Au Cheval
Au Cheval is a multi-location diner-style restaurant and bar brand under Hogsalt, operating Chicago and NYC locations with Nashville opening Late 2026, serving elevated American comfort food, craft cocktails, and private events to walk-in diners and group guests.
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Au Cheval does
Au Cheval is a multi-location diner-style restaurant and bar brand operated under Hogsalt (Management of Hogsalt, LLC), an Illinois-domiciled hospitality company. The concept serves elevated American comfort food centered on signature items such as the double cheeseburger, bologna sandwich, dry-aged steaks, and roasted bone marrow, alongside an extensive craft cocktail, local craft beer, and global wine program. Au Cheval Chicago (800 West Randolph) operates as the original flagship, with a walk-in, first-come, first-served model supplemented by limited Resy reservations for parties up to four. Au Cheval New York City (33 Cortlandt Alley in Tribeca) extends the concept with a dedicated downstairs bar, private event spaces for up to 125 guests, and an afternoon menu between regular services; a third location in Nashville is announced for Late 2026.
The business model is a multi-unit, dine-in restaurant operation with diversified revenue streams. Primary revenue comes from in-restaurant food and beverage across brunch, afternoon, and dinner dayparts; secondary streams include private events (full buyouts and semi-private spaces), online ordering for takeout/delivery via a third-party platform, and digital and traditional gift cards sold through SecureTree. Pricing is unit-based with dinner entrees ranging from $13.99 to $84.99 and a 3.25% surcharge applied to all Chicago checks to offset rising costs. Customer acquisition is largely organic, relying on the brand's reputation, the website, an email newsletter, and Facebook/Instagram presence; the Hogsalt Rewards loyalty program provides retention mechanics across the parent company's portfolio.
Operationally, Au Cheval runs on standard restaurant technology rather than proprietary systems: Resy for reservations, SecureTree for gift card fulfillment, Google Analytics and Meta pixel for marketing measurement, and Meta Custom Audiences for advertising. No AI/ML capabilities, patents, or proprietary technology features are disclosed. The company is privately held with no disclosed institutional investors, though a funding event of approximately $10.95M was recorded in February 2024 to support expansion. Legal entity is Management of Hogsalt, LLC, governing law is Illinois.
Au Cheval firmographics
Firmographics- Name
- Au Cheval
- Legal name
- Management of Hogsalt, LLC
- Website
- https://auchevaldiner.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Au Cheval is a multi-location diner-style restaurant and bar brand under Hogsalt, operating Chicago and NYC locations with Nashville opening Late 2026, serving elevated American comfort food, craft cocktails, and private events to walk-in diners and group guests.
- Ownership category
- akta.pro rank
Au Cheval industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Au Cheval is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Au Cheval business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Dine-in Food and Beverage Sales: Revenue from food and beverage sales at restaurant locations, including brunch, dinner, and bar menus. Menu features elevated diner fare such as signature cheeseburgers, bologna sandwiches, dry-aged steaks, cocktails, and an extensive beer and wine selection.
- Private Events: Revenue from hosting private events including full buyouts, downstairs bar reservations, and main dining room reservations for groups of 8-125 guests.
- Gift Cards: Digital and traditional gift cards sold through the website in any denomination, providing prepaid revenue.
- Online Ordering/Takeout: Online ordering platform for takeout orders, enabling direct-to-consumer food delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner menu items |
| Unit Pricing | Pay-as-you-go | Brunch menu items |
| Unit Pricing | Pay-as-you-go | Chicago All Day Menu |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Au Cheval product offering
Product offeringCore offering
Au Cheval operates multi-location diner-style bar and restaurants serving elevated American comfort food, including a signature cheeseburger, bologna sandwiches, dry-aged steaks, roasted bone marrow, and an extensive cocktail, craft beer, and wine program. The chain operates a flagship restaurant in Chicago, an all-day Tribeca restaurant and bar in New York City, and a Nashville location opening late 2026, with all-day dining spanning brunch, dinner, and bar service.
Product overview
Au Cheval is a multi-location bar and restaurant chain operated by Hogsalt (Management of Hogsalt, LLC), offering elevated diner fare with the signature cheeseburger as a centerpiece. The company operates three locations: Au Cheval Chicago (800 West Randolph), Au Cheval New York City (33 Cortlandt Alley in Tribeca), and Au Cheval Nashville (opening Late 2026). The product portfolio includes sit-down restaurant dining with full dinner, brunch, and afternoon menus featuring American comfort food and cocktails; The Bar at the NYC location providing an intimate cocktail experience; Digital and Traditional Gift Cards sold through SecureTree; Private Events services offering full buyouts and semi-private dining spaces; Online Ordering for delivery and pickup; and the Hogsalt Rewards loyalty program. The restaurants feature extensive cocktail programs, local craft beer selections, global wine lists, and classic American dishes ranging from chopped chicken liver and roasted bone marrow to prime steaks and the signature double cheeseburger.
Differentiator
Problem solved
Functional benefit
Products and services
- Au Cheval Chicago Flagship diner-style restaurant and bar located at 800 West Randolph, Chicago, serving elevated American comfort food including the signature cheeseburger, chopped chicken liver, roasted bone marrow, traditional sandwiches, bologna, egg-focused entrees, dry-aged steaks, and a full cocktail, beer, and wine program. Open Monday-Saturday 10AM-11:15PM, Sunday 10AM-10:15PM, with all-day service from brunch through dinner.
- Au Cheval New York City All-day Tribeca bar and restaurant located at 33 Cortlandt Alley, serving reimagined traditional diner fare including the signature cheeseburger, prime steaks, seafood, and roasted bone marrow. Includes a secluded downstairs bar featuring specialty cocktails, a global wine list, and a draught beer selection, with full menu available to walk-in guests.
- Private Events Private dining and event services at the Au Cheval NYC location, including full restaurant buyouts (100 seated or 125 reception guests), downstairs bar events (16 seated or 35 reception), and main dining room reservations for 8-10 guests. Booked through website inquiry for corporate events, celebrations, and group dining occasions.
- Digital Gift Cards Electronic gift cards sold through the Au Cheval website in any denomination, delivered instantly or scheduled for future delivery via the SecureTree platform, redeemable across Au Cheval restaurant locations.
- Traditional Gift Cards Physical gift cards sold through the Au Cheval website in any denomination, with flexible shipping options to mail the card to the purchaser or directly to the gift recipient via the SecureTree platform.
Companies that use Au Cheval
Customer profileSegments3 records
Ideal customer profiles2 records
Au Cheval technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Au Cheval partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Au Cheval competitors and assessment
Company assessmentBroad incumbents
- The Polo Bar: Ralph Lauren's NYC American restaurant offering elevated comfort classics with a curated beverage program. Comparable on American comfort food and walk-in/lobby culture, but as part of a broader fashion-brand portfolio.
- P.J. Clarke's: Long-established NYC American tavern known for burgers and a bar-driven dining experience. Comparable in walking-in burger-and-cocktails experience but operates as a broader, more distributed chain.
- Keens Steakhouse: Heritage NYC steakhouse with deep beverage program and single-location scale. Comparable in dry-aged steak and rare-spirits positioning but as a broader heritage incumbent rather than a scaled concept.
- Balthazar: Iconic NYC brasserie offering all-day dining, brunch, and a strong beverage program. Comparable all-day diner-meets-bistro positioning and Tribeca-adjacent locale to Au Cheval NYC.
Direct peers
- Minetta Tavern: Iconic NYC steakhouse-and-bar known for its Black Label burger and old-world tavern atmosphere. Directly comparable to Au Cheval's positioning as an elevated American comfort food destination with a cult-favorite burger as centerpiece.
- Bavette's Bar & Boeuf: Hogsalt's own Chicago steakhouse sibling concept under the same parent company. Operates in the same elevated-diner/steakhouse category as Au Cheval Chicago and shares the Hogsalt operational and brand infrastructure.
- Girl & the Goat: Chicago-born elevated comfort-food concept by Stephanie Izard that has expanded to other cities. Comparable trajectory and positioning to Au Cheval's multi-city expansion from a Chicago flagship.
- The Breslin: NYC gastropub associated with elevated comfort food, all-day dining, and a strong bar program. Highly comparable to Au Cheval's diner-meets-rare-bourbon positioning and target diner.
- RPM Steak: Chicago-based modern American steakhouse from Lettuce Entertain You with strong beverage program. Comparable premium price points, prime steaks, and Chicago flagship dynamic to Au Cheval.
- 4 Charles Prime Rib: West Village steakhouse from the same rare-bourbon-and-prime-rib playbook as Au Cheval NYC's downstairs bar. Comparable on experiential steak-and-cocktails offering, walk-in culture, and a singular iconic item driving demand.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights7 records
Customer concentration
Au Cheval social profiles
Digital presenceAu Cheval financial estimates
Financial estimateRevenue estimate
Valuation estimate
Au Cheval leadership team
Management profileNumber of profiles
Au Cheval funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Au Cheval M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Au Cheval
What does Au Cheval do?
Au Cheval operates multi-location diner-style bar and restaurants serving elevated American comfort food, including a signature cheeseburger, bologna sandwiches, dry-aged steaks, roasted bone marrow, and an extensive cocktail, craft beer, and wine program. The chain operates a flagship restaurant in Chicago, an all-day Tribeca restaurant and bar in New York City, and a Nashville location opening late 2026, with all-day dining spanning brunch, dinner, and bar service.
Is Au Cheval a public or private company?
Au Cheval is a private company. It is classified as corporate owned and is currently operating.
When was Au Cheval founded?
Au Cheval was founded in 2023. It employs 1 to 10 people.
Where is Au Cheval based?
Au Cheval is headquartered in Chicago, United States, in the North America region.
How does Au Cheval make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are private Events, gift Cards and online Ordering/Takeout.
Who are Au Cheval's main competitors?
Broad incumbents on record are The Polo Bar, P.J. Clarke's, Keens Steakhouse and Balthazar. Direct peers are Minetta Tavern, Bavette's Bar & Boeuf, Girl & the Goat, The Breslin, RPM Steak and 4 Charles Prime Rib.
Does Au Cheval have an API?
No public API is recorded for Au Cheval.
What industry is Au Cheval in?
Au Cheval's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.