Halogen

What Halogen does

Halogen AI, Inc. operates a SaaS platform branded Halogen Presence™ that helps brands measure, monitor, and optimize how generative AI assistants — ChatGPT, Claude, and Gemini — describe and cite them. The platform delivers a unified AI Visibility Score, citation source mapping, sentiment analysis across quality/innovation/trust dimensions, side-by-side competitor tracking (up to 5 brands), automated change monitoring, and AI-generated prioritized action plans and content drafts (FAQ, credentials, statistics, topic-hub, llms.txt). Connected publishing integrations push generated content to WordPress, WordPress.com, and Wix with customer review controls.

The technology is built on Vercel for application hosting and Neon for database hosting, with direct API integrations to Anthropic, OpenAI, and Google for both querying AI assistants at scheduled cadence and generating recommended content. The product is restricted by Terms of Service to use by customers in the United States and Canada, and the company has put GDPR (with Standard Contractual Clauses), CCPA/CPRA, and PIPEDA/Quebec Law 25 compliance scaffolding in place.

Commercially, Halogen combines a self-serve product-led growth motion with a sales-led enterprise motion. Customers can sign up and reach a first AI visibility score in five minutes. Revenue streams are: a $99 one-time Audit report (creditable toward the first subscription month), a $299/month Authority plan, a $499/month Prominence plan (each available on monthly, 6-month, or annual billing with 10–20% discounts), $150/hour AEO Strategy Sessions, and a quote-based Enterprise / Multi-Location plan with white-label reporting and portfolio dashboards. Primary customer segments are marketing agencies and fractional CMOs managing multiple client brands, with secondary reach into DSO groups and other multi-location enterprises; small businesses are currently served indirectly through agency intermediaries. The company was founded in 2025 in Seattle by Mario V Adoc (CEO, ex-Amazon Senior Manager, 18+ years) and Taylor Manners (CTO, ex-Amazon, 10+ years), operates with 1–10 employees, and has not disclosed any external funding to date.

Name

Halogen

Legal name

Halogen AI, Inc.

Website

https://halo-gen.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Halogen AI operates Halogen Presence™, an AI Search Visibility platform that helps brands measure, monitor, and optimize how ChatGPT, Claude, and Gemini describe and cite them. It serves marketing agencies, fractional CMOs, and enterprise/multi-location organizations via tiered subscriptions starting at $299/month.

Ownership category

akta.pro rank

Product category

AI Search Optimization Software (Answer Engine Optimization)

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

akta.pro industry

PRIMARYHDAAAGAC

Advertising, Marketing & Customer Personalization

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• AI search optimization
• Answer engine optimization
• Brand visibility monitoring
• AI citation tracking
• Generative engine optimization

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Three tiers of monthly/annual SaaS subscriptions providing ongoing AI visibility monitoring, competitor tracking, sentiment analysis, citation mapping, monthly audits, action plans, and reporting. Annual billing offers 20% savings; 6-month billing offers 10% savings. Core revenue driver.
2. One-Time Audit Report: One-time $99 PDF report providing a snapshot of brand's current AI visibility across ChatGPT, including AI Visibility Score, citation source mapping, and sentiment analysis. The $99 cost is creditable toward first month of Authority or Prominence subscription within 30 days.
3. AEO Strategy Sessions: One-on-one strategy sessions at $150 per 1-hour session, led by a Halogen specialist, focused on interpreting visibility data and building a prioritized action roadmap. Available to all subscribers and non-subscribers.
4. Enterprise / Multi-Location Plans: Fully customized plans for organizations with multiple locations, DSO groups, or agencies managing multiple client accounts. Includes dedicated account manager, white-label reporting, portfolio-level dashboards, and custom integrations. Pricing tailored to scale and scope — quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Halogen sells a SaaS platform (Halogen Presence™) that measures, monitors, and optimizes how AI platforms (ChatGPT, Claude, Gemini) describe and recommend a brand. The product provides AI visibility scoring, citation source mapping, sentiment analysis, competitor benchmarking, AI-generated prioritized action plans, and one-click optimized content drafting, with publishing integrations to WordPress and Wix. Customers are primarily marketing agencies, fractional CMOs, and multi-location brands.

Product overview

Halogen offers Halogen Presence™, a unified AI Visibility Optimization platform designed to help brands track, measure, and improve their presence in AI-generated answers across ChatGPT, Gemini, and Claude. The product portfolio consists of the core Halogen Presence™ platform, supplemented by tiered subscription plans (Authority at $299/month and Prominence at $499/month), a one-time Audit Report ($99), add-on Strategy Sessions ($150/hour), and a customizable Enterprise plan. The platform provides AI citation monitoring, sentiment analysis, competitive share-of-voice tracking, citation source mapping, automated action plans, and content draft generation, with pricing scaled by prompts tracked, competitors monitored, and feature access.

Differentiator

Problem solved

Functional benefit

Brands

• Halogen Presence™: AI Visibility Optimization platform that helps brands track and improve how they appear in AI-generated answers across ChatGPT, Google Gemini (with web search), and Claude.

Products and services

• Halogen Presence™ Core SaaS platform that tracks, measures, and helps brands improve how they are described and cited within AI-generated answers from ChatGPT, Claude, and Gemini. Provides AI visibility scoring, citation source mapping, sentiment analysis, competitor tracking, AI-powered prioritized action plans, and one-click optimized content generation. Target users are marketing agencies, fractional CMOs, and multi-location brands.
• Audit Report
• Authority Plan Subscription tier at $299/month providing full AI platform tracking across ChatGPT, Gemini, and Claude; 100 prompts tracked; 3 competitors tracked; AI Visibility Score; monthly report email; on-demand PDF export; citation source mapper; sentiment analysis; 1 monthly site audit; 1 monthly action plan. 10% savings on a 6-month plan, 20% on an annual plan.
• Prominence Plan Subscription tier at $499/month providing full AI platform tracking across ChatGPT, Gemini, and Claude; 200 prompts tracked; 5 competitors tracked; AI Visibility Score; monthly report email; on-demand PDF export; citation source mapper; sentiment analysis; 4 monthly site audits; 4 monthly action plans. 10% savings on a 6-month plan, 20% on an annual plan.
• Strategy Sessions One-on-one AEO strategy sessions at $150 per 1-hour session, led by a Halogen specialist. Focused on interpreting visibility data and building a prioritized action roadmap. Available to all subscribers and non-subscribers.
• Enterprise Plan Fully customized plan for organizations with multiple locations, DSO (Dental Service Organization) groups, or agencies managing multiple client accounts. Includes a dedicated account manager, white-label reporting, portfolio-level dashboards, and custom integrations. Pricing is quote-based and tailored to scale and scope.

Quantifiable outcome

• 4 in 5 brands have no AI visibility strategy, creating a first-mover advantage window
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature11 records

Scale indicators13 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO platform with a large base of marketing-agency and in-house marketing users. It is actively extending its toolset toward AI-search and content optimization, positioning it as a broad incumbent that could absorb AEO functionality and compete directly with Halogen for visibility-monitoring budgets.
• Conductor: Conductor is an enterprise SEO and content optimization platform serving large brands and agencies. As it expands into AI-search visibility and content-performance for generative engines, it overlaps with Halogen's enterprise segment and represents another well-resourced incumbent that could absorb AEO use cases.
• BrightEdge: BrightEdge is an enterprise SEO and content-performance platform that has begun incorporating AI-search visibility and generative-engine insights. It serves large enterprise marketing organizations — overlapping with Halogen's enterprise / multi-location segment — and could bundle AEO into its existing contracts.
• Semrush: Semrush is a broad incumbent in SEO and digital marketing that has begun adding AI-search visibility features to its platform. It serves the same marketing-agency and enterprise buyer as Halogen and represents the most likely large incumbent to bundle AEO capabilities into an existing subscription, directly competing for Halogen's ICP.

Emerging players

• Athena HQ: Athena HQ is an emerging AEO platform that helps marketing teams measure and improve brand presence in AI search responses. It targets a similar ICP to Halogen — agencies and in-house marketing teams — and competes on the same cross-platform visibility monitoring workflow.
• Writesonic: Writesonic is an AI content and SEO platform that has added AI-search visibility and brand-monitoring capabilities. It targets marketers and content teams — overlapping with Halogen's ICP — and competes for the same AEO and brand-presence-in-AI use cases, particularly on the content-generation side.
• Scrunch AI: Scrunch AI is an emerging AEO platform focused on helping brands understand and influence how they appear in AI-driven answers and agentic search experiences. It overlaps with Halogen in citation tracking and brand-perception analysis for generative engines, with a comparable product surface area.

Direct peers

• Otterly.AI: Otterly.AI is a direct AEO peer offering brand visibility monitoring across AI search platforms including ChatGPT, Perplexity, and Google AI Overviews. It targets marketing teams with similar use cases to Halogen — citation tracking, share-of-voice, and prompt-level visibility scoring.
• Profound: Profound is a direct AEO/GEO competitor that tracks how brands appear across generative AI search engines (ChatGPT, Perplexity, Claude, Gemini). Like Halogen, it provides citation analysis, sentiment tracking, and competitive benchmarking for AI-driven discovery, and is rapidly establishing itself as a category leader in the same niche.

Others

• Brandwatch: Brandwatch is a leading brand-monitoring and social-listening platform that measures brand mentions, sentiment, and conversation across digital channels. While not natively focused on AI-answer citations, it shares the broader brand-perception-measurement category with Halogen and could expand into AI-visibility monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/halogenai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halogen