Mt. Pleasant Animal Shelter

Name

Mt. Pleasant Animal Shelter

Legal name

Mt. Pleasant Animal Shelter

Website

https://njshelter.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Welfare and Pet Adoption Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal shelter services
• Pet adoption programs
• Animal rescue care
• Foster care programs
• Nonprofit animal welfare

Headquarters

HQ city

East Hanover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations and Contributions: As a registered 501(c)(3) organization, MPAS is solely funded by contributions, grants, and bequests from donors. The shelter runs campaigns including matching gift programs and special fundraisers.
2. Adoption Fees: Fees charged for animal adoptions: dogs $375 (adults), puppies $500, cats $175 (adults), kittens $225, with 50% senior and military/veteran discounts. One-time fees at point of adoption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mt. Pleasant Animal Shelter is a 501(c)(3) nonprofit that rescues, cares for, and rehomes dogs, puppies, cats, and kittens through a structured adoption process that includes application review, in-person interview, and meet-and-greet. All adopted animals are spayed/neutered, vaccinated, dewormed, and microchipped before placement. Supporting services include a Foster Program, Foster-to-Adopt Program, Sponsor a Pet program, Pet Food Bank, Surrender a Pet service, Nicky's Second Chance Fund for medical needs, volunteer opportunities, and a Special Transport Program bringing at-risk animals from overwhelmed shelters nationwide.

Product overview

Mt. Pleasant Animal Shelter operates as a single, unified nonprofit service organization offering animal rescue, care, and placement services. The core offering centers on animal adoption, connecting dogs, puppies, cats, and kittens with loving families through a structured adoption process. Supporting this core service are several related programs: the Foster Program provides temporary home-based care for animals; the Pet Food Bank serves the community by providing pet supplies to those in need; the Sponsor a Pet program allows donors to support specific animals; and Nicky's Second Chance Fund addresses medical needs for animals requiring special care. Additional services include pet surrender assistance, volunteer opportunities, and merchandise sales. The shelter also partners with organizations like BISSELL Pet Foundation, Pilots to the Rescue, PetSmart Charities, and MLB Network for special transport missions and adoption events.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Services Core service facilitating adoption of dogs, puppies, cats, and kittens through application review, in-person interview, and meet-and-greet. All adopted animals are spayed/neutered, vaccinated, dewormed, and microchipped. Targeted at individuals and families aged 21+ seeking rescued pets in the New Jersey area.
• Foster Program Volunteer-based program in which individuals and families temporarily care for shelter animals in their homes, preparing them for adoption. Includes a Foster-to-Adopt option for animals not yet ready for final adoption. Targeted at community members willing to provide short-term home-based animal care.
• Sponsor a Pet Sponsorship program allowing individuals to financially support a specific shelter animal's care, medical treatment, and daily needs while the animal awaits adoption. Targeted at donors seeking to directly fund a named animal.
• Pet Food Bank Community service providing pet food and supplies to local pet owners in financial need, helping ensure animals have access to nutrition regardless of owner hardship. Targeted at New Jersey pet owners facing financial difficulty.
• Surrender a Pet Service for pet owners who can no longer care for their animals, providing a structured, supportive pathway to surrender the pet to the shelter. Targeted at local pet owners experiencing life changes that prevent continued pet care.
• Nicky's Second Chance Fund Dedicated fund supporting life-saving medical interventions for shelter animals with critical health needs beyond standard care. Targeted at donors seeking to fund veterinary treatment for at-risk animals.
• Volunteer Program Structured volunteer opportunities for community members aged 10 and older to support shelter operations, including onsite animal care, fundraising, and event support. Targeted at local animal lovers seeking hands-on involvement.
• Clear the Shelters Annual Adoption Campaign Annual nationwide adoption campaign participation with NBCUniversal Local offering reduced adoption fees and special events to drive increased adoptions during August–September. Targeted at community members nationwide looking to adopt a pet.
• Special Transport Program Partnership-driven program receiving at-risk animals transported from overwhelmed shelters across the country, providing medical care, rehabilitation, and rehoming in the New Jersey community. Targeted at national animal welfare partners and local adopters.
• MPAS Merchandise Store Online store selling branded MPAS merchandise (apparel and accessories) to raise funds for shelter operations and animal care programs. Targeted at supporters of the shelter.

Quantifiable outcome

• More than 350 pets evaluated, treated, and transported across the country in a single coordinated transport mission (June 2021)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• BISSELL Pet FoundationcoreStrategic or Co-development Partner · 12 May 2025BISSELL Pet Foundation reached out to MPAS to help address the nationwide animal shelter crisis. MPAS participates in BISSELL Pet Foundation transport missions to take in at-risk animals that might not have had a future otherwise. The foundation supports the care and medical treatment of transported animals.
• Pilots to the RescuecoreStrategic or Co-development Partner · 12 May 2025Pilots to the Rescue provides aerial transport for at-risk shelter animals, partnering with BISSELL Pet Foundation and MPAS to fly animals from overwhelmed shelters to MPAS in New Jersey, giving them a chance at finding forever homes.
• Tito's Handmade VodkaminorStrategic or Co-development Partner · 12 May 2025Tito's Handmade Vodka supports the special life-saving transport mission at MPAS, contributing to the care and medical treatment of the 25 at-risk animals welcomed into the shelter's care in May 2025.
• NBCUniversal LocalcoreGTM or Marketing Partner · 9 August 2024MPAS participates in NBCUniversal Local's annual Clear the Shelters campaign, a nationwide initiative that has helped more than 1 million pets find new homes and raised millions of dollars for animal welfare since 2015.
• PetSmart CharitiescoreStrategic or Co-development Partner · 4 March 2023PetSmart Charities partners with MPAS for National Adoption Week events, bringing adoptable pets to the East Hanover PetSmart location. PetSmart Charities also provides grant funding to support organizations that advocate for animal welfare. MPAS participated in adoption events March 10-12, 2023 at PetSmart.
• MLB NetworkcoreGTM or Marketing Partner · 2 October 2022MPAS partnered with MLB Network for its first annual Dog Adoption Day at the MLB Network facility in Secaucus, New Jersey. The event increased visibility of MPAS animals available for adoption and helped them find homes sooner. Additional partners included Rosemarie's Rescue Ranch, Bark and Bones Bakery, and Give a Bella Box.
• Rosemarie's Rescue RanchminorGTM or Marketing Partner · 2 October 2022Partnered with MPAS at the MLB Network Dog Adoption Day event, helping to make the event extra special.
• Bark and Bones BakeryminorGTM or Marketing Partner · 2 October 2022Partnered with MPAS at the MLB Network Dog Adoption Day event, helping to make the event extra special.
• Give a Bella BoxminorGTM or Marketing Partner · 2 October 2022Partnered with MPAS at the MLB Network Dog Adoption Day event, helping to make the event extra special.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASPCA: Largest US animal welfare organization providing sheltering, veterinary, advocacy, and grantmaking nationally. Overlaps with MPAS on adoption and rescue but operates at vastly greater scale and scope.
• Humane Society of the United States: National animal welfare advocacy and shelter-support organization. Touches the same donor audience and rescue ecosystem as MPAS but is primarily a policy/grantmaking body rather than a direct shelter operator.
• Best Friends Animal Society: National no-kill animal welfare organization running sanctuary operations and a nationwide partner shelter network. Operates at much larger scale but shares the no-kill mission and adoption-driven model.

Direct peers

• North Shore Animal League America: Long-running no-kill shelter in the New York metro area with extensive adoption, foster, and transport programs. Closest mission-aligned direct peer in the broader tristate region.
• Animal Haven: NYC-based no-kill shelter focused on cat and dog adoption with a strong volunteer and foster network. Comparable mid-sized regional shelter competing in the Northeast adoption market.
• St. Hubert's Animal Welfare Center: New Jersey-based no-kill animal welfare organization offering adoption, training, and community programs. Direct geographic and mission peer of Mt. Pleasant within the same tristate market.
• Associated Humane Societies: Multi-location New Jersey shelter operator running adoptions, low-cost veterinary clinics, and rescue services. Directly comparable regional peer competing for the same NJ donor and adopter pool.

Others

• PetSmart Charities: Charitable arm of PetSmart funding adoption events and welfare grants nationally. Functions as both a major MPAS partner (in-store adoption events) and an ecosystem enabler competing for the same donor and adopter attention.
• Petco Love (Petco Foundation): National pet welfare foundation funding adoption and access-to-care programs across thousands of shelters. Comparable to PetSmart Charities as a funding/adoption-event partner and ecosystem participant in MPAS's operating environment.

Emerging players

• BISSELL Pet Foundation: National pet welfare foundation that runs adoption events and shelter transport missions. A direct MPAS partner on transport operations and a competitor for donor mindshare in the same no-kill space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mt.PleasantAnimalShelter
• Instagraminstagram.com/mpanimalshelter
• Xx.com/mt_animal
• LinkedInlinkedin.com/company/mt-pleasant-animal-shelter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Pleasant Animal Shelter