What Arta Finance does

Arta Finance is an SEC-registered digital wealth platform founded in 2021 and headquartered in Mountain View, California, that serves accredited investors — primarily high-net-worth professionals from the technology and financial services sectors — with unified access to public and private market investments historically restricted to institutional players. The platform offers a curated suite of products including a High-Yield Cash Reserve backed by automated U.S. Treasuries, access to top-tier private market fund managers (Carlyle, Vista, TPG, Apollo, Golub Capital, Nuveen, Starwood) across private equity, private credit, real estate, venture capital, and hedge funds, structured investments ($25,000 minimum, 0.5% flat annual fee), Tax-Smart Portfolio Transitions, Direct Indexing, Options strategies, and Private Placement Life Insurance. Assets are custodied at BNY Pershing with SIPC protection up to $500K. The technology stack is AI-powered, with proprietary features such as the Tax-Smart Portfolio Transition algorithm and a forthcoming 'AI for Wealth' suite announced for 2026.

The business model combines consumer fees — a 0.5% annual fee on structured products plus management and access fees on private market investments with minimums typically below private bank thresholds — with a B2B revenue stream through technology partnerships with private banks, an offering recognized with 'Best Technology Partner to Private Banks' and 'Best AI Supplier to Private Banking' awards. Go-to-market is primarily product-led via a self-serve digital platform (app.artafinance.com), supplemented by sales-led engagement targeting tech-industry professionals, with operations in the USA and a Singapore regional headquarters led by a dedicated CEO. The company has raised approximately $56M in total disclosed funding across a Series A from Goldman Sachs (2021) and a Series B from EDBI (2024), and has earned industry recognition including Forbes Fintech 50 (2024) and World's Best AI Powered Wealth Manager (2025). Leadership comprises Co-founder/Group CEO Felix Lin, Co-founder/CIO Chirag Yagnik, Singapore CEO Amanda Ong, CMO Melissa-Ann Chan (ex-Google Pay), and Head of Private Markets Tracy Gallagher.

Name

Arta Finance

Legal name

Arta Finance

Website

https://artafinance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Arta Finance is an SEC-registered digital wealth platform that provides accredited investors with unified access to private market investments, structured products, and AI-powered portfolio management tools previously limited to institutional clients.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

Keywords

• Digital wealth platform
• Private market access
• Structured investments
• AI-powered wealth management
• Accredited investor platform

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Management / Platform Fees: Arta charges a flat 0.5% annual fee on structured products. Additional fee structures apply to curated private market investments and other offerings on the platform.
2. Investment Access Fees: The platform provides access to private market investments with fees and minimums typically lower than private banks, generating revenue through access and management fees on alternative assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Arta Finance is a digital wealth platform that unifies financial life for accredited investors, providing access to curated private market investments (private equity, private credit, real estate, venture capital, hedge funds), structured investments, a high-yield cash reserve backed by U.S. Treasuries, and tax-smart portfolio tools. The platform combines public and private market access with AI-powered investing guidance to deliver a digital family office experience at lower minimums and fees than traditional private banks.

Product overview

Arta Finance is a wealth platform that unifies financial life to help accredited investors grow, protect, and enjoy their wealth. The platform provides a unified digital family office experience combining public and private market investments. Core offerings include a High-Yield Cash Reserve for low-risk savings, Private Investments for access to elite fund managers (Carlyle, Vista, TPG, Golub Capital), and Structured Investments with $25K minimums. Additional modules include AI-powered investing assistance (AI for Wealth), tax optimization tools like Tax-Smart Portfolio Transitions, Direct Indexing, and Options Investing. The platform also offers access to alternative assets including private equity, private credit, real estate, venture capital, hedge funds, and insurance products.

Differentiator

Problem solved

Functional benefit

Brands

• Arta AI: AI-powered wealth management capabilities introduced in 2026 to elevate the investing experience on the Arta platform.

Products and services

• High-Yield Cash Reserve Low-risk savings vehicle offering an automated U.S. Treasuries portfolio with high yields, no state and local taxes, and no lock-ups, designed for accredited investors.
• Private Investments Access to curated private market investments across private equity, private credit, real estate, venture capital, and hedge funds from elite fund managers, with lower minimums than traditional private banks.
• Structured Investments Curated structured investment products with bespoke risk and reward profiles designed for specific market conditions, with a $25,000 minimum and 0.5% annual fee.
• AI for Wealth AI-powered wealth management capabilities designed to help members navigate complex wealth decisions and elevate the investing experience on the Arta platform.
• Private Placement Life Insurance (PPLI) Private placement life insurance vehicle for tax-efficient investing and wealth preservation, offering notable tax advantages for qualifying members.

Quantifiable outcome

• $100 million in life insurance coverage facilitated for members

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betterment: Betterment is one of the largest digital wealth management platforms offering automated investing, retirement planning, and direct indexing—a broader incumbent competing for the same digitally-engaged affluent investors Arta targets.
• Wealthfront: Wealthfront is a leading robo-advisor and digital wealth platform offering automated investing, direct indexing, and cash management—a broader incumbent comparable to Arta's digital wealth, direct indexing, and high-yield cash product mix.
• Addepar: Addepar provides wealth management technology for advisory firms, family offices, and private banks to manage portfolios including alternatives—comparable to Arta's B2B private-bank tech partnership offering and its multi-asset platform ambition, but serving the institutional advisor segment.

Direct peers

• Titan: Titan is a digital wealth management platform offering active investing strategies, options trading, and private market access through a mobile-first app—directly comparable to Arta as a digitally native, multi-product wealth platform targeting affluent and accredited investors.
• CAIS: CAIS is a platform that provides independent advisors and their clients access to a curated menu of alternative investments across hedge funds, private equity, and private credit—comparable to Arta's role as a curator and distributor of institutional alts to non-institutional investors.
• iCapital: iCapital operates a financial technology platform that connects wealth advisors and their clients to alternative investments including private equity, hedge funds, and structured products—the institutional counterpart to Arta, serving a similar private-market access thesis but primarily through advisor channels.
• Moonfare: Moonfare provides individual investors access to top-tier private equity and private credit funds with reduced minimums, directly mirroring Arta's core proposition of democratizing institutional-quality fund access for accredited investors.
• Yieldstreet: Yieldstreet is a digital platform providing individual investors access to alternative investments including private equity, private credit, and real estate, with lower minimums than traditional private placements—directly comparable to Arta's core private markets offering for accredited investors.

Regional players

• StashAway: StashAway is a Singapore-headquartered digital wealth management platform operating across Asia-Pacific—comparable to Arta's Singapore operations and international wealth ambitions, though StashAway focuses on portfolio management rather than private market access. Notably, Arta's Singapore CEO Amanda Ong previously held leadership at StashAway.

Emerging players

• Masterworks: Masterworks is a platform that fractionalizes and provides individual investors access to blue-chip art as an alternative asset—comparable to Arta's thesis of democratizing access to institutional alternative investments, though focused on a single niche asset class.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/arta_finance
• LinkedInlinkedin.com/company/arta-finance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arta Finance