Innermost

What Innermost does

Innermost AI, Inc. is a Delaware C-corp that operates an AI-powered personal guide and wellness companion mobile application targeting direct-to-consumer users seeking self-reflection, mental wellness, and personal growth support. The product serves a horizontally segmented consumer base using distinct AI personas (Emily, Ann, Sasha, Ed, Chad, and others) mapped to archetypes such as the overthinker, caregiver, striver, and therapy-goer. The app delivers daily check-ins, voice calls, text-based conversation, and a suite of 12+ self-discovery quizzes, with conversation memory that accumulates per user over time to personalize the experience.

The underlying technology stack is built on third-party large language models — Anthropic Claude, OpenAI GPT, and Google Gemini — accessed via APIs rather than on proprietary models or in-house training. The product layer adds orchestration around these models, including persona conditioning, voice interaction, structured quiz flows, and persistent user memory. The primary distribution channel is the Apple iOS App Store, with a secondary web platform for user registration and a referenced Google Play Store partnership for Android expansion.

The business model is a freemium subscription: the app is free to download with paid tiers priced at $49.99 annually or $8.99 monthly. There is no disclosed revenue, ARR, funding, headcount, or leadership information in the available data. The company is a private, early-stage consumer app with no enterprise sales motion, no B2B channel, and no disclosed traction metrics.

Name

Innermost

Legal name

Innermost AI, Inc.

Website

https://getinnermost.com

Company type

Private

Operating status

Operating

Short description

Innermost AI provides an AI-powered personal wellness companion mobile app for direct-to-consumer users seeking self-reflection, mental wellness support, and personal growth through personalized AI guides, voice calls, and structured quizzes.

Ownership category

akta.pro rank

Product category

AI Mental Wellness Companion

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Emotion, Sentiment & Paralinguistic Intelligence (HDAAAFAI)

Keywords

• AI mental wellness
• Emotional support app
• Self-discovery quizzes
• AI conversation companion
• Personal reflection platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Freemium to Subscription: Innermost operates a freemium subscription model. The free Starter tier offers limited access (one topic thread, daily check-ins with weekly trends, basic discovery quizzes). Pro subscriptions at $49.99/year or $8.99/month unlock unlimited conversations, voice calls, all check-in metrics, all 12+ self-discovery quizzes, full trends history, insights, pattern analysis, and guide memory. A 7-day free trial is offered for paid tiers.
2. Annual vs Monthly Billing: Annual subscription at $4.16/month (billed $49.99 annually) represents a 46% savings versus the monthly plan at $8.99/month. Both tiers provide identical feature access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Innermost provides an AI-powered personal guide mobile and web application that delivers conversational emotional support, daily mood/stress/motivation/sleep check-ins, and self-discovery quizzes for individuals seeking self-reflection and personal growth. The product combines text chat and real-time voice calls with multiple AI guide personas (Emily, Ann, Sasha, Ed, Chad) that retain memory across sessions and surface emotional patterns over time. It is offered on a freemium subscription basis, with a free Starter tier and a Pro paid tier unlocking unlimited conversations, all quizzes, full trend history, and cross-session memory.

Product overview

Innermost is a mobile-first AI companion platform for self-reflection and emotional well-being. The core offering is the Innermost iOS app, through which users interact with named AI Guides (Emily, Ann, Sasha, Ed, Chad) via text chat or voice calls. The platform combines daily mood/stress check-ins with self-discovery quizzes (attachment style, love language, personality, stress response, and more) to help users understand their emotional patterns. The service operates on a freemium model: a Free tier with limited topic threads and weekly trends, and a Pro subscription ($4.16/month annual) that unlocks unlimited conversations, all quizzes (12+), full trend history, and cross-session memory.

Differentiator

Problem solved

Functional benefit

Products and services

• Innermost iOS App

Quantifiable outcome

• One beta user described the experience: 'I went in very skeptical and left feeling like I legitimately just had a mental health therapy session.' — James, 49
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Anthropic (Claude)coreTechnology or IntegrationInnermost uses Anthropic's Claude large language model via API to power AI guide conversations. User inputs are sent to Anthropic for processing to generate guide responses. Anthropic's services are used under an API agreement where conversation data is not used to train Anthropic's general-purpose models.
• OpenAI (ChatGPT)coreTechnology or IntegrationInnermost uses OpenAI's ChatGPT large language model via API to power AI guide conversations. User inputs are sent to OpenAI for processing to generate guide responses. Under the API agreement, conversation data is not used to train OpenAI's general-purpose models.
• Google (Gemini)coreTechnology or IntegrationInnermost uses Google's Gemini large language model via API to power AI guide conversations. User inputs are sent to Google for processing to generate guide responses. Under the API agreement, conversation data is not used to train Google's general-purpose models.
• Apple App Store / Google Play StorecoreChannel Partner/ Reseller/ DistributorSubscription payments for Innermost Pro are processed through Apple App Store and Google Play Store. These platforms handle payment collection, distribute revenue to Innermost, and manage subscription lifecycle (renewals, cancellations).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Character.AI: Character.AI lets users converse with persona-driven AI characters with persistent memory. While broader than mental wellness, its customizable companion mechanics and memory features are a directly adjacent product surface to Innermost's guide personas.
• Youper: Youper is an AI mental health assistant using conversational AI to deliver CBT-style emotional support and tracking. It overlaps with Innermost on AI chat, mood tracking, and pattern recognition for consumer mental wellness.
• Earkick: Earkick is an AI mental wellness app combining conversational AI, mood and biometric tracking, and pattern insights. Closely comparable to Innermost on AI companion + daily check-in + emotional pattern recognition positioning.

Broad incumbents

• Talkspace: Talkspace is an online therapy and psychiatry platform with B2B2C channels through employers and insurers. Comparable to Innermost for the therapy-curious and caregiver segments, and a likely partner or competitor as AI tools move into care pathways.
• BetterHelp: BetterHelp is a leading online therapy marketplace connecting users with licensed therapists. It overlaps with Innermost's audience — particularly the 'therapy-goer' and 'therapy-curious' segments — but delivers human rather than AI support.
• Calm: Calm is a major mental wellness and sleep app with meditation, mindfulness, and self-help content. It competes with Innermost for consumer mind-share and subscription dollars in the broader mental wellness category, though its modality is content rather than conversational AI.
• Headspace: Headspace is a leading consumer mental wellness app focused on meditation, sleep, and self-guided content. It targets the same broad consumer mental health budget as Innermost and competes at the top of the funnel for daily emotional support moments.

Direct peers

• Wysa: Wysa is an AI mental health chatbot that offers conversational emotional support, self-help tools, and an enterprise/EAP channel. Comparable to Innermost on AI-led mental wellness with similar freemium-to-paid positioning.
• Replika: Replika is an AI companion app with persona-driven chat and emotional support features, including relationship and wellness use cases. Overlaps directly with Innermost's multi-persona, memory-driven emotional companion positioning.
• Woebot Health: Woebot is one of the best-known AI mental wellness chatbots, using conversational AI to deliver CBT-style support. It directly competes with Innermost for consumers seeking AI-driven emotional reflection and self-help between or instead of therapy sessions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getinnermost

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innermost