LEPAS

What LEPAS does

LEPAS is a mid-to-premium new energy vehicle (NEV) brand owned by Chery Group (Chery Automobile Co., Ltd., HKEX: 9973.HK), headquartered in Wuhu, China. Launched as an independent brand in April 2025, LEPAS designs, manufactures, and markets passenger electric and hybrid vehicles for global markets, targeting a stated goal of 500,000 annual sales across 45 countries by 2027. The brand operates a three-model portfolio, the L4 compact SUV, L6 sedan, and L8 flagship SUV, available in BEV, PHEV, and ICE variants, all built on the proprietary Intelligent LEX Platform, which features an EEA 5.1 electronic architecture supporting multiple powertrain solutions and 800V high-voltage fast charging.

The technology stack is anchored by the LEPAS Super Hybrid System, which delivers 45.79% thermal efficiency and a 1,300km NEDC range, plus Level 2 ADAS, Super Intelligent Valet Parking (SIVP), and the AiMOGA AI-powered service robot deployed in showrooms. Vehicles are priced at entry-premium levels (UK L8 PHEV from £34,900; South Africa L4 from R300,000), positioning LEPAS below European premium OEMs but above mass-market Chinese imports. The brand is engineered to Euro NCAP 2026 five-star safety standards and IP68/IPX9K battery protection.

LEPAS operates a hub-and-spoke distribution model that leverages Chery's existing global infrastructure (130+ countries, 330+ certified repair centers in South Africa, 19.88 million cumulative users). Revenue is generated through hardware sales via regional distributors and franchise dealers, with 500+ distributors signed across 20+ countries at the April 2026 Global Partner Conference. Key markets include the UK, Italy, Spain, Greece, Indonesia, South Africa, UAE, Kuwait, Thailand, and Australia. The brand's customers are primarily urban affluent professionals and families seeking premium electric mobility with design-forward aesthetics, as well as younger urban consumers in the L4 segment. Direct sales occur in the UK (via Chery International), while most other markets operate through exclusive national distributors such as Al Ghurair Motors in the UAE.

Name

LEPAS

Legal name

CHERY Automobile Co.,Ltd

Website

https://lepasinternational.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

LEPAS is a mid-to-premium NEV brand under Chery Group that designs, manufactures, and markets passenger electric and hybrid SUVs and sedans for global markets, targeting affluent urban professionals and families across Europe, Asia, Middle East, Africa, and Latin America.

Ownership category

akta.pro rank

Product category

Passenger New Energy Vehicles

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Manufacturing (3361), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYIMACACAI

EV Platform/Skateboard & Chassis Integration Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Electric Vehicle (EV) Manufacturing

SECONDARYIMACAHAJ

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Axles)

SECONDARYIMACAJAI

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Electrical & Electronics Manufacturing (ECUs/Sensors/Wiring/Lighting)

SECONDARYIMACAAAK

Passenger Vehicle Electrical & Electronics Manufacturing (ICE)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Passenger Vehicle Manufacturing (ICE)

SECONDARYCRAOANAL

EV & hybrid aftermarket distribution (charging accessories, HV components, thermal management, specialized tools)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYEUAFAMAM

Vehicle OEM & Tier-1 V2G Enablement (Telematics, Vehicle Energy APIs)

Energy, Utilities & Environment/Energy Storage & Grid Flexibility (Batteries, Hydrogen Storage, Demand Response)/Smart Charging & Vehicle-to-Grid (V2G) Flexibility

Keywords

• Passenger electric vehicles
• Plug-in hybrid SUVs
• New energy vehicles
• Premium electric SUVs
• Intelligent vehicle platform

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: LEPAS generates revenue primarily through the sale of new energy vehicles (BEV and PHEV models) including L4, L6, and L8 variants. The company sells vehicles through a network of regional distributors and direct dealer operations across global markets including Europe, Asia, Middle East, Africa, and Latin America. Vehicles are sold at various price points depending on model and market (e.g., UK L8 PHEV from £34,900, South Africa L4 from R300,000).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

LEPAS designs, manufactures, and markets passenger new energy vehicles including the L8 plug-in hybrid SUV, L6 sedan (EV and PHEV variants), and L4 compact SUV (BEV and petrol variants). All vehicles are built on the proprietary Intelligent LEX Platform and sold globally through a network of regional distributors, franchise dealers, and flagship showrooms spanning more than 20 countries across Europe, Asia, the Middle East, Africa, Latin America, and Australia.

Product overview

LEPAS is a mid-to-premium New Energy Vehicle (NEV) brand under Chery Group, positioned as the 'Preferred Brand for Elegant Mobility Life.' The company offers a multi-tier product portfolio built on its proprietary Intelligent LEX Platform, featuring three core models: the L8 flagship SUV (available as PHEV), L6 sedan (available as EV and PHEV), and L4 compact SUV (available as BEV and ICE). These vehicles are unified by the 'Leopard Aesthetics' design philosophy, LEPAS Super Hybrid technology, and Level 2+ intelligent driving capabilities. Supporting the product ecosystem are AI-powered services including AiMOGA service robots and the Super Intelligent Valet Parking system, all delivered through a global network spanning Europe, Asia, Middle East, Africa, Latin America, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• LEPAS L8: Flagship five-seat SUV PHEV featuring Leopard Aesthetics design, 1,300km range, Super Hybrid system with 45.79% thermal efficiency.
• LEPAS L6
• LEPAS L4

Products and services

• LEPAS L8 (PHEV flagship SUV) Flagship five-seat plug-in hybrid SUV with Leopard Aesthetics design (Leopard-Eye headlamps, full-width LED taillights), 2800 mm wheelbase, LEPAS Super Hybrid system delivering 45.79% thermal efficiency, comprehensive range of 1,300+ km under NEDC, up to 10 airbags, Level 2 ADAS, and a premium interior with 47 storage compartments. Sold at £34,900 (Essence) and £37,900 (Elevate) in the UK with deliveries from September 2026.
• LEPAS L6 (sedan, EV and PHEV variants) Premium sedan featuring European-inspired flowing body lines, Skyline-themed wraparound smart cockpit with waterfall display, available in EV and PHEV variants, with 44.5% thermal efficiency in the PHEV. Validated through the LEPAS Global Journey of Elegant Driving across diverse Chinese road conditions; L6 EV scheduled for Australian launch in November 2026.
• LEPAS L4 (compact SUV, BEV and ICE variants) Compact SUV with leopard-inspired design, 13.2-inch central infotainment display, Snapdragon 8155 cockpit chip, Level 2 intelligent driving (APA + L2), intelligent collision avoidance, and flexible interior space. Offered in petrol (1.5-litre with turbocharged Javan and Pantera variants producing 108 kW/225 Nm) for South Africa (R300,000–R419,900) and in fully electric BEV form (65.05 kWh battery, 30–80% fast charging in ~20 minutes). Designed for both city commuting and outdoor lifestyle activities.

Quantifiable outcome

• 45.79% thermal efficiency achieved by LEPAS Super Hybrid system
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability16 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered moderate, core and minor.

• AiMOGA (Chery Robotics)moderateTechnology or Integration · 28 April 2026AI-powered service robot integrated into LEPAS brand experience. AiMOGA provides customer consultation services at showrooms including LEPAS Elegant Lifestyle House and Jakarta flagship. Part of broader Chery embodied intelligence ecosystem deployed across 50+ countries in 100+ commercial scenarios.
• Spain DistributorscoreChannel Partner/ Reseller/ Distributor · 26 April 2026Distribution agreements signed at Global Partner Conference covering Spain along with Italy, Greece, Romania, Croatia, Slovenia for European market expansion. Represents significant milestone in European market presence following Milan Design Week debut.
• Italy DistributorscoreChannel Partner/ Reseller/ Distributor · 26 April 2026Distribution agreement for Italian market as part of European expansion strategy. Italy represents key European market given Milan's role in LEPAS European debut at Design Week.
• Thailand, Malaysia, Indonesia, Kazakhstan DistributorscoreChannel Partner/ Reseller/ Distributor · 26 April 2026Asian market expansion through distribution agreements covering Thailand, Malaysia, Indonesia, and Kazakhstan. Indonesia particularly significant as home of LEPAS's world's first showroom opened January 2026.
• Qatar, UAE, Kuwait DistributorscoreChannel Partner/ Reseller/ Distributor · 26 April 2026Middle East distribution partnerships signed covering Qatar, UAE, and Kuwait markets. UAE particularly important with Al Ghurair Motors as exclusive dealer. Gulf countries implementing supportive NEV policies including purchase tax reductions and charging infrastructure build-out.
• Tunisia and South Africa PartnerscoreChannel Partner/ Reseller/ Distributor · 26 April 2026African market partnerships including South Africa where LEPAS launched in Q1 2026 and Chery opened Rosslyn manufacturing plant in Pretoria. South Africa positioned as regional hub for southern Africa with local manufacturing capability reaching 50,000 vehicles per shift by mid-2027.
• Chile PartnerscoreChannel Partner/ Reseller/ Distributor · 26 April 2026Key milestone marking LEPAS entry into Latin American market. Represents geographic expansion beyond primary European and Asian markets into new continent.
• Al Ghurair MotorscoreChannel Partner/ Reseller/ Distributor · 24 April 2026Exclusive dealer partnership for LEPAS UAE market entry at Auto China 2026. Al Ghurair Motors represents LEPAS's first international dealer agreement, marking the brand's first expansion beyond China following its debut as independent brand in April 2025.
• De'LonghiminorGTM or Marketing Partner · 20 April 2026Collaboration at Milan Design Week public exhibition (April 20-26, 2026) featuring dedicated coffee tasting area combining De'Longhi's Italian brand heritage with LEPAS's elegant lifestyle positioning. Partnership aligned with LEPAS's premium lifestyle brand experience at European debut event.

Scale indicators10 records

Recent moves16 records

Expansion highlights8 records

Direct peers

• BYD: BYD is the world's largest NEV manufacturer and LEPAS's most direct competitor. Both are Chinese OEMs offering BEV and PHEV passenger vehicles globally across overlapping markets (Europe, Asia, Latin America, Africa). BYD sets the competitive pricing benchmark LEPAS must beat in every market.
• XPeng: XPeng is a Chinese EV manufacturer focused on intelligent driving technology and smart cockpit experiences. Comparable to LEPAS's emphasis on AI/ADAS features and Snapdragon 8155 cockpit chips, with similar mid-to-premium price positioning.
• NIO: NIO is a premium Chinese EV brand targeting affluent urban consumers with intelligent driving and lifestyle positioning. Comparable to LEPAS's premium 'elegant mobility' positioning and ADAS-led differentiation strategy, though NIO operates its own swap/service infrastructure.
• Zeekr: Zeekr is Geely's premium EV brand targeting global markets with emphasis on design and intelligent driving. Closest analog for LEPAS's premium Chinese-brand export strategy, including presence in Europe, Middle East, and Southeast Asia.
• Li Auto: Li Auto is a Chinese premium EV/PHEV brand specializing in family-oriented SUVs with extended-range technology. Directly comparable to LEPAS's family-focused L8 PHEV positioning and similar hybrid powertrain strategy targeting range-anxious premium buyers.
• MG Motor: MG (under SAIC) is a Chinese-owned automaker with a strong export-focused NEV strategy across Europe, UK, Middle East, and Australia. Comparable as a benchmark for Chinese OEM international expansion playbook and dealer network strategies in the same target markets as LEPAS.

Emerging players

• VinFast: VinFast is an emerging EV brand expanding globally with backing from a larger conglomerate (Vingroup). Comparable to LEPAS as a newer entrant scaling rapidly across multiple geographies with premium positioning, though VinFast emphasizes Vietnamese manufacturing rather than export-only model.

Broad incumbents

• Tesla: Tesla is the global EV category leader and benchmark for ADAS, charging infrastructure, and brand premium. LEPAS's Level 2 ADAS and SIVP features are positioned against Tesla's Autopilot/FSD capabilities, and Tesla's pricing actions directly influence LEPAS's market entry economics.
• GWM (Great Wall Motors): Great Wall Motors is a major Chinese OEM with global export operations covering SUVs, PHEVs, and BEVs. Comparable as a Chinese peer pursuing aggressive international expansion across emerging markets including South Africa, Australia, and Latin America.
• OMODA: OMODA is a sibling brand under Chery Group targeting similar export markets with overlapping model positioning. Closest comparable for understanding LEPAS's distribution model and pricing tier, though OMODA targets younger consumers while LEPAS targets premium urban elites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lepasinternational?si=jaOjjAjcB9GC1PPQ
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/lepas.international?igsh=M3A4c3QzcWtpc2R5&utm_source=qr
• TikToktiktok.com/@lepas.international

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEPAS