Tai Chi Yoga

What Tai Chi Yoga does

Tai Chi Yoga, LLC is a Salt Lake City-based wellness company that commercializes an integrated tai chi and yoga discipline pioneered by founder John C. Neubauer in 1977. The methodology combines awakening (standing) yoga, tai chi sets, settling (seated and inverted) yoga movements, and synchronized stomach breathing under a 'yield and overcome' philosophy, packaged into a content library of 100+ how-to videos organized into four course sets (Rose Set, Orchid Set, Moonflower Set, and the 12 Principles of Tai Chi Yoga).

The company monetizes through a self-serve online membership platform at taichiyoga.app priced at $11.95 per month or $88.98 per year (with a 3-day free trial), one-time online course purchases, the Amazon-distributed book The Power of Tai Chi Yoga (print and eBook), teaching certification programs, licensed studio franchise rights, retreats, and private-label products. Distribution is direct-to-consumer globally via the website and Amazon, supplemented by organic social on YouTube, Facebook, and Instagram, plus a single physical studio in Salt Lake City. The target customers are health-conscious adults, individuals with chronic pain or balance issues, anti-aging seekers, and wellness instructors seeking certification, with no disclosed enterprise customers and no public revenue figures.

Name

Tai Chi Yoga

Legal name

Tai Chi Yoga, LLC

Website

https://taichiyoga.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Tai Chi Yoga, LLC is a Salt Lake City wellness platform that sells online memberships, courses, and teaching certifications for an integrated tai chi-yoga discipline founded by John C. Neubauer, serving health-conscious consumers and aspiring wellness instructors through a self-serve subscription site, Amazon book distribution, and a licensed studio network.

Ownership category

akta.pro rank

Product category

Online Wellness / Mind-Body Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Online wellness membership
• Tai chi instruction
• Yoga instruction
• Movement meditation
• Wellness video courses

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription at $11.95/month with 3-day free trial. Provides access to 4 courses, over 100 videos, illustrated workbook, periodic tips, and member login.
2. Annual Membership Subscription: Recurring annual subscription at $88.98/year with 3-day free trial. Includes all online teaching videos, free replays, vault for past recordings, weekly tips, training, and live lessons.
3. Books and eBooks: One-time purchase of 'The Power of Tai Chi Yoga: Ancient Principles for Modern-day Healing, Living, and Weight Loss' available in print (color and black & white) and eBook formats on Amazon.
4. Online Courses: Individual course purchases available through the website, including specialized sets like Rose Set, Orchid Set, and Moonflower Set.
5. Teaching Licenses: Licensing program for individuals to become certified Tai Chi Yoga instructors and open their own licensed studios.
6. Private-Label Products: Private-label products centered around the combination of tai chi and yoga.
7. Retreats: Retreat programs centered around Tai Chi Yoga practice and instruction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tai Chi Yoga sells an integrated tai chi and yoga instruction discipline, delivered primarily through an online membership platform that provides more than 100 how-to videos, four structured course sets (Rose Set, Orchid Set, Moonflower Set, and the 12 Principles of Tai Chi Yoga), an illustrated workbook, and weekly live lessons. Supporting revenue comes from the founder's book ("The Power of Tai Chi Yoga"), standalone online courses, a teaching certification program, and a licensed-studio franchise channel that monetizes the proprietary methodology beyond the founder's own classes.

Product overview

Tai Chi Yoga is a health and wellness business offering a subscription-based membership platform for online instruction in the combined practice of tai chi and yoga. The core product is the Tai Chi Yoga Membership (monthly $11.95 or annual $89.88), which provides access to four courses (Rose Set, Orchid Set, Moonflower Set, and 12 Principles of Tai Chi Yoga), over 100 how-to videos, an illustrated workbook, and weekly live lessons. Supporting products include The Power of Tai Chi Yoga book (available at Amazon in print and eBook), teaching certification programs, and a licensed studio franchise program. The company was founded by John C. Neubauer, who innovated the discipline in 1977 by blending yoga and tai chi into a single art form.

Differentiator

Problem solved

Functional benefit

Products and services

• Tai Chi Yoga Online Membership Subscription product for individual consumers that grants access to the full online Tai Chi Yoga library: four structured course sets (Rose, Orchid, Moonflower, and the 12 Principles of Tai Chi Yoga), more than 100 how-to videos, an illustrated workbook, periodic tips, and weekly live lessons. Available at $11.95/month or $88.98/year with a 3-day free trial.
• The Power of Tai Chi Yoga (Book) Book authored by founder John C. Neubauer covering the principles and practices of Tai Chi Yoga for modern-day healing, living, and weight loss. Sold as a one-time purchase in print and eBook formats via Amazon.
• Tai Chi Yoga Online Courses Individual online courses covering Tai Chi Yoga movements and principles (e.g., Rose Set, Orchid Set, Moonflower Set), sold as one-time purchases to consumers who want a specific course rather than the full membership.
• Tai Chi Yoga Teaching Certification One-time certification program that trains and licenses individuals to teach the Tai Chi Yoga discipline, with online training videos and instructional materials.
• Licensed Tai Chi Yoga Studio Program One-time "First Year Licensee with Certification" package that grants the right to open a licensed Tai Chi Yoga studio, including the first year license and teaching certification.
• Tai Chi Yoga Retreats In-person retreat programs centered around Tai Chi Yoga practice and instruction for individual consumers.
• Tai Chi Yoga Private-Label Products Private-label physical products commercialized under the Tai Chi Yoga brand around the integrated tai chi and yoga discipline.

Quantifiable outcome

• Founder maintained same 180-185 lbs weight from college basketball days into age 75
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Peloton: Peloton's connected fitness subscription spans cardio, strength, yoga, and meditation—an incumbent comparable for the consumer subscription model, albeit with much broader fitness coverage.
• Headspace: Headspace delivers guided meditation, mindfulness, and movement content via subscription app—comparable to Tai Chi Yoga's digital wellness/breathwork positioning with significantly broader content breadth.
• Calm: Calm is a leading consumer subscription platform for meditation, sleep, and mind-body wellness, overlapping with Tai Chi Yoga's breathwork, mindfulness, and relaxation value proposition at much larger scale.

Direct peers

• Glo: Glo is a subscription streaming service for yoga, Pilates, and meditation classes from world-class instructors. It mirrors Tai Chi Yoga's PLG online class model targeting wellness-focused individuals.
• Tai Chi for Health Institute: Dr. Paul Lam's Tai Chi for Health Institute offers tai chi instruction, teacher training, and certification programs—the closest direct peer on the tai chi instructional and certification side of Tai Chi Yoga's offering.
• Gaia: Gaia operates a streaming platform spanning yoga, meditation, and conscious lifestyle content on a subscription basis, closely resembling Tai Chi Yoga's online membership model with structured course collections.
• Alo Moves: Alo Moves is Alo's digital subscription platform offering yoga, mindfulness, and fitness classes via streaming video—directly comparable to Tai Chi Yoga's monthly/annual membership with video library and structured courses.
• Yoga With Adriene: Adriene Mishler's YouTube-led yoga brand has built a global community through free and paid video instruction—a relevant comparable for Tai Chi Yoga's single-teacher, video-first, community-driven content model.

Others

• Udemy: Udemy is a marketplace for individual-purchase wellness courses including yoga and tai chi categories, providing a comparable online course-purchase distribution model for Tai Chi Yoga's online courses and eBooks.
• Mindbody: Mindbody provides software to fitness, yoga, and wellness studios—adjacent infrastructure relevant to Tai Chi Yoga's licensed-studio program as the network potentially scales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TaiChiYogaFlow
• Facebookfacebook.com/search/top?q=tai%20chi%20yoga
• Instagraminstagram.com/taichiyogaflow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tai Chi Yoga