70 Below Treats

What 70 Below Treats does

70 Below Foods Inc., operating as 70 Below Treats, is a privately-held Canadian specialty food company founded in 2018 and headquartered at 9 Mill Street East, Acton, Ontario. The company uses freeze-drying (lyophilization) to transform everyday candy, fruit, desserts, and pet treats into lightweight, shelf-stable products that retain up to 97% of nutritional value and offer up to one year of unrefrigerated shelf life. The core product line spans freeze-dried candy (Skittles-based Popables, Sour Keys, Gummy Worms, Peach Rings), freeze-dried fruits (strawberries, blueberries, bananas, mango, dragon fruit, figs), handcrafted from-scratch desserts (ice cream sandwiches, vanilla ice cream, cheesecake, cookie dough, dairy-free sorbet), single-ingredient pet treats (chicken organs, sweet potato), and a differentiated candy-coated Gushies sub-brand. A secondary revenue line rents commercial freeze-drying capacity (8-90 lbs raw) to third parties, leveraging equipment investment beyond in-house production needs.

The business operates a dual-channel go-to-market: a proprietary direct-to-consumer e-commerce storefront at store.70below.ca shipping nationally across Canada, and a single physical retail showroom in Acton serving local pickup and last-mile delivery to Milton, Georgetown and Acton. Pricing is predominantly unit-based ($7.99-$12.99 per SKU with quantity/bulk tiering), supplemented by gift certificates ($20-$500), build-your-own bundles, and a sustainable 'Bits and Pieces' reduced-price category for production remnants. The company is bootstrapped and founder-owned, with no disclosed venture or institutional capital, holds CFIA, OMAFRA, and Halton Region Public Health food-safety inspections, and earned national PR via a feature on CBC's Dragons' Den (Season 11, Episode 5). Paid acquisition channels are not disclosed; marketing relies on SEO, organic social (Facebook, Instagram), email, earned media, and walk-in retail traffic.

Name

70 Below Treats

Legal name

70 Below Foods Inc.

Website

https://store.70below.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

70 Below Treats (70 Below Foods Inc.) is a Canadian DTC and retail producer founded in 2018 in Acton, Ontario, that uses freeze-drying to convert candy, fruits, desserts, and single-ingredient pet treats into shelf-stable snacks sold nationally online and from a single Acton storefront.

Ownership category

akta.pro rank

Product category

Freeze-dried specialty foods

NAICS

Frozen Food Manufacturing (31141), Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Specialty Food Manufacturing (311412), Dog and Cat Food Manufacturing (311111), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)

akta.pro primary industry

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

akta.pro secondary industries

Frozen Snacks & Appetizers (CRADADAD), Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

Keywords

• Freeze-dried snacks
• Freeze-dried candy
• Freeze-dried fruit
• Freeze-dried desserts
• Pet treats

Headquarters

HQ city

Acton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Product Sales: Direct sale of freeze-dried candy, fruits, desserts, pet treats, and specialty items to consumers through e-commerce and retail. One-time purchase model with bulk discount options and quantity pricing tiers.
2. Freeze Dryer Rental Services: Rental of commercial freeze-drying equipment and processing services for customers wanting to freeze-dry their own products. Multiple unit sizes available from 8 lbs to 90 lbs raw product capacity.
3. Gift Certificates: Digital gift certificates sold in denominations from $20 to $500, delivered by email and redeemable on all products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

70 Below Treats manufactures and sells freeze-dried food products using lyophilization technology, including freeze-dried candy, fruits, handcrafted desserts, and single-ingredient pet treats. The company also operates a commercial freeze-drying equipment rental service for customers wanting their own products freeze-dried on-site. Products are sold direct-to-consumer through an online store and a physical retail storefront in Acton, Ontario.

Product overview

70 Below Treats is a Canadian freeze-dried snack company operating since 2018, specializing in transforming everyday favorites into bold, crunchy, melt-in-your-mouth experiences. The product portfolio consists of five core categories: Freeze Dried Candy (featuring Popables, Sour Gummy Worms, Gushies, and classic candies), Freeze Dried Fruits (100% real fruits with no additives including strawberries, blueberries, and specialty items), Freeze Dried Desserts (handmade ice cream sandwiches, cheesecakes, and sorbets), Freeze Dried Pet Treats (single-ingredient organ meats and sweet potato for pets), and Gift Certificates. Additionally, the company offers a Freeze Dryer Rental Service for customers wanting custom freeze-drying. The products are characterized by their freeze-drying process that retains up to 97% nutritional value while creating a unique crispy texture, with all handmade desserts being reduced in sugar and preservative-free. The company appears on CBC's Dragons' Den Season 11 and operates both online and from a physical location in Acton, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Freeze Dried Candy Freeze-dried classic candies including Skittles-based Popables, Gummy Worms, Sour Keys, Peach Rings, Gummy Frogs, and novelty items transformed from chewy to light and crispy textures through freeze-drying. Targeted at snack enthusiasts and consumers seeking unique flavor experiences.
• Freeze Dried Fruits 100% real freeze-dried fruits including strawberries, blueberries, bananas, raspberries, mango, dragon fruit, figs, and specialty blends with no added sugar or preservatives. Vegan and gluten-free options available.
• Freeze Dried Desserts Handcrafted from-scratch freeze-dried desserts including ice cream (vanilla, chocolate, strawberry, neapolitan), ice cream sandwiches, cheesecake, cookie dough, and strawberry sorbet — reduced sugar, no preservatives, no refrigeration required.
• Gushies! (Candy Coated) Proprietary candy-coated freeze-dried Gushers candy in Fruit Punch, Sour Worm, Sour Blue Raspberry, and Peach varieties with intensified flavor and a custom powder-coated texture.
• Freeze Dried Pet Treats Single-ingredient freeze-dried pet treats for dogs and cats, including freeze-dried chicken hearts, chicken livers, and sweet potato — preservative-free and suitable as training treats or daily rewards.
• Freeze Dried Bits And Pieces Imperfect but edible freeze-dried dessert remnants and crumbs sold at reduced prices as a sustainable food-waste-reduction initiative.
• Gift Certificates Digital gift certificates delivered by email in denominations from $20 to $500, redeemable for all products on the website and never expiring.
• Freeze Dryer Rental Service Commercial freeze dryer rental service allowing customers to have their own products freeze-dried on-site. Multiple unit sizes available from 8–90 lbs raw product capacity, priced from $69.99 to $159.99 per use.

Quantifiable outcome

• Up to 97% nutritional values retained in freeze-dried products
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Harvest Right: Harvest Right manufactures home and commercial freeze dryers and runs a large freeze-dryer owner community. Comparable because it sits in the same freeze-drying ecosystem and overlaps with 70 Below Treats' freeze-dryer rental service line, though its primary business is equipment.

Direct peers

• Astronaut Foods: Astronaut Foods sells freeze-dried ice cream, fruits, and novelty candies targeting souvenir, gift, and novelty snack shoppers. Highly comparable to 70 Below Treats' freeze-dried dessert and candy transformation categories.
• Crunchies: Crunchies produces freeze-dried fruit snacks sold through DTC and retail channels. It is a direct competitor in the freeze-dried snack category with overlapping consumer positioning on 'real fruit, no additives' messaging similar to 70 Below Treats' fruit line.
• Natierra (Nature's Turn): Natierra sells freeze-dried fruits, berries, and vegetables in single-serve and bulk packs across grocery and online. Directly overlaps with 70 Below Treats' freeze-dried fruit SKU base.
• Brothers-All-Natural: Brothers-All-Natural produces freeze-dried fruit crisps and crisps-and-more pouches for grocery and club channels. Directly comparable freeze-dried fruit snack format and target consumer to 70 Below Treats.
• Bare Snacks: Bare makes freeze-dried fruit snacks (apple, pineapple, banana, strawberry) and was acquired by Ferrara Candy. Closely comparable product format to 70 Below Treats' freeze-dried fruit category, with broader retail distribution.
• Made in Nature: Made in Nature sells organic and conventional freeze-dried fruits and vegetables via DTC and grocery channels. Comparable to 70 Below Treats on the freeze-dried fruit side, with similar clean-label and shelf-stable positioning.

Broad incumbents

• North Bay Trading Co. North Bay Trading distributes freeze-dried fruits, vegetables, and ingredients to retail and foodservice. Comparable freeze-dried product format but distributed through wholesalers and bulk channels rather than DTC e-commerce.
• Chaucer Foods: Chaucer Foods is an established B2B freeze-dried ingredient manufacturer serving food manufacturers globally. Comparable technology base (freeze-drying) but operating in the ingredient supply tier rather than direct DTC retail like 70 Below Treats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/70belowtreats

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 70 Below Treats