Elect Capital

What Elect Capital does

Elect Capital is a private business funding provider founded in 2024 and headquartered in London, operating primarily in the United States with additional service in the United Kingdom, Canada, and Australia. It offers unsecured working capital of $25,000 to $750,000 to established US small and mid-sized businesses with at least 12 months of trading history and $25,000+ in monthly revenue. Its product suite comprises seven overlapping structures — Merchant Cash Advance, Fast Business Funding, Short-Term Capital Advances, Small Business Funding, Unsecured Business Financing, Working Capital Financing, and Short-Term Business Financing — all sharing the same revenue-based underwriting and same-day decision framework.

The underlying platform is built on ACH and bank data sharing infrastructure that enables instant revenue verification and cash flow analysis, combined with an automated underwriting engine that delivers decisions within hours for applications submitted before 2pm local time. A direct-to-consumer website funnel (2-minute online application, no branch visits, soft credit pull) is complemented by a US-based specialist team providing direct consultation and a partner channel of ISOs, brokers, and financial advisors with a dedicated referral portal. The company does not lend its own balance sheet: Elect Capital acts as an intermediary, matching applicants to capital from third-party lending partners and earning transaction fees on successful matches plus referral commissions for partner-sourced business. TrustScore is 4.4/5 across 303 Trustpilot reviews, and the company has raised approximately $18.66 million across two 2025 funding rounds.

Name

Elect Capital

Legal name

Elect Capital

Website

https://electcapital.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Elect Capital provides $25k–$750k unsecured working capital to established US SMEs using revenue-based underwriting and same-day decisions, earning transaction fees from third-party lending partners across the US, UK, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Alternative Business Lending

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Finance Services (6199)

akta.pro primary industry

Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)

akta.pro secondary industries

SME Term Loans & Growth Capital (FSAKAGAB), Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)

Keywords

• Small business lending
• Merchant cash advance
• Working capital financing
• Short-term business loans
• Alternative business funding

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Funding Facilitation Fees: Elect Capital earns a fee from lending partners when successfully matching a business with funding. No fees charged to borrowers during the application process. Transparent fee structure with all terms disclosed before commitment.
2. Referral Commissions: Partners (brokers, ISOs, financial advisors) earn competitive commissions for successful referrals. Elect Capital pays commissions to introducers where permitted by applicable law.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Elect Capital provides fast, unsecured short-term business financing ranging from $25,000 to $750,000 to established US small and medium-sized businesses across nine industry verticals. The company uses revenue-based underwriting, evaluating monthly revenue, cash flow patterns, and trading history rather than personal credit scores. Applications submitted before 2pm receive same-day decisions, with funds typically available within hours of acceptance. The product suite includes Merchant Cash Advance, Fast Business Funding, Short-Term Capital Advances, Small Business Funding, Unsecured Business Financing, Working Capital Financing, and Short-Term Business Financing.

Product overview

Elect Capital offers a unified portfolio of fast, flexible, unsecured business financing solutions designed for US SMEs. The core product suite includes Merchant Cash Advance (MCA) with revenue-tied repayment, Fast Business Funding for rapid 24-hour capital access, Short-Term Capital Advances, Small Business Funding, Unsecured Business Financing, Working Capital Financing, and Short-Term Business Financing with 3-9 month terms. All products range from $25,000 to $750,000, evaluate businesses on revenue and cash flow performance rather than credit scores, and feature same-day decisions with no hard credit pulls during application. The offering is not modular; it provides distinct product types tailored to different use cases (operational cash flow, seasonal needs, specific projects, revenue-based growth).

Differentiator

Problem solved

Functional benefit

Products and services

• Merchant Cash Advance (MCA) A flexible business financing solution where repayment is tied to a fixed percentage of the business's daily card takings until the advance is settled. The repayment structure naturally aligns with actual trading revenue, providing elasticity during slower periods. Designed for established US SMBs processing card payments across multiple verticals.
• Fast Business Funding Quick access to capital for US businesses needing urgent financing, with approval in as little as 4 hours and funds available the same business day for applications submitted before 2pm. Targets established SMBs facing time-sensitive funding needs.
• Short-Term Capital Advances Working capital financing with flexible repayment terms designed to bridge short-term cash flow gaps for established US businesses. Built around revenue-based underwriting with same-day decisions and rapid funding.
• Small Business Funding Tailored funding solutions for growing US small businesses, evaluating performance based on revenue and trading history rather than personal credit scores. Designed for businesses that may not qualify through traditional bank channels but demonstrate consistent trading momentum.
• Unsecured Business Financing Collateral-free business funding ranging from $25,000 to $750,000, assessing businesses on performance and cash flow without requiring property, equipment, or inventory as security. Soft credit check at application with no impact on personal credit score.
• Working Capital Financing

Quantifiable outcome

• 4-hour fastest approval time
• +4 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ISOs (Independent Sales Organizations)coreChannel Partner/ Reseller/ DistributorIndependent Sales Organizations that refer businesses seeking funding to Elect Capital. Partners earn competitive commissions for successful referrals. Partners access a dedicated portal to monitor referrals, track applications, and access marketing materials. Requires 12+ months trading history, $400k+ annual revenue, and US LLC/corporation registration.
• Brokers and Financial AdvisorscoreChannel Partner/ Reseller/ DistributorBusiness brokers and financial advisors who refer SME clients to Elect Capital for funding solutions. Partnership extends Elect's reach to businesses through trusted advisor relationships. Commission-based referral model.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundbox: Fundbox offers working capital advances and lines of credit to SMBs using cash-flow data for underwriting. Directly competes in revenue-based, short-duration SME financing with a digital funnel.
• CAN Capital: CAN Capital is an established US provider of working capital, MCA, and small business loans to SMBs. Overlapping product suite, customer base, and underwriting approach with Elect Capital.
• Lendio: Lendio operates an SMB lending marketplace connecting borrowers with multiple lenders. Comparable broker/aggregator model where Elect earns fees from lending partners rather than holding credit risk.
• Rapid Finance: Rapid Finance is a direct MCA and small business funding provider serving US SMEs with fast decisions. Closely comparable on product (MCA-heavy), ticket sizes, and target segment.
• BlueVine: BlueVine provides working capital lines of credit, term loans, and invoice factoring to US small businesses via a digital application. Same revenue-underwriting orientation, similar ticket sizes and customer profile as Elect Capital.
• National Funding: National Funding provides working capital, MCA, equipment financing, and small business loans to US SMBs. Similar product mix and target customer as Elect Capital.
• OnDeck (now Enova): OnDeck pioneered online short-term working capital and term loans to US SMEs using revenue-based underwriting. Highly comparable on product mix (MCA/working capital), customer segment (SMBs), and speed-of-decision differentiator.
• Biz2Credit: Biz2Credit operates an SMB lending marketplace and direct funding products, matching businesses to capital partners. Comparable origination-fee model and SME customer base.

Emerging players

• Stripe Capital: Stripe Capital offers revenue-based financing to businesses using Stripe payments data. Similar revenue-based underwriting philosophy but distributed only to existing Stripe merchants, making it an adjacent rather than direct competitor.

Broad incumbents

• Square Capital (Block): Square Capital (Block) provides MCA-style working capital to Square merchants. A larger incumbent offering overlapping revenue-tied repayment products within the broader payments ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elect Capital