AB Sundecks

What AB Sundecks does

AB Sundecks Ltd is a privately held UK family business established in 2001 and headquartered in Worsley, Greater Manchester, that manufactures and installs low-maintenance outdoor decking systems. The company's product portfolio is built on a signature galvanised steel subframe manufactured in-house, combined with three exclusive deck board lines (AB Exclusive PVC, Enhanced Grain polyurethane composite, and Vintage Weatherboard) and a range of steel-reinforced PVC and stainless steel handrail systems. Supporting products include access ramps, steps, skirting, fencing, and personalisation accessories such as post lights and LED uplights. The core technology proposition eliminates wood from the structural build, addressing the principal failure modes of conventional timber decking (rot, warping, splintering) and is supported by British Standards certifications covering fire rating, slip resistance, static load, and building regulation compliance.

AB Sundecks serves three customer segments through a direct-to-consumer go-to-market model with nationwide UK coverage. The largest segment is holiday home decking, where the company is the official or approved supplier to the four leading UK holiday home manufacturers (Willerby, ABI, Carnaby, Cambrian) and to major park operators (Haven, Bourne Leisure, Park Dean, Park Holidays, Park Leisure, Thornley Leisure, Darwin Escapes, Flamingo Land). The second segment is residential garden decking, served through self-serve tools including an online deck designer, brochure downloads, live chat, and a national telephone enquiry line with free design consultation and site surveys. The third segment is commercial and public developments, including boat pontoons, dining platforms and balcony applications requiring regulatory-compliant, high-durability installations.

The business model combines one-time product supply (steel subframes, PVC and composite deck boards, handrails, ramps, steps, skirting, accessories) with bundled supply-and-installation services, supported by bespoke design services and free site surveys. Pricing is quote-based and not publicly disclosed. Distribution operates exclusively through direct sales channels: a national telephone line, the online deck designer tool, live chat, and direct installation services. The company holds no external funding, no parent company, and no subsidiaries, and operates from a single registered office with a family-business ownership structure.

Name

AB Sundecks

Legal name

AB Sundecks Ltd

Website

https://absundecks.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

AB Sundecks is a Manchester-based family business that manufactures and installs proprietary galvanised steel subframe and PVC/composite decking systems for UK holiday home manufacturers, park operators, residential homeowners, and commercial developments.

Ownership category

akta.pro rank

Product category

Outdoor Decking Systems

akta.pro primary industry

Deck Design & New Deck Construction (HSAIAJAE)

Keywords

• Outdoor decking systems
• PVC deck boards
• Steel subframe decking
• Holiday home decking
• Low maintenance decking

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Decking and Accessories: Sale of proprietary PVC and composite deck boards, steel subframes, handrails, skirting, ramps, steps, and accessories. Products are sold directly to consumers and holiday park operators.
2. Supply and Installation: Complete deck installation services including site survey, custom design, and professional installation. Offered alongside product supply as a bundled service.
3. Bespoke Design Services: Custom deck design services including free consultation, site surveys for garden and commercial projects, and tailored deck designs to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AB Sundecks manufactures and supplies low-maintenance outdoor decking systems built on a signature galvanised steel subframe (manufactured in-house) combined with exclusive 100% PVC deck boards, wood-free composite weatherboards, steel-reinforced PVC handrails, access ramps, steps, skirting and accessories. The company delivers complete decking solutions across three segments — holiday home decking, residential garden decking, and commercial/public developments — via direct supply, bespoke design services, free site surveys, and full installation across the UK with a 10-year structural guarantee.

Product overview

AB Sundecks is a UK-based manufacturer and installer of low maintenance outdoor decking systems. The product portfolio is built around a signature galvanised steel subframe (never using wood) combined with various PVC deck board options including AB Exclusive PVC, Enhanced Grain Weatherboard, and Vintage Weatherboard products. Supporting products include handrail systems (Fluted PVC, Standard PVC, and Stainless Steel AIS 316 options), access ramps, steps, skirting systems, and accessories. The company serves three primary market segments: holiday home decking (where they are the official supplier to Willerby, ABI, Carnaby, and Cambrian), residential garden decking, and commercial properties. All products are manufactured in the UK with a 10 year structural guarantee and are 100% recyclable.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Steel Sub Frame Galvanised steel subframe formed and cut in-house providing structural support for all deck installations. 100% recyclable with concealed fixings using salt air treated steel screws and zinc plated hexagonal bolts and PVC connectors for double-strength joints. Never uses wood, eliminating rotting, warping and continual seasonal repairs.
• AB Exclusive PVC Deck Boards Exclusive 100% PVC deck boards with distinct wood grain effect that matures over time. Fully waterproof, self-extinguishing, slip resistant and 100% recyclable. Available in Almond, Cream, Yellowstone, Olive and Acadia colours. Features a unique fitting lip for concealed installation.
• Enhanced Grain Weatherboard Maintenance-free external flooring made from polyurethane resin blend with resilient Lastane surface. Highest anti-slip rating, UV resistant, resistant to moisture, stains, mould and algae. Available in Limed Oak, Coppered Oak, Golden Oak, Charred Oak and Smoked Oak finishes. Made from hand-picked wood samples over 100 years old.
• Vintage Grain Weatherboard Wood-free composite deck boards with hand-blended dual-tone Lastane surface. UV stable, scratch and stain resistant. Available in Embered Oak, Driftwood and Weathered Oak finishes. Resists moisture, stains, mould, algae and impact damage.
• Fluted PVC Handrails Exclusive fluted PVC handrail range with ergonomic grip and aesthetic appeal. Includes matching fluted posts, fluted pickets and fluted skirting. 100% PVC, fully recyclable, hard wearing, waterproof and Class 1Y fire rated. PVC posts and handrails reinforced internally with galvanised steel.
• Standard PVC Handrails Traditional square or shaped PVC handrails with matching posts, pickets and skirting. All the same strengths and qualities as newer designs (waterproof, hard wearing, fire rated) and steel reinforced. Independently tested to BS6399 pt 1 and static load tested to British Standards.
• Stainless Steel Handrails (AIS 316) Marine grade AIS 316 stainless steel handrails available with or without top rail in satin or mirror polished finish. Includes 10mm polished edge toughened glass infill with clear, tinted, acid etched or colour screen printed glass options. Designed for premium balcony and balustrade applications.
• Access Ramps Low maintenance disabled access ramps with minimum gradient of 1:12. Designed for residential homes, holiday homes, gardens and commercial properties. Slip resistant, durable, ultra-low maintenance and BS compliant.
• Step Access Solutions Safe, strong and low maintenance step solutions. Includes freestanding steps and bespoke integral arrangements. Three tread access standard with sail steps and double width options available. Compliant with British building regulations.
• Skirting Systems PVCu skirting systems for holiday homes including three plank standard and prestige 6mm ranges. Enhances appearance, increases stability, reduces heat loss and provides storage solutions. Lockable removable access panels and gas safety compliant.
• Deck Accessories Personalisation features for AB Sundecks decking installations including post caps, post lights, lockable gates, feature alcoves, built-in seating, planters, sunken ice buckets and LED uplights for ambience lighting.
• Deck Design Services Over 80 standard holiday home deck designs plus bespoke design services. Includes Front Deck, L Deck, Ramp Deck, Side Deck and Step Design options. Free no-obligation design consultation and site survey offered for garden and commercial projects. Production of plan view and 3D design via the online Deck Designer tool.
• Holiday Home Decking (Supply and Installation) Complete decking solutions specifically designed for holiday homes and lodges. Includes bespoke designs tailored to specific makes and models, with PVC deck boards, steel subframes, handrails, ramps, steps, skirting and accessories. Official supplier to Willerby, ABI, Carnaby and Cambrian; approved supplier to major UK holiday park operators. Over 80 standard designs plus bespoke options. Britain's largest segment for AB Sundecks.
• Garden Decking (Supply and Installation) Residential garden decking solutions including patios, walkways, seating, fencing, hot tub surrounds, built-in lighting and bespoke landscaping. Designs range from urban terraces to sprawling country gardens. Slip resistant, ultra-low maintenance with free design consultation and 10-year structural guarantee.
• Commercial Decking (Supply and Installation) Commercial and public space decking solutions meeting UK building regulations and British Standards. Safe, reliable, built to last applications from boat pontoons to dining platforms, drinks bars and balconies. Includes site survey and bespoke design.

Quantifiable outcome

• First sundecks are still structurally sound to this day, far exceeding the 10-year structural guarantee
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Willerby Holiday HomescoreStrategic or Co-development PartnerAB Sundecks is the official supplier of disabled access ramps to the Rio Gold Mobility Range from Willerby Holiday Homes. AB Sundecks is also an official supplier to Willerby as one of the leading holiday home manufacturers in the UK.
• Leisure ResortsminorGTM or Marketing PartnerTrusted partner of AB Sundecks. Leisure Resorts provides advice, information and quotations to customers alongside AB Sundecks' products.
• Darwin Holiday ResortsminorStrategic or Co-development PartnerDarwin Holiday Resorts worked with AB Sundecks over three years to incept and launch several new holiday home and lodge parks in the UK, relying on AB Sundecks' guidance and support throughout the development process.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dura Composites: UK manufacturer of composite decking, cladding, and structural products serving commercial and residential projects. Comparable in offering durable composite boards and serving commercial-grade applications such as pontoons, balconies, and public realm.
• Millboard: UK-based premium composite decking manufacturer producing polyurethane resin boards with a non-porous Lastane-style surface layer, technology that closely mirrors AB Sundecks' Enhanced Grain and Vintage Weatherboard formulations. Both target UK residential and commercial outdoor living with similar sustainability and durability messaging.
• DeckPlus: UK supplier of composite decking boards and accessories targeting the residential DIY and trade market. Overlaps with AB Sundecks' residential/garden segment on product, channel, and customer profile.
• Composite Prime: UK-based composite decking brand selling wood-plastic composite boards and accessories. Direct competitor in the UK residential decking market with a similar DTC and installer-channel model.
• Cladco Profiles: UK manufacturer and direct-to-consumer supplier of composite and PVC decking boards, with a comparable product portfolio and online ordering/quote model. Competes head-to-head with AB Sundecks in the UK residential and light commercial decking segments.

Broad incumbents

• Trex Company: The largest composite decking manufacturer globally, selling PVC and composite deck boards across North America and internationally. Comparable product category and end-use; significantly larger scale and brand reach than AB Sundecks.
• Fiberon: US manufacturer of composite and PVC decking boards sold through dealers and contractors. Comparable product technology (PVC and composite capped boards) but operating at greater scale and broader geographic reach.
• BSW Timber: One of the UK's largest timber suppliers, providing treated timber products including decking boards and structural timber. Competes with AB Sundecks on alternative material (timber) and serves UK builders' merchants and outdoor projects at much larger scale.
• TimberTech (AZEK): US-based premium composite and PVC decking brand owned by AZEK, with a wider product portfolio including decking, railing, and outdoor lighting. Direct product overlap with AB Sundecks in composite/PVC boards.

Regional players

• Forest Garden: UK's largest manufacturer of garden timber products including sheds, fencing, and outdoor structures. Adjacent in UK outdoor living retail channels and customer base (DIY, garden, holiday park) though focused on timber-based products rather than composite decking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/absundecksltd
• Facebookfacebook.com/absundecks
• LinkedInlinkedin.com/company/ab-sundecks-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AB Sundecks