Maeva

What Maeva does

Maeva USA Inc. is a privately held, Boca Raton-based direct-to-consumer nutrition company that sells a modular system of meal replacement shakes and boosters purpose-built for individuals taking GLP-1 medications such as Ozempic, Wegovy, Mounjaro and Zepbound. The core product architecture is a gender-specific Daily Nutrition Shake (25g protein / 230 cal for Men; 20g protein / 200 cal for Women) that can be personalized with up to four targeted boosters (Beauty, Energy, Digestive, Probiotic Electrolyte) addressing the principal side effects of GLP-1 therapy: lean-mass loss, nausea/constipation, fatigue, and skin/hair changes. Formulations lean on branded, clinically studied ingredients — KSM-66 ashwagandha, Replenwell collagen, BetaPower betaine, BioPerine, S7 nitric oxide blend, Bifidobacterium longum probiotic and Ohtaka phyto-ceramides — and are produced in an NSF-certified, cGMP-compliant, FDA-registered facility with USP <232> heavy-metals and USP <233> microbiological testing.

The business model is a hybrid DTC e-commerce and B2B2C referral operation. Revenue is generated primarily through subscriptions to the core shakes ($58.65/month per 15-serving pouch, a 15% discount vs. the $69 one-time price), supplemented by a la carte boosters ($19.99-$24.99), the $197.97/$117.30 Day-1 Starter Kit bundle, and accessories (Shaker, Journal). A Practitioner Partnership Program pays licensed healthcare professionals 25% on first orders and 10% on recurring orders via the UpPromote/Awin platform, with patients ordering direct from Maeva; a parallel affiliate program extends the same mechanics to non-clinical promoters. Marketing is multi-channel (owned Science blog, Instagram, TikTok, Facebook, email newsletter, SEO, affiliates, practitioner referrals) and is currently US-only with no international shipping.

Operationally, Maeva is an early-stage, founder-led business: 1-10 employees, brand launched in January 2026 following a $1.8M seed round led by igniteXL Ventures in October 2025, led by CEO Dean Neiger and Founder Steven Neiger. The company reports 12,000+ customers and 4.7-star ratings across its product reviews, but has not disclosed revenue. The strategic bet is that as GLP-1 prescribing scales, Maeva's category-specific formulation, credentialed practitioner channel, and modular subscription stack create a defensible consumer health brand in the supportive-care niche adjacent to a multi-billion-dollar drug category.

Name

Maeva

Legal name

Maeva USA Inc.

Website

https://maeva.co

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Meal replacement shakes
• GLP-1 nutrition supplements
• Weight management nutrition
• Functional protein powders
• Dietary supplement boosters

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Meal Replacement Shakes: Core revenue from Daily Nutrition Shakes for Men and Women sold as one-time purchases or subscription. Subscriptions offer 15% savings with auto-delivery. Each pouch contains 15 servings.
2. Booster Add-ons: Supplemental products (Beauty, Energy, Digestive boosters) that stack onto shakes for personalized nutrition. Sold individually with subscription option.
3. Probiotic Electrolyte: Hydration product with probiotic support, sold as standalone or add-on.
4. Accessories: Maeva Shaker bottle and Journal for tracking progress.
5. Practitioner Partnership Program: Healthcare professionals earn 25% commission on first orders and 10% on recurring orders for referred patients.
6. Affiliate Program: Affiliate partners earn commissions on referred sales through UpPromote platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Maeva develops and sells science-backed nutritional products specifically formulated for people taking GLP-1 medications for weight loss. The product line includes daily meal replacement shakes for men and women, plus targeted supplement boosters for energy, beauty, digestion, and probiotics/electrolytes designed to address nutritional gaps during reduced caloric intake.

Product overview

Maeva is a modular nutritional wellness system built around gender-specific daily nutrition shakes designed specifically for GLP-1 medication users and anyone seeking complete, balanced nutrition during weight management. The core offerings are the Daily Nutrition Shakes for Men (25g protein, 230 cal) and Women (20g protein, 200 cal), which serve as complete meal replacements. These foundational shakes can be customized with modular add-on Boosters—including Energy Booster, Beauty Booster, Digestive Booster, and Probiotic Electrolyte—to address specific needs like stamina, skin/hair support, gut health, and hydration. The company also offers the Day-1 Starter Kit (bundling shakes, an Energy Booster, shaker, and journal), plus accessories like the Maeva Shaker and Journal. The product architecture follows a 'build your own' approach where users stack their daily shake with up to two targeted boosters for personalized nutrition support.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Nutrition Shake for Women
• Daily Nutrition Shake for Men
• Energy Booster
• Beauty Booster
• Digestive Booster
• Probiotic Electrolyte
• Day-1 Starter Kit
• Maeva Shaker

Quantifiable outcome

• KSM-66 Ashwagandha supports stress resilience and healthy testosterone within normal range (600mg clinically studied dose)
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered core.

• Ashley Koff, RDcoreGTM or Marketing PartnerRegistered dietitian, author of 'Your Best Shot', and founder of The Better Nutrition Program. Expert partner and endorser who recommends Maeva to GLP-1 patients. Provides expert commentary on packaging and marketing materials.
• Dr. Janine TaltycoreGTM or Marketing PartnerMedical expert endorsing Maeva's protein content for muscle preservation during weight loss. Featured on starter kit page with endorsement quote.
• Dr. Maria BerdayescoreGTM or Marketing PartnerExpert endorsing collagen and hyaluronic acid in Maeva for skin hydration. Featured on marketing materials.
• Sabeena Faiz, NPcoreGTM or Marketing PartnerNurse practitioner endorsing Maeva for patients experiencing energy dips during calorie reduction.
• Dr. Silky PatelcoreGTM or Marketing PartnerExpert endorsing protein formulation for women to maintain muscle during weight loss.
• Dr. Charmaine GibsoncoreGTM or Marketing PartnerExpert endorsing Bifidobacterium longum probiotic for digestive comfort during GLP-1 use.
• Dr. Amanda DawsoncoreGTM or Marketing PartnerExpert endorsing MCTs and chromium for steady energy in women during calorie reduction.
• Dr. Debra Moses, DOcoreGTM or Marketing PartnerExpert endorsing biotin and L-cysteine for hair support during reduced caloric intake.
• Dr. Wilhelmina D AzucoreGTM or Marketing PartnerExpert endorsing nutrients for healthy hair maintenance during weight management.
• Dr. Adeeba AkhtarcoreGTM or Marketing PartnerExpert endorsing vitamin D and essential vitamins/minerals for low-calorie days.
• Dr. Mir AlicoreGTM or Marketing PartnerExpert endorsing marine collagen peptides for skin structure support.
• Licensed Healthcare ProfessionalscoreChannel Partner/ Reseller/ DistributorPractitioner Partnership Program for physicians, nurse practitioners, physician assistants, registered dietitians, nutritionists, registered nurses, pharmacists, and obesity medicine specialists. Earn 25% first-order commission and 10% recurring. Free Day-1 Starter Kit ($129 value) for approved practitioners.
• UpPromote / AwincoreTechnology or IntegrationAffiliate marketing platform (UpPromote powered by Awin) used for practitioner referral tracking and commission management. Application and approval process for practitioner program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ka'Chava: Ka'Chava is a plant-based meal replacement shake brand in the same premium, ingredient-forward, subscription DTC niche Maeva occupies, competing for health-conscious consumers willing to pay $3+/serving for branded-ingredient formulations.
• Ritual: Ritual is a premium DTC supplement brand built on clean-label, third-party-tested, clinically-studied ingredients—sharing Maeva's positioning around transparency, branded ingredient sourcing, and a healthcare-influenced target consumer.

Direct peers

• Unjury: Unjury produces medical-grade protein supplements formulated for bariatric patients and weight-loss surgery recovery, with similar clinical/medical positioning and emphasis on muscle preservation that parallels Maeva's GLP-1 protein offering.
• BariatricPal: BariatricPal sells meal replacement shakes, protein products, and supplements specifically targeted at bariatric and weight-loss surgery patients—the closest direct analog to Maeva's GLP-1 user focus, addressing muscle preservation and nutritional gaps during rapid weight loss.
• Bariatric Fusion: Bariatric Fusion manufactures complete bariatric vitamin and protein supplement lines for pre- and post-bariatric surgery patients, overlapping Maeva's clinical nutrition positioning for a patient population undergoing medically supervised weight loss.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a leading daily-nutrition supplement powder with strong subscription DTC economics and practitioner-adjacent positioning—operating in the same premium daily-nutrition-for-wellness space where Maeva's modular shake architecture competes.
• Orgain: Orgain produces organic nutritional shakes and protein powders with strong practitioner endorsement (often recommended by healthcare providers), sharing Maeva's clinical-nutrition adjacency and serving similar weight-management and wellness audiences.
• Premier Protein: Premier Protein dominates the high-protein RTD shake retail category with widespread grocery and club-store distribution, representing a mass-market incumbent whose scale and shelf presence pose a competitive threat Maeva must counter through differentiation.
• Soylent: Soylent pioneered the modern meal replacement category with complete-nutrition RTD shakes and powders, serving the same general-use consumer Maeva addresses and possessing the formulation expertise and DTC infrastructure to enter adjacent medical-nutrition niches.
• Huel: Huel is a leading global meal replacement brand offering RTD shakes and powders with subscription delivery—a broader incumbent in Maeva's category with vastly larger scale, brand recognition, and product breadth that could quickly launch a GLP-1-specific line.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maevajourney
• Instagraminstagram.com/maeva_journey
• TikToktiktok.com/@maeva_journey

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maeva