Cyrano Kommunikation

What Cyrano Kommunikation does

Cyrano Kommunikation GmbH is a German communications and marketing agency founded in 1998, headquartered in Münster with a secondary office in München. The firm serves mid-to-large enterprises across specialized verticals — including energy, healthcare and life sciences, IT and financial services, food and retail, and industrial manufacturing — with a portfolio spanning strategy, concept development, campaign execution, corporate design, video and animation production, website development, social media, public affairs, and science communication. Its most prominent service vertical is Employer Branding, which combines EVP development, employer campaigns, apprentice and university marketing, social recruiting, and culture analyses via a dedicated team of named senior consultants.

The agency's core revenue model is professional services, delivered through bespoke project-based engagements (typically milestone-billed for projects over €40,000) and monthly retainer agreements billed in advance. Pricing is quote-based and tailored to client scope, with no public price list. Cyrano operates a senior-led, consultative sales motion targeting enterprise and mid-market decision-makers, supported by case studies, a logo wall of blue-chip clients (BASF, Evonik, EDEKA, Sparkasse, Uniper, LVM, Stadtwerke Essen), and third-party validation through repeated German Design Award wins (2025, 2026) and a World Media Festival Award (2026).

The firm's standalone digital product is praxisToni, an AI-powered telephone assistant for medical practices that autonomously answers calls, guides conversations, and creates support tickets — developed for client PVS Westfalen-Nord. The agency is otherwise a non-software services firm with no proprietary technology platform, no API surface, and no disclosed funding; it is independently owned and managed by Oliver Pauli and Markus Eicher (Geschäftsführer) with Alexander Springensguth as Seniorpartner.

Name

Cyrano Kommunikation

Legal name

Cyrano Kommunikation GmbH

Website

https://cyrano.de

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Cyrano Kommunikation is a German communications agency founded in 1998 that provides PR, marketing, employer branding, and campaign services to mid-to-large enterprises across energy, healthcare, finance, and industrial sectors from offices in Münster and München.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Public relations services
• Employer branding campaigns
• Corporate communications strategy
• Marketing campaign management
• Video production services

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based communications services: The agency generates revenue through bespoke communication projects spanning strategy, concept development, campaign execution, and creative production. Projects are scoped and quoted individually, with invoicing typically tied to milestones (50% completion, final delivery) for larger engagements over €40,000. Smaller projects are invoiced upon completion or delivery.
2. Monthly retainer agreements: Regular ongoing engagements (contact flat rates and retainer arrangements) are billed monthly and in advance, as stated in the agency's standard terms (AGB). These cover continuous communication services and strategic advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cyrano Kommunikation is a full-service German communication agency delivering strategic consulting, creative concept development, campaign execution, and production for enterprise and mid-market clients. Core offerings span employer branding (including EVP development and recruitment marketing), public affairs, healthcare and science communication, brand and corporate design, video and animation production, website/portal development, and social media services. The agency also develops bespoke digital products such as praxisToni, an AI-powered telephone assistant for medical practices.

Product overview

Cyrano Kommunikation is a German communication agency operating from Münster and München, offering a comprehensive portfolio of communication services including Employer Branding (EVP development, employer campaigns, apprentice/university marketing, social recruiting, culture analyses), Healthcare & Life Sciences Communication, Public Affairs, and Science Communication. The agency provides specialized production services including Video & Animation, Corporate Design, Website Development, and Social Media. The company has developed praxisToni, an AI-powered digital telephone assistant for medical practices, as a standalone digital product. Services are delivered through strategic consulting, creative development, and implementation across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Branding Strategic employer brand development for organizations, including EVP (Employer Value Proposition) development, employer campaigns, apprentice and university marketing, social recruiting, and culture analyses. Targeted at HR, talent acquisition, and employer branding leaders at mid-to-large enterprises.
• praxisToni AI-powered digital telephone assistant developed for medical practices that autonomously answers calls, guides patient conversations, and creates tickets in the support system. Features a customizable avatar personality. Originally developed for PVS Westfalen-Nord.
• Healthcare & Life Sciences Communication Specialized communication services for the healthcare sector, including brand development, website portals, and advertising campaigns for medical and pharmaceutical clients.
• Public Affairs Communication services focused on public affairs and political stakeholder engagement for organizations operating in regulated or policy-sensitive environments.
• Science Communication Specialized communication services for science and research organizations, translating technical or scientific content for external audiences.
• Video & Animation Production Video and animation production services including image films, animations, and multimedia content for corporate communications and employer branding campaigns. Recognized with the World Media Festival Award 2026 for the Uniper Energy Storage image film.
• Corporate Design & Brand Development Brand identity development, corporate design systems, and brand management services for B2B and B2C clients across multiple sectors.
• Website & Portal Development Website development services including corporate websites, career portals, and digital platforms for client communication and employer branding.
• Social Media Services Social media strategy, content creation, and community management services for corporate clients, including campaign production tailored for social distribution.
• EB Quick Check Free diagnostic tool for assessing employer branding status, providing analysis of strategic positioning, market perception, and actionable recommendations.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• datenschutz nord GmbHminorImplementation/ SI/ Consulting Partnerdatenschutz nord GmbH serves as Cyrano's external Data Protection Officer (Datenschutzbeauftragter), headquartered in Berlin-Charlottenburg, providing GDPR compliance advisory services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Serviceplan Group: Largest independent owner-managed agency group in Germany and Europe, headquartered in Munich. Closely comparable to Cyrano as a German full-service communications house serving enterprise clients across multiple verticals with integrated strategy, creative, and digital delivery.
• Fischer Appelt: Hamburg-based German communications group with strong corporate communications and employer branding offerings. Directly comparable to Cyrano as a mid-sized German agency serving enterprise clients in healthcare, energy, and public affairs verticals.
• Faktor 3 AG: Hamburg-based German PR and communications agency specializing in B2B technology, healthcare, and energy sectors. Comparable to Cyrano for its mid-sized German agency profile, sector specializations, and enterprise client base.
• Jung von Matt: Hamburg-based leading German independent creative agency known for award-winning campaigns. Comparable to Cyrano for its creative excellence (multiple award recognition) and enterprise client base in the German-speaking market.
• Scholz & Friends: Berlin/Hamburg-based German creative agency group part of the WPP network. Comparable to Cyrano as a German creative-led agency with enterprise client work and integrated campaign capabilities.

Broad incumbents

• Edelman Germany: Germany operations of global PR firm Edelman, headquartered in Frankfurt. Comparable to Cyrano for its corporate communications, employer branding, and healthcare practice, though operating as part of a much larger global network with broader capabilities.
• Ketchum Germany: Germany operations of global communications firm Ketchum (Omnicom). Comparable to Cyrano for its corporate communications, brand, and public affairs offerings to enterprise clients, but with global network scale and broader service portfolio.
• MSL Germany: Germany operations of MSL, Publicis Groupe's strategic communications network. Comparable to Cyrano for its PR, corporate communications, and employer branding capabilities serving enterprise clients, with broader network resources.
• Weber Shandwick Germany: Germany operations of global PR network Weber Shandwick (IPG). Comparable to Cyrano for its enterprise communications and brand work, particularly in healthcare, energy, and public affairs, but at much larger network scale.
• Havas Germany: Germany operations of global advertising and communications group Havas. Comparable to Cyrano as a German-based communications house serving enterprise clients across verticals, though with global network scale and broader creative/media capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cyranokommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyrano Kommunikation