Med Mart

What Med Mart does

Med Mart is a family-owned retailer of durable medical equipment (DME) headquartered in Cincinnati, Ohio, operating since 1992. The company sells mobility and home medical equipment through three physical retail stores in Ohio (Cincinnati/Evendale and Dayton/Kettering), a nationwide e-commerce platform (medmartonline.com) built on Magento, phone-based inside sales, and live chat support. Its catalog spans over 7,000 products across core categories including mobility scooters, power wheelchairs, manual wheelchairs, patient lifts, lift chairs, hospital beds, mattresses, ramps, vehicle lifts, bath safety, respiratory equipment, pediatric medical equipment, and therapy products from brands such as Pride Mobility, Golden Technologies, Hoyer/Joerns, and Hill-Rom.

The company serves individual consumers (primarily seniors and elderly individuals), family and professional caregivers, healthcare facilities, and government institutions including VA Hospitals. Med Mart combines a B2C retail model with B2B corporate accounts offering dedicated account management, payment terms, and exclusive pricing. Revenue is generated primarily through one-time hardware sales at retail prices with a price-match guarantee, supplemented by consumer financing through Klarna (installment payments) and B2B financing options. Complementary revenue streams include equipment rentals, repair services, and premier in-home delivery/installation. The company does not disclose pricing tiers publicly and operates on a per-product unit pricing basis with free shipping on orders over $50.

Med Mart's distribution model is omnichannel: physical storefronts provide in-person expert guidance and immediate purchase, while the e-commerce site serves nationwide customers from a central shipping warehouse. The company is recognized as a Google Trusted Store (2016) and was acknowledged by Newsweek as one of America's Fastest Growing Online Shops in 2022. It maintains a 5-star Trustpilot rating with 10,607 reviews and holds partnerships with Pride Mobility (marketing/giveaway) and A Place For Mom (senior referral co-marketing). Leadership is family-run, with David Fesman serving as President & Owner following the founder Jack's passing in 2014.

Name

Med Mart

Legal name

MedMart

Website

https://medmartonline.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Med Mart is a family-owned durable medical equipment retailer founded in 1992, operating three Ohio retail stores and a nationwide Magento-based e-commerce platform selling 7,000+ mobility and home medical products to seniors, caregivers, healthcare facilities, and government institutions.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment Retail

NAICS

Home Health Equipment Rental (532283), Other Health and Personal Care Retailers (45619)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Durable medical equipment
• Mobility scooters
• Lift chairs
• Patient lifts
• Home medical equipment

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Durable Medical Equipment): One-time hardware sales of mobility and medical equipment including scooters, wheelchairs, hospital beds, patient lifts, lift chairs, and related accessories. Products sold at retail prices with price-match guarantee.
2. Financing Services: Consumer financing through Klarna enabling installment payments on product purchases. B2B financing options available for business accounts.
3. Business Accounts (B2B): Corporate/B2B accounts offering payment terms, dedicated account manager service, and exclusive B2B pricing for institutional buyers such as healthcare facilities and caregiver organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Med Mart is a multi-channel retailer of durable medical equipment (DME) and home medical supplies, operating 3 physical retail stores in Ohio and a nationwide e-commerce website. The company sells mobility scooters, power and manual wheelchairs, lift chairs, patient lifts, hospital beds, ramps, bath safety, respiratory, and pediatric equipment from brands such as Pride Mobility, Golden Technologies, and Hill-Rom, supported by expert product specialist guidance, financing via Klarna, B2B corporate accounts, rentals, repairs, and white-glove in-home delivery.

Product overview

Med Mart is a medical equipment retailer specializing in mobility and home medical equipment. The company operates both e-commerce (medmartonline.com) and 3 physical retail stores in Ohio (Cincinnati and Dayton areas). Their product portfolio centers around mobility scooters, power wheelchairs, manual wheelchairs, patient lifts, lift chairs, hospital beds, mattresses, ramps, and related accessories. The company carries over 7,000 products from brands including Pride Mobility, Golden Technologies, Hoyer/Joerns, and others. They offer equipment across categories including respiratory care, pediatric equipment, bath safety, therapy products, and daily living aids. Med Mart provides complementary services including equipment rentals, repair services, and white-glove delivery/installation. The business serves both individual consumers and B2B/corporate accounts with dedicated account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters A comprehensive range of mobility scooters including portable, 3-wheel, 4-wheel, full size, folding, all terrain, recreational, and heavy duty models from brands like Pride Mobility and Golden Technologies for seniors and individuals with limited mobility.
• Power Wheelchairs Electric wheelchairs including portable, outdoor, heavy-duty, all-terrain, and custom models such as the Jazzy Air 2 and Jazzy Carbon series for users needing powered mobility assistance.
• Manual Wheelchairs Non-powered wheelchairs including transport, standard, lightweight, heavy-duty, tilt-in-space, reclining, ultra-lightweight, handcycles, and standing wheelchairs for users and caregivers.
• Patient Lifts Patient transfer lifts including electric, manual, sit-to-stand, heavy-duty, folding portable, specialty, overhead/ceiling lifts, and bath/pool lifts from brands such as Hoyer, BestLift, and Sara Steady for caregivers and facilities.
• Lift Chairs Power reclining chairs with lifting mechanisms including infinite-position, 3-position, heavy-duty, lifting seats, geri chairs, massage chairs, and accessories from brands such as Pride Mobility VivaLift! and Sitting Pretty.
• Hospital Beds Medical beds for home and facility use including long-term beds, short-term/bed packages, med-surg beds, adjustable beds, bariatric beds, turn beds, and accessories from brands such as Hill-Rom.
• Mattresses Hospital bed mattresses including foam, air pressure/air alternating, innerspring, mattress overlays, bolsters, and specialty mattresses for pressure relief and wound care.
• Ramps Wheelchair and mobility ramps including portable, commercial, single-fold, multi-fold, modular, threshold, solid, van ramps, and modular ramps with handrails.
• Vehicle Lifts Vehicle-mounted lifts for transporting mobility scooters and wheelchairs including scooter lifts, power wheelchair lifts, manual wheelchair lifts, and hybrid platform lifts from brands such as Harmar.
• Walkers, Canes & Rollators Mobility walking aids including standard walkers, rollators, knee walkers, canes, specialty walkers, crutches, and accessories.
• Bath Safety Products Bathroom safety and accessibility equipment including bath lifts, shower commode chairs, transfer benches, shower stools, transfer systems, raised toilet seats, grab bars, bath steps, and shower trolleys.
• Respiratory Equipment Respiratory care products including oxygen concentrators (portable and home), nebulizers (adult and pediatric), oxygen tanks, regulators, cannulas, and related accessories.
• Pediatric Medical Equipment Specialized equipment for children including adaptive strollers/pushchairs, car seats, seating and positioning, bath chairs, pediatric beds, adaptive tricycles, pediatric wheelchairs, and gait trainers/walkers.
• Therapy Products Rehabilitation and therapy equipment including aquatic exercise, bracing/supports, exercise bands/balls/putty, exercise peddlers, footcare, hot/cold therapy, TENS units, and massagers.
• Stairlifts Chair lifts for stairs enabling mobility between floors in residential and commercial settings.
• Hyperbaric Chambers Hyperbaric oxygen therapy chambers for clinical and home use.
• Equipment Rentals Short-term rental program for mobility equipment including wheelchairs, scooters, hospital beds, and patient lifts.
• Repair Services Equipment repair and maintenance services for mobility and medical equipment.
• Premier In-Home Delivery White glove delivery and installation services for medical equipment purchased from Med Mart.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Pride MobilitycoreGTM or Marketing Partner · 1 January 2025Pride Mobility is a key strategic partner powering Med Mart's YouTube subscriber giveaway campaigns. Med Mart runs periodic giveaways offering Pride Mobility products (e.g., Go-Go Sport 4-Wheel Mobility Scooter valued at $1,719-$2,500) to drive YouTube subscriber growth and brand engagement. Pride Mobility is described as the #1 mobility brand in the US with 40+ years in business and 1M+ customers served.
• A Place For MomminorStrategic or Co-development PartnerA partnership page exists on medmartonline.com for A Place For Mom, a senior living referral service. This partnership likely involves referral traffic and co-marketing to connect seniors and families with both senior living solutions and mobility equipment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Pride Mobility: Pride Mobility is a key Med Mart supplier and YouTube giveaway partner (#1 US mobility brand, 1M+ customers). It is also a competitor in some categories due to growing manufacturer-direct sales, making it a strategically adjacent peer.

Direct peers

• Hoveround: Hoveround manufactures and sells power wheelchairs and mobility scooters directly to consumers, often through Medicare-reimbursed channels. It overlaps with Med Mart's power wheelchair and scooter categories and competes for the same senior demographic.
• 1800wheelchair.com: 1800wheelchair.com is a direct online competitor selling wheelchairs, mobility scooters, patient lifts, and home medical equipment nationwide. Like Med Mart, it combines an e-commerce storefront with phone-based expert guidance for caregivers and seniors.
• Allegro Medical: Allegro Medical is an online retailer specializing in home medical equipment, mobility, and daily living aids. Its product mix and target customers (seniors, caregivers, healthcare facilities) closely overlap with Med Mart's.
• Vitality Medical: Vitality Medical is an online retailer of medical supplies and durable medical equipment serving both consumers and institutions. Its broad catalog and B2B orientation make it a comparable peer to Med Mart's omnichannel model.
• SpinLife (formerly The SpinLife Group): SpinLife is a leading online retailer of durable medical equipment including mobility scooters, power wheelchairs, lift chairs, and home medical products. It competes head-to-head with Med Mart in the online DME/mobility category with a similar product breadth and senior-focused customer base.

Emerging players

• Scootaround: Scootaround specializes in mobility equipment rentals (scooters, wheelchairs) at travel destinations and events. It overlaps with Med Mart's rental business line while focusing more narrowly on the rental use case.

Broad incumbents

• Carex Health Brands: Carex is a broader home healthcare products manufacturer and distributor covering mobility, bath safety, daily living aids, and personal care. While it operates more as a brand/manufacturer, its catalog overlaps with Med Mart's assortment in many categories.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a large diversified manufacturer and distributor of durable medical equipment including mobility, respiratory, hospital beds, and bathroom safety. As a major supplier to retailers like Med Mart and as a competitor in some product lines, it is a broad incumbent peer.
• Amazon (Medical Equipment & DME store): Amazon's medical equipment store offers broad DME assortments with HSA/FSA integration and Prime shipping, making it the dominant indirect competitor to Med Mart's online DME retail business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MedMartOnline
• Xx.com/cincymedmart
• LinkedInlinkedin.com/company/medmartexpress

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Med Mart