What Original Sunshine does

Original Sunshine is a privately held, gluten-free baked-goods company headquartered and manufactured in Los Angeles, California. The company produces a line of certified gluten-free bagels (Plain, Everything, Sesame, Cinnamon Raisin), sandwich rolls, and a sourdough loaf using a proprietary blend of gluten-free wheat starch, buckwheat flour, prebiotic psyllium powder, and guar gum. Its core technical differentiator is a specialized washing and refining process that yields a wheat starch ingredient meeting the FDA's less-than-20ppm gluten-free standard while preserving wheat-like baking functionality, addressing the texture and flavor deficits typical of gluten-free breads.

The company sells through a hybrid B2B/B2C model. On the foodservice side, Original Sunshine distributes to more than 300 bagel shops, cafes, delis, and restaurants across the United States via direct wholesale and through broadline distributor DOT Foods (Dot Item #s 808024-808029, 808039). Named partners include Black Seed Bagels, Boichik Bagels, Erewhon, Maman NYC, Utopia Bagels, Kossars, Russ & Daughters, Wexler's Deli, Ggiata, Pura Vida Cafe, and Agnes. On the direct-to-consumer side, the company operates a Shopify storefront selling a 2-pound retail gluten-free flour ($13.99) and a line of branded caps ($30 each) manufactured by Weld Mfg., and is also listed on Wildgrain.com and FreshDirect.com.

Original Sunshine was founded in 2021 by co-founders including Brad Kent (previously a co-founder of Blaze Pizza and operator of LA's first mobile wood-fired pizza business) and David Cohen (co-founder and CEO). The company is certified gluten-free by SCS Global Services and kosher by the Orthodox Union, with non-GMO, glyphosate-free, vegan, and seed-oil-free positioning. A 2023 investment by RiverPark Ventures is disclosed, with the company employing 1-10 people at the time of data collection and operating from a single dedicated, FDA-registered, allergen-controlled manufacturing facility.

Name

Original Sunshine

Legal name

Original Sunshine

Website

https://originalsunshine.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Original Sunshine is a Los Angeles-based gluten-free baked-goods company that manufactures certified gluten-free bagels, sandwich rolls, sourdough, and a proprietary flour blend, selling through 300+ US foodservice accounts, DOT Foods, and DTC channels including Wildgrain and FreshDirect.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: One-time product sales through company's Shopify-powered e-commerce storefront. Products include gluten-free flour and branded merchandise. Revenue generated per transaction with no subscription component.
2. Wholesale/Distribution: B2B sales to restaurants, bagel shops, cafes, delis, and retailers through distributor DOT Foods and direct wholesale relationships. Products include Plain Bagel, Everything Bagel, Sesame Bagel, Cinnamon Raisin Bagel, Sandwich Roll, and Sourdough Loaf.
3. Third-Party Platform Sales: Sales through online platforms including Wildgrain.com and FreshDirect.com where Original Sunshine products are listed alongside other gluten-free offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Original Sunshine is a gluten-free food company that manufactures and sells certified gluten-free baked goods (bagels, sandwich rolls, sourdough loaves) and a retail gluten-free flour blend, using a proprietary gluten-free wheat starch process and non-GMO, regeneratively farmed ingredients. It also sells branded apparel merchandise.

Product overview

Original Sunshine is a gluten-free food company offering a portfolio of certified gluten-free baked goods and baking ingredients. The core product line consists of gluten-free bagels (Plain, Everything, Sesame, and Cinnamon Raisin varieties), sandwich rolls, and sourdough loaves—all made using the company's proprietary Original Sunshine gluten-free flour blend featuring gluten-free wheat starch, gluten-free buckwheat flour, prebiotic psyllium powder, and guar gum. The company also sells its Gluten Free Flour (2 lb package) as a retail product for home baking, positioned alongside recipes for pizza dough, pita flatbread, banana bread, chocolate chip cookies, pancakes, and muffins using the flour. Additionally, the company sells branded apparel merchandise including caps and hats. All products are certified gluten-free by SCS Global Services, certified kosher by Orthodox Union (OU), and manufactured in the company's dedicated gluten-free facility in Los Angeles, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Gluten Free Flour A gluten-free flour blend made with non-GMO regeneratively farmed ingredients and added fiber, designed to replicate the texture and taste of traditional wheat flour. Available in 2 lb packages for home baking.
• Plain Bagel Certified gluten-free bagel made with the Original Sunshine blend (gluten-free wheat starch, gluten-free buckwheat flour, prebiotic psyllium powder, guar gum), corn starch, olive oil, and yeast.
• Everything Bagel Gluten-free bagel topped with poppy seeds, caraway seeds, onion, and sesame seeds, made with the Original Sunshine gluten-free blend.
• Sesame Bagel Gluten-free bagel topped with sesame seeds, made with the Original Sunshine blend and olive oil.
• Cinnamon Raisin Bagel Gluten-free bagel flavored with cinnamon and raisins.
• Sandwich Roll Gluten-free sandwich roll suitable for burgers and sandwiches.
• Sourdough Loaf Gluten-free sourdough bread loaf.
• Original Sunshine Branded Caps Branded apparel merchandise line of 5- and 6-panel unstructured caps made by Weld Mfg. in hemp, corduroy, nylon, and cotton materials and multiple colors (Black, Slate Gray, Sunshine, Vintage White, Vintage Yellow), priced at $30 each.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DOT FoodscoreChannel Partner/ Reseller/ DistributorDOT Foods is the primary distributor for Original Sunshine products, stocking all items (Dot Item #s: 808024-808029, 808039) for foodservice operators and retailers to pull for their customers. Operators working with DOT Foods can order through their distributor rep.
• WildgraincoreChannel Partner/ Reseller/ DistributorWildgrain is an online e-commerce platform specializing in gluten-free products. Original Sunshine products are available for direct purchase through Wildgrain.com, expanding direct-to-consumer reach.
• FreshDirectminorChannel Partner/ Reseller/ DistributorFreshDirect is an online grocery delivery platform where Original Sunshine gluten-free bagels (Plain and Everything varieties, 4-count packs) are available for consumer purchase.
• Weld MfgminorOEM/ Whitelabel/ Licensing PartnerWeld Mfg is the manufacturer of Original Sunshine branded merchandise including hemp caps, corduroy caps, and nylon caps sold in the company's e-commerce store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• King Arthur Baking Company: King Arthur is a major U.S. flour and baking brand with a dedicated gluten-free product line. Comparable as a broader incumbent that competes with Original Sunshine flour across both retail and foodservice bakeries.
• Schar (Dr. Schär): Schar is one of the largest dedicated gluten-free CPG brands globally, with bread, rolls, and baked goods. Comparable as a much larger incumbent competing in the same gluten-free baked-goods shelf space.
• Udi's Gluten Free (Hain Celestial): Udi's is an established mainstream gluten-free bread and baked goods brand owned by Hain Celestial. Comparable as a large incumbent in gluten-free bagels and breads competing for the same retail shelf and foodservice contracts.
• Bob's Red Mill: Bob's Red Mill is a long-established specialty flour/grain brand with extensive gluten-free baking mixes. Comparable as an incumbent flour/blend supplier with similar clean-label positioning and nationwide grocery presence.

Direct peers

• Katz Gluten Free: Katz Gluten Free is a DTC and retail gluten-free baked goods brand. Comparable as a direct peer in gluten-free bagels, breads, and pastries with similar e-commerce-led distribution.
• Glutino (now Schär USA): Glutino is a long-running gluten-free baked-goods brand carried in mainstream grocery. Comparable as a direct gluten-free baked goods competitor targeting similar celiac/gluten-sensitive consumers.
• Canyon Bakehouse: Canyon Bakehouse is a gluten-free bread and baked goods brand with broad grocery and foodservice distribution. Comparable as a direct gluten-free baked-goods competitor aiming for premium placement in both foodservice and retail.

Emerging players

• Capello's: Capello's is a gluten-free baked goods and pasta brand focused on artisanal alternatives. Comparable as an emerging specialty gluten-free CPG with similar premium-positioning and DTC presence.
• Base Culture: Base Culture is a clean-label, gluten-free, grain-free bread and baked goods brand. Comparable as an emerging premium gluten-free baked goods peer competing for the same consumer.
• Simple Mills: Simple Mills is a clean-label, better-for-you CPG brand with crackers and baking mixes. Comparable as a fast-growing premium clean-label brand targeting the same health-conscious and gluten-aware consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eatoriginalsunshine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Sunshine