What Wheelskeep does

Wheelskeep is a private French active-mobility services company founded in 2017 and headquartered in Chevilly-Larue (Paris region), with a regional office in Barcelona and a North American pilot launched in 2025. It operates a staffed, modular bike parking network for events, stadiums, festivals, transport hubs, beaches, and urban deployments across at least 17 European cities supported by 8 warehouses and a network of 800+ trained keepers.

Its core offering combines physical infrastructure (modular ALTAO mobile racks supplied via partnership with Altinnova) with a proprietary digital identification process: a cyclist's phone number is registered against a photo of their bike, enabling a no-app, SMS-based check-in/check-out flow that is GDPR-compliant and operates in 6 languages. The product surface spans ARENA Pack (permanent venue parking), FASTLANE (rapid mass-deployment for events), BEACHTIME (seasonal beach/tourist parking), Festival Pack, MICRO MOBILITY (last-mile transport hubs), Train Station and City Season Parking, plus the SPONSOR Pack advertising layer and Light Logistics add-on. The Partners Cloud platform underpins the PARTNER OPERATOR franchise program, through which local operators license the Wheelskeep brand to run their own branded networks.

Wheelskeep monetizes through a mix of professional-services contracts (daily event rentals), subscription contracts (seasonal and yearly permanent sites), franchise/licensing fees from Partner Operators, and sponsor branding revenue. GTM is sales-led B2B targeting event organizers, stadium managers, city governments, and campus operators via direct outreach and a multi-language "Request a Quote" flow with 48-hour proposal turnaround. Marquee deployments include Paris 2024 Olympic and Paralympic Games (90,000 bikes/scooters, 0 incidents, Global Sports Week 2024 Sustainable Practices award), PSG (since 2021), Tour de France, Roland Garros, Rugby World Cup 2023, and Primavera Sound 2026, alongside 500+ projects cumulatively since founding. The company claims 500,000+ bikes secured across Europe with zero theft since 2017.

Name

Wheelskeep

Legal name

Wheelskeep

Website

https://wheelskeep.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheelskeep is a French active-mobility services company operating a staffed, modular bike-parking network for events, stadiums, festivals, transport hubs, and urban sites across 17+ European cities, combining physical infrastructure with a proprietary no-app SMS identification process and a Partner Operator franchise model.

Ownership category

akta.pro rank

Product category

Bicycle and Micro-Mobility Parking Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Urban Micro-Mobility & Courier Routing (Bike/Scooter) (TLAEAGAL), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Secure bike parking
• Bicycle parking services
• Event parking management
• Micro-mobility parking
• Festival parking solutions

Headquarters

HQ city

Chevilly-larue

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Bike Parking (Daily Rental): Temporary, staffed bike parking deployed for one-off events (festivals, concerts, sports matches). Billed per deployment based on capacity, duration, and staffing needs. Covers short-term needs with full flexibility and zero long-term commitment.
2. Seasonal Bike Parking: Seasonal rental for peak periods such as summer beach activations, festivals, or recurring events. A cost-effective solution scaling with the client's event calendar.
3. Yearly/Permanent Parking Contracts: Long-term contracts for permanent sites including stadiums, campuses, transport hubs, and city districts. Includes stability, predictable costs, and regular maintenance. Billed annually or multi-year.
4. Partner Operator Licensing: Local operators license the Wheelskeep brand, brand assets, and Partners Cloud platform to run their own Wheelskeep-branded bike parking operations at their own events, paying a licensing/network fee.
5. Sponsor Branding Pack: Branded hardware, multilingual SMS activations, premium locations, and maintenance options offered as an upsell to event clients, giving sponsors qualified and measured brand visibility. Revenue flows from sponsor partnerships managed by Wheelskeep's client.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wheelskeep provides staffed, secure bicycle and micro-mobility parking services for events, stadiums, transport hubs, beaches and cities, combining modular physical infrastructure (mobile racks, barriers) with trained on-site keepers and a proprietary digital identification process that links a cyclist's phone number to a photograph of the bike. The company offers daily, seasonal and yearly contracts, plus a Partner Operator franchise program and a Partners Cloud platform that lets licensed local operators run their own Wheelskeep-branded networks.

Product overview

Wheelskeep is a premium bicycle and active mobility parking services company offering a modular platform of complementary products. The core offerings include ARENA Pack for permanent/long-term venue parking, FASTLANE for rapid large-event deployment, BEACHTIME for seasonal beach destinations, and Festival Pack options for events. The platform includes add-on modules like SPONSOR Pack for branded activations, MICRO MOBILITY for last-mile services, and a PARTNER OPERATOR program with a Partners Cloud platform for franchise management. Additional services include Train Station and City Season Parking, while Light Logistics provides cargo bike deployment. All services can be contracted on Daily, Seasonal, or Yearly rental bases, with a no-code Map Plugin available for website integration.

Differentiator

Problem solved

Functional benefit

Products and services

• ARENA Pack Permanent and recurring secure bike and scooter parking for stadiums, arenas and urban venues, with on-demand activation for one-off events. Includes operator-managed parking infrastructure and branded hardware; targets venue operators running recurring matches, shows or large events.
• FASTLANE Rapid-deployment bike parking service for major events, capable of operationalizing thousands of secure parking spots within hours anywhere in Europe; targeted at festival producers and large-event organizers facing peak demand.
• BEACHTIME (Beach Parkings) Seasonal bike parking service for beach destinations, city promenades and summer hotspots, installed for the peak season and removed afterward; serves both residents and visitors at coastal and tourist locations.
• SPONSOR Pack (Branding Pack) Branding and sponsorship package offering branded hardware, multilingual SMS activations with sponsor links, and digital engagement tools that give event sponsors qualified, measured brand visibility at every check-in.
• MICRO MOBILITY Organized micro-mobility parking service for the last mile in cities, campuses and transport hubs, covering bikes, scooters and other light vehicles for daily commuters and regular users.
• PARTNER OPERATOR (with Partners Cloud) Franchise-style program that lets local partners license the Wheelskeep brand, brand assets and the Partners Cloud management platform to operate their own bike-parking networks at their own events, managing teams, shifts and branding under the Wheelskeep name with multi-year launch pricing.
• Festival Pack (Self-operated) Self-operated bike parking solution for festivals that gives event organizers the complete Wheelskeep parking infrastructure to manage independently with their own staff, supported by training and the proprietary SMS identification process.
• Festival Pack (Auto Managed) Fully managed festival bike parking solution where Wheelskeep handles operations on site, including professional staff deployment, multilingual SMS confirmations and real-time management; targets festival organizers wanting a turnkey service.
• Light Logistics Cargo bike and light logistics delivery service used to deploy Wheelskeep parking infrastructure and to provide last-mile transportation solutions for events and urban clients.
• Train Station Parking Bike parking service designed for train stations and commuter transportation hubs, securing bikes for last-mile commuters and integrating cycling with public transport.
• City Season Parking Long-term seasonal bike parking solution for urban environments, campuses and city districts, supporting year-round commuter and resident cycling as part of municipal and institutional mobility strategies.

Quantifiable outcome

• 0 thefts recorded across all deployments since 2017
• +7 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Altinnova (ALTAO Modular Mobile Racks)coreTechnology or Integration · 1 July 2024Wheelskeep partners with Altinnova for ALTAO modular mobile bike rack supports — the physical infrastructure used in rapid large-capacity deployments at events. This partnership enables deployment of 20,000 temporary parking spots at the Paris 2024 Olympics across 75 installations. The modular racks enable fast setup and teardown for temporary events.
• Paris 2024 Organizing CommitteeflagshipStrategic or Co-development Partner · 1 July 2024Official bike parking provider for the Paris 2024 Olympic and Paralympic Games. Deployed 20,000 parking spots across 75 installations in 17 cities, securing 90,000 bikes and scooters with 0 incidents. Hired 230 employees including 15% in social reintegration. Recognized with the Global Sports Week 2024 Sustainable Practices Award.
• Global Sports WeekcoreStrategic or Co-development Partner · 1 January 2024Wheelskeep partnered with Global Sports Week for event parking at Accor Arena Bercy (150 spots, fully booked) and was recognized at the GSW 2024 Palmarès as a winner for sustainable practices and Olympic legacy. This partnership enhances Wheelskeep's credibility in the sports industry.
• Enjoy Vélos ÉpinalminorChannel Partner/ Reseller/ DistributorEnjoy Vélos Épinal is a partner operator running Wheelskeep-branded bike parking at the Enjoy Epinal Festival. Featured in a case study by Enjoy Vélos Épinal highlighting the operator model. Nearly 400 bikes parked over 4 days with zero theft incidents.
• France GalopminorStrategic or Co-development PartnerWheelskeep provides secure bike parking for France Galop's major events at Hippodrome ParisLongchamp, including the Qatar Prix de l'Arc de Triomphe, JeuXdi, and La Garden Party. Multi-year recurring engagement at a major Parisian venue.
• Wheelskeep Partner Operators (Ireland, UK, Europe)coreChannel Partner/ Reseller/ DistributorA growing network of local Partner Operators across Ireland, UK, and Continental Europe license the Wheelskeep brand and platform to run their own bike parking operations. Pricing pages indicate 3-year launch pricing guarantees. 8 warehouses across Europe support the partner network logistics.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CycleSafe: US-based provider of secure bike parking infrastructure including lockers, shelters, and racks. Direct peer on secure bike parking for campuses, transit hubs, and venues — primarily a hardware vendor rather than staffed operator.
• Bikeep: Estonia-based provider of smart bike parking solutions including IoT-enabled bike lockers and racks. Direct peer in secure bike parking infrastructure, though Wheelskeep differentiates with a staffed service model rather than purely hardware.
• Falco: Dutch supplier of bike parking and street furniture solutions for municipalities and venues. Comparable to Wheelskeep on the urban and transport-hub parking segments, primarily as an infrastructure manufacturer.
• Lobster Bike Parking: Dutch manufacturer of modular, mobile bike parking solutions for events and urban sites. Closely comparable to Wheelskeep's FASTLANE and BEACHTIME offerings on the physical-infrastructure side.
• Oribi: Netherlands-based bike parking solutions provider focused on secure parking for high-density urban environments. Comparable to Wheelskeep's Train Station and City Season Parking offerings.

Emerging players

• Beryl: UK-based bike share and micro-mobility provider with branded schemes in multiple cities. Comparable on the urban micro-mobility and last-mile parking axis, primarily a vehicle-share operator rather than a parking service.
• Tier Mobility: European micro-mobility operator providing shared scooters, e-bikes, and parking solutions. Adjacent to Wheelskeep in the urban micro-mobility ecosystem, with overlap in last-mile transport-hub activations.

Regional players

• Nextbike: European bike-share operator present across Germany, CEE, and other European markets. Regionally adjacent to Wheelskeep's coverage, with potential overlap at train stations and urban venues.

Broad incumbents

• JCDecaux: Global leader in outdoor advertising and street furniture that also operates large-scale bike-share contracts for cities. A broad incumbent in the urban micro-mobility infrastructure space, with significantly larger scale and municipal relationships than Wheelskeep.

Others

• Lyft (Bike Share): Operates major bike-share systems (e.g., Citi Bike) including dock-based parking infrastructure. Not a direct operator of event bike parking but a relevant ecosystem participant with deep municipal relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Wheels_Keep
• Facebookfacebook.com/Wheelskeep
• LinkedInlinkedin.com/company/wheels-keep

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheelskeep