Estado de Minas

Regional Newspaper and Digital News Publishingem.com.br

Estado de Minas is a Brazilian regional newspaper and digital news portal founded in 1928 in Belo Horizonte, serving readers in Minas Gerais with multimedia content across politics, economy, culture, and sports. It operates within the Diários Associados media conglomerate.

Company typePrivate
Founded1928
HeadquartersBelo Horizonte, Brazil
Headcount251–500
GTM typeB2C
OfferingServices

What Estado de Minas does

Estado de Minas is a Brazilian regional newspaper and digital news platform founded in 1928, headquartered in Belo Horizonte, Minas Gerais. It operates the em.com.br portal as its core product, delivering news coverage across politics, economy, culture, sports, and entertainment for readers in Minas Gerais, Brazil, and international audiences. The company is part of the Diários Associados media conglomerate, which provides cross-platform reach through sister brands including Correio Braziliense, Portal Uai, TV Alterosa, Tupi FM, No Ataque, Sou BH, and Revista Encontro.

The business operates a diversified media portfolio spanning digital news (em.com.br, EM Digital), subscription services (Clube do Assinante/Clube A loyalty program), television (TV Alterosa), radio (Tupi FM), and vertical portals (No Ataque for sports, Portal Uai for entertainment, Sou BH for local Belo Horizonte content). The technology stack is described as a digital news platform with multimedia content delivery, supporting text articles, videos, podcasts, photo galleries, and email newsletters. No proprietary AI/ML systems, APIs, or SDKs are disclosed.

Revenue is generated through three primary streams: digital subscriptions via the Clube do Assinante platform (with promotional pricing of R$1.90 for the first two months versus a regular R$9.90/month rate), display and digital advertising, and a dedicated legal advertising (Publicidade Legal) section for official announcements. Go-to-market is primarily direct-to-consumer via the em.com.br digital platform, supplemented by organic social media presence across Facebook, X, Instagram, LinkedIn, TikTok, and Google Discover. The company employs between 251-500 people and operates as a privately held entity within the Diários Associados group structure.

Estado de Minas firmographics

Firmographics

Name: Estado de Minas
Legal name: Estado de Minas
Website: https://em.com.br
Company type: Private
Founded year: 1928
Operating status: Operating
Headcount range: 251–500 employees
Short description: Estado de Minas is a Brazilian regional newspaper and digital news portal founded in 1928 in Belo Horizonte, serving readers in Minas Gerais with multimedia content across politics, economy, culture, and sports. It operates within the Diários Associados media conglomerate.
Ownership category
akta.pro rank

Estado de Minas industry classification

Industry

Product category: Regional Newspaper and Digital News Publishing
NAICS: Newspaper Publishers (51311), Periodical Publishers (513120)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Higher Education Textbook Publishing (MPAJABAB)
akta.pro secondary industries: Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

Keywords

Regional news publishing
Digital newspaper media
News subscription service
Multimedia journalism
Legal advertising publishing

Where Estado de Minas is headquartered

Location

Headquarters

HQ city: Belo Horizonte
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

Estado de Minas business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Digital Subscriptions: Digital subscription model offering exclusive content, columnists, and subscriber benefits. Subscription available through Clube do Assinante platform with promotional pricing.
Advertising: Digital and potentially print advertising services for readers in Minas Gerais and beyond.
Legal Advertising (Publicidade Legal): Legal advertising services as a dedicated section for official announcements.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Digital subscription with exclusive content, columnists and benefits

Distribution channels3 records

Marketing channels7 records

Estado de Minas product offering

Product offering

Core offering

Estado de Minas publishes a regional newspaper and operates the digital news portal em.com.br, delivering news, analysis, multimedia content (video, podcasts, photo galleries), and newsletters focused on Minas Gerais, Brazil, and the world. It monetizes through digital subscriptions (EM Digital), display and legal advertising (Publicidade Legal), and a subscriber loyalty program (Clube do Assinante / Clube A).

Product overview

Estado de Minas is a Brazilian news media company and part of the Diários Associados network. The company operates a comprehensive digital news portal (em.com.br) as its core product, complemented by a portfolio of media assets including EM Digital (digital subscription), Clube do Assinante (loyalty program), TV Alterosa (television), Tupi FM (radio), No Ataque (sports portal), Portal Uai (entertainment), and Sou BH (local news). The product ecosystem includes newsletters, podcasts, and various content verticals covering news, politics, economy, culture, sports, and entertainment across Minas Gerais and Brazil.

Differentiator

Problem solved

Functional benefit

Brands

Portal Uai: Entertainment and lifestyle portal under the same media group
No Ataque
Sou BH
TV Alterosa
Clube A
EM Digital
Tupi FM

Products and services

Estado de Minas Portal (em.com.br) Online news portal delivering daily news, analysis, and multimedia content (articles, videos, podcasts, photo galleries) about Minas Gerais, Brazil, and the world. Targeted at general readers in Minas Gerais and across Brazil seeking regional and national news coverage.
EM Digital Digital subscription service that grants paying readers access to exclusive content, renowned columnists, and subscriber-only benefits. Targeted at news enthusiasts in Brazil willing to pay for premium regional journalism.
Clube do Assinante (Clube A) Subscriber loyalty program offering exclusive benefits, discounts, and access to content and partner services for paying Estado de Minas digital subscribers. Operated as Clube A via WhatsApp (31) 99402-0234.
EM Newsletter

Companies that use Estado de Minas

Customer profile

Segments2 records

Ideal customer profiles3 records

Estado de Minas technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Estado de Minas partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Portal UaicoreChannel Partner/ Reseller/ DistributorPortal Uai is a sister digital platform under the Diários Associados umbrella, sharing audience and content synergies across the media group. Both platforms cross-promote content and share audience reach in Minas Gerais.
TV AlterosacoreChannel Partner/ Reseller/ DistributorTV Alterosa is a television station also part of the Diários Associados group, complementing Estado de Minas' multimedia reach in Minas Gerais. Cross-promotional content and shared audience engagement.
Correio BraziliensecoreChannel Partner/ Reseller/ DistributorMajor national newspaper also part of Diários Associados group, covering Brasília and the Federal District. Content sharing and audience reach synergies across the media conglomerate.
Tupi FMminorChannel Partner/ Reseller/ DistributorRadio station part of Diários Associados, providing audio content and multimedia integration with Estado de Minas' digital platforms.
No AtaqueminorChannel Partner/ Reseller/ DistributorSports-focused digital platform covering football clubs América-MG, Atlético-MG, and Cruzeiro. Content partnership for sports coverage in Minas Gerais.
Clube AcoreChannel Partner/ Reseller/ DistributorSubscriber loyalty program for Estado de Minas readers, offering exclusive benefits to paying subscribers. WhatsApp: (31) 99402-0234.
Jornal AquiminorChannel Partner/ Reseller/ DistributorRegional newspaper also part of the Diários Associados network, covering local news in its coverage area.
Revista EncontrominorChannel Partner/ Reseller/ DistributorMagazine publication under Diários Associados, covering culture and lifestyle content with regional Minas Gerais focus.

Scale indicators2 records

Estado de Minas competitors and assessment

Company assessment

Direct peers

Hoje em Dia: Hoje em Dia is another long-established Minas Gerais newspaper covering Belo Horizonte and the state, competing with Estado de Minas for the same local news audience, classified advertising, and digital subscription base.
Super Notícia: Super Notícia is a Minas Gerais-focused newspaper within the Grupo Paranaense de Comunicação (Gráfica e Editora Super News) that competes with Estado de Minas in regional news, particularly for the metropolitan Belo Horizonte reader.
Correio Braziliense: Correio Braziliense is a sister publication under Diários Associados, the same parent conglomerate as Estado de Minas. They share back-end resources, cross-promotion, and operational synergies while serving different geographies, making them structurally comparable peers.
O Tempo: O Tempo is the other major daily newspaper based in Belo Horizonte serving Minas Gerais, making it Estado de Minas' most direct head-to-head competitor for local readers, advertising, and digital subscriptions in the same regional market.

Broad incumbents

O Globo: O Globo is part of Grupo Globo, Brazil's dominant media conglomerate, and a broad incumbent that competes with Estado de Minas for premium digital advertising and national brand budgets. It is comparable as a multi-platform news publisher with print legacy transitioning to digital.
Folha de S.Paulo: Folha de S.Paulo is Brazil's largest national newspaper and a broad incumbent in Brazilian media. While Estado de Minas focuses regionally, both compete for national advertising budgets and digital subscription spend, and Folha sets the benchmark for paywall strategy and pricing in Brazilian digital news.
O Estado de S. Paulo (Estadão): Estadão is one of Brazil's major national newspapers and a broad incumbent in the print-to-digital transition. Comparable to Estado de Minas as a legacy print title with an established subscription paywall and national digital reach.

Regional players

Gazeta do Povo: Gazeta do Povo is the leading newspaper in Paraná and a strong regional player in Brazilian media. Comparable to Estado de Minas in format (regional newspaper transitioning to digital subscription) and target market (state-level news authority).
Zero Hora: Zero Hora is the dominant regional newspaper in Rio Grande do Sul under Grupo RBS. Highly comparable to Estado de Minas as a similarly structured state-level newspaper with print, digital subscription, and TV/radio properties in a single Brazilian state.

Emerging players

UOL (Universo Online): UOL is Brazil's largest digital-native portal and competes with Estado de Minas for online news readership, digital advertising, and increasingly subscription revenue. It is comparable as a Brazilian digital news destination, though without Estado de Minas' regional authority.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

Estado de Minas financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Estado de Minas leadership team

Management profile

Number of profiles

Profiles1 record

Estado de Minas funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Estado de Minas M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estado de Minas

What does Estado de Minas do?

Is Estado de Minas a public or private company?

Estado de Minas is a private company. It is classified as corporate owned and is currently operating.

When was Estado de Minas founded?

Estado de Minas was founded in 1928. It employs 251 to 500 people.

Where is Estado de Minas based?

Estado de Minas is headquartered in Belo Horizonte, Brazil, in the Latin America region.

How does Estado de Minas make money?

Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising and legal Advertising (Publicidade Legal).

Who are Estado de Minas's main competitors?

Direct peers on record are Hoje em Dia, Super Notícia, Correio Braziliense and O Tempo. Broad incumbents are O Globo, Folha de S.Paulo and O Estado de S. Paulo (Estadão). Regional players are Gazeta do Povo and Zero Hora. UOL (Universo Online) is listed as an emerging player.

Does Estado de Minas have an API?

No public API is recorded for Estado de Minas.

What industry is Estado de Minas in?

Estado de Minas's product category is Regional Newspaper and Digital News Publishing. Its primary akta.pro industry code is MPAJABAB, Higher Education Textbook Publishing, with a secondary code of MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 51311 and its SIC code is 2711.