Fanatics Events
Fanatics Events is the live-events division of Fanatics Inc., producing large-scale sports and collector fan festivals anchored by Fanatics Fest NYC at the Javits Center, featuring celebrity athletes, memorabilia exhibits, exclusive Topps card releases, and the Fanatics Games competition for sports fans, collectors, and brand sponsors.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Fanatics Events does
Fanatics Events is a wholly owned business division of Fanatics Inc. (Fanatics Holdings, Inc.), established in 2023 in partnership with IMG to build what the company describes as the largest network of sports and collector fan events in the world. The division produces large-scale, ticketed, multi-day live events anchored by its flagship Fanatics Fest NYC at the Jacob K. Javits Convention Center in New York, drawing 125,000+ attendees across three days in 2025, up from 70,000 in its 2024 inaugural edition. Event programming combines celebrity athlete appearances (Tom Brady, LeBron James, Jay-Z, Kevin Durant, Serena Williams, Novak Djokovic), the Museum of Greatness memorabilia exhibit (over $200 million of artifacts), the Fanatics Games Pros vs. Joes competition with ~$2 million in prizes, exclusive Topps card releases, and VIP activations such as the 40/40 Club pop-up operated with Fanatics Sportsbook.
Revenue is generated through three primary streams: ticketing and on-site attendance (transaction-based), event sponsorships and brand partnerships (including the Qatar government, FIFA, and entertainment brands), and exclusive merchandise and memorabilia sales. The division's technology stack is not separately disclosed; the operational backbone is the Fanatics corporate ecosystem — Fanatics Commerce, Collectibles (Topps, Lids, Mitchell & Ness), Betting & Gaming, Advertising, and the Fanatics ONE loyalty program — which provides cross-promotion across more than 100 million reachable fans, 900+ sports properties, and 6,000+ athlete relationships.
Fanatics Events is privately held as part of Fanatics Holdings, Inc., with no separately reported financials. The unit is currently pursuing geographic expansion (Qatar partnership ahead of the 2034 World Cup), product-line extension (Fanatics Games, Fanatics Studios joint venture with OBB Media), and additional event formats (WWE World at WrestleMania in Philadelphia). The 2026 edition is scheduled for July 16-19 at the Javits Center with a 25% larger footprint of 650,000 square feet and 500+ athletes, aligned with the 2026 FIFA World Cup Final.
Fanatics Events firmographics
Firmographics- Name
- Fanatics Events
- Legal name
- Fanatics Holdings, Inc.
- Website
- https://fanaticsinc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fanatics Events is the live-events division of Fanatics Inc., producing large-scale sports and collector fan festivals anchored by Fanatics Fest NYC at the Javits Center, featuring celebrity athletes, memorabilia exhibits, exclusive Topps card releases, and the Fanatics Games competition for sports fans, collectors, and brand sponsors.
- Ownership category
- akta.pro rank
Fanatics Events industry classification
Industry- Product category
- Live Sports Events & Experiential Fan Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Events & Match Tickets (THAJAFAE)
- akta.pro secondary industries
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC), Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC), Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG)
Keywords
Where Fanatics Events is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fanatics Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Event Ticketing & Attendance: Fanatics Events generates revenue through ticket sales for its fan festivals and live events, including Fanatics Fest NYC which attracts over 125,000 attendees.
- Event Sponsorships & Partnerships: Fanatics Events secures sponsorship deals for events such as the 5-year Qatar government partnership for Fanatics Fest and FIFA collaboration. Sponsorships include branded activations, VIP experiences (40/40 Club), and exclusive product releases.
- Merchandise & Memorabilia Sales: Exclusive Topps card releases and commemorative merchandise are sold at events, including limited-edition collectibles and memorabilia with values exceeding $200 million exhibited at Fanatics Fest.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fanatics Events product offering
Product offeringCore offering
Fanatics Events operates the live-experiential division of Fanatics Inc., producing large-scale sports and collector fan festivals anchored by its flagship Fanatics Fest NYC event at the Javits Center. The division packages celebrity athlete appearances (Tom Brady, LeBron James, Jay-Z), memorabilia exhibitions (Museum of Greatness with $200M+ in artifacts), trading card releases, and competitive experiences (Fanatics Games) into ticketed multi-day events for sports fans and collectors.
Product overview
Fanatics Events operates as the live events division of Fanatics Inc., building the largest network of sports and collector fan events globally. The flagship offering is Fanatics Fest, an annual multi-day sports festival described as the 'Comic-Con of Sports.' Fanatics Fest features athlete appearances, exclusive trading card releases (including Topps), the Museum of Greatness exhibit showcasing memorabilia worth over $200 million, Fanatics Games competitions, and VIP experiences like the 40/40 Club pop-up. The division launched in 2023 in partnership with IMG and has grown rapidly from 70,000 attendees in 2024 to over 125,000 in 2025, with the 2026 edition aligning with the World Cup Final.
Differentiator
Problem solved
Functional benefit
Brands
- Fanatics Fest: The flagship annual sports and collector fan festival held at the Javits Center in New York City, featuring athlete appearances, memorabilia, trading cards, and interactive experiences
- Fanatics ONE
Quantifiable outcome
- Fanatics Fest 2025 attendance grew 79% year-over-year from 70,000 to 125,000
- +2 more outcomes
Companies that use Fanatics Events
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Fanatics Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fanatics Events partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- FIFAcoreFIFA partnered with Fanatics Fest NYC for their annual event from July 16-19, 2026, ahead of the 2026 World Cup Final to be played at MetLife Stadium on July 19. The partnership aligns the world's largest sporting event with the 'Comic-Con of Sports'.
- OBB MediacoreFanatics inked a long-term 10-year deal with OBB Media to develop and expand Fanatics Fest, the company's flagship experiential event. OBB Media is an award-winning next-gen entertainment studio that co-created Fanatics Fest.
- Qatar GovernmentflagshipFanatics deepened ties to Qatar via a new five-year government partnership including sponsorship of the company's flagship New York City fan festival, plus possibility of events in the Gulf state. Qatar is host of the 2034 FIFA World Cup.
- Jay-Z's 40/40 ClubflagshipJay-Z revived his legendary 40/40 Club for the third time at Fanatics Fest NYC 2026. The partnership with Fanatics Sportsbook and Casino creates a VIP lounge experience at the Javits Center event.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Fanatics Events competitors and assessment
Company assessmentDirect peers
- ReedPop: Producer of New York Comic Con, the model Fanatics Fest explicitly emulates ('Comic-Con of Sports'). Operates fan conventions with celebrity-driven programming, ticketed experiences, and merchandise drops.
- Fan Expo HQ: Operates Fan Expo events across major US/Canadian cities. Closely comparable fan festival operator with similar celebrity-driven, ticketed fan convention model across pop culture verticals.
- National Sports Collectors Convention: Largest annual sports collectibles convention in the US, the most direct competitor for trading card and memorabilia enthusiast attendance and vendor partnerships.
- TKO Group Holdings (WWE): Operates WWE, the closest comparable in sports entertainment live events. WWE World at WrestleMania directly competes with Fanatics Fest for premium fan experience dollars and athlete celebrity-driven programming.
Others
- IMG (TKO/Endeavor): Original co-developer of Fanatics Events when the division launched in 2023. Remains a sports events, licensing, and athlete marketing peer for premium experience production capabilities.
Regional players
- Top Rank / Golden Boy Promotions: Premium combat sports event promoters (boxing) with similar ticketed, celebrity-driven, pay-per-experience event formats — comparable athlete-meets-fan monetization model in adjacent sports.
Broad incumbents
- Live Nation Entertainment: Largest live entertainment company globally. Owns/operates ticketed event infrastructure across sports, music, and comedy, and competes for sponsorship dollars and venue partnerships that Fanatics Events depends on.
- Endeavor Group Holdings: Sports and entertainment holding company (UFC, IMG, WME) that connects celebrity talent, sports IP, and live event production. Competes for athlete access and integrated sports marketing programs.
- AEG (Anschutz Entertainment Group): Owns and operates major sports and entertainment venues globally and runs fan experience programming. Competes for premium venue bookings and integrated sports hospitality deals.
Emerging players
- The Philly Show / Sportscard Guaranty: Regional sports card and collectibles show operator with adjacent sports memorabilia and authentication services that compete for collector attendance and trading card vendor relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fanatics Events social profiles
Digital presenceFanatics Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fanatics Events leadership team
Management profileNumber of profiles
Profiles2 records
Fanatics Events subsidiaries and ownership
Company hierarchySubsidiaries10 records
Fanatics Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fanatics Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fanatics Events
What does Fanatics Events do?
Fanatics Events operates the live-experiential division of Fanatics Inc., producing large-scale sports and collector fan festivals anchored by its flagship Fanatics Fest NYC event at the Javits Center. The division packages celebrity athlete appearances (Tom Brady, LeBron James, Jay-Z), memorabilia exhibitions (Museum of Greatness with $200M+ in artifacts), trading card releases, and competitive experiences (Fanatics Games) into ticketed multi-day events for sports fans and collectors.
Is Fanatics Events a public or private company?
Fanatics Events is a private company. It is classified as corporate owned and is currently operating.
When was Fanatics Events founded?
Fanatics Events was founded in 2011. It employs 5,001 to 10,000 people.
Where is Fanatics Events based?
Fanatics Events is headquartered in New York, United States, in the North America region.
How does Fanatics Events make money?
Three revenue lines are on record. Event Ticketing & Attendance is the primary driver. The others are event Sponsorships & Partnerships and merchandise & Memorabilia Sales.
Who are Fanatics Events's main competitors?
Direct peers on record are ReedPop, Fan Expo HQ, National Sports Collectors Convention and TKO Group Holdings (WWE). IMG (TKO/Endeavor) is listed as an others. Top Rank / Golden Boy Promotions is listed as a regional player. Broad incumbents are Live Nation Entertainment, Endeavor Group Holdings and AEG (Anschutz Entertainment Group). The Philly Show / Sportscard Guaranty is listed as an emerging player.
Does Fanatics Events have an API?
No public API is recorded for Fanatics Events.
What industry is Fanatics Events in?
Fanatics Events's product category is Live Sports Events & Experiential Fan Entertainment. Its primary akta.pro industry code is THAJAFAE, Sports Events & Match Tickets, with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 711310 and its SIC code is 7900.