Black Mothers' Breastfeeding Association

What Black Mothers' Breastfeeding Association does

Black Mothers' Breastfeeding Association (BMBFA) is a 501(c)(3) nonprofit organization founded in 2007 and headquartered at 17567 Hubbell Ave., Westminster Church in Detroit, Michigan. Its mission is to improve breastfeeding outcomes for Black families through community-based programs addressing documented disparities in maternal and infant health. The organization serves Black expectant and new mothers, primarily in Detroit with stated national reach, and operates with a small staff of 1–10 supported by a Board of Directors, Mommy Ambassadors, and a community-based doula workforce.

BMBFA's product portfolio spans direct service, training, advocacy, and digital programs. Direct services include the signature Black Mothers' Breastfeeding Club (BMBFC), launched in 2008 as a peer-support community; the Community-Based Doula Program; the Breastfeeding Peer Counselor Program; a Milk Bank; and the BLISS (Birthing, Lactating, Inspiring & Supporting Series) educational series. Workforce development is delivered through the Birth & Breastfeeding Leadership Institute (BBLI), Community-Based Doula Training, and Breastfeeding Peer Counselor Training. Advocacy is channeled through the Black Breastfeeding Caucus, and the organization publishes the Michigan Doula Best Practice Guide, the Michigan Doula Medicaid Provider Toolkit, and the B'Right Hub resource publication. The Plappi mobile app is BMBFA's primary digital offering. The underlying technology model is intentionally non-technological — community-based service delivery anchored in peer relationships — rather than a software platform.

Revenue is generated through three streams: donations and fundraising (via a Givebutter donation page), training program fees for doula and peer counselor certifications, and fees from lactation and doula services (likely on a sliding scale or grant-subsidized basis to ensure accessibility). Pricing is not publicly disclosed. The go-to-market motion is community-led, relying on peer-led breastfeeding clubs, community-based doulas, clinic-community partnerships, and an annual Birth & Breastfeeding Conference as the principal awareness channels. The organization was featured by the Michigan Department of Health & Human Services in June 2025, signaling growing state-level public-health engagement.

Name

Black Mothers' Breastfeeding Association

Legal name

Black Mothers Breastfeeding Association

Website

https://blackmothersbreastfeeding.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Mothers' Breastfeeding Association is a Detroit-based nonprofit that provides peer-led breastfeeding support, community-based doula care, lactation services, workforce training, and policy advocacy to improve breastfeeding outcomes for Black families across the United States.

Ownership category

akta.pro rank

Product category

Maternal and Child Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)

Keywords

• Breastfeeding support services
• Community doula care
• Perinatal health education
• Peer counselor training
• Maternal health advocacy

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization accepts donations through givebutter.com/BMBFA and likely relies on charitable contributions as a primary funding source as a nonprofit organization.
2. Training Program Fees: Revenue generated from community-based doula training and breastfeeding peer counselor training programs.
3. Lactation and Doula Care Services: Fees for lactation and doula care services provided through their community-based programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BMBFA provides community-based breastfeeding support, lactation and doula care, peer counseling, perinatal education, and workforce training to improve breastfeeding outcomes for Black families. Its signature program, the Black Mothers' Breastfeeding Club (BMBFC), launched in 2008, anchors a portfolio that includes the BLISS educational series, Community-Based Doula Program, Breastfeeding Peer Counselor Program, Milk Bank, and the Plappi mobile application. The organization also delivers training and certification through the Birth & Breastfeeding Leadership Institute (BBLI) and trains community-based doulas and breastfeeding peer counselors.

Product overview

Black Mothers' Breastfeeding Association (BMBFA) offers a comprehensive suite of community-based programs, training services, and advocacy initiatives designed to improve breastfeeding outcomes for Black families. The portfolio includes core programs such as the Black Mothers' Breastfeeding Club (BMBFC) - the signature program launched in 2008 providing peer support and community building - and the BLISS educational series supporting expectant and new mothers through pregnancy, birth, and breastfeeding. BMBFA provides direct services through its Breastfeeding Peer Counselor Program, Community-Based Doula Program, and Milk Bank. The organization offers professional training via the Birth & Breastfeeding Leadership Institute (BBLI), Breastfeeding Peer Counselor Training, and Community-Based Doula Training. Digital offerings include the Plappi App. The portfolio also includes advocacy through the Black Breastfeeding Caucus, an annual Motown Experience conference, and publications including the B'Right Hub, Michigan Doula Best Practice Guide, and Michigan Doula Medicaid Provider Toolkit.

Differentiator

Problem solved

Functional benefit

Brands

• Plappi App: A mobile application offered by BMBFA to support families.
• Black Mothers' Breastfeeding Club (BMBFC)
• BLISS (Birthing, Lactating, Inspiring & Supporting Series)
• Birth & Breastfeeding Leadership Institute (BBLI)
• Black Breastfeeding Caucus

Products and services

• Black Mothers' Breastfeeding Club (BMBFC)
• Community-Based Doula Program
• Breastfeeding Peer Counselor Program
• BLISS (Birthing, Lactating, Inspiring & Supporting Series)
• Milk Bank
• Community-Based Doula Training
• Breastfeeding Peer Counselor Training
• Birth & Breastfeeding Leadership Institute (BBLI)
• Plappi App
• The Motown Experience: Birth & Breastfeeding Conference
• Black Breastfeeding Caucus

Quantifiable outcome

• Breastfeeding outcomes improve when Black families have consistent, community-based support

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Michigan Department of Health & Human ServicesnotableOthers · 20 June 2025BMBFA was featured by the Michigan Department of Health & Human Services in June 2025, indicating recognition and collaboration with state health agencies. This coverage suggests a relationship with state-level public health institutions working on maternal and infant health initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• March of Dimes: Large established nonprofit addressing maternal and infant health, including disparities. Operates broadly across maternal health with research, advocacy, and programs that overlap BMBFA's mission.
• La Leche League International: Long-established global leader in mother-to-mother breastfeeding support and peer counseling. Comparable in core breastfeeding support and peer counselor training, though broader in population focus than BMBFA.
• Healthy Mothers, Healthy Babies Coalition: National coalition working to strengthen maternal and child health through community programs, education, and advocacy. Comparable in nonprofit maternal-health community-program structure and national policy engagement.
• International Lactation Consultant Association (ILCA): Professional association for lactation consultants worldwide, with training, certification, and education. Comparable to BMBFA's lactation and peer counselor training offerings at an industry-wide scale.

Direct peers

• Ancient Song Doula Services: Community-based doula organization serving Black and brown families, with training and policy work on Medicaid reimbursement for doulas. Directly comparable to BMBFA's community-based doula and Medicaid toolkit programs.
• Mothers' Milk Bank: Nonprofit milk bank providing screened donor breast milk to families in need. Directly comparable to BMBFA's Milk Bank program in service offering and nonprofit operating model.
• Reaching Our Sisters Everywhere (ROSE): National nonprofit focused specifically on breastfeeding support and disparities among Black families. Highly comparable to BMBFA in mission, community-led approach, and breastfeeding peer counselor training programs.
• Black Women's Health Imperative: National nonprofit dedicated to advancing health and wellness of Black women, including maternal and infant health advocacy. Closely comparable advocacy, education, and community-program model to BMBFA.
• Black Mamas Matter Alliance: Black women-led cross-sector alliance advancing Black maternal health, rights, and justice. Directly comparable advocacy, policy, and community-empowerment focus to BMBFA's Black Breastfeeding Caucus work.
• National Birth Equity Collaborative (NBEC): National nonprofit creating solutions to optimize Black maternal and infant health through research, training, and advocacy. Closely comparable in Black-maternal-health mission, training programs, and policy engagement to BMBFA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bmbfa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Black Mothers' Breastfeeding Association