Planet VO²

What Planet VO² does

Planet VO² is the cloud-based dealership management software subsidiary of the French Argus Group, operated by SNEEP SAS and headquartered in Paris. The platform manages the full used-vehicle and demonstrator-vehicle lifecycle for automotive retailers — trade-in appraisal, inventory control, sales tracking, listings, reconditioning, and multi-location team coordination — and is built on an open architecture with bidirectional RestFull API, Web Services, SFTP, and SSO integrations to 110+ third-party systems spanning DMS, CRM, funders, warranties, photo services, and auction platforms. Core differentiation comes from AutoVisual by Argus, a proprietary pricing and valuation engine that processes millions of classified ads and transaction data points, and is extended by the JATO vehicle database for non-French markets. The product suite is completed by add-on modules (PVO² Mobile with automatic number plate recognition, AutoFocus™ photo standardization, Parcours de Mise en Vente preparation workflow, and Digital Inspection with FRE cost estimation) plus professional services for rollout, Qualiopi-certified training, and hotline support.

The commercial model is annual enterprise software subscription sold via direct field sales, with quote-based pricing that bundles optional modules. Go-to-market targets three segments: individual dealerships and dealer groups (including DBF Automobiles, Autobernard, Groupe Panel), automobile manufacturers whose dealer networks deploy the software (Toyota France, Mercedes-Benz France, BMW France), and broader distribution groups. Planet VO² claims the #1 position for demonstrator and used-car management software in France and reports an installed presence across 10+ countries. The company operates without external venture funding, financed within the Argus Group, which has 90+ years of automotive market authority in France.

Name

Planet VO²

Legal name

SNEEP SAS

Website

https://planetvo2.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Dealership Management Software

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• Automotive dealership software
• Used vehicle management
• Dealer management system
• Vehicle valuation software
• Fleet management platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing/Subscription: Planet VO² operates as enterprise software sold to automotive dealership groups and individual dealerships. Revenue is generated through software licensing, likely as recurring subscriptions. The software includes optional add-ons such as AutoFocus for photo standardization and integrates professional services including rollout, training, and hotline support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Planet VO² is a cloud-based dealership management software platform that enables automotive dealers to manage trade-ins, inventory, sales, listings, team coordination, and business analytics in a single unified tool. The software includes the AutoVisual by Argus valuation engine, JATO vehicle database, mobile companion app, AutoFocus photo standardization, and digital reconditioning cost estimation, supported by rollout, training, and hotline services.

Product overview

Planet VO² is a unified fleet management software platform (part of the Argus Group's Planet range) for managing new and used vehicle operations. The core product includes modules for trade-in management, inventory control, sales tracking, and business analytics. It is extended by add-on modules including the PVO² Mobile App (smartphone companion for field operations), AutoFocus™ (photography standardisation), the Autovisual by Argus valuation system (with JATO database integration), the Parcours de Mise en Vente workflow module (preparation tracking), and Digital Inspection (reconditioning cost estimation). The software is complemented by professional services for rollout deployment, training (Qualiopi-certified), and customer hotline support. All components share an open, collaborative architecture with bidirectional interfaces to over 110 third-party DMS, CRM, warranty, and financing systems.

Differentiator

Problem solved

Functional benefit

Brands

• PVO² Mobile: Mobile application for trade-in offers, vehicle inventory management, photo capture, and mobile reporting.
• AutoFocus
• AutoVisual by Argus
• Parcours de mise en vente

Products and services

• Planet VO² Core Software The flagship cloud-based fleet management software for new and used vehicle dealers, enabling management of trade-ins, stock, sales, listings, team management, and business analytics in a single unified platform.
• PVO² Mobile App A smartphone application (iOS and Android) that complements the desktop software, enabling trade-in offers in under 5 minutes, vehicle inventory management, photo capture and upload, customer file management, and mobile reporting, with automatic number plate recognition.
• AutoFocus

Quantifiable outcome

• Turnaround time reduced by 4-5 days (time between purchase date and sale date)
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• CDK GlobalcoreTechnology or IntegrationDMS (Dealer Management System) integration partner. Planet VO² synchronizes vehicle stock data with CDK Global's Autoline DMS solution, enabling bidirectional data exchange between the dealer management system and Planet VO².
• DataCarcoreTechnology or IntegrationDMS integration partner providing dealer management system connectivity for car dealerships using DataCar solutions.
• DCS-net (Reyreyss)coreTechnology or IntegrationDMS integration partner connecting Planet VO² with DCS-net dealer management systems.
• iCar DMScoreTechnology or IntegrationDMS integration partner for iCar dealer management system connectivity.
• CGI FinancecoreTechnology or IntegrationFunder/financing partner integrated with Planet VO² to improve lease-to-own (LOA) penetration rates at dealerships.
• ViaxelcoreTechnology or IntegrationFinancing/funder partner integrated with Planet VO² for vehicle financing solutions.
• CarGarantiecoreTechnology or IntegrationWarranty provider integrated with Planet VO² to improve warranty sales performance at dealerships.
• CiranocoreTechnology or IntegrationWarranty provider integrated with Planet VO² for extended vehicle warranty solutions.
• iCare ServicecoreTechnology or IntegrationWarranty/insurance service provider integrated with Planet VO².
• OptevencoreTechnology or IntegrationWarranty and maintenance contract provider integrated with Planet VO² for automotive protection products.
• JATO DynamicscoreTechnology or IntegrationVehicle database provider providing comprehensive vehicle identification and specification data for countries outside France. Planet VO² integrates JATO to accurately identify and describe used vehicles using their extensive automotive database.
• AutoVisual (Argus)coreTechnology or IntegrationArgus Group's proprietary vehicle valuation and pricing system integrated into Planet VO². Processes millions of classified ads and transaction data to provide market indicators for pricing decisions throughout the vehicle lifecycle.
• Argus GroupflagshipStrategic or Co-development PartnerParent company and strategic partner providing 90+ years of automotive market expertise, the Argus vehicle valuation methodology, and the broader Planet software ecosystem. Planet VO² is developed and supported by the Argus Group, leveraging their proprietary data assets and market knowledge.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reynolds and Reynolds: Long-established US-focused DMS and dealership forms/document provider with end-to-end dealer IT offerings. Larger and broader than Planet VO² but competes for the same dealership software spend category.
• Solera (DealerSocket): Global automotive software conglomerate owning DealerSocket, Audatex, and Holman. Competes with Planet VO² across the dealer management stack with both broad and niche automotive software products.

Others

• JATO Dynamics: Global provider of automotive specification, pricing, and market data. Already a data integration partner of Planet VO², but a potential adjacent competitor if it expands deeper into dealer workflow software beyond raw data feeds.

Regional players

• PBS Systems: Canadian-headquartered DMS and dealer management software vendor primarily serving North American dealerships. Comparable product category but different geography; useful proxy for Planet VO²'s product ambition.
• Frazer Consultants: US-focused dealer management software provider for independent used-car dealers. Comparable feature set for inventory, BHPH, and dealer accounting but operates only in the United States.

Emerging players

• Tekion: Cloud-native dealer platform built to replace legacy DMS systems, with modules spanning CRM, inventory, desking, and service. Represents the next-generation competitor that Planet VO² could face as dealers modernize away from CDK/Reynolds-era stacks.

Direct peers

• Incadea: DMS provider for automotive retailers, particularly active in Europe and emerging markets. Competes head-to-head with Planet VO² for dealership software budgets and OEM network deployments.
• CDK Global: Global leader in dealer management systems (Autoline, Drive) for automotive retailers. CDK is one of Planet VO²'s primary integration partners and the most direct competitor for the dealer-IT wallet, with both companies addressing inventory, sales, and CRM workflows.
• Solware Auto: French automotive dealer software vendor (formerly Danka Software) competing directly with Planet VO² in the French dealership market. Closest head-to-head French competitor for the same dealership customer base.
• Cox Automotive (Dealertrack / Kelley Blue Book): Cox Automotive's portfolio (Dealertrack, Manheim, Autotrader, KBB) covers dealer software, vehicle valuations, and remarketing — directly overlapping with Planet VO²'s valuation, pricing, and dealer workflow offering. Particularly strong in the US and increasingly in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet VO²