix FC (since 2021), underwrite ongoing investment in regional brand equity.
Gazley sells and services predominantly retail and small-business customers across the Wellington and Wairarapa catchments, with OEM franchise agreements acting as the primary structural asset of the business. The company is private and does not disclose financials; headcount is estimated in the 500+ range based on internal event attendance and the multi-site operational footprint. No AI/ML, proprietary technology platform, or differentiated data asset is evidenced in the available material.
Gazley firmographics
Firmographics- Name
- Gazley
- Legal name
- Gazley Motors Limited
- Website
- https://gazley.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gazley Motors is a family-owned Wellington-based automotive dealership group operating seven showrooms and service centers across the Greater Wellington Region and Wairarapa, retailing and servicing 19 vehicle brands for retail and small-business customers.
- Ownership category
- akta.pro rank
Gazley industry classification
Industry- Product category
- Automotive Retail and Dealership Services
- NAICS
- New Car Dealers (44111), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (441330), Tire Dealers (441340)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Brakes, Steering & Suspension Services (TLAKAAAC)
Keywords
Where Gazley is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Gazley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Inventory (parts and vehicles), Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Gazley earns revenue primarily through the sale of new, demo, and used vehicles across 19 represented brands. Sales occur through physical showrooms and direct sales staff engagement. Revenue is one-time at point of sale, with potential for ancillary revenue through add-ons such as DURA-SEAL paint protection and accessories.
- Service, Repairs & Maintenance: Recurring revenue from vehicle servicing (including fixed-price 5Plus packages for older vehicles), repairs, Warrant of Fitness inspections, and windscreen replacements. Service centres operate across six locations. Revenue is per-incident/service interval.
- Parts & Accessories Sales: Sale of genuine OEM parts and accessories, tyre sales through Gazley TyreLAND, and related products. Parts are stocked at multiple locations with over $500,000 of inventory. Nationwide delivery extends the addressable market.
- Finance & Insurance Products: Gazley facilitates vehicle financing (hire purchase, leasing, operating leases) and sells warranty extensions, GAP insurance, and vehicle insurance products. Commission revenue is earned from affiliated finance companies and insurers.
- Paint & Upholstery Protection (DURA-SEAL): Gazley sells and installs DURA-SEAL ceramic paint protection and interior protection (leather and fabric) products at point of vehicle sale or as aftermarket add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fiat 500e Icon – electric compact hatchback |
| One time/ perpetual license | Pay-as-you-go | Abarth 500e Scorpionissima – electric sports hatchback |
| One time/ perpetual license | Pay-as-you-go | Fiat Scudo Long Wheelbase – commercial van (currently on sale) |
| One time/ perpetual license | Pay-as-you-go | Fiat Ducato Long Wheelbase – light commercial van |
| Subscription | Monthly | New vehicle finance offers – select brands |
| Unit Pricing | Pay-as-you-go | 5Plus Servicing – vehicles 5+ years old (Mitsubishi, Suzuki, MG, Nissan, Fiat) |
| Unit Pricing | Pay-as-you-go | 5Plus Servicing – vehicles 5+ years old (Volkswagen, Škoda, CUPRA, SEAT, Jeep, Alfa Romeo, Abarth) |
| Unit Pricing | Pay-as-you-go | 5Plus Servicing – Mercedes-Benz vehicles 6+ years old |
| Unit Pricing | Pay-as-you-go | Genuine accessories discount offer |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Gazley product offering
Product offeringCore offering
Gazley Motors is a multi-brand automotive dealership group operating across the greater Wellington region of New Zealand. The company sells new, demo, and used vehicles from 19 represented brands (Volkswagen, Škoda, Mitsubishi, Mercedes-Benz, Jeep, RAM, Fiat, Alfa Romeo, MG, CUPRA, Suzuki, Nissan, Honda, Geely, Zeekr, Farizon, Polestar, Lotus) and provides factory-trained vehicle servicing, genuine parts and accessories, tyres and wheels, windscreen repairs, DURA-SEAL paint and interior protection, and finance and insurance products. The company also offers tailored fleet sales and leasing solutions for business customers through a dedicated Fleet Manager.
Product overview
Gazley is a multi-brand automotive dealership group operating as a unified platform offering vehicle sales, servicing, parts, and financial services across the greater Wellington Region. The portfolio comprises 19 vehicle brands (Volkswagen, Škoda, Mitsubishi, Jeep, RAM, Fiat, Alfa Romeo, MG, CUPRA, Suzuki, Nissan, Honda, Geely, Zeekr, Farizon, Mercedes-Benz, Polestar, Lotus) alongside core after-sales services including factory-trained vehicle servicing, genuine parts and accessories, Gazley TyreLAND for tyres and wheels, DURA-SEAL paint and interior protection, genuine windscreen repairs and replacements, and fleet sales and management. Finance and insurance products including hire purchase, leasing, extended warranties, GAP insurance, and vehicle insurance complement the offering. The company operates across 7 physical locations and represents both traditional combustion vehicles and electric vehicles including the Fiat 500e, Abarth 500e, and upcoming Suzuki e VITARA.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Wellington Phoenix official automotive partner since 2021, providing vehicles for players and staff
- +7 more outcomes
Companies that use Gazley
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Gazley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gazley partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Wellington Phoenix FCcoreGazley Škoda has been the official automotive partner of Wellington Phoenix FC since 2021. The partnership includes sleeve sponsor placement on the Phoenix A-League playing kit, provision of Škoda Kamiq Monte Carlo vehicles to Nix players, and Škoda Kodiaq vehicles for club staff throughout the season. This multi-year partnership provides brand visibility at Sky Stadium and Eden Park and aligns Gazley/Škoda with a professional football club competing in the Australian A-League.
- Geeks on WheelsminorGazley Volkswagen partnered with Geeks on Wheels (a mobile IT support business) to provide vehicle solutions, with Gazley VW supplying vehicles to the Geeks on Wheels team.
- Jemima's WishminorCharitable partnership with Jemima's Wish, a community organisation supported by Gazley Motors.
- The Neonatal TrustminorCharitable partnership with The Neonatal Trust, a New Zealand charity supported by Gazley Motors.
- Life FlightminorCharitable partnership with Life Flight, a charitable air rescue service supported by Gazley Motors.
- Cricket WellingtonminorCommunity sponsorship of Cricket Wellington by Gazley Motors.
- Wellington Free AmbulanceminorCommunity sponsorship of Wellington Free Ambulance by Gazley Motors.
- Riversdale Surf ClubminorCommunity sponsorship of Riversdale Surf Club by Gazley Motors.
- Capital BasketballminorCommunity sponsorship of Capital Basketball by Gazley Motors.
- Cancer Society NZminorCommunity sponsorship of Cancer Society NZ by Gazley Motors.
- Wellington Pride ParademinorCommunity sponsorship of Wellington Pride Parade by Gazley Motors.
- Wellington CollegeminorCommunity sponsorship of Wellington College by Gazley Motors.
- Wellington MarathonminorCommunity sponsorship of Wellington Marathon by Gazley Motors.
- Karapoti ClassicminorCommunity sponsorship of Karapoti Classic by Gazley Motors.
- IHCminorCommunity sponsorship of IHC (Intellectual Disability Council) by Gazley Motors.
- The Rotary InternationalminorCommunity sponsorship of The Rotary International by Gazley Motors.
- Wellington Olympic AFCminorCommunity sponsorship of Wellington Olympic AFC by Gazley Motors.
- Pink Star WalkminorCommunity sponsorship of the Pink Star Walk (breast cancer awareness) by Gazley Motors.
- Hutt Park RacingminorCommunity sponsorship of Hutt Park Racing by Gazley Motors.
- Horton GroupminorCommunity sponsorship of the Horton Group charity events by Gazley Motors.
- Royal Port Nicholson Yacht ClubminorCommunity sponsorship of the Royal Port Nicholson Yacht Club by Gazley Motors.
- Island Bay Softball ClubminorCommunity sponsorship of Island Bay Softball Club by Gazley Motors.
- Lowry Bay Yacht ClubminorCommunity sponsorship of Lowry Bay Yacht Club by Gazley Motors.
- Wellington Jeep ClubminorGazley Jeep partnered with the Wellington Jeep Club for the Jeep 4WD Experience 2018 event, taking Jeeps off-road with customers and club members.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Gazley competitors and assessment
Company assessmentDirect peers
- Armstrong Motor Group: Large New Zealand multi-franchise dealer group with multiple showrooms and aftersales coverage. Comparable in that it operates across multiple brands (Ford, Mazda, Hyundai, Kia etc.) with sales/service/parts under one group.
- Turners Automotive Group: NZX-listed automotive group operating used vehicle retail, financing, and dealer auctions. Comparable at the vehicle retail level though more used-vehicle weighted; useful peer for capital structure benchmarking.
- Continental Cars (Miles Continental): Wellington-based multi-brand automotive dealership group representing premium and volume franchises. Most direct competitor to Gazley in the same catchment, sharing OEM awards recognition (shared 2019 VW Marketing DOTY).
- Andrew Simms (Simms Group): NZ multi-franchise dealer group operating across multiple Auckland and North Island locations. Compares on multi-brand representation model and integrated service/parts capability.
- Houston Motor Group: NZ multi-brand dealership group headquartered in Hawke's Bay with broader North Island presence. Comparable multi-franchise structure and aftersales footprint.
- Ingham Motor Group: One of New Zealand's largest automotive dealership groups, representing premium and volume franchises nationwide. Directly comparable multi-brand retail/servicing model with broader geographic reach than Gazley.
Regional players
- McLeod Motors / City Auto Group: NZ multi-brand dealer group in the South Island. Comparable multi-franchise dealership model, geographically separate from Gazley's Wellington/Wairarapa territory.
- Easdale Automotive Group (easdale auto): NZ South Island dealership group representing brands including Ford, Holden legacy and others. Comparable dealer group model but operates on the opposite island from Gazley's Wellington/Wairarapa territory.
Broad incumbents
- AutoNation: Largest US automotive retailer with sales, service, parts and F&I across 300+ locations. Broad incumbent benchmark for what scaled, multi-brand dealership retail looks like at the upper end.
- Inchcape plc: Global premium-automotive retail and distribution group operating across multiple markets. Broad incumbent peer showing the scaled, mature end of multi-brand automotive retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gazley social profiles
Digital presenceGazley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gazley leadership team
Management profileNumber of profiles
Profiles12 records
Gazley subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gazley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gazley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gazley
What does Gazley do?
Gazley Motors is a multi-brand automotive dealership group operating across the greater Wellington region of New Zealand. The company sells new, demo, and used vehicles from 19 represented brands (Volkswagen, Škoda, Mitsubishi, Mercedes-Benz, Jeep, RAM, Fiat, Alfa Romeo, MG, CUPRA, Suzuki, Nissan, Honda, Geely, Zeekr, Farizon, Polestar, Lotus) and provides factory-trained vehicle servicing, genuine parts and accessories, tyres and wheels, windscreen repairs, DURA-SEAL paint and interior protection, and finance and insurance products. The company also offers tailored fleet sales and leasing solutions for business customers through a dedicated Fleet Manager.
Is Gazley a public or private company?
Gazley is a private company. It is classified as family owned and is currently operating.
When was Gazley founded?
Gazley was founded in 2004. It employs 101 to 250 people.
Where is Gazley based?
Gazley is headquartered in Wellington, New Zealand, in the Oceania region.
How does Gazley make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service, Repairs & Maintenance, parts & Accessories Sales, finance & Insurance Products and paint & Upholstery Protection (DURA-SEAL).
Who are Gazley's main competitors?
Direct peers on record are Armstrong Motor Group, Turners Automotive Group, Continental Cars (Miles Continental), Andrew Simms (Simms Group), Houston Motor Group and Ingham Motor Group. Regional players are McLeod Motors / City Auto Group and Easdale Automotive Group (easdale auto). Broad incumbents are AutoNation and Inchcape plc.
Does Gazley have an API?
No public API is recorded for Gazley.
What industry is Gazley in?
Gazley's product category is Automotive Retail and Dealership Services. Its primary akta.pro industry code is TLAKAAAC, Brakes, Steering & Suspension Services. Its NAICS code is 44111 and its SIC code is 5013.