What Army West Point Athletics does

Army West Point Athletics is the athletic department of the United States Military Academy at West Point, New York, operating 27 varsity sports (25+ per program-level references) under the "Black Knights" brand. The program was founded as part of the Academy established in 1802; Army football played its first game in 1899, and football joined the American Athletic Conference in 2024 while the remaining sports continue to compete in the Patriot League. Director of Athletics Tom Theodorakis, with Deputy AD/COO Dan McCarthy, leads day-to-day operations from the West Point campus, which includes Michie Stadium, Christl Arena, and Doubleday Field.

The core "products" are competitive athletic events and related fan experiences. The technology surface is a digital platform stack: the official goarmywestpoint.com website (built on the Sidearm NextGen CMS), an Evenue-powered direct ticketing platform for season memberships, single-game tickets, group tickets, and mini plans, a native Army Athletics mobile app, and broadcast distribution through ESPN+, CBS Sports Network, and Patriot League TV. SeatGeek serves as the official secondary ticketing marketplace. The Army A Club runs donor/alumni engagement, summer sports camps at armysportscamps.com serve as both a recruiting and revenue channel, and the Michie Stadium Preservation Project (michiestadium.com) targets facility upgrades and premium seating.

The revenue model is a hybrid of six streams: ticket sales (one-time purchases and annual season memberships), corporate sponsorships (managed through Learfield, with USAA as a flagship preservation partner), donations through the Army A Club, broadcasting/media rights, merchandise sold via shop.goarmysports.com, and youth summer sports camp fees. Customer segments span sports fans and alumni, cadet-athletes, prospective recruits, corporate sponsors, and donors. Unlike commercial collegiate properties, the entity is a federal government operation under the Department of Defense, funded primarily through military appropriations supplemented by ticket, sponsorship, and donor revenue — revenue figures are not publicly disclosed.

Name

Army West Point Athletics

Legal name

United States Military Academy Athletics

Website

https://goarmywestpoint.com

Company type

Private

Founded year

1802

Operating status

Operating

Headcount range

11–50 employees

Short description

Army West Point Athletics is the 27-sport athletic department of the United States Military Academy at West Point, fielding Black Knights teams (football in the AAC; most sports in the Patriot League) for cadet-athletes, alumni, fans, corporate sponsors, and donors through tickets, media rights, sponsorships, donations, and camps.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industry

Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• Collegiate athletics programs
• Intercollegiate sports competitions
• Sports ticketing services
• Athletic fundraising programs
• Sports broadcasting rights

Headquarters

HQ city

West Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Direct ticket sales for football, basketball, hockey, and all intercollegiate sports through the Evenue platform. Revenue includes season ticket memberships, single game tickets, group tickets, and mini plans for various sports.
2. Sponsorships and Corporate Partnerships: Corporate sponsorship opportunities managed through Learfield, including the USAA preservation partnership. Sponsors receive visibility across athletic events, digital platforms, and uniform integrations.
3. Donations (Army A Club): The Army A Club serves as the athletic donor organization, accepting donations to support cadet-athletes. Donations fund athletic programs, facilities, and scholarships.
4. Broadcasting and Media Rights: Broadcast rights for live games on ESPN+, Patriot League TV, CBS Sports Network, and other media partners generate revenue through media rights agreements.
5. Merchandise and Licensing: Online shop selling Army Athletics merchandise including gear, apparel, and memorabilia through the official storefront.
6. Summer Sports Camps: Revenue generated through summer sports camps operated across multiple athletic programs, serving youth athletes and generating recruiting connections.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Army West Point Athletics operates 27+ NCAA Division I varsity athletic programs under the Black Knights brand for the United States Military Academy at West Point, primarily in the Patriot League and the American Athletic Conference (football). It sells season ticket memberships, single-game, group and premium-seating tickets through the Evenue platform, accepts donations via the Army A Club, runs youth summer sports camps, distributes merchandise, and monetizes broadcasting rights through ESPN+, CBS Sports Network, and Patriot League TV partnerships.

Product overview

Army West Point Athletics operates as a collegiate athletics program for the United States Military Academy, fielding 27 sports teams under the Black Knights brand name. The program offers a unified platform centered on its official athletics website and mobile application, which together provide access to all sports schedules, rosters, news, statistics, and ticket purchasing. Supporting products include season ticket memberships for football and hockey, the Army A Club donor program, digital game programs, summer sports camps, and the Michie Stadium preservation initiative. Streaming coverage is provided through ESPN+ and Patriot League TV partnerships, with SeatGeek serving as the official ticketing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Army Athletics Mobile App Official mobile application for Army West Point Athletics enabling fans to access schedules, news, mobile ticketing, and game-day information for all Black Knights sports programs.
• Season Ticket Memberships Season ticket packages for football (2026 membership) and hockey (2026-27 membership) programs offering priority access, exclusive benefits, and discounted pricing compared to single-game tickets, sold via the Evenue platform.
• Digital Game Programs Digital game programs and publications providing fans with event information, team rosters, and game-day content accessible via mobile devices.
• Army A Club Donor Membership Official donor and alumni athletics support organization that accepts contributions to fund cadet-athlete scholarships, facilities, and program improvements while offering membership benefits and community engagement.
• Michie Stadium Preservation Project Stadium preservation and enhancement initiative for Michie Stadium featuring premium seating upgrades, facility improvements, and a dedicated microsite for fundraising and premium hospitality sales.
• Summer Sports Camps Youth sports camps operated across multiple Army athletics programs (including baseball and basketball) offering training for young athletes while serving as recruiting exposure and revenue generation for the department.
• Goarmywestpoint.com Official Athletics Website Official athletics website providing comprehensive coverage of all 27 Black Knights sports programs including schedules, rosters, news, statistics, and integrated ticket purchasing through the Sidearm Sports / Evenue platform.

Quantifiable outcome

• 79th place Learfield Director's Cup standing
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• USAAflagshipGTM or Marketing Partner · 11 June 2026USAA named Preservation Partner of Army West Point Athletics in June 2026. This historic partnership includes preservation efforts for Michie Stadium and athletic programs. USAA is a military-affiliated financial services company providing insurance, banking, and investment services to military members, veterans, and their families.
• LearfieldcoreGTM or Marketing PartnerLearfield manages sponsorship opportunities for Army West Point Athletics. The company's multimedia rights partnership includes corporate sponsorship sales, digital advertising, and branded content across athletic platforms. Learfield is a leading sports media and technology company serving collegiate athletics.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial ticket marketplace partner for Army football, allowing fans to buy and sell tickets with integrated sponsorship tracking. The partnership provides secondary market ticketing access and analytics for the athletic department.
• ESPN / ESPN+coreGTM or Marketing PartnerBroadcast partner for live game streaming through ESPN+ platform. Additional games broadcast on CBS Sports Network. Patriot League TV (patriotleague.tv) provides additional streaming coverage for conference games.
• Patriot LeaguecoreStrategic or Co-development PartnerPrimary athletic conference affiliation. Army West Point competes in Patriot League across 25+ sports. The partnership includes scheduling, postseason tournaments, broadcasting rights, and conference governance.
• MichieStadium.comminorGTM or Marketing PartnerMichieStadium.com microsite dedicated to the Michie Stadium Preservation Project, raising funds for facility improvements and premium seating options.

Scale indicators5 records

Recent moves5 records

Direct peers

• Lehigh Mountain Hawks Athletics: Lehigh University is a Patriot League member with overlapping sport offerings and similar Division I competitive profile, sharing conference revenue, broadcasting arrangements, and postseason competition with Army West Point.
• Lafayette Leopards Athletics: Lafayette College is a Patriot League member fielding a similar Division I sport portfolio, sharing conference scheduling, broadcasting, and competitive context with Army West Point Athletics.
• Boston University Terriers Athletics: Boston University is a Patriot League member competing across similar sports, sharing conference scheduling, broadcasting relationships, and postseason structures with Army West Point Athletics.
• Air Force Academy Falcons Athletics: Air Force Academy Athletics operates a similarly structured multi-sport Division I program within the U.S. service academy system, sharing the same institutional constraints, federal appropriations funding model, and patriotic brand identity.
• Colgate Raiders Athletics: Colgate University is a Patriot League peer competing across most Division I sports, sharing conference economics, scheduling, and postseason tournament participation with Army West Point.
• American University Eagles Athletics: American University is a Patriot League peer with comparable Division I program scope, sharing conference scheduling, broadcasting, and competitive structure with Army West Point Athletics.
• Bucknell Bison Athletics: Bucknell University fields a comparable Division I Patriot League program across similar varsity sports, sharing scheduling, broadcasting, and competitive structure with Army West Point Athletics.
• Holy Cross Crusaders Athletics: College of the Holy Cross is a Patriot League peer competing across most of the same Division I sports, with comparable institutional scale, recruiting footprint, and conference economics.
• Navy Athletics: Naval Academy Athletics is the most direct comparable as the other service academy athletic program competing in the Patriot League and AAC football, with the iconic Army-Navy rivalry game anchoring both programs' identities.

Broad incumbents

• Notre Dame Fighting Irish Athletics: Notre Dame operates an elite Division I athletic program with strong national brand and independent football television deal, comparable to Army West Point in brand prestige and NCAA footprint, though materially larger in revenue and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goarmywestpoint
• YouTubeyoutube.com/ArmyAthletics
• Facebookfacebook.com/GoArmyWestPoint
• Instagraminstagram.com/goarmywestpoint
• LinkedInlinkedin.com/company/armywestpointathleticassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Army West Point Athletics