Foothold

What Foothold does

Foothold, operating under Housie Holdings, Inc. (a U.S. corporation), runs a fractional vacation real estate investment platform built around 36 design houses under development in Bariloche, Argentina, marketed primarily to U.S. retail investors via foothold.co. Investors can buy full units (USD 255,851–399,274 across the Cubo, Tetris, Casa del Árbol 2 pax, and 4 pax properties) or acquire fractional stakes from USD 40K. All securities activity is conducted under SEC Regulation CF and Regulation A through a partnership with Dalmore Group LLC, a registered broker-dealer and FINRA/SIPC member located in Woodmere, NY. The Buenos Aires, LLC subsidiary manages Argentine real estate operations; the parent entity conducts property design, construction, hotel-style management of vacation rentals, and short-term rental distribution on Airbnb and equivalents, with dividend distributions to investors estimated semi-annually.

The business model combines one-time property sales, managed short-term rental services, and (as of a March 2026 launch) a separate U.S. digital goods marketplace called Foothold.market. The marketplace charges a 5% transaction fee with a USD 1 minimum and a USD 24 monthly seller shop subscription, and absorbs payment processing costs. Distribution is community-led: social channels (Facebook, Instagram, LinkedIn, YouTube, Discord), a downloadable masterplan report funnel, scheduled sales calls, and SEC public filings. The supporting technology is conventional web tooling — interactive property simulators, 360-degree virtual tours, scheduling, and contact capture — with no proprietary AI/ML components, no documented patents, and no third-party integrations disclosed.

Reporting financials are limited: no revenue, ARR, or funding rounds are publicly disclosed; employee count is 1–10; and sell-through sits at 8 of approximately 24 pre-launched units. Strategic positioning is differentiated by architectural design, modular construction, and full-service hotel management rather than proprietary technology, with regulatory compliance via the Dalmore broker-dealer relationship serving as the core enabler for retail capital raising.

Name

Foothold

Legal name

Housie Holdings, Inc.

Website

https://foothold.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Foothold operates a fractional vacation real estate investment platform enabling retail investors to co-own design houses in Bariloche, Argentina (built and managed as short-term rentals under Regulation CF/A). The company also runs Foothold.market, a U.S. digital goods marketplace launched March 2026.

Ownership category

akta.pro rank

Product category

Fractional Vacation Real Estate Investment

NAICS

Lessors of Real Estate (5311), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Finance Lessors (6172)

akta.pro primary industry

Hospitality & Short-Term Rental Furnishings Subscription (STR/Property Managers) (CRAIAOAI)

Keywords

• Fractional real estate
• Vacation property investment
• Real estate crowdfunding
• Short-term rental management
• Digital marketplace platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Digital Marketplace Transaction Fees: Platform charges a 5% transaction fee with a $1 minimum per transaction on digital goods and small services sold through Foothold.market.
2. Seller Shop Subscription: Monthly seller shop fee of $24 for sellers to list and operate their digital goods and small services storefront on the platform.
3. Vacation Property Sales: Direct sale of fractional or full vacation properties in Bariloche, Argentina. Properties are sold at prices ranging from approximately $255K to $399K USD, with fractional investment starting from USD 40K.
4. Short-term Rental Management: Hotel-style property management service for vacation rentals when owners are not using the property, generating rental income distributed as dividends to investors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Foothold is a real estate investment platform operated by Housie Holdings, Inc. that enables fractional and full ownership of design-built vacation homes in Bariloche, Argentina, with hotel-style property management and Airbnb-style short-term rental income distributed as semi-annual dividends to investors. The company is also associated with Foothold.market, a U.S. digital marketplace for digital goods and small services operating on a 5% transaction fee and $24 monthly seller subscription.

Product overview

Foothold operates as a dual-initiative platform. First, it offers Foothold.market, a U.S.-based digital marketplace for digital goods and small services with transparent pricing (USD 24/month seller fee, 5% platform fee). Second, it provides a real estate investment platform for vacation homes in Bariloche, Argentina, where the company designs, builds, and manages design houses operated as hotels when owners are not using them. The real estate offering is structured as Regulation CF public offerings with fractional investment available starting at USD 40K, managed through a partnership with registered broker-dealer Dalmore Group LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Foothold Vacation Home Investment Platform A real estate investment platform offering fractional or full ownership of design-built vacation homes in Bariloche, Argentina, with hotel-style property management and Airbnb-style short-term rental income distributed as semi-annual dividends. Fractional investment starts from USD 40K with options for CAC-based installment financing or private USD mortgages.
• Foothold.market A U.S.-based digital marketplace for buying and selling digital goods and small services, operating on a transparent pricing model with a $24 monthly seller shop subscription, 5% platform transaction fee with $1 minimum, and absorbed payment processing costs.
• Cubo Property A 76m² vacation property in Bariloche with 2 bedrooms, priced at USD 340,575, offering estimated annual dividend of USD 27,463 with conservative projections and USD 43,645 target projection.
• Tetris Property A 47m² vacation property in Bariloche priced at USD 297,774, with estimated annual income of USD 26,613.
• Casa del Árbol 2 pax Property A 42m² tree house-style vacation property in Bariloche with 1 bedroom, priced at USD 255,851, offering 360° virtual tour and estimated annual dividend of USD 20,849 with conservative projections.
• 4 pax Property A 54m² vacation property in Bariloche with 2 bedrooms and partial lake view, priced at USD 399,274, offering estimated annual dividend of USD 24,007 with conservative projections and 5 weeks of personal vacation use per year. Fractional investment available from USD 40K.

Quantifiable outcome

• 5% platform fee with $1 minimum per transaction
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fundrise: Fundrise is a large, established real estate crowdfunding platform using Reg CF/A offerings for diversified portfolios — a broad incumbent in the same regulatory and retail-investor space as Foothold.
• RealtyMogul: RealtyMogul is an established real estate crowdfunding platform offering individual investors access to income-producing properties, comparable to Foothold's regulated fractional investment model.
• Yieldstreet: Yieldstreet is a broader alternative-investment platform with real estate offerings, comparable to Foothold's regulated fractional investment structure for retail investors seeking passive income.
• CrowdStreet: CrowdStreet operates an online marketplace for institutional-quality commercial real estate investments, overlapping with Foothold's regulated offering infrastructure for individual investors.

Direct peers

• Roofstock: Roofstock is a marketplace for buying and managing single-family rentals and vacation properties, overlapping with Foothold's fractional vacation rental investment and management offering.
• Kocomo: Kocomo enables fractional ownership of luxury vacation homes in Europe and LATAM with professional management — directly comparable to Foothold's co-ownership plus hotel-managed STR model.
• Arrived: Arrived operates a fractional single-family rental and vacation rental investment platform using Reg CF/A offerings — directly comparable to Foothold's fractional STR model with SEC-regulated retail investor access.
• Pacaso: Pacaso enables co-ownership of luxury vacation homes with professional management, similar to Foothold's design-led, hotel-managed fractional vacation properties model.

Emerging players

• Masterworks: Masterworks provides fractional ownership of alternative assets (art) via Reg CF offerings, comparable to Foothold in using SEC-regulated retail offerings to fractionalize traditionally high-ticket assets.
• Lofty (formerly EMPYREAN / Lofty AI): Lofty offers tokenized fractional real estate investment, comparable to Foothold's fractional ownership structure for retail investors seeking low-ticket real estate exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/rgrimoldi
• Facebookfacebook.com/investwithfoothold
• LinkedInlinkedin.com/company/23711220
• Instagraminstagram.com/investwithfoothold

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foothold