3rd Deck Brewing
3rd Deck Brewing is a veteran-owned U.S. craft brewery that produces three flagship beers (KOPET IPA, CLAY American Wheat Ale, SPITZER American Citrus Ale), each dedicated to a named fallen service member, and donates a portion of every purchase to veteran-focused charities chosen by the honored families. The company sells through multi-state wholesale distribution and direct-to-consumer e-commerce.
- Company typePrivate
- Founded2025
- HeadquartersJersey City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 3rd Deck Brewing does
3rd Deck Brewing Co. is a privately held, veteran-owned U.S. craft brewery founded in 2025 by Marine Corps veteran Gabriel Krengel, with co-founder Joseph Alfieri (also a Marine Corps veteran) and a leadership team drawn from the military community, including Chief Sales Officer Matthew Greco (Army National Guard), Chief Operating Officer Curt Bellar (uncle of Sgt. Thomas Spitzer, the Marine honored on the SPITZER beer), and Partner & Market Manager Tyler Caporale (former Army Mortarman). The company produces three flagship canned craft beers — KOPET (IPA, 6.5% ABV), CLAY (American Wheat Ale, 5.0% ABV), and SPITZER (American Citrus Ale, 4.5% ABV) — each dedicated to a named fallen service member whose biography is featured on packaging and the company website, with KOPET also offered in a non-alcoholic variant.
The business model is a hybrid of wholesale craft beer distribution and mission-driven direct-to-consumer commerce. 3rd Deck sells through a multi-state distribution network of bars, restaurants, retailers, and event partners recruited via its "Carry 3rd Deck" program, while also operating an e-commerce merchandise storefront at shop.3rddeckbrewing.com and a Beer Finder location tool for retail availability. A stated portion of every purchase is donated to veteran-focused charities — Semper Fi & America's Fund, Dogs2DogTags, Heroes and Horses, Patrol Base Abbate, and Clear Path for Veterans — with beneficiary selection made by the families of the honored fallen. Recipe development is supported by a partnership with world-renowned brewmasters.
The company serves two intertwined customer bases: mission-aligned craft beer consumers (veterans, military families, and supporters who value the charitable and memorial positioning), and Gold Star families and veteran-support nonprofits that receive the donation flow. Its differentiator is the authentic personal provenance of its founders and the per-SKU dedication to a specific fallen hero — a brand structure that would be difficult to replicate without comparable military credentials and family consent. The brewery is in an early commercialization phase, having raised $500,000 in April 2026 and is actively expanding its multi-state retail footprint.
3rd Deck Brewing firmographics
Firmographics- Name
- 3rd Deck Brewing
- Legal name
- 3RD DECK BREWING CO
- Website
- https://3rddeckbrewing.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3rd Deck Brewing is a veteran-owned U.S. craft brewery that produces three flagship beers (KOPET IPA, CLAY American Wheat Ale, SPITZER American Citrus Ale), each dedicated to a named fallen service member, and donates a portion of every purchase to veteran-focused charities chosen by the honored families. The company sells through multi-state wholesale distribution and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
3rd Deck Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where 3rd Deck Brewing is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3rd Deck Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Beer Sales: Sale of canned and bottled craft beer across multiple formats (12oz, 16oz, 6-pack glass, individual bottles). Products include KOPET IPA, CLAY American Wheat Ale, and SPITZER American Citrus Ale. Available in alcoholic and non-alcoholic versions for at least one product.
- Merchandise Sales: Sale of branded merchandise including hats and other apparel through their e-commerce storefront at shop.3rddeckbrewing.com.
- Charitable Donations from Purchases: A portion of every purchase (beer and merchandise) supports veteran-focused charities chosen by the families of fallen heroes honored by the brewery.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
3rd Deck Brewing product offering
Product offeringCore offering
3rd Deck Brewing Co. is a veteran-owned craft brewery that produces and sells three flagship canned beers—KOPET IPA, CLAY American Wheat Ale, and SPITZER American Citrus Ale—each brewed in honor of a specific fallen U.S. service member whose story is featured on the product. The company also sells branded apparel and merchandise through an online store, and donates a portion of every purchase to veteran-focused charities chosen by the honored families.
Product overview
3rd Deck Brewing Co. is a veteran-owned craft brewery producing three flagship beers—KOPET (IPA), CLAY (American Wheat Ale), and SPITZER (American Citrus Ale)—each brewed in honor of a fallen service member whose story and legacy are featured on the can labels. The company operates as a charitable enterprise, with a portion of every purchase donated to veteran-focused charities selected by the honored families. The portfolio also includes ancillary merchandise sales and a beer finder service for retail distribution locations.
Differentiator
Problem solved
Functional benefit
Products and services
- KOPET IPA Hop-forward IPA (85% hop driven) brewed in honor of Sergeant Christopher M. Kopet, with tropical fruit and pine notes, balanced malt body, and a crisp finish; 6.5% ABV, available in canned format with a non-alcoholic option.
- CLAY American Wheat Ale Smooth and approachable American Wheat Ale dedicated to Timothy O. Clay, with soft malt character, subtle citrus and spice hints, and brewed with real orange for a clean, citrus-forward finish; 5.0% ABV.
- SPITZER American Citrus Ale Crisp and refreshing American Citrus Ale paying tribute to Thomas Spitzer's leadership and optimism, brewed with real orange for bright orange flavor; 4.5% ABV.
- 3rd Deck Branded Merchandise Online merchandise store selling branded 3rd Deck Brewing apparel and accessories, including hats and other branded goods, with a portion of each purchase supporting veteran-focused charities.
Companies that use 3rd Deck Brewing
Customer profileSegments3 records
Ideal customer profiles2 records
3rd Deck Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3rd Deck Brewing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Semper Fi & America's FundcoreNonprofit providing immediate and lifelong support to injured and critically ill service members, veterans, and military families. The brewery supports this charity through a portion of sales, with donations directed to initiatives selected by the families of honored fallen heroes.
- Dogs2DogTagscoreNonprofit helping veterans with PTSD or anxiety transition to civilian life by pairing them with rescued, professionally trained service or support dogs at no cost. Supported through beer purchase donations chosen by honored families.
- Heroes and HorsescoreNonprofit helping combat veterans heal and rebuild through a 41-day wilderness program combining backcountry challenges, horsemanship, fitness, and mindset training. Supported through charitable donations from beer sales.
- Patrol Base AbbatecoreNonprofit creating community and purpose for veterans through retreats, local chapters, and shared activities at their off-grid base in Montana. Supported through the company's charitable mission.
- Clear Path for VeteranscoreNonprofit empowering veterans and military families through peer mentoring, career services, wellness activities, and an accredited service dog program. Supported through donations from purchases.
- World-Renowned BrewmastersminorPartnership with award-winning brewmasters who have shaped the global craft beer scene. These brewmasters contribute to recipe development and craft beer excellence for 3rd Deck Brewing products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
3rd Deck Brewing competitors and assessment
Company assessmentBroad incumbents
- New Belgium Brewing Company: National craft brewer (Fat Tire, Voodoo Ranger) owned by Kirin. Comparable on multi-state distribution depth and the playbook of building flagship brands into national craft franchises.
- Black Rifle Coffee Company: Veteran-founded consumer brand with a multi-category portfolio and strong military-affinity consumer base. A useful analog for how a veteran-owned, mission-led CPG brand can scale from niche into a mainstream household name, even though the category (coffee) differs from beer.
- Sierra Nevada Brewing Co. Top-five U.S. craft brewer with national distribution and a broad year-round and seasonal portfolio. Comparable on multi-state distribution scale and SKU breadth that 3rd Deck would need to grow into.
- BrewDog: Mission-led global craft brewer known for aggressive GTM, brand storytelling, and broad distribution. Comparable on purpose-driven brand-building mechanics and multi-format (canned/bottled/draft) distribution.
- Boston Beer Company: Largest independent craft brewer in the U.S. (Samuel Adams, Truly, Twisted Tea). Relevant as the scale benchmark for craft beer distribution, multi-state GTM, and brand-building spend in the same category.
- Harpoon Brewery: Established New England craft brewer that has run military-themed limited releases and veterans-affiliated partnerships. Comparable as a broad craft incumbent experimenting with veteran-affinity positioning.
Emerging players
- Athletic Brewing Company: Largest U.S. non-alcoholic craft brewer, mission-driven brand with rapid distribution growth. Comparable as a values-led craft brand expanding into mainstream retail, and relevant given 3rd Deck's existing NA SKU extension.
Direct peers
- Brave Brewing Company: Veteran-founded craft brewery producing small-batch beer with a mission-driven, military-affinity identity. Comparable in scale, ownership profile, and target consumer to 3rd Deck.
- Soldier City Brewing Company: Veteran-owned craft brewery built around honoring fallen and active service members, with charitable giving tied to purchases. Closely aligned with 3rd Deck's hero-honoring storytelling and donation-on-purchase model.
- Service Brewing Company: Veteran-owned craft brewery founded by former Marine Corps officers that donates a portion of sales to military and first-responder charities. Most directly comparable to 3rd Deck Brewing on veteran ownership, mission-driven positioning, and on-premise craft distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
3rd Deck Brewing social profiles
Digital presence3rd Deck Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
3rd Deck Brewing leadership team
Management profileNumber of profiles
Profiles5 records
3rd Deck Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3rd Deck Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3rd Deck Brewing
What does 3rd Deck Brewing do?
3rd Deck Brewing Co. is a veteran-owned craft brewery that produces and sells three flagship canned beers—KOPET IPA, CLAY American Wheat Ale, and SPITZER American Citrus Ale—each brewed in honor of a specific fallen U.S. service member whose story is featured on the product. The company also sells branded apparel and merchandise through an online store, and donates a portion of every purchase to veteran-focused charities chosen by the honored families.
Is 3rd Deck Brewing a public or private company?
3rd Deck Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3rd Deck Brewing founded?
3rd Deck Brewing was founded in 2025. It employs 11 to 50 people.
Where is 3rd Deck Brewing based?
3rd Deck Brewing is headquartered in Jersey City, United States, in the North America region.
How does 3rd Deck Brewing make money?
Three revenue lines are on record. Beer Sales are the primary driver. The others are merchandise Sales and charitable Donations from Purchases.
Who are 3rd Deck Brewing's main competitors?
Broad incumbents on record are New Belgium Brewing Company, Black Rifle Coffee Company, Sierra Nevada Brewing Co., BrewDog, Boston Beer Company and Harpoon Brewery. Athletic Brewing Company is listed as an emerging player. Direct peers are Brave Brewing Company, Soldier City Brewing Company and Service Brewing Company.
Does 3rd Deck Brewing have an API?
No public API is recorded for 3rd Deck Brewing.
What industry is 3rd Deck Brewing in?
3rd Deck Brewing's product category is Craft Beer. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2080.