Sion Capital

Name

Sion Capital

Legal name

Sion Capital LLC

Website

https://sioncapitalco.com/

Company type

Private

Founded year

2011

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hospitality Real Estate Advisory

NAICS

Offices of Real Estate Agents and Brokers (5312), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• Hospitality advisory
• Real estate consulting
• Asset management
• Hospitality investments
• Real estate investment banking

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Sion Capital LLC operates a hospitality and real estate consulting practice that advises hotel and real estate owners, developers, investors, funds, brands, management companies, banks, and financial institutions on strategic investment, development, asset valuations, market feasibility, franchise and management selection, acquisition due diligence, underwriting support, asset management, and property disposition. Through separate affiliated entities, the firm also runs a hospitality and real estate investment practice handling acquisitions and real estate investment banking services in North America, Latin America, and the Caribbean.

Product overview

SION CAPITAL LLC offers a unified consulting and investment platform focused on hospitality and real estate in the North American, Latin American, and Caribbean regions. The core consulting practice provides advisory services including asset valuations, market feasibility studies, due diligence support, franchise negotiation, and asset management. Through separate affiliated entities, the investment practice handles acquisitions and real estate investment banking. The firm also extends its thought leadership through publications in industry outlets and speaking engagements at major conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality and Real Estate Consulting Practice Advisory services for hotel and real estate owners, developers, investors, funds, brands, management companies, banks, and financial institutions covering strategic investment, development, and finance matters across North America, Latin America, and the Caribbean.
• Hospitality and Real Estate Investment Practice Investment and acquisition services for hospitality and real estate assets, together with real estate investment banking services related to real estate transactions and capital markets activities, delivered through separate affiliated entities focused on the North American, Latin American, and Caribbean regions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CoStar Group (formerly STR/HotelNewsNow)coreGTM or Marketing PartnerMr. Kracer has been a regular columnist for HotelNewsNow.com (now part of CoStar Group since 2019) since 2012. As a recognized regional expert, he covers cross-border topics and emerging trends in the hospitality sectors of South Florida, Latin America, the Caribbean, and Mexico. This ongoing column serves as a key thought leadership platform.
• American Bar Association - International Law SectionminorStrategic or Co-development PartnerMr. Kracer participated as a panelist in an American Bar Association International Law Section webinar discussing 'Impact of COVID-19 on Hospitality's Future: Practical Industry Considerations for Attorneys' in August 2020, alongside other industry experts from Ankura Real Estate Advisory, Acevedo Belt, Banco Sabadell, City-Yuwa Partners, Ernst & Young, and STR.
• Cornell University School of Hotel AdministrationcoreStrategic or Co-development PartnerMr. Kracer maintains ongoing involvement with Cornell University, serving as a Member of the Cornell University Council and Cornell University Mosaic. He has previously served on the Cornell University Committee on Alumni Trustee Nominations, and has spoken at multiple Cornell courses including Properties Development and Planning Course, Principles of Hospitality Real Estate Course, and Cornell Latin American Alumni Symposium.
• Florida International University Chaplin School of Hospitality & Tourism ManagementminorStrategic or Co-development PartnerMr. Kracer serves as a panel judge for FIU's Hotel Asset Management Course, evaluating student hotel investment case study presentations in April 2019.
• Les Roches International School of Hotel ManagementminorStrategic or Co-development PartnerMr. Kracer has served as past President of the Les Roches Alumni Florida Chapter and participated as a panelist at the Global Leadership Careers Workshop in Chicago in March 2017. He holds his Swiss Hotel Management Diploma from Les Roches.
• Caribbean Hospitality Investment SummitminorStrategic or Co-development PartnerMr. Kracer moderated the Caribbean Hospitality Investment Summit in August 2018, exploring hospitality trends and opportunities with top investors, developers, lenders, and deal makers in the Caribbean hospitality markets, with panelists from Playa Resorts, Hilton Worldwide, Kimpton Hotels, Dream Hotel Group, Trust Hospitality, and Dart Development.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• HVS Global Hospitality Services: Leading hospitality consulting and valuation firm providing feasibility, appraisal, and asset management across the Americas; directly comparable as the dominant boutique alternative in hotel consulting that Sion competes against for owner and lender mandates.
• Hotel Asset Value Enhancement (HAVE): Hospitality asset management and consulting firm focused on underperforming and repositioning hotel assets; directly comparable because Mr. Kracer previously worked at HAVE and the firm offers overlapping asset management and operational advisory services.
• Hodges Ward Elliott: Hospitality-focused real estate investment banking and advisory firm providing capital markets, asset management, and consulting services; directly comparable boutique competitor with overlapping hotel advisory and investment banking capabilities.
• Horwath HTL: Global hospitality-focused consulting and valuation firm with hotel advisory, feasibility, and asset management services; directly comparable because Mr. Kracer previously worked at Horwath HTL Asia Pacific and the firm competes for the same boutique advisory mandates.
• RobertDouglas: Boutique investment bank exclusively focused on the hospitality industry, providing M&A, capital raising, and recapitalization advisory; directly comparable because it serves overlapping owner/operator and lender clients and competes for the same real estate investment banking mandates Sion targets.
• Resort Development Consultants: Specialized hospitality and resort development advisory firm providing feasibility, programming, and management selection services; directly comparable because Mr. Kracer previously worked at RDC and the firm offers overlapping development advisory services in the resort and mixed-use segment.

Broad incumbents

• Eastdil Secured: Premier real estate investment banking firm with deep hospitality and lodging expertise serving institutional clients; broad incumbent comparable because it provides real estate investment banking services to the same hotel owner/PE client base that Sion targets.
• Jones Lang LaSalle Hotels (JLL): Global real estate services giant with a dedicated hospitality practice offering investment sales, advisory, and asset management; broad incumbent comparable because Mr. Kracer worked in JLL's Miami hotels office and JLL competes for the same Latin America/Caribbean mandates from a larger platform.
• CBRE Hotels: Global commercial real estate firm with dedicated hospitality investment sales, valuation, and advisory; broad incumbent that competes for the same institutional hospitality mandates in the Americas at significantly greater scale.
• Cushman & Wakefield Hospitality: Global real estate services firm with a hospitality capital markets and advisory group; broad incumbent offering investment sales, valuation, and consulting services that overlap with Sion's hospitality advisory menu at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sion Capital