Hoje em Dia

What Hoje em Dia does

Hoje em Dia is a Brazilian regional newspaper founded on February 24, 1988, in Belo Horizonte, Minas Gerais, and operated through its legal entity Ediminas S/A (Editora Gráfica Industrial de MG), a privately held sociedade anônima. The company operates as a multi-platform news media organization, distributing content across a print newspaper, the digital portal hojeemdia.com.br, a mobile news application, and the wholly-owned Rádio Hoje em Dia broadcast subsidiary. Editorial coverage spans politics, economy, sports, entertainment, health, education, automotive (HD Auto vertical), and regional news focused on Minas Gerais state, with a content archive of 54,178+ articles accumulated since founding.

The company generates revenue through three primary streams: advertising sales across print and digital (including a certified legal advertising service that publishes public notices, balance sheets, and laws), recurring digital subscription fees for premium portal content, and traditional print newspaper circulation sales. It serves two customer segments: a consumer base of Minas Gerais news readers accessing free and paid content, and a B2B segment of government entities and institutions requiring legally mandated publication services. Distribution combines direct retail sales of print editions with self-serve digital subscription onboarding and social media engagement through Instagram, Facebook, and YouTube.

The technology stack is conventional web-publishing infrastructure (CMS, responsive web portal, mobile app) with multimedia integration (video, embedded players) and no documented proprietary AI capabilities, APIs, or differentiated algorithmic features. The competitive position is built on three decades of brand recognition in Minas Gerais, a multi-format distribution footprint, and the regulatory moat of certified legal advertising. No funding rounds, M&A activity, or growth-stage capital events have been disclosed.

Name

Hoje em Dia

Legal name

Ediminas S/A

Website

https://hojeemdia.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoje em Dia is a Brazilian regional newspaper founded in 1988 in Belo Horizonte, operating a multi-platform news media business (print, digital portal, mobile app, and radio) serving readers and institutional advertisers across Minas Gerais state.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Sales: Revenue generated through advertising space sold to businesses across the newspaper's print and digital platforms, including legal advertising, display ads, and branded content
2. Digital Subscriptions: Subscription-based revenue from digital content access through the portal and exclusive subscriber content areas
3. Print Newspaper Sales: Physical newspaper circulation and sales through traditional distribution channels

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hoje em Dia is a regional Brazilian newspaper and multi-platform news media organization founded in 1988 in Belo Horizonte, Minas Gerais, operated by Ediminas S/A. It delivers independent journalism across print newspaper, digital portal, mobile application, and Rádio Hoje em Dia broadcast, covering politics, sports, economy, health, education, and entertainment with a focus on Minas Gerais state news. The business also generates revenue through digital subscriptions and certified legal advertising services.

Product overview

Hoje em Dia is a multi-platform news media organization based in Belo Horizonte, Minas Gerais, founded in 1988. The portfolio consists of the core Hoje em Dia Portal news website offering comprehensive coverage across politics, sports, health, economy, education, and entertainment; the HD Auto automotive vertical; the companion Rádio Hoje em Dia digital radio station; and a digital subscription service for premium content. Legal advertising services are also provided through certified editions and public notice publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoje em Dia Portal The main digital news website of Hoje em Dia, offering breaking news, politics, sports, health, education, economy, and entertainment content for Minas Gerais and Brazil.
• Hoje em Dia Print Newspaper Physical newspaper covering news, politics, sports, and regional content for Minas Gerais readers, distributed across the state through traditional retail and subscription channels.
• Rádio Hoje em Dia Companion digital radio station to the Hoje em Dia newspaper, offering audio news content and streaming at radiohojeemdia.com.br, extending the publication's reach through broadcast media.
• Digital Subscription (Espaço do Assinante) Premium digital subscription service providing exclusive content and subscriber-only access for paying readers through the Espaço do Assinante portal.
• Legal Advertising and Certified Edition Certified edition service offering legal advertising, public notices (editais), official laws publication (leis), and balance/atActs publication for government entities and institutions in Minas Gerais.
• HD Auto Automotive vertical section of the Hoje em Dia Portal covering car news, vehicle reviews, and automotive industry updates for readers interested in vehicles.
• Hoje em Dia Mobile App Mobile news application for smartphones providing on-the-go access to Hoje em Dia news content for Minas Gerais and Brazilian readers.

Quantifiable outcome

• Over 100 journalism awards in 26 years
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Decminas (Grupo Supernosso)minorStrategic or Co-development Partner · 24 July 2026Decminas, a distribution and logistics company belonging to Grupo Supernosso, has partnerships with Febrafar and Farmarcas for pharmaceutical retail distribution. Decminas operates as a separate business entity under the same corporate group.
• Rádio Hoje em DiacoreOthersRadio station operating under the Hoje em Dia brand, providing audio news content and extending the newspaper's reach through broadcast media. Offers streaming through radiohojeemdia.com.br

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Estado de Minas: Long-standing direct competitor newspaper also based in Belo Horizonte and focused on Minas Gerais. Competes head-to-head with Hoje em Dia for the same regional advertising, subscribers, and editorial talent.
• O Tempo: Major Belo Horizonte-headquartered regional newspaper operating across print, digital, and radio (Super FM). Closest format-level competitor given multi-platform footprint and shared Minas Gerais audience.

Regional players

• Zero Hora: Regional newspaper serving Rio Grande do Sul as part of Grupo RBS. Comparable convergence of print, portal, radio, and TV operations targeting a single Brazilian state.
• Correio Braziliense: Regional newspaper serving the Federal District / Brasília market under Diários Associados. Comparable multi-platform regional model outside MG with similar print/digital/radio mix.
• Diário do Nordeste: Regional newspaper and media group serving Ceará under Grupo Verdes Mares. Comparable print + digital + radio + TV regional media model in a different Brazilian state.

Others

• UOL: Brazil's largest digital portal and aggregator. Competes for MG-region digital audience and programmatic ad spend against Hoje em Dia's portal, though UOL does not produce original regional reporting.
• CBN: National all-news radio network operated by Grupo Globo. Comparable to Hoje em Dia's Rádio HED in format (news radio) but operates at national scale across affiliates rather than as an integrated regional brand.

Broad incumbents

• Estadão: National Brazilian newspaper (O Estado de S. Paulo) with print + digital + Estadão Premium subscription. A reference for legacy newspaper digital-pivot execution in the Brazilian market.
• O Globo: National Brazilian newspaper and part of the Grupo Globo media conglomerate. Competes for the same MG-region advertisers and national advertisers as Hoje em Dia, with far larger reach and resources.
• Folha de S.Paulo: Brazil's largest national newspaper with a successful paywalled digital subscription model (Folha+) and broad national coverage. Sets the benchmark for digital subscription economics in Brazilian news.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/jornalhojeemdiadebh
• Facebookfacebook.com/jornalhojeemdia
• Instagraminstagram.com/hojeemdia
• Xx.com/jornalhojeemdia
• LinkedInlinkedin.com/company/jornalhojeemdia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoje em Dia