What Nester India does

Nester India is a design-led direct-to-consumer homeware brand operating under Flem Consumers Private Limited, headquartered in Gurgaon, India. Founded in 2025 by Abhinav Singh (with Kunwarjeet Grover as co-founder), the company designs and sells multifunctional kitchen appliances and accessories targeted at urban Indian households seeking premium, aesthetically-driven homeware solutions. The brand differentiates itself through proprietary technologies — SteamLock™ (steam-infused air frying), BrewCore™ (PID-controlled coffee extraction), and TruePress™ (slow cold-press juicing at 35–40 RPM) — built into flagship products including the Full Stack Steam Air Fryer Oven (₹18,999), Nester Home Barista Coffee Machine (₹24,999), and Nester Everyday Cold Press Juicer (₹17,999), complemented by a line of kitchen accessories spanning ₹479 to ₹1,699.

The company operates a pure D2C model, with all sales conducted through its own Shopify storefront (nesterstore.com), shipping orders from a Gurugram warehouse. Product design and prototyping occur at Bangalore design labs, while manufacturing is currently outsourced to Epack Durable Ltd. Nester sells at unit pricing across a broad price ladder (₹479–₹24,999), with consistent 15–30% discounts off MRP and bundled free accessories. The company plans to expand distribution into quick commerce platforms and offline retail in select cities. Revenue is generated entirely through one-time hardware sales with no subscription or recurring component currently.

Founded in 2025, Nester raised ₹19 crore (~$2M) in a pre-Series A round in February 2026, co-led by Fireside Ventures and OTP Ventures, with participation from Sadev Ventures, Titan Capital, and a roster of high-profile angel investors including Kunal Bahl (Snapdeal), Rohit Bansal (Snapdeal), Rohit Kapoor (Swiggy CEO), and Suhail Sameer (former BharatPe CEO). The capital is earmarked for new product development, R&D, distribution expansion, and the eventual establishment of in-house manufacturing capabilities. The company is currently venture capital-backed, privately held, and operating with 11–50 employees across Gurgaon, Bangalore, New Delhi, and a Gurugram warehouse.

Name

Nester India

Legal name

Flem Consumers Private Limited

Website

https://nesterstore.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Nester India is a premium direct-to-consumer homeware brand designing multifunctional kitchen appliances and accessories for urban Indian households, selling via its own e-commerce site nesterstore.com and offering proprietary technologies (SteamLock™, BrewCore™, TruePress™) across a curated appliance and accessory portfolio.

Ownership category

akta.pro rank

Product category

Kitchen Appliances and Homeware

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Kitchen appliances
• Homeware products
• Multifunctional appliances
• D2C consumer brands
• Premium kitchen accessories

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time hardware sales of home appliances and kitchenware products. Products are sold at fixed price points with occasional discounts. Revenue is generated through direct-to-consumer online sales and planned future offline retail.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nester India designs, brands, and sells premium, design-led homeware products — primarily kitchen appliances and accessories — tailored for Indian households. Its core portfolio combines three flagship multifunctional appliances (a steam air fryer oven, an espresso coffee machine, and a slow cold-press juicer) with a curated range of kitchen accessories, sold direct-to-consumer through nesterstore.com with planned expansion into quick commerce and offline retail.

Product overview

Nester is a premium D2C homeware brand offering a unified product portfolio of thoughtfully designed kitchen appliances and accessories. The core product line centers on three major appliances: the Full Stack Steam Air Fryer Oven (multifunctional 8-in-1 cooking appliance), the Nester Home Barista Coffee Machine (BrewCore™-powered espresso system), and the Nester Everyday Cold Press Juicer (TruePress™-enabled slow juicer). These flagship appliances are complemented by a range of kitchen accessories including the Glaze & Coat Brush, Easy Hold Tong, Turn & Flip Spatula, Chef Apron, Everyday Prep Board, Mittens, and the upcoming Signature Seasoning Duo. All products emphasize design-led aesthetics, multifunctional utility, and durability tailored for Indian households, with a vision to expand from kitchen-focused offerings into home products across multiple rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Stack Steam Air Fryer Oven A 16L multifunctional air fryer oven featuring proprietary SteamLock™ Humidify Tech that infuses moisture throughout cooking, with patented dual-duct airflow and geometric diamond structure for 360° uniform heating. Offers 8-in-1 functions (Air Fry, Bake, Roast, Cookie, Pizza, Warm, Reheat, Tandoor) and replaces four appliances (Air Fryer, OTG, Microwave, Toaster). Available in Smoked Caramel and Dalgona Brown, with 3-year VIP warranty and ₹18,999 price (MRP ₹24,000, 20% off).
• Nester Home Barista Coffee Machine A home espresso machine featuring proprietary BrewCore™ Technology with PID-controlled temperature, stable 8-9 bar pressure, integrated grinder with fine-to-coarse control, thermoblock heating, milk frothing system, and pods compatibility. Brews Espresso, Double Espresso, Americano, Latte, Cappuccino, and Cold Brew. Priced at ₹24,999 (MRP ₹29,999, 16% off) with 1-year VIP warranty and free accessories.
• Nester Everyday Cold Press Juicer A slow cold-press juicer featuring TruePress™ Technology that operates at 35-40 RPM to preserve natural taste, colour, nutrients, and freshness while minimizing oxidation. Offers 30% higher juice extraction versus category bestsellers, a metal-free juice path, and a 135mm feed chute for whole fruits. Priced at ₹17,999 (MRP ₹23,999, 25% off) with 5-year VIP warranty.
• Nester Glaze & Coat Brush A BPA-free silicone cooking brush with no bristle shedding and odor- and stain-resistant properties, designed for cooking, greasing, baking, glazing, and grilling applications. Priced at ₹559 (MRP ₹699, 20% off).
• Nester Easy Hold Tong A food-grade silicone tong with anti-slip grip control and heat-resistant build, designed for everyday cooking, serving, and precision handling of food. Priced at ₹479 (MRP ₹599, 20% off).
• Nester Turn & Flip Spatula A food-grade silicone spatula with high heat resistance and flexible edge design for scraping and mixing, gentle on non-stick surfaces for everyday cooking, baking, and mixing tasks. Priced at ₹479 (MRP ₹599, 20% off).
• Nester Chef Apron A heavy-duty canvas chef apron available in His and Her variants with thoughtful embroidery and comfortable easy fit, designed for everyday cooking protection. Priced at ₹769 (MRP ₹1,099, 30% off).
• Nester Everyday Prep Board A premium acacia wood prep board (10 × 14 inches, 1-inch thick) with natural grain, suitable for chopping, serving, and kitchen-to-table presentation. Priced at ₹879.
• Nester Mittens Food-grade silicone oven mittens with honeycomb grip texture and cotton lining, heat resistant up to 500°F for handling hot cookware, oven trays, and bakeware. Priced at ₹999 (MRP ₹1,199).

Quantifiable outcome

• 85% less oil usage in cooking compared to traditional frying
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Epack Durable LtdcoreOEM/ Whitelabel/ Licensing PartnerContract manufacturer producing the Full Stack Steam Air Fryer Oven for Nester. Located in India.
• Flem Consumer Pvt LtdcoreOthersParent company of Nester brand. Markets and distributes products under the Nester brand. Also imports products like the coffee machine.

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Stove Kraft (Pigeon): Listed Indian kitchen and home appliance manufacturer and brand (parent of Pigeon and Glen). Overlaps with Nester on kitchen appliances for Indian households but operates at significantly larger scale and broader product breadth including cooktops and stoves.
• Philips India: Global major appliance and personal care player with significant India presence in kitchen appliances (air fryers, coffee machines, juicers). Comparable on product categories, brand premium positioning, and target urban consumers, though operating at vastly larger scale and broader category breadth.
• Havells India: Large Indian electrical equipment and consumer durables company offering kitchen appliances alongside fans, lighting, and switches. Comparable on the appliance side, especially in premium kitchen categories, but with a much wider portfolio and mass-market distribution moat.
• Kent RO Systems: Indian home appliance and water purifier brand expanding into kitchen and home categories. Comparable as an Indian brand that built a premium D2C plus retail-led appliance franchise; relevant for understanding the playbook of scaling Indian appliance brands.
• Bajaj Electricals: Large Indian consumer durables company selling kitchen and home appliances (mixers, toasters, air fryers) across both online and offline retail. Relevant as a mass-market incumbent competing in the same appliance categories Nester targets at the premium end.
• TTK Prestige: Indian kitchen appliances and cookware specialist known for pressure cookers, gas stoves, and small appliances. Competes with Nester in premium Indian kitchen appliances with established retail presence and brand recognition among urban households.

Emerging players

• Instant Brands / Instant Pot India: Global multi-function cooker brand with growing India presence, particularly in air fryers and pressure cookers. Direct overlap on multi-functional cooking appliances (akin to Nester's 4-in-1 air fryer oven), validating the consolidation-of-appliances category thesis.

Direct peers

• Morphy Richards India: India presence of the global small-appliance brand offering toasters, coffee makers, and kitchen appliances. Directly comparable product portfolio (coffee machines, toasters, kitchen appliances) targeting similar design-conscious Indian consumers, though operating on a more traditional distribution model.
• Agaro: Indian D2C and online-first small home appliance brand selling kitchen and personal care appliances on Amazon and its own site. Closely comparable in product categories (juicers, coffee machines, kitchen tools), India-only D2C orientation, and sub-₹25K premium positioning.
• Wonderchef: Indian premium D2C kitchen appliance and cookware brand selling directly to urban consumers via its own storefront. Highly comparable to Nester in target customer (urban Indian households), product mix (premium design-led appliances and accessories), and D2C-first go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Nesterstoree
• Facebookfacebook.com/people/Nesterstorein/61577927361007
• LinkedInlinkedin.com/company/nester-india
• Instagraminstagram.com/nesterstore.in

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nester India