Leisure Resorts
Leisure Resorts is a family-owned UK hospitality group operating three award-winning luxury holiday lodge resorts in Northern England (Lake District, Yorkshire Dales, North York Moors), selling lodge ownership and short-break holidays with private hot tubs to UK consumers.
- Company typePrivate
- Founded2017
- HeadquartersKendal, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Leisure Resorts does
Leisure Resorts Limited is a privately held, family-owned UK hospitality group founded in 2017 and headquartered in Kendal, operating three multi-award-winning luxury holiday lodge resorts in Northern England: Angrove Country Park (North York Moors), Aysgarth Lodges (Yorkshire Dales), and Ullswater Heights (Lake District, 59 acres). The company runs a dual-revenue business: (1) a Lodge Ownership Programme selling perpetual-licence holiday lodges priced from approximately £59,995 to over £450,000, with 50-year initial licences, first-12-months site fees included, optional managed sublet, and annual site fees of £5,956-£7,041; and (2) Holiday Short Breaks renting those and related accommodations (lodges, pods, glamping) on nightly/short-stay terms from £80/night through booking.leisureresorts.co.uk and partner Landal. Every accommodation includes a private hot tub, with annual hot-tub maintenance offered at £695+VAT.
The group sells and markets through three on-park sales offices (with VIP in-person and virtual tours), direct online booking, an FCA-regulated credit-broker arrangement (FRN 775107) with Santander and DF Capital, and a referral-partner panel. On-site amenities — The G&Tea House (Angrove), Falls End Bar & Restaurant (Aysgarth), The Lake House (Ullswater) and adventure golf at every park — function as revenue and differentiation levers. Technology is operational rather than AI-driven: Elite Dynamics, ParcVu BEX, Force 24, 24 X, and SizzleDeck run the back office, while Meta Lead Forms, Pixels, and Custom Audiences drive paid lead generation. Brand strength is evidenced by 2024 British Travel Awards, TripAdvisor Travellers' Choice (top 10% worldwide), Visit England 5-star ratings, and multiple David Bellamy Conservation Awards. CEO Gary Molloy leads the group, which has 101-250 employees and no disclosed external capital structure.
Leisure Resorts firmographics
Firmographics- Name
- Leisure Resorts
- Legal name
- Leisure Resorts Limited
- Website
- https://leisureresorts.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Leisure Resorts is a family-owned UK hospitality group operating three award-winning luxury holiday lodge resorts in Northern England (Lake District, Yorkshire Dales, North York Moors), selling lodge ownership and short-break holidays with private hot tubs to UK consumers.
- Ownership category
- akta.pro rank
Leisure Resorts industry classification
Industry- Product category
- Luxury Holiday Park Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Golf Courses and Country Clubs (71391)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Eco-Resorts (THAGACAK)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Leisure Resorts is headquartered
LocationHeadquarters
- HQ city
- Kendal
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Leisure Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Holiday Lodge Sales: Sale of luxury holiday lodges to owners who purchase outright. Owners pay annual site fees and can optionally sublet through Leisure Resorts. New lodge owners receive first 12 months of site fees included.
- Holiday Short Breaks: Short-term rental of holiday lodges and accommodation to guests booking directly or through booking partners. Prices from £80 per night for extensions, with returning guest discounts of 5% peak and 10% off-peak.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Single Lodges at Angrove starting at £119,528 |
| One time/ perpetual license | Annual | Double Lodges at Angrove from £179,696 |
| One time/ perpetual license | Annual | Super Lodges at Angrove from £250,000+ |
| One time/ perpetual license | Annual | One Bed Scandinavian Lodge at Aysgarth from £59,995 |
| One time/ perpetual license | Annual | Aspire Muskoka at Aysgarth |
| One time/ perpetual license | Annual | Prestige Hampton at Aysgarth up to £159,999 |
| One time/ perpetual license | Annual | Single Lodges at Ullswater Heights under £75,000 |
| One time/ perpetual license | Annual | Carnaby Helmsley at Ullswater Heights from £73,380 |
| One time/ perpetual license | Annual | Willerby Delamere Super Lodge at Ullswater Heights from £275,000+ |
| Subscription | Annual | Site Fee - Angrove Country Park £5,956 per annum |
| Subscription | Annual | Site Fee - Ullswater Heights £7,041 per annum |
| Subscription | Annual | Site Fee - Aysgarth Lodge Holidays £6,128 per annum |
| Subscription | Annual | Hot Tub Maintenance £695 + VAT per annum |
| Usage-based | Pay-as-you-go | Holiday Stay Extension from £80/night |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Leisure Resorts product offering
Product offeringCore offering
Leisure Resorts operates three multi-award-winning luxury holiday park resorts in Northern England (Angrove Country Park, Aysgarth Lodges, Ullswater Heights), offering customers two core services: (1) luxury lodge ownership with private hot tubs, subletting options, and 50-year initial licenses, and (2) short-term hot tub holiday breaks. The company provides on-site amenities including restaurants, adventure golf, concierge services, and is FCA-regulated for ownership financing.
Product overview
Leisure Resorts operates three multi-award-winning luxury holiday resort parks across Northern England: Angrove Country Park (North York Moors/North Yorkshire coast), Aysgarth Lodges (Yorkshire Dales), and Ullswater Heights (North Lakes/Lake District). The company offers two core services: lodge ownership (purchase of luxury holiday lodges for personal use with optional subletting) and holiday breaks (short-term hot tub lodge rentals). All accommodations come with private hot tubs. On-site amenities include three restaurants (The G&Tea House at Angrove, Falls End at Aysgarth, The Lake House at Ullswater), adventure golf courses, and dog-friendly facilities. The Ownership Hub provides transparent information on site fees, costs, and the sales process. Bookings are available directly via the online booking system or through booking partner Landal.
Differentiator
Problem solved
Functional benefit
Brands
- Angrove Country Park: Luxury holiday lodge resort located in North Yorkshire Moors, offering hot tub holidays and lodge ownership
- Aysgarth Lodges
- Ullswater Heights
Companies that use Leisure Resorts
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Leisure Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Leisure Resorts partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- AB SundeckscoreLeading manufacturer partner providing high-quality, stylish, and durable holiday home accessories including sundecks and outdoor structures for lodges.
- ABIcoreHoliday home manufacturer partner known for craftsmanship and innovation in the UK holiday home industry.
- Victory Leisure HomescoreUK's leading lodge manufacturer known for quality craftsmanship and contemporary luxury holiday home designs.
- Willerby Holiday HomescorePrestigious holiday home manufacturer providing a wide selection of modern designs and traditional aesthetics for lodge ownership.
- Prestige HomeseekercorePremium holiday home manufacturer known for contemporary luxury lodge designs with innovative features.
- Aspire Leisure HomescoreQuality lodge manufacturer providing stylish holiday homes with modern amenities and luxury finishes.
- Pemberton Park & Leisure HomescoreEstablished manufacturer providing luxury park and leisure homes for the UK holiday market.
- Carnaby Holiday HomescoreHoliday home manufacturer providing diverse range of options to suit personal style and preferences.
- LandalcoreLeading European short break specialist serving as official booking partner for Leisure Resorts holidays, providing seamless booking experience for guests.
- Meta (Facebook & Instagram)supportingSocial media advertising partner for lead generation and targeted marketing campaigns using Meta Lead Forms and tracking technologies.
- LanadalsupportingPartnership for additional product offerings and market reach in the holiday accommodation sector.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Leisure Resorts competitors and assessment
Company assessmentDirect peers
- Center Parcs UK: UK's most recognised premium forest holiday village operator offering short-break lodge accommodation with hot tubs in forested settings. Closest direct comparable to Leisure Resorts on product (luxury lodges with private hot tubs), customer segment (affluent UK families), and 12-month season proposition.
- Forest Holidays: Operates a portfolio of cabin/lodge retreats in UK forests with hot tub accommodation, including a private ownership/timeshare-style product. Highly comparable to Leisure Resorts in offering (hot-tub lodges), target customer, and dual ownership/rental model.
- Away Resorts: PE-backed (LDC) multi-park UK holiday resort operator offering lodge and caravan accommodation with on-site dining and activities. Directly comparable on multi-park portfolio model, mid-to-premium positioning, and family-focused leisure customer.
- Darwin Escapes: PE-backed (Caledonia) operator of UK holiday parks with lodge ownership, static caravan sales, and short-break rentals. Direct competitor in the UK holiday park ownership segment, with similar geographic focus and ownership-plus-rental model.
- Verdant Leisure: Multi-park UK holiday park operator focused on Scotland and Northern England offering lodge ownership and holiday breaks. Geographic overlap with Leisure Resorts' Northern England footprint and similar premium positioning make it a clear direct peer.
Broad incumbents
- Hoseasons: UK's largest holiday-lettings and lodge-park booking platform, operated by Wyndham Destinations. Functions both as a competitor to Leisure Resorts' direct booking channel and as a historical distribution partner (Hoseasons Awards). Indirect incumbent in the same product category.
- Landal GreenParks: European short-break specialist and existing booking partner of Leisure Resorts. Comparable in product (hot-tub lodges, family focus) but broader geographic footprint across Europe. The direct commercial relationship makes it both partner and adjacent incumbent.
- Parkdean Resorts: UK's largest holiday park operator with 60+ parks across England, Scotland, and Wales. Broader incumbent in the same category but with more mass-market positioning and a stronger static-caravan mix than Leisure Resorts' luxury lodge focus.
Emerging players
- Bluestone National Park Resort: Welsh national-park resort offering premium short-break lodge accommodation, similar to Leisure Resorts' Ullswater Heights in scale, amenity mix (restaurants, activities), and National Park setting. Single-site operator versus Leisure Resorts' three-park portfolio.
Others
- Willerby Holiday Homes: One of Leisure Resorts' core lodge manufacturing partners (OEM). Included as a strategic supplier rather than competitor, but its commercial health, capacity, and product roadmap directly affect Leisure Resorts' inventory and pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Leisure Resorts social profiles
Digital presenceLeisure Resorts compliance and trust
Trust signalCompliance9 records
Leisure Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leisure Resorts leadership team
Management profileNumber of profiles
Profiles1 record
Leisure Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leisure Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leisure Resorts
What does Leisure Resorts do?
Leisure Resorts operates three multi-award-winning luxury holiday park resorts in Northern England (Angrove Country Park, Aysgarth Lodges, Ullswater Heights), offering customers two core services: (1) luxury lodge ownership with private hot tubs, subletting options, and 50-year initial licenses, and (2) short-term hot tub holiday breaks. The company provides on-site amenities including restaurants, adventure golf, concierge services, and is FCA-regulated for ownership financing.
Is Leisure Resorts a public or private company?
Leisure Resorts is a private company. It is classified as family owned and is currently operating.
When was Leisure Resorts founded?
Leisure Resorts was founded in 2017. It employs 101 to 250 people.
Where is Leisure Resorts based?
Leisure Resorts is headquartered in Kendal, United Kingdom, in the Europe region.
How does Leisure Resorts make money?
Two revenue lines are on record. Holiday Lodge Sales are the primary driver. The others are holiday Short Breaks.
Who are Leisure Resorts's main competitors?
Direct peers on record are Center Parcs UK, Forest Holidays, Away Resorts, Darwin Escapes and Verdant Leisure. Broad incumbents are Hoseasons, Landal GreenParks and Parkdean Resorts. Bluestone National Park Resort is listed as an emerging player. Willerby Holiday Homes is listed as an others.
Does Leisure Resorts have an API?
No public API is recorded for Leisure Resorts.
What industry is Leisure Resorts in?
Leisure Resorts's product category is Luxury Holiday Park Resorts. Its primary akta.pro industry code is THAGACAK, Luxury Eco-Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.