Sauna Club

What Sauna Club does

Sauna Club is a privately held, Evanston, Illinois-based mobile sauna operator founded in 2022 that delivers authentic wood-burning sauna experiences to consumers in the Lake Michigan region. The company operates a single physical asset — a towable mobile sauna (7'W x 17'L x 11'H including hitch) equipped with wood-fired heating (160-200°F), solar-powered interior lighting, and USB charging — and is funded through a small debt raise to acquire a second unit. Its commercial model is direct-to-consumer with two primary revenue streams: (i) private sauna rentals delivered to customer locations for 1-3 night weekend stays at a flat $399 fee including delivery, setup, and wood; and (ii) scheduled public sessions at the Lake Michigan shore operating Wednesday through Friday mornings, Thursday evenings, and Saturday and Sunday mornings, bookable via the Sauna Club mobile app. Ancillary offerings include digital gift cards and a Sauna Buyers Portal providing guidance for customers interested in purchasing their own saunas. The customer base is exclusively individual consumers and small groups, with no disclosed enterprise or hospitality contracts, and operations remain confined to the Lake Michigan geographic footprint.

Name

Sauna Club

Legal name

Sauna Club

Website

https://mysaunaclub.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sauna Club operates mobile wood-burning saunas in the Lake Michigan region, offering direct-to-consumer private rentals ($399 per weekend) and public session bookings via its website and mobile app to individual wellness consumers and small groups.

Ownership category

akta.pro rank

Product category

Wellness and Hospitality Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Mobile sauna rentals
• Wood-burning sauna
• Wellness experiences
• Public sauna sessions
• Sauna booking app

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Private Sauna Rental: Customers rent the mobile sauna for 1-3 night weekend rentals starting Friday or Saturday. The company delivers, sets up, and provides wood for the session. Price is $399 per rental.
2. Public Session Bookings: Customers book spots in public sauna sessions through the Sauna Club app or website. Sessions are offered during specific hours on weekdays and weekends.
3. Gift Cards: The company sells gift cards for sauna rentals and sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sauna Club operates a mobile wood-burning sauna business delivering authentic Nordic-style sauna experiences in the Lake Michigan region. The company offers two core services: private 1-3 night weekend mobile sauna rentals delivered and set up at customer locations ($399 flat rate), and scheduled public sauna sessions held on the shores of Lake Michigan. Bookings are managed through the company's website and dedicated mobile app, with gift cards available for purchase.

Product overview

Sauna Club is a mobile sauna business offering authentic wood-burning sauna experiences based on the shores of Lake Michigan in Evanston, Illinois. The company operates as a single unified service with two main offerings: private mobile sauna rentals (delivered to customer locations for 1-3 night rentals) and scheduled public sessions at their Lake Michigan location. Additional services include gift cards and a buyers portal for customers interested in purchasing their own saunas. The business is currently expanding its capacity by acquiring a second mobile sauna unit to meet growing demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Sauna Rental

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AIRE Ancient Baths: AIRE Ancient Baths runs multi-location thermal bath and sauna venues offering a traditional, atmospheric wellness experience. While its model is fixed-location urban spas rather than mobile, it competes for the same consumer wallet share on authentic thermal wellness experiences.
• SoJo Spa Club: SoJo Spa Club is a large multi-floor day spa and thermal bathing destination offering saunas, baths, and wellness amenities on a membership and day-pass basis. It represents the larger incumbent version of the thermal wellness experience Sauna Club offers, but as a fixed facility rather than mobile.
• Russian & Turkish Baths: Russian & Turkish Baths is a long-running traditional banya in NYC offering saunas, steam rooms, cold plunges, and related thermal services on a day-pass and membership basis. It is comparable as an established operator of authentic wood-fired/thermal sauna experiences targeted at wellness consumers.

Direct peers

• Sweat Tent: Sweat Tent is a mobile wood-fired sauna rental and event service offering private bookings and group sessions. It is the closest direct peer to Sauna Club, sharing the mobile sauna rental model, private session pricing, and DTC booking approach.
• Othership: Othership operates modern sauna-and-bathhouse venues focused on thermal cycling and social wellness, with both public sessions and private bookings. It is directly comparable to Sauna Club as it sells a similar thermal wellness experience to consumers seeking authentic sauna and cold contrast rituals.

Emerging players

• SaunaBox: SaunaBox designs and sells small portable wood-fired sauna units rather than operating a service business. It is comparable as an adjacent player building brand and product presence in the at-home and small-footprint wood-fired sauna category Sauna Club serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thatsaunaclub
• Instagraminstagram.com/thatsaunaclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauna Club