Precept
Precept by Field is an AI-powered integration infrastructure platform that enables fintech and wealth management firms to deploy integrations across custodians, CRMs, and data providers in minutes using standardized Portable Data Mapping files.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Precept does
Precept, operating as 'Precept by Field' under Field Wealth Intelligence (Ogolvy Wealth, LLC), is an AI-powered integration infrastructure platform for the fintech and wealth management industry. Founded in 2025 by Mark Ovaska (CEO and Co-Founder), Scott Ganeles, Bill Sherman, and Bill Crager, the company enables product and engineering teams at wealth management firms, RIAs, asset managers, and wealthtech vendors to deploy integrations across custodians, clearing firms, TAMPs, CRMs, portfolio management systems, analytics platforms, and data providers in minutes rather than the industry-standard 4+ weeks per integration. The core technical differentiator is the use of standardized Portable Data Mapping (PDM) files combined with an AI agent that reads API documentation to generate new integrations in real-time, with vision language model pipelines added in March 2026 to convert scanned documents and images into structured data.
The platform architecture spans three ingestion modalities — modern APIs, legacy flat files (added December 2025), and scanned documents (added March 2026) — unified through PDM-based mapping and visual validation tools that allow non-engineers (business analysts, product managers) to resolve mapping edge cases. The product is sold as B2B SaaS on a quote-based, AUM-tiered subscription model priced at approximately $50,000 annually for advisory firms with $1B in assets under management, distributed via direct enterprise sales with demo-led conversion. In April 2026, Precept was acquired by iAltA Holdings (backed by WestCap) as the second acquisition in its Wealth vertical following the January 2026 purchase of BridgeFT, positioning Precept within a broader roll-up strategy to deliver a unified wealth intelligence layer spanning public and private markets. The company is privately held, headquartered in New York, and operates with a 1-10 person team.
Precept firmographics
Firmographics- Name
- Precept
- Legal name
- Ogolvy Wealth, LLC d/b/a Field Wealth Intelligence
- Website
- https://precept.sh
- Company type
- Private
- Founded year
- 2025
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Precept by Field is an AI-powered integration infrastructure platform that enables fintech and wealth management firms to deploy integrations across custodians, CRMs, and data providers in minutes using standardized Portable Data Mapping files.
- Ownership category
- akta.pro rank
Precept industry classification
Industry- Product category
- WealthTech Integration Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industries
- OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where Precept is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precept business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Precept operates as a B2B SaaS platform providing data integration infrastructure to financial institutions. The company charges subscription fees based on AUM tiers (approximately $50,000 for advisory firms with $1B in assets under management), indicating a recurring subscription revenue model with pricing tied to client firm size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise AUM-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Precept product offering
Product offeringCore offering
Precept is an AI-powered integration platform that provides wealth management firms, RIAs, and fintech companies with a pre-built integration hub for connecting to custodians, clearing firms, TAMPs, CRMs, portfolio management systems, analytics platforms, and data providers. It uses standardized Portable Data Mapping (PDM) files and an AI agent to deploy integrations in minutes without custom engineering, supporting modern APIs, legacy flat files, and scanned documents through a unified interface.
Product overview
Precept is a Field product offering an AI-powered integration platform for financial institutions. The core Precept platform serves as a pre-built integration hub enabling real-time deployments across custodians, CRMs, portfolio systems, and data providers without custom engineering. Key features include Flat File Ingestion (extending real-time integration to legacy file-based processes) and Scanned Documents and Images Ingestion (using vision language models to convert physical documents into structured data). The platform uses standardized Portable Data Mapping files and visual tools for mapping validation. Precept operates as part of Field's unified operational foundation for the wealth management industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Precept AI-powered integration platform and pre-built integration hub for financial institutions that enables product teams to deploy integrations across custodians, CRMs, portfolio systems, TAMPs, analytics platforms, and data providers in real-time without custom engineering, using standardized Portable Data Mapping files and visual validation tools. Sold to wealth management firms, RIAs, fintech product teams, and asset managers.
Quantifiable outcome
- Deploy integrations in minutes instead of 4+ weeks
- +3 more outcomes
Companies that use Precept
Customer profileSegments3 records
Ideal customer profiles3 records
Precept technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Precept partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- iAltA HoldingscoreiAltA Holdings acquired Precept as its second acquisition in the Wealth vertical, following the January 2026 acquisition of BridgeFT. The acquisition combines Precept's AI-driven integration capabilities with BridgeFT's wealthtech API platform to build a unified wealth intelligence layer for public and private markets.
- ContiominorPrecept is one of 12 initial partners in Contio's Partner Apps Program. Contio launched MeetingOS, an AI-powered Decision Acceleration Platform tailored for financial advisors, with Precept integrated as a partner application within the Contio ecosystem.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Precept competitors and assessment
Company assessmentDirect peers
- Finicity (Mastercard): Finicity, acquired by Mastercard, provides financial data aggregation and connectivity APIs used across fintech, lending, and wealth management. It competes directly with Precept's integration infrastructure layer for wealth management and advisory firm data flows, with similar target customers including RIAs and asset managers.
- Plaid: Plaid is a leading financial data connectivity platform that lets fintech applications connect to bank, brokerage, and other financial accounts via APIs. Like Precept, it provides standardized integration infrastructure for fintech and is a direct competitor in financial data connectivity, though Precept focuses specifically on wealthtech integrations and AI-generated connectors.
- Akoya: Akoya provides a financial data network for secure, consumer-permissioned data sharing between financial institutions and data recipients, with strong adoption across RIAs and wealth platforms. It overlaps with Precept's goal of standardized connectivity between wealth management systems and external data providers.
- MX Technologies: MX Technologies offers financial data aggregation, connectivity, and data enhancement for banks, fintechs, and wealth management firms. It competes with Precept in providing normalized financial data infrastructure across multiple source systems, with overlapping use cases in wealth and investment data flows.
- Yodlee (Envestnet): Yodlee, part of Envestnet, is one of the original financial data aggregation platforms serving wealth management firms, RIAs, and fintechs. It is a direct competitor to Precept in connecting custodians, banks, and investment platforms via APIs and is widely entrenched across the same wealthtech ecosystem Precept targets.
- BridgeFT: BridgeFT, acquired by iAltA Holdings in January 2026 (just before Precept), provides a wealthtech API platform for custodial data and account aggregation. It is now a sister company to Precept within the iAltA Wealth vertical and offers complementary — rather than purely competing — integration infrastructure for advisory firms.
Broad incumbents
- Orion Advisor Technology: Orion Advisor Technology is a large, established wealthtech platform offering portfolio management, CRM, and integration capabilities to RIAs and advisory firms. It is a broader incumbent that competes with Precept indirectly by offering its own integration layer and ecosystem to the same wealth management customer base.
- MuleSoft (Salesforce): MuleSoft, owned by Salesforce, is a broad enterprise integration platform used by financial institutions for API-led connectivity and data orchestration. It is a broader incumbent than Precept — handling integrations across many verticals — but overlaps in serving wealth management firms' enterprise system integration needs.
Emerging players
- Tray.io (Tray AI): Tray.io is a general-purpose integration and automation platform used by fintech and enterprise customers. It overlaps with Precept in API-led integration use cases but lacks Precept's wealthtech-specific pre-built library of custodian, TAMP, and portfolio management connectors.
- Workato: Workato is an enterprise automation and integration platform with deep fintech and wealth management customer adoption. It competes with Precept in workflow and integration automation for financial services, but offers a broader iPaaS rather than Precept's AI-generated, wealth-specific integration hub.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Precept social profiles
Digital presencePrecept financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precept leadership team
Management profileNumber of profiles
Profiles1 record
Precept funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precept M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precept
What does Precept do?
Precept is an AI-powered integration platform that provides wealth management firms, RIAs, and fintech companies with a pre-built integration hub for connecting to custodians, clearing firms, TAMPs, CRMs, portfolio management systems, analytics platforms, and data providers. It uses standardized Portable Data Mapping (PDM) files and an AI agent to deploy integrations in minutes without custom engineering, supporting modern APIs, legacy flat files, and scanned documents through a unified interface.
Is Precept a public or private company?
Precept is a private company. It is classified as corporate owned and is currently acquired.
When was Precept founded?
Precept was founded in 2025. It employs 1 to 10 people.
Where is Precept based?
Precept is headquartered in New York, United States, in the North America region.
How does Precept make money?
One revenue line is on record: saaS Platform Subscription.
Who are Precept's main competitors?
Direct peers on record are Finicity (Mastercard), Plaid, Akoya, MX Technologies, Yodlee (Envestnet) and BridgeFT. Broad incumbents are Orion Advisor Technology and MuleSoft (Salesforce). Emerging players are Tray.io (Tray AI) and Workato.
Does Precept have an API?
Yes. Field provides data normalization services through schema mapping, data cleansing, validation, enrichment, and delivery via a unified API or flat file delivery. The platform uses standardized Portable Data Mapping (PDM) files that describe APIs in sufficient detail for other systems to understand and interact with them automatically. Precept's AI agent generates new integrations in real-time using existing resources like API documentation.
What industry is Precept in?
Precept's product category is WealthTech Integration Software. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of BPAAAKAB, OCR, ICR & Intelligent Document Processing (IDP). Its NAICS code is 541512 and its SIC code is 7372.