Well With My Soul

What Well With My Soul does

Well With My Soul is a 501(c)(3) nonprofit organization headquartered in Chesterfield, Missouri, that provides new brand-name sneakers to under-resourced K-12 children. Originally launched in 2010 as an outreach mission ministry, the organization was restructured as an independent 501(c)(3) in 2017. It operates with 1-10 employees and reports having gifted 55,000+ pairs of sneakers since inception. The organization does not operate a technology platform; its delivery model is built on direct procurement and physical distribution.

The organization's core product is new, brand-name footwear (notably Reebok) sourced through a procurement partnership that delivers units at 45-50% off retail pricing. Recipients are identified and reached through a network of 20+ partner social service agencies and school districts, which handle beneficiary selection and distribution logistics. Well With My Soul does not sell products; its operating revenue consists entirely of charitable contributions solicited through one-time gift levels ($25, $50, $75) and a sustaining donor program ($5-10/month).

The organization has earned third-party validation including a Charity Navigator 4-star rating and a GuideStar Transparency Seal, supporting donor confidence. Operations originated in the St. Louis metropolitan area and have begun expanding to other major U.S. cities. The business model is structurally a charitable donation-funded physical goods distribution operation with no recurring technology revenue, SaaS components, or commercial product lines.

Name

Well With My Soul

Legal name

Sneakers With Soul

Website

https://sneakerswithsoul.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Well With My Soul is a 501(c)(3) nonprofit in Chesterfield, Missouri that provides new brand-name sneakers to under-resourced K-12 children through a network of 20+ social service agencies and school districts, operating primarily in the St. Louis metro and expanding to other U.S. cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Fundraising: The organization relies on charitable donations from individuals and organizations. One-time donation options of $25, $50, $75 or more, and recurring monthly sustaining donations of $5 or $10 per month. Donations are used to purchase quality sneakers at significant discounts (45% to 50% off retail) to serve more children.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sneakers with Soul provides new, brand-name sneakers at no cost to under-resourced children and youth in grades K-12. The organization purchases sneakers at 45–50% off retail through retailer partnerships (including Reebok) and distributes them via social service agencies, school districts, and volunteer-run events in the greater St. Louis, MO metro area. Recipients are identified through partner referrals, and the program is funded entirely by charitable donations.

Product overview

Sneakers with Soul is a 501(c)(3) nonprofit organization operating as a single program offering. The organization provides new, high-quality brand-name sneakers to under-resourced children and youth in grades K-12 at no cost to families, purchasing sneakers at 45-50% discount from retail to maximize impact. The Sneaker Gift Program is the core service, facilitated through partnerships with over 20 social service agencies and multiple school districts in the greater St. Louis, MO metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneaker Gift Program A nonprofit program that provides new, high-quality brand-name sneakers at no cost to under-resourced children and youth in grades K-12. Sneakers are procured at 45–50% off retail through retailer partnerships and distributed through social service agencies, school districts, and volunteer-run events in the greater St. Louis metro area. Recipients are identified through partner referrals rather than direct sign-up.

Quantifiable outcome

• 55,000+ pairs of new sneakers gifted to children since 2010
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Reebok Factory Outlet Store #3524coreStrategic or Co-development PartnerReebok Factory Outlet in Chesterfield, MO has been instrumental in streamlining order and fulfillment processes. Under store manager Jen Hampton's leadership, Reebok has helped the organization exceed its goals for three consecutive years. The partnership enables procurement of brand-name sneakers at significant discounts.
• ARJ Community OutreachcoreStrategic or Co-development PartnerWorks to empower, stabilize, and provide needed basic resources to families living in poverty so that they may thrive in their communities.
• Beyond HousingcoreStrategic or Co-development PartnerNationally recognized community development organization dedicated to creating a stronger, more equitable St. Louis through comprehensive family and community strengthening programs.
• Community Impact Network (The Network)minorStrategic or Co-development PartnerWorks to improve availability and delivery of services in St. Louis' near north side by maximizing efficiency, improving communication, and empowering community members.
• Disability Resource AssociationminorStrategic or Co-development PartnerServes residents in Jefferson County, metropolitan St. Louis and surrounding counties who meet ADA criteria, regardless of age, race, religious beliefs, sexual orientation, or form of disability.
• Epworth Children & Family ServicescoreStrategic or Co-development PartnerEmpowers youth while meeting essential needs, cultivating resiliency, and building community.
• Feed My PeopleminorStrategic or Co-development PartnerHelps address basic needs of people in need, working with families to weather difficult economic challenges.
• LifeWiseStl (formerly Kingdom House)coreStrategic or Co-development PartnerHelps individuals and families achieve economic well-being through high-impact, relationship-based programming and by addressing systemic barriers to success. Since 2011, LifeWiseStl has been a significant force in Sneakers with Soul's success.
• Mission St. LouisminorStrategic or Co-development PartnerWorks with community members by walking alongside those served to move them on the path to self-sufficiency through removing barriers to employment and education.
• St. Louis ArtWorksminorStrategic or Co-development PartnerEnriches lives of regional youth by providing art education, essential job skill training, and exposure to career opportunities through paid apprenticeships in the arts for underserved youth ages 14-19.
• WymancoreStrategic or Co-development PartnerPartners with Wyman to provide sneakers to kindergarteners and their families, particularly in conjunction with University City Schools.
• Guardian Angel SettlementcoreStrategic or Co-development PartnerPartners with Guardian Angel Settlement through LifeWiseStl programming to connect with clients in need.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• TOMS: For-profit footwear brand founded on a One for One charitable giving model in which a portion of sales is tied to shoe donations. Broad incumbent in the charitable footwear space; not a pure nonprofit peer but directly comparable on the product/cause intersection.

Direct peers

• Samaritan's Feet: Nonprofit focused on providing new shoes to underprivileged children in the U.S. and abroad. Highly comparable mission, recipient demographic (school-age children), and distribution-via-events model.
• Soles4Souls: Nonprofit that collects and distributes new and gently-used footwear to people in need across the U.S. and globally. Direct mission overlap with Sneakers with Soul in redistributing shoes to under-resourced populations, with a much larger operational scale.
• Operation Warm: Nonprofit that provides new shoes (and coats) to children in need across the U.S. through school and community partnerships. Closely comparable mission, K-12 recipient focus, and school-district channel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sneakerswithsoul
• LinkedInlinkedin.com/company/sneakers-with-soul

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well With My Soul