Flash Sports and Media

What Flash Sports and Media does

Flash Sports & Media, Inc. is a NASDAQ-listed (ticker: FLZH, formerly urban-gro/UGRO) vertically integrated sports, media, and experiential marketing platform focused on the global T20 cricket ecosystem. The company owns commercial and media rights to multiple T20 franchise cricket leagues through its wholly owned core operating subsidiary Innovative Production Group FZ, LLC (IPG), which brings more than 30 years of collective experience in live sports production. The platform is anchored by the Lanka Premier League (LPL) in Sri Lanka and is expanding into Malaysia (MT20, September-October 2026) and Zimbabwe (ZT20, October-November 2026), with additional plans for Singapore, Bangladesh, and UAE.

The company's technology stack centers on end-to-end live broadcast production, featuring 4K and cloud broadcasting, 26+ camera arrays (including Hawk-Eye DRS, super slow-motion, spider cam, drone, and a 6-DOF robotic 'Buggy Cam'), satellite uplink, post-production, augmented-reality fan experiences, second-screen interactivity, and omnichannel distribution across TV, OTT, social, and audio. Supporting products include media rights licensing, sponsorship and brand integration, franchise ownership and management, merchandising, and plans for a proprietary OTT platform and dedicated cricket channel. The LPL Season 5 (2024) reached 380 million TV viewers and 293 million digital viewers, with cumulative sponsorship media valuation of $510M+ from 2020-2024.

The business model combines six revenue streams: production fees, franchise fees, sponsorship fees, broadcast and streaming rights, merchandising, and ancillary on-ground revenue (ticketing, catering, ground branding). The company emerged in February 2026 from the all-stock merger of urban-gro, Inc. with Flash Sports & Media and IPG, completed a 1-for-25 reverse stock split to regain Nasdaq compliance, and rebranded from urban-gro to Flash Sports & Media on June 12, 2026. Headquartered in Tampa, Florida, with operating offices in the UAE, India, South Africa, and Singapore, the company has 53,539,119 shares outstanding as of June 17, 2026, and reported minimal or no meaningful revenue in Q1 2026.

Name

Flash Sports and Media

Legal name

Flash Sports & Media, Inc.

Website

https://flashsportsandmedia.com/

Company type

Public

Operating status

Operating

Short description

Flash Sports & Media, Inc. is a NASDAQ-listed (FLZH) vertically integrated sports, media, and experiential marketing company that owns commercial and media rights to T20 cricket franchise leagues, anchored by the Lanka Premier League and expanding into Malaysia, Zimbabwe, and Singapore.

Ownership category

akta.pro rank

Product category

Sports Media and Live Events

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (7112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ), Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Live broadcast production
• Media rights licensing
• Cricket franchise leagues
• Event sponsorship sales
• Sports media platform

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Production Fee Income: End-to-end live broadcast production for international series and T20 tournaments, including 26+ cameras, Hawk-Eye DRS, super slow-motion, spider cam, drone, 6-DOF robotic 'Buggy Cam' technology, satellite uplink, and post-production services.
2. Franchise Fees: Team ownership and naming rights, jersey sponsorship, merchandising, and stadium-activation rights sold to franchise operators of competing teams in the Lanka Premier League and other cricket leagues.
3. Sponsorship Fees: Brand visibility across events via on-field signage, jersey placements, digital promotions, and title/associate sponsorship tiers with global and regional brand partners.
4. Broadcast & Streaming Rights: Licensing fees from granting broadcasters and digital platforms the right to air or stream live cricket content across television, digital, pay-TV, mobile, and internet. Star Sports is the current broadcaster for Lanka Premier League.
5. Merchandising: Sales of branded apparel, fan gear, and licensed cricket products across team kits, accessories, and collectibles through matchday retail, e-commerce, and partner channels.
6. Other Revenue: Ticketing, franchisee box catering, ground branding, and on-ground activations at live match venues.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Flash Sports & Media operates a vertically integrated sports, media, and experiential marketing platform that owns commercial and media rights to T20 franchise cricket leagues — anchored by the Lanka Premier League (Sri Lanka) and expanding into the Malaysia T20 League, Zimbabwe T20 League, and a planned Singapore T20 League. The company delivers end-to-end live broadcast production (26+ cameras, Hawk-Eye DRS, 4K/cloud broadcasting, AR fan experiences) through its operating subsidiary Innovative Production Group FZ, LLC (IPG), and monetizes its league portfolio via franchise sales, sponsorship packages, media rights licensing, merchandising, and ticketing.

Product overview

Flash Sports & Media is a vertically integrated cricket media company that owns content and controls distribution across the global T20 cricket ecosystem. The company operates a platform-plus-services model anchored by its ownership of commercial and media rights to established and emerging T20 franchise leagues including the Lanka Premier League (LPL), Malaysia T20 League (MT20), Zimbabwe T20 League (ZT20), and planned Singapore expansion. Supporting the league portfolio are production services (26+ cameras, Hawk-Eye DRS, 4K cloud broadcasting), media rights licensing, sponsorship and brand integration, franchise ownership, merchandising, and omnichannel distribution capabilities including plans for an owned OTT platform and dedicated cricket channel. Revenue is derived from production fees, franchise fees, sponsorship fees, broadcast/streaming rights, merchandise sales, and ancillary ticketing and catering revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Lanka Premier League (LPL): Anchor asset - commercial and media rights to Sri Lanka's T20 franchise cricket league
• Malaysia T20 League (MT20)
• Zimbabwe T20 League (ZT20)

Products and services

• Lanka Premier League (LPL) Professional T20 franchise cricket tournament in Sri Lanka, conducted under exclusive commercial and media rights held by subsidiary IPG in partnership with Sri Lanka Cricket. The anchor asset of Flash's cricket portfolio; LPL Season 5 (2024) reached 380 million TV and 293 million digital audience and posted $176.5 million in sponsorship media valuation, with cumulative 2020-2024 sponsorship media valuation exceeding $510 million. Season 6 (July-August 2026) projected to feature 500-600 player registration pool and $25-30M local economic impact.
• Malaysia T20 League (MT20) Professional franchise cricket league in Malaysia launching September-October 2026, developed through Flash subsidiary IPG in partnership with the Malaysian Cricket Association. Designed to establish Malaysia as a premier Southeast Asian destination for international T20 cricket.
• Zimbabwe T20 League (ZT20) Proposed professional franchise T20 cricket league in Zimbabwe, designed as a long-term sports, media, and sports-tourism property showcasing Zimbabwe as a premier cricket destination. Subject to definitive documentation, required approvals, venue availability, player availability, financing, and other execution conditions.
• End-to-End Live Broadcast Production Services Production services for international series and T20 tournaments featuring 26+ cameras (Hawk-Eye DRS, super slow-motion, spider cam, drone, 6-DOF robotic 'Buggy Cam'), 4K and cloud broadcasting, satellite uplink, and post-production. Sold to external rights holders and event operators, with IPG bringing more than 30 years of collective live sports production experience.
• Media Rights and Streaming Licensing Licensing of broadcast and streaming rights for live cricket content from Flash's T20 league portfolio to television networks (e.g., Star Sports for LPL), OTT platforms, pay-TV, mobile, and internet operators, with planned owned OTT platform and dedicated cricket channel for direct distribution.
• Franchise Ownership and Management Sale and management of team franchises across Flash's T20 league portfolio, including naming rights, jersey sponsorship, merchandising, and stadium-activation rights. LPL Season 6 features five confirmed franchises (Colombo, Dambulla, Galle, Kandy, and Jaffna Kings); Gallant Sports and Media LLC acquired the Galle Gallants franchise.
• Licensed Merchandise and Fan Gear Sales of branded apparel, fan gear, and licensed cricket products across team kits, accessories, and collectibles, distributed through matchday retail, e-commerce, and partner channels.

Quantifiable outcome

• 380 million TV audience and 293 million digital audience for Lanka Premier League Season 5 (2024)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Zimbabwe CricketcoreStrategic or Co-development Partner · 25 June 2026Collaboration for development of Zimbabwe T20 League (ZT20), a proposed professional franchise cricket league tentatively debuting October-November 2026. League designed as long-term sports, media, and sports-tourism property to showcase Zimbabwe as premier cricket destination.
• Malaysian Cricket AssociationcoreStrategic or Co-development Partner · 16 June 2026Partnership for development and operation of Malaysia T20 League (MT20), a new professional franchise cricket league debuting September-October 2026. Designed to establish Malaysia as a premier Southeast Asian destination for international T20 cricket.
• Urban-gro, Inc. (now Flash Sports & Media)coreOthers · 17 February 2026All-stock merger completed February 17, 2026, where urban-gro, Inc. acquired 100% of Flash Sports & Media, Inc. shares. Flash shareholders received unregistered Common Stock and non-voting Preferred Stock. Merger enabled pivot from controlled environment agriculture to cricket media and helped company meet Nasdaq's $2.5 million minimum equity requirement.
• Innovative Production Group FZ, LLC (IPG)coreStrategic or Co-development Partner · 17 February 2026Integrated as Flash's in-house rights, league-management, and production engine. IPG holds exclusive commercial and media rights for Lanka Premier League and similar long-term agreements for Malaysia and Zimbabwe T20 leagues. Brings more than 30 years of collective experience in live sports production.
• Sri Lanka CricketcoreStrategic or Co-development Partner · 1 January 2020IPG is official event rights holder for Lanka Premier League (intellectual property owned by Sri Lanka Cricket) through long-term agreement. Sri Lanka Cricket conducts the LPL and confirms schedule, venues, and player registration for each season.
• Star SportscoreChannel Partner/ Reseller/ DistributorCurrent broadcaster for Lanka Premier League. Provides television distribution for live cricket content across South Asia.
• Gallant Sports and Media LLCminorChannel Partner/ Reseller/ DistributorAcquired ownership of Galle Gallants franchise for Lanka Premier League Season 6. Led by Owner and Principal Kiran Mantripragada with veteran international coach Pubudu Dassanayake as Head Coach.

Scale indicators15 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Liberty Media (Formula 1 Group): Owns Formula 1 and other sports assets with a vertically integrated rights, media, and sponsorship model. Comparable as a large, publicly traded sports-rights holding company pursuing global media-rights monetization, though in motorsport rather than cricket.
• Live Nation Entertainment: World's largest live-entertainment company operating concerts, ticketing, and sponsorship across global venues. Comparable as a scaled live-event and sponsorship monetization platform, though focused on music/entertainment rather than T20 cricket.
• Madison Square Garden Sports Corp. Public sports-media company operating professional franchises, regional sports networks, and venue-driven sponsorship. Comparable as a publicly traded, content-plus-venue sports platform, although it focuses on North American leagues rather than T20 cricket.
• TKO Group Holdings (Endeavor / IMG): Owns IMG, a global sports rights, events, and representation business with deep relationships across leagues and federations. Comparable as a large incumbent in sports rights management and live-event production, though operating across many sports rather than cricket-specific.

Direct peers

• Zee Entertainment Enterprises: Indian broadcasting network that has held cricket and other sports rights and competes in the same South-Asian media-rights marketplace as Flash's LPL and expansion properties. Comparable business model of monetizing premium sports content across TV and digital.
• Sony Pictures Networks India (Sony Group): Holds Indian Premier League television rights through 2027 and is the largest dedicated cricket broadcaster in South Asia. Most directly comparable to Flash on the cricket-media-rights and broadcast-distribution axis, though at vastly larger scale and capital base.
• Viacom18 / JioCinema (Reliance): Operates the digital streaming home of the Indian Premier League and a broad sports/live-event OTT platform. Comparable to Flash as a vertically oriented cricket OTT distributor targeting South-Asian audiences.
• Disney Star (Star Sports / Disney+ Hotstar): Current broadcaster for Flash's anchor Lanka Premier League and a leading rights holder for premium cricket content across South Asia. Highly comparable as a cricket broadcaster/distributor with established omnichannel (TV, OTT, digital) reach.

Emerging players

• DAZN Group: Global sports streaming platform distributing premium live sports rights via direct-to-consumer OTT. Comparable to Flash's planned owned OTT and dedicated cricket channel strategy, though DAZN operates at much larger global scale.
• FuboTV: Sports-first OTT streaming platform offering live TV and streaming across global sports rights. Comparable as a sports streaming/distribution peer, though operating primarily in North American sports and not in cricket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flash Sports and Media