Maison Rouge

What Maison Rouge does

Maison Rouge is a family-owned European-style pastry boutique operating in New York City, specializing in handcrafted custom cakes, signature éclairs, pralines, and a range of refined pre-order desserts. The company is co-founded by pastry chef Valeriia Saprina and entrepreneur Alexey Saprin, who previously opened and operated Evergreen Restaurant in Colorado Springs (August 2024 to October 2025), which became one of that city's most popular dining venues within a year. The founders bring over a decade of combined hospitality experience and training under internationally recognized pastry masters including Cédric Grolet, Pierre Hermé, and Jordi Roca. The current product portfolio spans bento cakes, custom celebration cakes, sculptural 3D art cakes, mousse cakes, handcrafted mini desserts, and the signature éclair positioned as the brand's hero product.

The business operates on a pre-order model with a 2-day minimum lead time, fulfilling orders through a certified commissary kitchen and customer pickup at a Midtown Manhattan location (675 8th Ave). Distribution is currently online-only via the company's direct website, with custom requests taken by email, invoice-based payment, a $60 flat-rate standard shipping option, and gift cards sold through Square. Pricing is quote-based for custom orders, with special mousse-cake and dessert orders carrying a $500 minimum order value and gift cards starting at $300 with a 20% bonus-value promotion. The company has deployed $100,000 of founder capital and is actively raising $120,000 in early-stage investment to fund lease acquisition, buildout, equipment, and working capital for a flagship Manhattan boutique.

The go-to-market combines direct-to-consumer website orders, organic social-media-driven sales, and event-driven pop-up activations. The company's stated targets are $55K-$60K in monthly Year 1 sales, ~80%+ gross margin on pastry items, break-even within 12-18 months, and 25-30% long-term EBITDA. Capital is raised through non-equity gift cards, fixed-return notes (1.2x-1.4x multiple or 12% APR), and bespoke arrangements for strategic investors, with the expansion roadmap including wholesale supply to NYC cafés, a flagship boutique opening by September 2026, and broader pop-up and multi-boutique expansion through November 2027.

Name

Maison Rouge

Legal name

Maison Rouge

Website

https://mrpastries.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Rouge is a New York City-based, family-owned European pastry boutique specializing in handcrafted custom cakes, signature éclairs, and refined pre-order desserts. Co-founded by a pastry chef trained under Cédric Grolet and Pierre Hermé, the company serves individual consumers and planned wholesale café partners.

Ownership category

akta.pro rank

Product category

Artisan Pastry & Custom Cakes

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Patisseries & Dessert Boutiques (CRAHAGAB), Dessert Cafes (Coffee + Desserts) (THAFADAH), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Custom pastry cakes
• European-style desserts
• Artisan celebration cakes
• Handcrafted pâtisserie
• Specialty bakery boutique

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Store Café and Takeaway: Primary revenue channel at flagship boutique. Target monthly sales of $55K-$60K in Year 1.
2. Gift Boxes: Pre-packaged dessert bundles and gift card sales offered as part of investment incentives with bonus value.
3. Custom Cake Orders: Made-to-order custom cakes for birthdays, weddings, and special occasions. Orders placed via website with minimum 2-day lead time.
4. Local Delivery: Local NYC delivery and pickup. Standard shipping option at $60.
5. Wholesale: Phase one includes securing retail and wholesale licenses with plans to develop wholesale partnerships with independent and chain cafés.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Maison Rouge is a European-style pastry boutique in New York City that handcrafts custom cakes and refined desserts to order, including bento cakes, custom cakes, 3D art cakes, mousse cakes, éclairs, and pralines. The business operates on a pre-order basis, fulfilling orders for birthdays, weddings, private events, and everyday indulgence via online catalog, pickup, and local delivery, with a flagship boutique and wholesale café supply planned.

Product overview

Maison Rouge is a European-style pastry boutique specializing in custom cakes and refined desserts. The product portfolio centers on signature éclairs as the hero product, complemented by handcrafted pralines and a range of cake offerings including Custom Cakes, 3D Art Cakes, Bento Cakes, Mousse Cakes, and Other Handcrafted Desserts. All products are handcrafted in small batches with premium ingredients, balanced flavors, and thoughtful design. The company operates on a pre-order basis, offering custom requests for birthdays, weddings, and special occasions, with current orders fulfilled through online channels and a commissary kitchen until the flagship Manhattan boutique opens.

Differentiator

Problem solved

Functional benefit

Products and services

• Bento Cakes Small-format signature cakes crafted with attention to quality, flavor balance, and refined textures. Each cake is thoughtfully composed with delicate sponge layers, balanced creams, and carefully selected fillings. Ideal for personal celebrations or meaningful gifts; orders placed by email with custom concept requests.
• Custom Cakes Classic cakes for all occasions ranging from small everyday-pleasure cakes to fully customized cakes for weddings, birthdays, and meaningful celebrations. Crafted with balanced flavors, time-tested recipes, high-quality ingredients, and elegant, understated decoration.
• 3D Art Cakes Sculptural cakes made individually and entirely by hand from overall shape to finest details using premium ingredients, natural flavors, and modern pastry techniques. Designed to be visually bold while delivering impressive flavor, texture, and balance.
• Mousse Cakes Refined selection of mousse desserts crafted using premium chocolate, fruit purées, and natural ingredients, delivering delicate texture with depth and complexity in flavor. Special orders available for large quantities with a $500 minimum order value.
• Other Handcrafted Desserts Mini desserts, pastries, and additional sweet offerings made with attention to quality and detail, including refined classics and seasonal specialties. Ideal for gifting, tastings, dessert tables, or elegant everyday moments.
• Éclairs Signature hero product of Maison Rouge developed with precision, balance, and restraint. Thoughtful flavors, elegant design, and technique-driven execution form a core part of the brand identity.
• Handcrafted Pralines Handcrafted pralines that complete the Maison Rouge product portfolio alongside signature éclairs and refined fruit-mousse cakes.
• Gift Cards Gift cards available for purchase via the Square platform starting from $300, with a 20% bonus value (for example, a $300 card available for $240) for promotional and investor use.

Quantifiable outcome

• Evergreen restaurant became one of the most popular and successful restaurants in Colorado Springs within one year
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Breads Bakery: European-style bakery in NYC with multiple Manhattan locations. Comparable as an artisan bakery operator scaling European technique into a multi-location NYC retail/café concept.
• Maison Kayser: French-founded bakery/patisserie with multiple Manhattan locations, offering viennoiserie, cakes, and café service. Closely comparable operating model combining French pastry craft, café/retail format, and Manhattan footprint.
• Lady M: NYC-born luxury cake boutique famous for its mille-crêpes. Comparable premium cake-shop positioning, Manhattan retail base, and gifting-oriented customer base; a useful comp for unit economics and price points.
• Pierre Hermé Paris: World-renowned French patisserie/chocolate house (one of the founders' mentors). Highly comparable premium positioning, signature product lines (macarons, cakes), and global luxury dessert brand identity.
• Cédric Grolet Opera: Paris-based pastry shop of chef Cédric Grolet — one of Maison Rouge's founder's mentors. Comparable as a high-end, technique-driven French patisserie with signature product identity and global luxury appeal.
• Dominique Ansel Bakery: NYC-based French pastry shop famous for the Cronut and chef-driven custom desserts. Directly comparable as a single-city, chef-led, French technique-driven patisserie serving the same premium NYC consumer and gifting segments.
• Mah-Ze-Dahr Bakery: Chef Umber Ahmad's NYC pastry shop focused on handcrafted, balanced, not-overly-sweet desserts. Closely aligned with Maison Rouge's product philosophy (balanced flavors, refined design, small-batch craft).
• Ladurée: Iconic French patisserie (macarons, viennoiserie, cakes) with Manhattan flagships. Comparable as a French-heritage patisserie selling premium cakes, chocolates, and gift-boxed confections to NYC consumers and gifting buyers.

Broad incumbents

• Magnolia Bakery: Iconic NYC bakery brand (cupcakes, cakes) with national footprint and strong gifting/celebration presence. Comparable as a destination NYC cake brand but broader and more commoditized than Maison Rouge's positioning.

Regional players

• By The Way Bakery: Custom celebration cake specialist in NYC offering made-to-order custom cakes for events. Comparable as a custom-cake competitor within NYC's celebration cake segment, though positioned more on custom-event than European technique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Rouge