Brothers All Natural

What Brothers All Natural does

Brothers All Natural is a Rochester, NY-based freeze-dried fruit snack brand operating as a core subsidiary of Brothers International Food Holdings, LLC. The company was founded in 2001 by the Betters brothers and is currently led by Founder and CEO Travis Betters; in April 2026, SK Capital Partners acquired a controlling stake from Benford Capital Partners, positioning Brothers All Natural as a platform investment within SK Capital's food ingredients strategy. The core product line consists of Fruit Crisps — peeled, sliced, and freeze-dried fruits converted into crispy chip-like snacks via a proprietary sublimation-based dehydration process that retains cell structure and nutrients. The portfolio spans seven core fruit varieties (Fuji Apple, Apple Cinnamon, Banana, Mango, Strawberry, Banana & Strawberry, and a Variety Pack) in 8-, 12-, and 24-pack formats, plus 1 oz resealable pouches, and includes licensed sub-brands (Disney Fruit Crisps with a Toy Story 5 tie-in, and Chiquita Banana Fruit Crisps) and a specialty Infused Fruit Crisps line featuring Fuji Apples soaked in blueberry, raspberry, or strawberry juice concentrate before freeze-drying. The company also retains the Harvester Farms freeze-dried vegetable brand.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on brothersallnatural.com (powered by BigCommerce, supported by a Snack Club loyalty program that issues points redeemable for 5-20% discounts), influencer-driven community marketing targeting parents, fitness creators, and recipe bloggers, and a broad wholesale/distribution network spanning enterprise retailers (Amazon, Walmart, iHerb, Instacart) and major food distributors (UNFI East/West, AWG, KeHe, McLane, C&S, Core-Mark, and regional wholesalers). Pricing is unit-based across SKUs, ranging from $16.99 for Disney 12-packs to $31.99 for premium 8-packs, with wholesale pricing reserved for approved retailers via direct accounts and Faire.com. The customer base is highly distributed across health-conscious families, calorie-conscious consumers, and vending/micro-market operators (via the NAMA FitPick program), and the company is HACCP-, PCI-DSS-, and partially Kosher-certified. Operating geography is concentrated in the continental United States with limited international reach through iHerb, and ingredients are sourced from over 30 countries.

Name

Brothers All Natural

Legal name

Brothers International Food Holdings, LLC

Website

https://brothersallnatural.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Brothers All Natural is a Rochester, NY-based freeze-dried fruit snack brand (subsidiary of Brothers International Food Holdings) selling Fruit Crisps through D2C e-commerce, major distributors (UNFI, KeHe, McLane, AWG), and retailers (Walmart, Amazon, iHerb), targeting health-conscious families and on-the-go consumers with allergen-free, clean-label positioning and Disney/Chiquita licensed lines.

Ownership category

akta.pro rank

Product category

Fruit Snacks

NAICS

Dried and Dehydrated Food Manufacturing (311423), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Freeze-dried fruit snacks
• Fruit crisps
• Healthy snacks
• Allergen-free snacks
• Clean-label snacks

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through brothersallnatural.com website. Products sold as one-time purchases with various pack sizes (8-pack, 24-pack). Revenue recognized at point of sale with no subscription requirement.
2. Wholesale/Distribution: Wholesale pricing provided to approved retailers through distributor network. Products distributed through major distributors (UNFI, AWG, KeHe, McLane) and retail partners including Amazon and Walmart.
3. Loyalty Program (Snack Club): Customer loyalty program where users earn 10 Snack Points per $1 spent. Points redeemable for discount codes (500 points = 5% off, 1000 points = 10% off, 1500 points = 15% off, 2500 points = 20% off). New account sign-ups receive 2500 bonus points.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Brothers All Natural manufactures and sells 100% fruit, freeze-dried fruit crisps and snacks across multiple fruit varieties (Fuji Apple, Apple Cinnamon, Banana, Mango, Strawberry, Banana & Strawberry), a Variety Pack, licensed Disney-branded and Chiquita-branded sub-lines, and an Infused line of Fuji Apples soaked in fruit juice concentrates. Products are allergen-free (peanut-, tree nut-, gluten-, dairy-, soy-free), Non-GMO verified, packaged in 1 oz resealable pouches and 8/12/24-pack single-serve formats, and sold direct-to-consumer via brothersallnatural.com as well as through major grocery distributors and retailers.

Product overview

Brothers All Natural operates as a freeze-dried fruit snack company, functioning as a subsidiary of Brothers International Food Holdings. The core product line consists of Fruit Crisps — peeled, sliced, and freeze-dried fruits converted into crispy chip-like snacks. The main Brothers All Natural brand offers seven fruit varieties (Fuji Apple, Apple Cinnamon, Banana, Mango, Strawberry, Banana & Strawberry, and Variety Pack), available in 8-pack, 12-pack, and 24-pack formats as well as 1 oz resealable pouches. The portfolio includes two licensed sub-brands: Chiquita Banana Fruit Crisps (banana-specific partnership) and Disney Fruit Crisps (featuring Disney characters, including Toy Story 5 tie-in). A specialty line called Infused Fruit Crisps features Fuji Apples soaked in fruit juice concentrates (blueberry, raspberry, strawberry) before freeze-drying. Additional offerings include a Snack Club loyalty program and a recipe platform. The company sources fruit from over 30 countries and has implemented HACCP food safety protocols across processing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Disney Fruit Crisps: Licensed Disney-themed freeze-dried fruit crisps featuring Disney characters, available in Strawberry, Apple Cinnamon, and Banana & Strawberry varieties.
• Chiquita Fruit Crisps
• Infused Fruit Crisps

Products and services

• Brothers All Natural Fuji Apple Fruit Crisps Freeze-dried sliced Fuji Apples sold as individual fruit crisps in 1 oz resealable pouches (8-pack) and 24-pack single-serve formats. 100% fruit with no additives, gluten-free, Non-GMO verified; intended as an allergen-free, on-the-go snack for families.
• Brothers All Natural Apple Cinnamon Fruit Crisps Freeze-dried Fuji Apple slices with cinnamon flavoring, sold in 24-pack single-serve format. Gluten-free, fat-free, Non-GMO verified fruit snack.
• Brothers All Natural Banana Fruit Crisps Freeze-dried sliced bananas sold in 8-pack and 24-pack formats. Fat-free, dairy-free, Non-GMO verified snack.
• Brothers All Natural Mango Fruit Crisps Freeze-dried sliced mangoes sold in 1 oz resealable 8-pack format. 100% fruit, Non-GMO verified snack.
• Brothers All Natural Strawberry Fruit Crisps Freeze-dried sliced strawberries sold in 8-pack and 24-pack formats. Gluten-free, Non-GMO verified fruit snack.
• Brothers All Natural Banana & Strawberry Fruit Crisps Freeze-dried sliced bananas and strawberries combined, sold in 24-pack single-serve format. Gluten-free, Non-GMO verified.
• Brothers All Natural Fruit Crisps Variety Pack 24-pack variety pack combining Fuji Apple, Strawberry, and Banana & Strawberry fruit crisps. Gluten-free, Non-GMO verified snack assortment.
• Chiquita Banana Fruit Crisps Licensed Chiquita brand freeze-dried banana crisps produced under partnership. Available in 8-pack and 24-pack formats with Chiquita branding on packaging.
• Disney Fruit Crisps Licensed Disney-branded freeze-dried fruit crisps featuring Disney characters on packaging (including a Toy Story 5 tie-in). Includes Strawberry, Apple Cinnamon, and Banana & Strawberry varieties in 12-pack formats.
• Infused Fruit Crisps - Fuji Apple with Blueberry Sliced Fuji Apples soaked in blueberry juice concentrate and then freeze-dried, packaged in an 8-pack format. An innovative fruit combination freeze-dried product.
• Infused Fruit Crisps - Fuji Apple with Raspberry Sliced Fuji Apples soaked in raspberry juice concentrate and then freeze-dried, sold in 8-pack format.
• Infused Fruit Crisps - Fuji Apple with Strawberry Sliced Fuji Apples soaked in strawberry juice concentrate and then freeze-dried, sold in 8-pack format.
• Resealable 1 oz Pouches 1 oz resealable bag format of Brothers All Natural freeze-dried fruit crisps available across multiple flavors for on-the-go snacking.
• Snack Club Loyalty Program Brothers All Natural customer loyalty and rewards program where members earn 10 Snack Points per $1 spent, redeemable for discount codes from 5-20% off (e.g., 500 points = 5% off, up to 2,500 points = 20% off). New account sign-ups receive a 2,500-point enrollment bonus.
• Recipe Platform Recipe blog at recipe.brothersallnatural.com that publishes recipes using Brothers All Natural freeze-dried fruit crisps, spanning baking, smoothies, no-bake treats, gluten-free, and vegan categories to drive product usage and engagement.
• Harvester Farms Freeze-Dried Vegetable Snacks Harvester Farms is Brothers All Natural's freeze-dried vegetable snack sister brand, operating as a wholly-owned subsidiary of Brothers International Food Holdings, extending the freeze-drying product line beyond fruit.

Quantifiable outcome

• Freeze-dried fruits maintain nutritional value compared to fresh fruit, with extended shelf life of one year or longer
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Disney-branded Fruit Crisps featuring Disney characters including Toy Story 5 characters. Products include Disney Strawberry, Disney Apple Cinnamon, and Disney Banana Strawberry varieties in 12-pack formats.
• ChiquitacoreOEM/ Whitelabel/ Licensing PartnerBrand partnership with Chiquita for banana-based Freeze Dried Fruit Crisps. Chiquita Banana Freeze Dried Fruit Crisps available in 8-pack and 24-pack formats featuring Chiquita branding.
• UNFI (United Natural Foods)majorChannel Partner/ Reseller/ DistributorMajor distribution partner for Brothers All Natural products. UNFI East/West distributes to natural and conventional grocery retailers across the United States.
• KeHemajorChannel Partner/ Reseller/ DistributorNatural and organic specialty food distributor carrying Brothers All Natural products to natural food retailers and co-ops.
• McLanemajorChannel Partner/ Reseller/ DistributorNational wholesale distributor serving convenience stores and grocery retailers with Brothers All Natural products.
• Associated Wholesale Grocers (AWG)majorChannel Partner/ Reseller/ DistributorWholesale grocery cooperative serving independent retailers with Brothers All Natural products.
• iHerbminorChannel Partner/ Reseller/ DistributorInternational online retailer partnership enabling customers outside the USA to purchase Brothers All Natural products.
• Faire.comminorChannel Partner/ Reseller/ DistributorWholesale marketplace partnership providing alternative channel for retailers to purchase Brothers All Natural products at wholesale pricing.
• FitPick (NAMA)minorStrategic or Co-development PartnerPartnership with National Automatic Merchandising Association's FitPick program, a healthy vending labeling initiative meeting recognized nutrition standards for calories, fat, sugar, and sodium.
• InstacartminorChannel Partner/ Reseller/ DistributorGrocery delivery partnership enabling same-day delivery of Brothers All Natural products through Instacart's platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bare Snacks: Direct competitor in baked/freeze-dried apple and fruit crisps. Both brands target the same health-conscious family snack occasion with similar clean-label, single-serve pouch formats and national retail distribution.
• MadeGood: Allergen-free, school-safe snack brand (granola bars, minis, cookies) with national distribution. Overlaps on the health-conscious family/parent segment and the allergen-free positioning that drives Brothers All Natural's value proposition.
• Crispy Green: Pure-play freeze-dried fruit snack brand (Crispy Fruit line) sold in single-serve pouches at Walmart, Target, and grocery. Closest one-to-one comparable on product format, ingredient story, and channel strategy.
• Peeled Snacks: Dried fruit snack brand (Peeled Organic) sold in single-serve pouches. Comparable format and clean-label positioning; competes for the same grocery and natural-channel shelf space.
• That's it. Fruit-based snack brand (fruit bars + fruit crisps) targeting allergen-free, clean-label, on-the-go snacking. Competes in the same family/children's-snack occasion with overlapping buyer personas.

Emerging players

• Crunchies: Freeze-dried fruit and vegetable snacks sold in multi-serve bags and single-serve pouches. Closest direct competitor on freeze-drying technology but with a smaller US footprint and emerging brand.
• Nature's Turn: Freeze-dried fruit snacks targeted at children and families, with allergen-free and non-GMO positioning. Emerging player competing for the same school-lunch and on-the-go occasion.

Regional players

• Fruit Bliss: Organic dried/freeze-dried fruit snacks distributed in Europe and select international markets. Useful international comparable for Brothers All Natural's iHerb and future international expansion thesis.

Broad incumbents

• Sensible Portions: Larger better-for-you snack brand (veggie straws, puffs) owned by Hain Celestial. Provides a benchmark for how scaled CPG players compete in the parent/healthy-kid-snack category where Brothers All Natural plays.
• Wells Enterprises (Halo Top freeze-dried lines): Diversified frozen/snack manufacturer with expanding freeze-dried fruit exposure. Represents the broader incumbent threat of large CPG/frozen players entering the freeze-dried category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ban_news
• Facebookfacebook.com/BrothersAllNatural
• LinkedInlinkedin.com/company/brothers-all-natural

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothers All Natural