Umix

What Umix does

UMix LLC is a privately held, US-based software and hardware company that delivers cloud-managed business music, overhead messaging, and digital signage to multi-location business operators. The company was founded in 2000 in Winter Garden, Florida, initially operating as a reseller for business music providers before launching its own proprietary platform in 2009. The platform serves retailers, restaurant chains, hotels, banks, credit unions, airports, and other multi-location enterprises, with named customers including Samsung, McDonald's, Marriott International, DFW Airport, Farmers, Woodman's, Palm Beach Tan, and Nusenda Credit Union.

The product architecture centers on a cloud-based dashboard that controls both music and digital signage across an unlimited number of business locations from a single login. Hardware consists of an Android-based Music Player ($59, customer-owned) featuring solid-state components and intelligent local caching capable of genre-matched offline playback for up to 30 days, plus a compact HDMI Signage Stick ($59) for digital displays. The music catalog includes thousands of tracks from major label and indie artists (including Boyz II Men, Bruce Springsteen, U2, and others), licensed across ASCAP, BMI, GMR, SoundExchange (USA) and SOCAN, Re:Sound (Canada). In March 2026, UMix added AI Playlist Creation, enabling customers to generate custom licensed playlists via website URL scanning or demographic/environment parameter selection.

UMix operates a product-led growth, direct-to-customer go-to-market with published pricing ($33/mo per music location, $20/mo per signage location, $59 hardware units, $59 pilot bundle) and quarterly billing with no long-term contracts. The model is explicitly positioned against legacy providers (notably Mood Media) that use 3-5 year auto-renew contracts and opaque quote-based pricing. The company maintains a 1-10 person team and supports customers in the United States and Canada through USA-based online support.

Name

Umix

Legal name

UMix LLC

Website

https://umix.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

UMix provides cloud-managed business music, messaging, and digital signage for multi-location retailers, restaurants, hotels, banks, and airports via a unified web dashboard and proprietary hardware players, with published pricing and quarterly terms.

Ownership category

akta.pro rank

Product category

Business Music and In-Store Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Sound Recording Industries (512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

On-Demand Music Streaming Platforms (MPAIADAA)

Keywords

• Business music streaming
• Digital signage software
• In-store media platform
• Multi-location audio management
• Background music licensing

Headquarters

HQ city

Windermere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Business Music Subscription: Monthly subscription at $33/location includes music licensing, unlimited support, platform updates, and all feature releases. Billed quarterly with optional annual payment.
2. Digital Signage Subscription: Monthly subscription at $20/location for digital signage functionality.
3. Hardware Sales: Music Player sold at $59/unit (yours to keep) and Signage Stick at $59/unit. Discounted to $44 for out-of-warranty replacements.
4. Add-on Services: Extra music zone at $6/zone/month and messaging at $6/zone/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

UMix provides cloud-managed business music, overhead messaging, and digital signage for multi-location operators through a single web dashboard. The platform delivers centrally controlled, fully licensed music programming and visual content to retail, restaurant, hotel, banking, and transportation venues via proprietary hardware players with built-in offline failover. Customers subscribe to per-location music and signage services and manage all locations from one login.

Product overview

UMix is a unified business music and digital signage platform for multi-location operators. The core offering combines a cloud-based management dashboard with dedicated hardware players and a licensed music catalog. The platform integrates music and digital signage into one system: operators manage both from a single dashboard, deploying changes to all locations instantly. The product portfolio includes the UMix Cloud Dashboard (central control platform), Business Music service (multi-location music with scheduling and messaging), Music Player hardware ($59/unit), Digital Signage solution, Signage Stick hardware ($59/unit), Pilot Bundle for evaluation ($59), and Songs Library (licensed major label and indie catalog). Hardware uses solid-state components with built-in failover, and pricing is published online with quarterly terms.

Differentiator

Problem solved

Functional benefit

Products and services

• UMix Cloud Dashboard Cloud-based centralized control platform for managing music, messaging, and digital signage across all business locations from a single login. Enables instant deployment of playlist changes, scheduling by daypart and season, compliance logging, and chain-wide content control for multi-location operators.
• Business Music Multi-location business music service with centralized control, cloud synchronization, and local failover. Includes 200+ ready-to-go playlists, custom playlist building, scheduling by daypart and season, overhead messaging, song and artist blocking, and playback logging for compliance audits.
• Music Player Android-based hardware player ($59 per unit, owned by the customer) that connects to existing amplifiers. Features solid-state components with no moving parts, built-in failover with local caching of genre-matched indie music for offline playback up to 30 days, and automatic cloud synchronization.
• Digital Signage Digital signage solution running inside the same dashboard as music. Supports JPEG, MP4, and MOV content uploads, drag-and-drop scheduling, templates with weather, news, RSS, and clock widgets, and calendar-based programming with start and stop dates.
• Signage Stick Compact 3-inch HDMI hardware stick ($59 per unit) that connects to any display. Arrives pre-configured and ready to use, automatically picks up content changes from the dashboard, and contains no moving parts.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spectrio: Provides in-store music, digital signage, and on-hold messaging for multi-location businesses from a single platform. Direct competitor given UMix's combined music + signage + messaging offering.
• Rockbot: B2B music platform enabling businesses to stream licensed music across multiple locations with centralized controls and customer-requested songs. Targets similar venues (restaurants, retail, hotels) as UMix.
• Soundtrack Your Brand: Spotify-backed B2B music streaming platform purpose-built for commercial venues. Offers licensed background music for bars, restaurants, and retail with centralized control — the closest product analog to UMix's cloud-managed model.
• Mood Media: The largest global in-store music and media provider, serving retail, hospitality, and QSR chains with multi-year contracts. UMix's website explicitly positions itself as the alternative to Mood Media, making it the most direct comparable.
• Jamendo Licensing: Background music licensing platform serving businesses with subscription music for commercial use. Targets similar use cases around PRO compliance and commercial play rights.
• Cloud Cover Music: B2B music streaming service for businesses, with fully licensed catalog and per-location subscription pricing. Competes head-to-head with UMix in the multi-location retail and restaurant segments.
• Stingray Music for Business: Commercial music streaming service from Stingray Digital offering fully licensed background music for retail, hospitality, and corporate locations. Comparable subscription model and target customer profile.

Emerging players

• StorePlay: Smaller B2B in-store music streaming service with licensed catalog for retailers and restaurants. A niche direct competitor in the same multi-location business music category.
• Spotify for Business: Consumer streaming giant extending into commercial venues. UMix specifically calls out Spotify for Business on its homepage as a consumer-adapted entrant rather than a purpose-built competitor.
• Sonos for Business: Commercial-grade wireless audio systems with integrated streaming for restaurants, retail, and hotels. Adjacent competitor that pairs hardware with cloud-managed music for multi-site operators.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umix