Golf T

What Golf T does

Golf T (주식회사 골프티 / Golf T Co., Ltd.) is a South Korean e-commerce platform specializing in Thai golf tourism services for Korean consumers. Founded around April 2022 and headquartered in Daejeon, the company operates a direct-to-consumer website (golft.co.kr) that aggregates Thai golf course reservations, hotel bookings, caddy services, and tournament/event organization into a single booking interface. All pricing is displayed in Korean Won, with transactions supported by Korean-localized payment systems including Kakao Pay, Naver Pay, and local credit cards. The platform's primary user segment is Korean golfers traveling to Thailand, particularly the Bangkok and Chiang Mai regions, with the company functioning as a curated intermediary between Korean consumers and Thai golf courses.

The platform's product surface spans nine distinct features: golf reservation, hotel reservation, caddy booking, an AI-powered recommendation system (Ai추천), a curated "BEST 30" collection of top-rated courses, shopping functionality, community reviews, and tournament/event management. The AI recommendation system suggests courses and hotels based on user preferences and browsing behavior, while the BEST 30 curation and customer review system (displaying 4.5-star ratings across featured courses) serve as the platform's content backbone. The company maintains no native mobile app and distributes exclusively through its web storefront.

Golf T operates a transaction-based revenue model, earning commissions on each booking across its three core service categories: golf tee-time reservations (priced 68,572 KRW to 195,920 KRW), hotel stays (166,532 KRW to 176,328 KRW), and caddy arrangements. The go-to-market motion is direct-to-consumer, with SEO-driven organic traffic to the golft.co.kr website as the primary acquisition channel. The company is a privately held South Korean stock company, with sole representative director Lee Jong-kyung (이종경) serving as CEO and privacy officer. There is no disclosed headcount, no external investors documented in corporate filings aside from a Nov 2025 funding event led by Gaia Venture Partners, and no reported revenue or transaction volume figures.

Name

Golf T

Legal name

주식회사 골프티

Website

https://golft.co.kr

Company type

Private

Operating status

Operating

Short description

Golf T is a South Korean direct-to-consumer e-commerce platform that books Thai golf courses, hotels, caddy services, and tournaments for Korean golfers, with AI-powered recommendations and a curated BEST 30 collection.

Ownership category

akta.pro rank

Headquarters

HQ city

Daejeon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Golf Course Booking Commissions: The platform charges booking fees for golf course reservations, with displayed prices ranging from approximately 68,572 KRW to 195,920 KRW per booking for various Thai golf courses
2. Hotel Reservation Fees: Commission-based revenue from hotel booking services, with prices displayed from approximately 166,532 KRW to 176,328 KRW per stay
3. Caddy Booking Services: Booking fee revenue from caddy reservation services for golf courses

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Golf T (주식회사 골프티) operates a Korean-language e-commerce platform at golft.co.kr/th that aggregates Thai golf courses, hotels, and caddies for Korean golfers, enabling online booking of tee times, accommodations, and caddy services with KRW-denominated pricing. The platform also offers tournament/event registration, a golf shopping storefront, customer reviews, and an AI-powered recommendation system ("Ai추천") plus a curated BEST 30 course catalog.

Product overview

Golf T (골프 T) is an e-commerce platform operated by 주식회사 골프티 (Golf T Inc.), offering a unified service for golf travel in Thailand. The platform provides golf course reservations, hotel bookings, caddy booking, and AI-powered recommendations, along with a curated 'BEST 30' collection of top-rated courses. Additional features include shopping, tournament/event management, and a community review system. The service focuses on the Thai golf market, particularly Bangkok-area courses, and operates as both a booking platform and e-commerce shopping mall.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Reservation Service (골프 예약) Online tee-time booking service enabling Korean golfers to reserve round at partner golf courses in Thailand, primarily Bangkok and Chiang Mai regions, with KRW pricing and customer reviews.
• Hotel Reservation Service (호텔 예약) Hotel booking service integrated with golf reservations to provide accommodation packages (e.g., Grande Centre Point Sukhumvit 55, Centre Point Service Apartment, Staybridge Thong Lo) for Korean golfers traveling to Thailand.
• Caddy Booking Service (캐디 예약) Reservation service enabling users to book caddies alongside golf tee times at partner Thai courses, streamlining the on-course experience for Korean golfers.
• Tournament and Event Service (대회/이벤트) Community platform feature allowing Korean golfers to discover, register for, and participate in golf tournaments and group events in Thailand, including rally-style golf travel events.
• Golf Shopping Mall (쇼핑) E-commerce shopping functionality integrated into the Golf T platform for purchasing golf-related products and merchandise alongside booking services.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• GolfNow: Large online tee time booking platform operating across multiple geographies. Comparable core business of online golf course reservations with reviews and dynamic pricing.
• TeeOff.com: Online golf tee time marketplace offering booking, reviews, and discounted tee times. Comparable as a digital golf booking platform aggregating course inventory.
• Leading Courses: Online golf course booking and review platform with coverage across multiple Asian and European destinations. Comparable as a golf-specific OTA aggregating course inventory, reviews, and tee time reservations.
• Yellow Balloon Golf (노랑풍선 골프): Korean golf tour operator specializing in outbound golf packages, primarily to Thailand and other Asian destinations. Comparable as a Korean-facing golf travel intermediary competing for the same Korean golfer segment.
• Golfasian: Thailand-based golf tour operator offering tee time bookings, package tours, and travel services for international golfers. Directly comparable as a golf tourism booking platform operating in the same Thai destination market that Golf T serves.

Broad incumbents

• Golfpass: Golf subscription and tee time booking platform backed by a major US golf association. Comparable in offering tee time booking and travel content, but operates at much larger scale with bundled membership services and broader global inventory.
• MyRealTrip: Major Korean online travel agency offering packages, activities, and hotel bookings. Comparable as a Korean-focused OTA that could expand into golf tourism with its larger user base and capital.
• Klook: Asia-wide travel activities and tours OTA with a growing golf and outdoor inventory. Comparable as a broader booking platform that could expand into Golf T's Thai golf niche with significantly larger resources.
• Hana Tour Golf (하나투어 골프): Golf travel arm of Korea's largest travel agency, offering packaged golf tours to Thailand and Asia. Comparable as a Korean golf tour provider, but with much greater scale, marketing reach, and parent-company resources.
• Trip.com: Global online travel agency serving Korean travelers with flights, hotels, and activities, including golf offerings. Comparable as a Korean-facing OTA competing for the same travel wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf T